Photo & Video app revenue: 2023 launches
Revenue and download estimates for the 25 Photo & Video apps in the database that launched in 2023, with revenue shown after Apple takes its cut. 11 of them (44%) keep $100K or more a month; the median app keeps $43K. Top earners: Runway: AI Image & Video ($2.6M/mo), Retake AI Face & Selfie Editor ($1.7M/mo) and KICK - Live Streaming ($850K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Photo & Video apps launched in 2023
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Photo & Video | $2.6M | 500K | 14,983 | 4.5 | 128 MB | Apr 2023 |
 | Photo & Video | $1.7M | 300K | 51,585 | 4.6 | 183 MB | Oct 2023 |
 | Photo & Video | $850K | 2M | 139,395 | 4.7 | 138 MB | Mar 2023 |
 | Photo & Video | $680K | 200K | 18,290 | 4.6 | 272 MB | Oct 2023 |
 | Photo & Video | $510K | 100K | 32,128 | 4.6 | 201 MB | Apr 2023 |
 | Photo & Video | $425K | 200K | 27,116 | 4.6 | 124 MB | Nov 2023 |
 | Photo & Video | $340K | 90K | 34,228 | 4.5 | 209 MB | Aug 2023 |
 | Photo & Video | $255K | 40K | 2,777 | 4.9 | 70 MB | Sep 2023 |
 | Photo & Video | $255K | 70K | 20,272 | 4.7 | 412 MB | Feb 2023 |
 | Photo & Video | $170K | 6K | 45,312 | 4.7 | 196 MB | Mar 2023 |
 | Photo & Video | $170K | 10K | 16,210 | 4.4 | 109 MB | Jan 2023 |
 | Photo & Video | $85K | 20K | 1,597 | 4.1 | 207 MB | Jun 2023 |
 | Photo & Video | $43K | 60K | 2,319 | 4.8 | 226 MB | Mar 2023 |
 | Photo & Video | $43K | 40K | 481 | 4.7 | 1259 MB | Mar 2023 |
 | Photo & Video | $26K | 7K | 4,251 | 4.6 | 180 MB | Jan 2023 |
 | Photo & Video | $9K | 1K | 4,194 | 4.6 | 164 MB | Aug 2023 |
 | Photo & Video | $850 | 1K | 164 | 4.5 | 61 MB | Jul 2023 |
 | Photo & Video | $850 | 1K | 6,070 | 4.7 | 270 MB | May 2023 |
 | Photo & Video | $850 | 1K | 1,122 | 4.6 | 84 MB | Sep 2023 |
 | Photo & Video | $850 | 1K | 153 | 4.8 | 131 MB | May 2023 |
 | Photo & Video | $850 | 1K | 139 | 4.4 | 81 MB | Nov 2023 |
 | Photo & Video | $850 | 1K | 1,396 | 4.3 | 187 MB | Jun 2023 |
 | Photo & Video | $850 | 1K | 3,439 | 4.4 | 296 MB | Aug 2023 |
 | Photo & Video | $850 | 1K | 42 | 4.5 | 144 MB | Sep 2023 |
 | Photo & Video | $850 | 1K | 7,574 | 4.8 | 198 MB | Jul 2023 |
Photo & Video apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 8 | 4 | 50% | $170K | Vixel - AI Video Generator $425K |
| 2025 | 22 | 12 | 55% | $170K | Shots: Photo & Video Generator $850K |
| 2024 | 35 | 8 | 23% | $9K | AI Avatar Generator - HeyGen $680K |
| 2023 | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| 2022 | 33 | 11 | 33% | $43K | Momo: AI Photo & Video Maker $1.7M |
| 2021 | 42 | 9 | 21% | $17K | Wink: Video Enhancer & Editor $1.7M |
| 2020 | 51 | 6 | 12% | $850 | CapCut: Photo & Video Editor $43.4M |
| 2019 | 67 | 8 | 12% | $850 | Remini - AI Photo Enhancer $2.6M |
| 2018 | 45 | 9 | 20% | $8K | Prequel: Photo & Video Editor $1.7M |
| 2017 | 32 | 8 | 25% | $17K | FaceApp: Perfect Face Editor $10.2M |
| 2016 | 23 | 4 | 17% | $850 | Facetune: Photo & Video Editor $8.5M |
| 2015 | 30 | 7 | 23% | $26K | Google Photos: Backup & Edit $16.2M |
| 2014 | 15 | 4 | 27% | $34K | Canva AI Photo & Video Editor $24.7M |
| 2013 | 14 | 6 | 43% | $60K | Picsart AI Photo Editor, Video $4.3M |
| 2012 | 12 | 6 | 50% | $170K | YouTube $165.8M |
| 2011 | 16 | 8 | 50% | $170K | Snapchat $68M |
| 2010 | 3 | 2 | 67% | $255K | Splice - Video Editor & Maker $2.6M |
| 2009 | 3 | 0 | 0% | $68K | Flickr $85K |
Apps launched in 2023 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 24 | 4 | 17% | $26K | Literie $340K |
| Business | 9 | 2 | 22% | $5K | FAX from iPhone・Send & Receive $255K |
| Developer Tools | 10 | 0 | 0% | $850 | Python Editor App $43K |
| Education | 22 | 8 | 36% | $60K | Chibi Dolls - Games for Girls $255K |
| Entertainment | 32 | 11 | 34% | $26K | GoodShort - Short Dramas Hub $7.7M |
| Finance | 2 | 0 | 0% | $34K | dub | Copy Trade Anyone $34K |
| Food & Drink | 2 | 0 | 0% | $17K | Deglaze: Cooking, Simplified $17K |
| Graphics & Design | 42 | 4 | 10% | $26K | AI Video Generator + Creator $510K |
| Health & Fitness | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| Lifestyle | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| Magazines & Newspapers | 2 | 0 | 0% | $850 | AA Grapevine $850 |
| Medical | 2 | 1 | 50% | $170K | MediSearch AI $170K |
| Music | 13 | 4 | 31% | $26K | MyTunes : AI Music Generator $510K |
| Navigation | 10 | 1 | 10% | $17K | MapXplorer: GPS Navigation $340K |
| News | 2 | 0 | 0% | $850 | LetMeKnow - AI News Summaries $850 |
| Photo & Video | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| Productivity | 33 | 14 | 42% | $85K | ChatGPT $256.7M |
| Reference | 22 | 4 | 18% | $43K | Bible Chat: Daily Devotional $765K |
| Shopping | 3 | 1 | 33% | $77K | My Package Delivery Tracker $425K |
| Social Networking | 9 | 0 | 0% | $850 | Tik Saver Pro Video Downloader $68K |
| Sports | 8 | 1 | 13% | $51K | Blue Tees GAME: AI Golf GPS $170K |
| Travel | 4 | 0 | 0% | $60K | TripBFF - Solo Travel Friends $68K |
| Utilities | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| Weather | 11 | 0 | 0% | $17K | RainDrop - Rain Totals & Radar $85K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps