Photo & Video app revenue: 2018 launches

Revenue and download estimates for the 45 Photo & Video apps in the database that launched in 2018, with revenue shown after Apple takes its cut. 9 of them (20%) keep $100K or more a month; the median app keeps $8K. Top earners: Prequel: Photo & Video Editor ($1.7M/mo), Skylight App ($1.7M/mo) and Tezza: Aesthetic Photo Editor ($850K/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Photo & Video apps launched in 2018

45 apps, total $7.1M/mo, median $8K/mo, 9 over $100K, cohort hit rate 20%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Prequel: Photo & Video Editor by Prequel Inc.	Photo & Video	$1.7M	500K	343,335	4.7	326 MB	Mar 2018
Skylight App by Skylight Frame	Photo & Video	$1.7M	200K	51,871	4.8	140 MB	Oct 2018
Tezza: Aesthetic Photo Editor by Tezza App LLC	Photo & Video	$850K	200K	47,190	4.7	817 MB	Jul 2018
Dazz Cam - Vintage Camera by DAZZ PTE. LTD.	Photo & Video	$680K	2M	114,307	4.8	139 MB	Aug 2018
Facelab: Face & Body Editor by IRONTECH LIMITED	Photo & Video	$680K	100K	86,905	4.6	570 MB	Apr 2018
Peachy - AI Face & Body Editor by SHANTANU PTE. LTD.	Photo & Video	$255K	400K	175,988	4.9	262 MB	Jun 2018
Lensa AI: Photo Editor by Prisma labs, inc.	Photo & Video	$255K	20K	414,900	4.7	198 MB	Nov 2018
Mojo: AI Video & Reels Editor by Archery Inc.	Photo & Video	$255K	20K	137,292	4.9	313 MB	Nov 2018
VN: Photo & Video Editor by Ubiquiti Labs, LLC	Photo & Video	$170K	1M	316,316	4.8	590 MB	Apr 2018
Touchpix by Propfun	Photo & Video	$77K	1K	5,928	4.8	641 MB	Dec 2018
Andalusi: Design Photo & Video by AppChief Ltd	Photo & Video	$60K	100K	12,248	4.5	229 MB	Jan 2018
Video Editor · by Luni	Photo & Video	$60K	30K	219,104	4.7	232 MB	Oct 2018
Pixomatic - AI Photo BG Eraser by Easy Tiger Apps, LLC.	Photo & Video	$51K	1K	26,339	4.6	235 MB	Jan 2018
Motionleap by Lightricks by Lightricks Ltd.	Photo & Video	$51K	7K	117,100	4.8	220 MB	Sep 2018
Colourtone by Bonnie Curtis	Photo & Video	$34K	1K	5,677	4.2	366 MB	May 2018
NOMO CAM - Point and Shoot by Beijing Lingguang Zaixian Information Technology Limited	Photo & Video	$26K	50K	48,646	4.7	68 MB	Apr 2018
BodyApp- Best Body Editor by Alpha Mobile Limited	Photo & Video	$26K	1K	11,588	4.4	92 MB	Aug 2018
GuruShots: Photography Game #1 by Gurushots Ltd	Photo & Video	$26K	10K	5,006	4.5	474 MB	Feb 2018
Impresso: Video Design Studio by Pixery Bilgi Teknolojileri	Photo & Video	$26K	1K	11,525	4.8	258 MB	Apr 2018
Zoomerang - Ai Video Maker by Zoomerang, Inc.	Photo & Video	$17K	10K	163,586	4.6	182 MB	Mar 2018
Artrooms: Superimpose Wall Art by Art Rooms LLC	Photo & Video	$17K	1K	1,567	4.8	30 MB	Aug 2018
Storybeat: Reels & Story Maker by Social Stories S.L.	Photo & Video	$9K	1K	20,361	4.7	615 MB	May 2018
Web Video Cast \| Browser to TV by InstantBits Inc	Photo & Video	$8K	70K	67,613	4.8	157 MB	Nov 2018
No Crop – Video & Pictures Fit by Debotosh Dey	Photo & Video	$7K	1K	81,961	4.6	205 MB	Feb 2018
FILCA - Vintage Film Camera by Cheol Kim	Photo & Video	$6K	1K	2,376	3.8	76 MB	Sep 2018
Camera+: Pro Camera & Editor by Heavy Plumb Apps, SOCIEDAD LIMITADA	Photo & Video	$6K	1K	10,416	4.5	241 MB	May 2018
Catch Santa AR by Dualverse, Inc.	Photo & Video	$850	1K	5,506	4.6	388 MB	Dec 2018
Adobe Premiere Rush：Edit Video by Adobe Inc.	Photo & Video	$850	1K	126,921	4.6	463 MB	Oct 2018
DJI Mimo by DJI	Photo & Video	$850	2M	22,666	4.6	1967 MB	Dec 2018
Smart View - Cast Device to TV by Extreme Solutions Apps SL	Photo & Video	$850	1K	764	2.4	116 MB	Oct 2018
V380 Pro by 文浩胡	Photo & Video	$850	400K	2,124	3.1	215 MB	Aug 2018
Mideo: Record Video With Music by Topanga Technologies, LLC	Photo & Video	$850	1K	5,794	4.7	2 MB	Mar 2018
Profile Border: Photo Editor by Dima Komar	Photo & Video	$850	1K	901	4.5	41 MB	Apr 2018
Z Camera - Photo Editor Pro by Funnytech Corporation	Photo & Video	$850	1K	30,943	4.3	219 MB	Aug 2018
VideoEasy - Easy Video Editor by Slinger Studios Inc.	Photo & Video	$850	1K	175	4.3	198 MB	Dec 2018
Animoto: Video Maker & Editor by Animoto Inc.	Photo & Video	$850	1K	1,312	4.4	400 MB	Sep 2018
Mirror for Roku TV App by AirBeamTV BV	Photo & Video	$850	1K	4,867	3.9	157 MB	May 2018
App Lock · Secret Photo Vault by TALENT ACQUISITIONS PTY LTD	Photo & Video	$850	10K	853	4.3	191 MB	Nov 2018
YT Tracker for YouTube Creator by Edouard Barbier	Photo & Video	$850	1K	38,864	4.7	156 MB	Feb 2018
EFEKT Video Effects & Filters by PicsArt, Inc.	Photo & Video	$850	1K	15,997	4.6	137 MB	Apr 2018
Totsie – Baby Photo Editor by Burleigh Creative	Photo & Video	$850	1K	4,008	4.8	184 MB	Mar 2018
Beauty Editor -Face Filter App by MS. Face Editor Tune Beauty Camera Plus Selfie Makeup Cam	Photo & Video	$850	1K	13,149	4.6	184 MB	Jul 2018
Facey: Face Editor &Makeup Cam by Alpha Mobile Limited	Photo & Video	$850	1K	23,978	4.5	106 MB	Jun 2018
EasyGlam: AI Photo Editor by Smertrios	Photo & Video	$850	1K	34,512	4.5	309 MB	Aug 2018
Filto: AI Photo & Video Editor by Pinso, Inc.	Photo & Video	$850	1K	166,934	4.7	214 MB	Nov 2018

Photo & Video apps by launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	8	4	50%	$170K	Vixel - AI Video Generator $425K
2025	22	12	55%	$170K	Shots: Photo & Video Generator $850K
2024	35	8	23%	$9K	AI Avatar Generator - HeyGen $680K
2023	25	11	44%	$43K	Runway: AI Image & Video $2.6M
2022	33	11	33%	$43K	Momo: AI Photo & Video Maker $1.7M
2021	42	9	21%	$17K	Wink: Video Enhancer & Editor $1.7M
2020	51	6	12%	$850	CapCut: Photo & Video Editor $43.4M
2019	67	8	12%	$850	Remini - AI Photo Enhancer $2.6M
2018	45	9	20%	$8K	Prequel: Photo & Video Editor $1.7M
2017	32	8	25%	$17K	FaceApp: Perfect Face Editor $10.2M
2016	23	4	17%	$850	Facetune: Photo & Video Editor $8.5M
2015	30	7	23%	$26K	Google Photos: Backup & Edit $16.2M
2014	15	4	27%	$34K	Canva AI Photo & Video Editor $24.7M
2013	14	6	43%	$60K	Picsart AI Photo Editor, Video $4.3M
2012	12	6	50%	$170K	YouTube $165.8M
2011	16	8	50%	$170K	Snapchat $68M
2010	3	2	67%	$255K	Splice - Video Editor & Maker $2.6M
2009	3	0	0%	$68K	Flickr $85K

Apps launched in 2018 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	19	3	16%	$8K	Inkitt Galatea: Audio & eBooks $850K
Business	32	4	13%	$5K	Package Tracker - pkge Mobile $850K
Developer Tools	23	0	0%	$850	Surge 5 $26K
Education	101	6	6%	$850	Pimsleur \| Language Learning $1.7M
Entertainment	37	6	16%	$850	The Zeus Network $6.0M
Finance	28	0	0%	$850	LifeLock Identity $85K
Food & Drink	36	0	0%	$850	America's Test Kitchen $68K
Games	117	8	7%	$850	Total Battle: War Strategy $7.7M
Graphics & Design	23	0	0%	$850	Invitation Maker: Cards & RSVP $68K
Health & Fitness	48	6	13%	$6K	Waking Up: Meditation & Wisdom $595K
Lifestyle	33	2	6%	$850	Anker eufy $595K
Magazines & Newspapers	1	0	0%	$850	Essence Magazine $850
Medical	40	0	0%	$850	Christian Hypnobirthing $26K
Music	38	3	8%	$850	Beat Maker Pro: Music drum Pad $340K
Navigation	32	1	3%	$8K	calimoto motorcycle navigation $425K
News	12	3	25%	$9K	The Economist: News & Analysis $850K
Photo & Video	45	9	20%	$8K	Prequel: Photo & Video Editor $1.7M
Productivity	39	7	18%	$850	VPN - Super Unlimited Proxy $2.6M
Reference	28	3	11%	$850	Translate Now - AI Translator $2.6M
Shopping	13	0	0%	$850	T-Shirt Design Studio $6K
Social Networking	21	2	10%	$9K	ZEPETO: Avatar, Connect & Live $425K
Sports	39	1	3%	$850	F1 TV $1.7M
Travel	30	1	3%	$850	Outdooractive $170K
Utilities	29	7	24%	$850	Norton 360 Security & VPN $2.6M
Weather	27	0	0%	$850	DeerCast-Prep. Predict. Pursue $85K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps