Lifestyle app revenue: 2010 launches
Revenue and download estimates for the 4 Lifestyle apps in the database that launched in 2010, with revenue shown after Apple takes its cut. None of them keeps $100K a month; the median app keeps $850. Top earners: AARP Now ($68K/mo), My Love - Relationship Counter ($850/mo) and Moco - Chat, Meet People ($850/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2010
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $68K | 50K | 182,977 | 4.8 | 182 MB | Sep 2010 |
 | Lifestyle | $850 | 200K | 1,032,164 | 4.8 | 4 MB | Dec 2010 |
 | Lifestyle | $850 | 1K | 23,099 | 4.1 | 213 MB | May 2010 |
 | Lifestyle | $850 | 1K | 402 | 1.7 | 73 MB | Dec 2010 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2010 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 5 | 1 | 20% | $34K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 8 | 2 | 25% | $68K | Scanner App: Genius Scan $340K |
| Education | 5 | 2 | 40% | $17K | Busuu: Language Learning App $680K |
| Entertainment | 4 | 0 | 0% | $850 | TBN+ Christian Streaming $8K |
| Finance | 8 | 0 | 0% | $850 | Stocktwits $9K |
| Food & Drink | 11 | 0 | 0% | $850 | WineRatings+ by Wine Spectator $26K |
| Games | 5 | 0 | 0% | $850 | Blackjack $9K |
| Health & Fitness | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| Lifestyle | 4 | 0 | 0% | $850 | AARP Now $68K |
| Magazines & Newspapers | 1 | 0 | 0% | $9K | ZINIO - Magazine Newsstand $9K |
| Medical | 12 | 0 | 0% | $850 | VisualDx $43K |
| Music | 14 | 3 | 21% | $6K | Ultimate Guitar: Chords & Tabs $2.6M |
| Navigation | 14 | 1 | 7% | $850 | Avenza Maps: Offline Mapping $170K |
| News | 56 | 6 | 11% | $6K | The Wall Street Journal. News $2.6M |
| Photo & Video | 3 | 2 | 67% | $255K | Splice - Video Editor & Maker $2.6M |
| Productivity | 10 | 5 | 50% | $170K | CamScanner - PDF Scanner App $6.8M |
| Reference | 16 | 1 | 6% | $850 | Ancestry: Family History & DNA $850K |
| Shopping | 8 | 0 | 0% | $850 | Parcel - Delivery Tracking $43K |
| Social Networking | 6 | 4 | 67% | $850K | Life360: Family Safety & GPS $16.2M |
| Sports | 11 | 2 | 18% | $850 | TeamSnap $340K |
| Travel | 20 | 1 | 5% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 7 | 3 | 43% | $51K | Calculator₊ $340K |
| Weather | 8 | 1 | 13% | $17K | Surfline: Wave & Surf Reports $510K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps