Revenue and download estimates for 10,798 App Store apps that run a paywall, with revenue shown after Apple takes its cut. Pick a launch year to see how that cohort is doing: 32% of apps launched in 2025 keep $100K a month, against 7% of the 2021 cohort.
Net of Apple's 15% commission Gross estimates: paywallscreens.com (Superwall) 10,798 apps · 25 categories · Pulled 19 Oct 2026