Lifestyle app revenue: 2021 launches

Revenue and download estimates for the 44 Lifestyle apps in the database that launched in 2021, with revenue shown after Apple takes its cut. 4 of them (9%) keep $100K or more a month; the median app keeps $850. Top earners: CHAI: Social AI Platform- Chat ($2.6M/mo), Blood Pressure Log, Heart Rate ($510K/mo) and NGL: ask me anything ($425K/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Lifestyle apps launched in 2021

44 apps, total $4.4M/mo, median $850/mo, 4 over $100K, cohort hit rate 9%
App Category Net revenue/mo Downloads/mo Ratings Rating Size Launched
CHAI: Social AI Platform- Chat by Chai Research Corp.
Lifestyle$2.6M200K287,1924.3185 MBMar 2021
Blood Pressure Log, Heart Rate by NarrativeLab OU
Lifestyle$510K200K31,0964.3166 MBJul 2021
NGL: ask me anything by NGL Labs, LLC
Lifestyle$425K600K387,8784.8181 MBDec 2021
Instinct: Hookup & Dating App by Instinct Dating Сompany
Lifestyle$255K100K73,9794.982 MBNov 2021
Phone Tracker - GPS Location by NETPEAK GROUP EOOD
Lifestyle$85K40K6,3784.578 MBApr 2021
Jacquie Lawson Ecards by Jacquielawson.com
Lifestyle$77K1K106,8024.968 MBMar 2021
Flava: Hookup Dating & Chat by Flava app
Lifestyle$77K70K8,9794.964 MBDec 2021
EVA: Chat with AI Girlfriend by Novi Limited
Lifestyle$68K20K23,9844.3222 MBFeb 2021
Blue Mountain Ecards by AGCM, Inc.
Lifestyle$60K1K44,5724.960 MBDec 2021
Pocket Insight by Pocket Insight
Lifestyle$43K1K4,1474.7228 MBMay 2021
Human Design : Insoul by People & Tech Limited
Lifestyle$43K1K3,7834.460 MBSep 2021
LedRemote Led Light Controller by Kain Suite Pte. Ltd.
Lifestyle$43K30K57,6083.9188 MBOct 2021
HubbleClub by Hubble Connected by Hubble Connected Limited
Lifestyle$34K1K3,3694.1212 MBMay 2021
My Diary - Journal with Lock by BetterApp Tech Co., Limited
Lifestyle$26K20K18,2544.8282 MBAug 2021
DailyBean - simplest journal by BlueSignum Corp.
Lifestyle$17K20K55,5684.8145 MBMar 2021
MyHealer Live Psychic Readings by Wuhan Chenglan Technology Co., Ltd.
Lifestyle$17K1K1,7444.6279 MBMar 2021
Sight & Sound TV by Sight & Sound Ministries, Inc.
Lifestyle$9K1K6644.956 MBFeb 2021
LifeEnjoy - AI Face & Predict by Digital Mobile Labs
Lifestyle$9K1K3,7043.5157 MBApr 2021
Eyezy - Pro Parental Control by Fortunex Limited
Lifestyle$7K1K2,2314.6200 MBAug 2021
StickerArt - Sticker Maker by 会英 谢
Lifestyle$5K1K29,0614.697 MBMay 2021
1000 Hours Outside by Team Yurich LLC
Lifestyle$8501K6,6514.8150 MBMay 2021
Ghost VPN - Best Secure VPN by Ghost VPN Services
Lifestyle$8501K1212.535 MBMar 2021
Mi Gente - Latino Dating by Mi Gente Tech
Lifestyle$8501K8,3114.794 MBNov 2021
Soft White Underbelly by Soft White Underbelly LLC
Lifestyle$8501K3964.946 MBSep 2021
Hola Video Chat: Live Stream by BESHY CHAT LIMITED
Lifestyle$8501K153.7131 MBDec 2021
HomeDevices for HomeKit by acasa Software GmbH
Lifestyle$8501K3224.633 MBOct 2021
Romance WebStory by 国胤 崔
Lifestyle$8501K3794.544 MBAug 2021
Humanify - Human Design by SEA Games Digital Oy
Lifestyle$8501K6124.439 MBMay 2021
Neetho - Date The Telugu Way by Aisle Network Pvt. Ltd.
Lifestyle$8501K1,1304.482 MBAug 2021
Helly - Random Video Chat App by Peng Chen
Lifestyle$8501K3844.3104 MBJul 2021
Planter: Garden Planner by Percula
Lifestyle$8501K1,7094.779 MBJan 2021
Anonymously: Video Chat by Random Chat Inc.
Lifestyle$8501K103.5344 MBMay 2021
Locater - GPS Location Tracker by HEYOS
Lifestyle$8501K3,3734.5120 MBOct 2021
Watch Faces by NIKITA by Nikita Gnedin
Lifestyle$8501K364.347 MBJul 2021
Adult Live Video Chat-Camsoda by KA KAO LIVE INC LIMITED
Lifestyle$8501K363.855 MBMay 2021
Skin File Master by Horgos Rhino Netword
Lifestyle$8501K413.650 MBApr 2021
Gravity - Live Wallpapers 3D by MWM
Lifestyle$8501K33,4214.5324 MBFeb 2021
iScreen Wallpaper: Live Theme by 会英 谢
Lifestyle$8501K8,7894.6246 MBFeb 2021
Purple Tides by Barges Technologies Inc
Lifestyle$8501K1324.774 MBAug 2021
AI Wallpapers & Widgets - Flex by Zilingial Limited
Lifestyle$8501K7,9284.6249 MBDec 2021
Widgets Kit Icon Wallpaper App by Qianyan Technology
Lifestyle$8501K10,5744.7146 MBJun 2021
StarMaster: Night Sky & Astro by LEVEL MEDIA LIMITED
Lifestyle$8501K1,1844.5237 MBJun 2021
3D Live Wallpaper - LightWave by ZipoApps
Lifestyle$8501K21,5144.488 MBJan 2021
Watch Faces ® by SMM service, s.r.o.
Lifestyle$8501K8,9164.641 MBApr 2021

Lifestyle apps by launch year

LaunchedApps$100K+Hit rateMedian/moTop earner
20269111%$85K
Wello - Heart Health Monitor $170K
202511218%$77K
AI Decor - AI Home Design $255K
202429517%$9K
Tipsy Chat: Live Your Story $8.5M
202319421%$60K
Find Phone: Device Tracker $680K
202226312%$850
Plant Parent: Plant Care Guide $340K
20214449%$850
CHAI: Social AI Platform- Chat $2.6M
202045511%$850
CHANI: Your Astrology Guide $510K
201940410%$850
TP-Link Tapo $3.4M
20183326%$850
Anker eufy $595K
201730517%$850
The Official Wyze App $3.4M
201618422%$43K
Alarmy - Loud alarm clock $510K
201522523%$17K
Muzz: Muslim Dating & Friends $510K
201414321%$34K
FamilyAlbum: Share Baby Photos $765K
20139444%$68K
PURE: Open-Minded Dating App $4.3M
20121218%$43K
happn: dating app $850K
201114214%$5K
iScape: Landscape Design $170K
2010400%$850
AARP Now $68K
20092150%$170K
Covenant Eyes: Quit Porn Now $170K

Apps launched in 2021 by category

CategoryApps$100K+Hit rateMedian/moTop earner
Books4337%$850
JoyRead-Enjoy Novels & Shorts $340K
Business4349%$850
Scanner App - Scan PDF & Docs $2.6M
Developer Tools3200%$850
Proxyman - Capture HTTPS $26K
Education1121513%$850
Speak English with Loora AI $1.7M
Entertainment56611%$850
Quinn - Audio Stories $850K
Finance6400%$850
Aura: Security & Protection $85K
Food & Drink5412%$850
ReciMe: Recipes & Meal Planner $1.7M
Games229146%$850
Travel Town - Merge Adventure $8.5M
Graphics & Design8800%$850
ThemeMe: Top Widgets & Themes $43K
Health & Fitness57814%$850
Runna: Running Plans & Coach $3.4M
Lifestyle4449%$850
CHAI: Social AI Platform- Chat $2.6M
Medical4512%$850
Anatomy Learning - 3D Atlas $170K
Music2614%$850
Clear Wave $425K
Navigation2400%$850
Spartan Forge: Hunt $60K
News8113%$850
Watch Duty: Wildfire & Floods $170K
Photo & Video42921%$17K
Wink: Video Enhancer & Editor $1.7M
Productivity38513%$850
WeTransfer: Transfer Files $4.3M
Reference4800%$850
DeepL Translate $77K
Shopping2800%$850
Package tracker: Parcels Hub $43K
Social Networking21314%$5K
Poppo Live- Live Stream $850K
Sports4948%$850
Card Ladder $850K
Travel3400%$850
GuideAlong | GPS Audio Tours $85K
Utilities671116%$850
Universal Remote TV Control · $765K
Weather1700%$850
(Not Boring) Weather $34K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps