Photo & Video app revenue: 2021 launches
Revenue and download estimates for the 42 Photo & Video apps in the database that launched in 2021, with revenue shown after Apple takes its cut. 9 of them (21%) keep $100K or more a month; the median app keeps $17K. Top earners: Wink: Video Enhancer & Editor ($1.7M/mo), Glam AI: Video & Photo Editor ($765K/mo) and Persona: Beauty Camera ($765K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Photo & Video apps launched in 2021
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Photo & Video | $1.7M | 2M | 50,844 | 4.7 | 340 MB | Dec 2021 |
 | Photo & Video | $765K | 300K | 30,910 | 4.5 | 136 MB | Feb 2021 |
 | Photo & Video | $765K | 200K | 44,171 | 4.8 | 263 MB | Apr 2021 |
 | Photo & Video | $765K | 500K | 54,670 | 4.7 | 362 MB | Aug 2021 |
 | Photo & Video | $340K | 200K | 141,325 | 4.7 | 240 MB | Jan 2021 |
 | Photo & Video | $170K | 60K | 11,038 | 4.8 | 210 MB | Jan 2021 |
 | Photo & Video | $170K | 30K | 5,642 | 4.8 | 306 MB | Dec 2021 |
 | Photo & Video | $170K | 100K | 11,083 | 4.7 | 208 MB | Nov 2021 |
 | Photo & Video | $170K | 200K | 124,297 | 4.4 | 103 MB | Jul 2021 |
 | Photo & Video | $85K | 20K | 28,462 | 4.5 | 207 MB | Apr 2021 |
 | Photo & Video | $85K | 20K | 3,585 | 4.8 | 209 MB | Oct 2021 |
 | Photo & Video | $85K | 60K | 7,064 | 4.9 | 194 MB | Oct 2021 |
 | Photo & Video | $85K | 1K | 7,463 | 4.8 | 262 MB | Apr 2021 |
 | Photo & Video | $77K | 1K | 35,841 | 4.4 | 221 MB | Dec 2021 |
 | Photo & Video | $77K | 200K | 5,524 | 4.7 | 271 MB | Jun 2021 |
 | Photo & Video | $68K | 30K | 676 | 4.9 | 405 MB | May 2021 |
 | Photo & Video | $51K | 1K | 5,463 | 4.6 | 61 MB | May 2021 |
 | Photo & Video | $43K | 100K | 6,718 | 4.7 | 423 MB | Dec 2021 |
 | Photo & Video | $26K | 1K | 46,269 | 4.4 | 279 MB | Nov 2021 |
 | Photo & Video | $26K | 400K | 169,476 | 4.8 | 98 MB | Dec 2021 |
 | Photo & Video | $17K | 10K | 584 | 4.1 | 60 MB | Aug 2021 |
 | Photo & Video | $17K | 1K | 83,637 | 4.8 | 185 MB | Mar 2021 |
 | Photo & Video | $8K | 1K | 36,558 | 4.4 | 191 MB | May 2021 |
 | Photo & Video | $5K | 1K | 2,731 | 4.6 | 146 MB | Dec 2021 |
 | Photo & Video | $850 | 1K | 277 | 4.5 | 60 MB | Feb 2021 |
 | Photo & Video | $850 | 1K | 3,171 | 4.3 | 266 MB | Dec 2021 |
 | Photo & Video | $850 | 1K | 368 | 4.5 | 20 MB | Jun 2021 |
 | Photo & Video | $850 | 1K | 595 | 4.6 | 74 MB | Jul 2021 |
 | Photo & Video | $850 | 1K | 3,161 | 4.8 | 64 MB | Dec 2021 |
 | Photo & Video | $850 | 60K | 3,241 | 4.9 | 50 MB | Jan 2021 |
 | Photo & Video | $850 | 1K | 340 | 4.3 | 42 MB | Mar 2021 |
 | Photo & Video | $850 | 1K | 1,731 | 4.7 | 81 MB | Oct 2021 |
 | Photo & Video | $850 | 1K | 1,493 | 4.5 | 203 MB | Sep 2021 |
 | Photo & Video | $850 | 1K | 556 | 4.3 | 79 MB | Dec 2021 |
 | Photo & Video | $850 | 1K | 8,011 | 4.9 | 145 MB | Jan 2021 |
 | Photo & Video | $850 | 1K | 9,378 | 4.6 | 187 MB | Apr 2021 |
 | Photo & Video | $850 | 10K | 11,434 | 4.4 | 132 MB | Dec 2021 |
 | Photo & Video | $850 | 1K | 1,758 | 4.7 | 64 MB | Oct 2021 |
 | Photo & Video | $850 | 1K | 1,497 | 4.8 | 240 MB | Mar 2021 |
 | Photo & Video | $850 | 1K | 13,087 | 4.6 | 188 MB | Jul 2021 |
 | Photo & Video | $850 | 1K | 5,268 | 4.6 | 311 MB | Apr 2021 |
 | Photo & Video | $850 | 1K | 14,278 | 4.3 | 290 MB | Feb 2021 |
Photo & Video apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 8 | 4 | 50% | $170K | Vixel - AI Video Generator $425K |
| 2025 | 22 | 12 | 55% | $170K | Shots: Photo & Video Generator $850K |
| 2024 | 35 | 8 | 23% | $9K | AI Avatar Generator - HeyGen $680K |
| 2023 | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| 2022 | 33 | 11 | 33% | $43K | Momo: AI Photo & Video Maker $1.7M |
| 2021 | 42 | 9 | 21% | $17K | Wink: Video Enhancer & Editor $1.7M |
| 2020 | 51 | 6 | 12% | $850 | CapCut: Photo & Video Editor $43.4M |
| 2019 | 67 | 8 | 12% | $850 | Remini - AI Photo Enhancer $2.6M |
| 2018 | 45 | 9 | 20% | $8K | Prequel: Photo & Video Editor $1.7M |
| 2017 | 32 | 8 | 25% | $17K | FaceApp: Perfect Face Editor $10.2M |
| 2016 | 23 | 4 | 17% | $850 | Facetune: Photo & Video Editor $8.5M |
| 2015 | 30 | 7 | 23% | $26K | Google Photos: Backup & Edit $16.2M |
| 2014 | 15 | 4 | 27% | $34K | Canva AI Photo & Video Editor $24.7M |
| 2013 | 14 | 6 | 43% | $60K | Picsart AI Photo Editor, Video $4.3M |
| 2012 | 12 | 6 | 50% | $170K | YouTube $165.8M |
| 2011 | 16 | 8 | 50% | $170K | Snapchat $68M |
| 2010 | 3 | 2 | 67% | $255K | Splice - Video Editor & Maker $2.6M |
| 2009 | 3 | 0 | 0% | $68K | Flickr $85K |
Apps launched in 2021 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 43 | 3 | 7% | $850 | JoyRead-Enjoy Novels & Shorts $340K |
| Business | 43 | 4 | 9% | $850 | Scanner App - Scan PDF & Docs $2.6M |
| Developer Tools | 32 | 0 | 0% | $850 | Proxyman - Capture HTTPS $26K |
| Education | 112 | 15 | 13% | $850 | Speak English with Loora AI $1.7M |
| Entertainment | 56 | 6 | 11% | $850 | Quinn - Audio Stories $850K |
| Finance | 64 | 0 | 0% | $850 | Aura: Security & Protection $85K |
| Food & Drink | 54 | 1 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 229 | 14 | 6% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 88 | 0 | 0% | $850 | ThemeMe: Top Widgets & Themes $43K |
| Health & Fitness | 57 | 8 | 14% | $850 | Runna: Running Plans & Coach $3.4M |
| Lifestyle | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| Medical | 45 | 1 | 2% | $850 | Anatomy Learning - 3D Atlas $170K |
| Music | 26 | 1 | 4% | $850 | Clear Wave $425K |
| Navigation | 24 | 0 | 0% | $850 | Spartan Forge: Hunt $60K |
| News | 8 | 1 | 13% | $850 | Watch Duty: Wildfire & Floods $170K |
| Photo & Video | 42 | 9 | 21% | $17K | Wink: Video Enhancer & Editor $1.7M |
| Productivity | 38 | 5 | 13% | $850 | WeTransfer: Transfer Files $4.3M |
| Reference | 48 | 0 | 0% | $850 | DeepL Translate $77K |
| Shopping | 28 | 0 | 0% | $850 | Package tracker: Parcels Hub $43K |
| Social Networking | 21 | 3 | 14% | $5K | Poppo Live- Live Stream $850K |
| Sports | 49 | 4 | 8% | $850 | Card Ladder $850K |
| Travel | 34 | 0 | 0% | $850 | GuideAlong | GPS Audio Tours $85K |
| Utilities | 67 | 11 | 16% | $850 | Universal Remote TV Control · $765K |
| Weather | 17 | 0 | 0% | $850 | (Not Boring) Weather $34K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps