Reference app revenue: 2023 launches
Revenue and download estimates for the 22 Reference apps in the database that launched in 2023, with revenue shown after Apple takes its cut. 4 of them (18%) keep $100K or more a month; the median app keeps $43K. Top earners: Bible Chat: Daily Devotional ($765K/mo), CoinIn: Coin Scan Identifier ($425K/mo) and Ascension: Catholic Bible ($255K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Reference apps launched in 2023
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Reference | $765K | 500K | 351,370 | 4.9 | 146 MB | May 2023 |
 | Reference | $425K | 200K | 94,275 | 4.7 | 67 MB | Mar 2023 |
 | Reference | $255K | 20K | 87,869 | 4.9 | 196 MB | Jun 2023 |
 | Reference | $255K | 1K | 9,779 | 4.3 | 182 MB | Mar 2023 |
 | Reference | $85K | 100K | 226 | 4.5 | 42 MB | Sep 2023 |
 | Reference | $85K | 30K | 8,915 | 4.6 | 120 MB | Jan 2023 |
 | Reference | $85K | 10K | 43,284 | 4.5 | 99 MB | Feb 2023 |
 | Reference | $68K | 1K | 1,943 | 4.8 | 171 MB | Mar 2023 |
 | Reference | $51K | 90K | 24,698 | 4.8 | 55 MB | Sep 2023 |
 | Reference | $43K | 30K | 13,001 | 4.7 | 144 MB | Jun 2023 |
 | Reference | $43K | 10K | 19,033 | 4.6 | 155 MB | May 2023 |
 | Reference | $43K | 1K | 2,441 | 4.6 | 268 MB | May 2023 |
 | Reference | $26K | 10K | 608 | 4.7 | 204 MB | Sep 2023 |
 | Reference | $26K | 1K | 10,485 | 4.5 | 205 MB | Dec 2023 |
 | Reference | $17K | 1K | 7,539 | 4.7 | 209 MB | May 2023 |
 | Reference | $850 | 1K | 1,936 | 4.9 | 36 MB | May 2023 |
 | Reference | $850 | 1K | 142 | 5.0 | 75 MB | Apr 2023 |
 | Reference | $850 | 1K | 344 | 4.9 | 139 MB | Dec 2023 |
 | Reference | $850 | 1K | 142 | 3.8 | 127 MB | Oct 2023 |
 | Reference | $850 | 1K | 372 | 4.7 | 28 MB | Apr 2023 |
 | Reference | $850 | 9K | 3,140 | 4.5 | 21 MB | Jul 2023 |
 | Reference | $850 | 10K | 6,786 | 4.5 | 205 MB | Apr 2023 |
Reference apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 6 | 0 | 0% | $60K | BibleScroll: Christian Focus $85K |
| 2025 | 23 | 11 | 48% | $85K | Live Translator - AI Translate $595K |
| 2024 | 31 | 5 | 16% | $17K | Bible Path: Prayers & Widgets $340K |
| 2023 | 22 | 4 | 18% | $43K | Bible Chat: Daily Devotional $765K |
| 2022 | 23 | 3 | 13% | $850 | CoinSnap: Coin Identifier $510K |
| 2021 | 48 | 0 | 0% | $850 | DeepL Translate $77K |
| 2020 | 31 | 0 | 0% | $850 | Glorify: Devotional & Prayer $77K |
| 2019 | 41 | 1 | 2% | $850 | Whitepages: People Search $170K |
| 2018 | 28 | 3 | 11% | $850 | Translate Now - AI Translator $2.6M |
| 2017 | 22 | 0 | 0% | $850 | #Bible - Verse of the Day $43K |
| 2016 | 23 | 0 | 0% | $850 | Talk & Translate AI Translator $85K |
| 2015 | 22 | 1 | 5% | $850 | Voice Translator: AI Translate $255K |
| 2014 | 18 | 1 | 6% | $5K | Abide: Bible Prayer Meditation $170K |
| 2013 | 17 | 1 | 6% | $850 | Sky Guide $255K |
| 2012 | 27 | 0 | 0% | $850 | Bible Gateway $26K |
| 2011 | 21 | 2 | 10% | $850 | MyHeritage: Family Tree & DNA $255K |
| 2010 | 16 | 1 | 6% | $850 | Ancestry: Family History & DNA $850K |
| 2009 | 21 | 0 | 0% | $850 | BeenVerified: People Search $85K |
Apps launched in 2023 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 24 | 4 | 17% | $26K | Literie $340K |
| Business | 9 | 2 | 22% | $5K | FAX from iPhone・Send & Receive $255K |
| Developer Tools | 10 | 0 | 0% | $850 | Python Editor App $43K |
| Education | 22 | 8 | 36% | $60K | Chibi Dolls - Games for Girls $255K |
| Entertainment | 32 | 11 | 34% | $26K | GoodShort - Short Dramas Hub $7.7M |
| Finance | 2 | 0 | 0% | $34K | dub | Copy Trade Anyone $34K |
| Food & Drink | 2 | 0 | 0% | $17K | Deglaze: Cooking, Simplified $17K |
| Graphics & Design | 42 | 4 | 10% | $26K | AI Video Generator + Creator $510K |
| Health & Fitness | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| Lifestyle | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| Magazines & Newspapers | 2 | 0 | 0% | $850 | AA Grapevine $850 |
| Medical | 2 | 1 | 50% | $170K | MediSearch AI $170K |
| Music | 13 | 4 | 31% | $26K | MyTunes : AI Music Generator $510K |
| Navigation | 10 | 1 | 10% | $17K | MapXplorer: GPS Navigation $340K |
| News | 2 | 0 | 0% | $850 | LetMeKnow - AI News Summaries $850 |
| Photo & Video | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| Productivity | 33 | 14 | 42% | $85K | ChatGPT $256.7M |
| Reference | 22 | 4 | 18% | $43K | Bible Chat: Daily Devotional $765K |
| Shopping | 3 | 1 | 33% | $77K | My Package Delivery Tracker $425K |
| Social Networking | 9 | 0 | 0% | $850 | Tik Saver Pro Video Downloader $68K |
| Sports | 8 | 1 | 13% | $51K | Blue Tees GAME: AI Golf GPS $170K |
| Travel | 4 | 0 | 0% | $60K | TripBFF - Solo Travel Friends $68K |
| Utilities | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| Weather | 11 | 0 | 0% | $17K | RainDrop - Rain Totals & Radar $85K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps