Lifestyle app revenue
Revenue and download estimates for 381 Lifestyle apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 55 of them (14%) keep $100K or more a month; the median app keeps $7K. Top earners: Tipsy Chat: Live Your Story ($8.5M/mo), PURE: Open-Minded Dating App ($4.3M/mo) and The Official Wyze App ($3.4M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $8.5M | 400K | 11,470 | 4.6 | 232 MB | Aug 2024 |
 | Lifestyle | $4.3M | 500K | 86,067 | 4.3 | 126 MB | Oct 2013 |
 | Lifestyle | $3.4M | 100K | 455,887 | 4.6 | 688 MB | Oct 2017 |
 | Lifestyle | $3.4M | 800K | 21,119 | 4.8 | 821 MB | Sep 2019 |
 | Lifestyle | $2.6M | 200K | 287,192 | 4.3 | 185 MB | Mar 2021 |
 | Lifestyle | $850K | 200K | 48,535 | 4.4 | 190 MB | Mar 2012 |
 | Lifestyle | $765K | 200K | 371,366 | 4.9 | 215 MB | Dec 2014 |
 | Lifestyle | $680K | 200K | 75,067 | 4.3 | 69 MB | May 2023 |
 | Lifestyle | $680K | 90K | 413,616 | 4.2 | 820 MB | Sep 2019 |
 | Lifestyle | $595K | 300K | 71,504 | 4.6 | 832 MB | Oct 2018 |
 | Lifestyle | $595K | 200K | 377,584 | 4.4 | 150 MB | Aug 2017 |
 | Lifestyle | $595K | 300K | 40,447 | 4.4 | 885 MB | Apr 2013 |
 | Lifestyle | $510K | 200K | 31,096 | 4.3 | 166 MB | Jul 2021 |
 | Lifestyle | $510K | 500K | 248,249 | 4.8 | 224 MB | Oct 2016 |
 | Lifestyle | $510K | 80K | 48,883 | 3.8 | 86 MB | Dec 2019 |
 | Lifestyle | $510K | 30K | 56,153 | 4.9 | 67 MB | Dec 2020 |
 | Lifestyle | $510K | 200K | 31,342 | 4.5 | 187 MB | Mar 2015 |
 | Lifestyle | $425K | 200K | 33,576 | 4.7 | 202 MB | Dec 2024 |
 | Lifestyle | $425K | 30K | 6,314 | 4.3 | 106 MB | May 2020 |
 | Lifestyle | $425K | 600K | 387,878 | 4.8 | 181 MB | Dec 2021 |
 | Lifestyle | $340K | 100K | 129,649 | 4.3 | 181 MB | May 2013 |
 | Lifestyle | $340K | 30K | 38,376 | 4.7 | 190 MB | Jan 2024 |
 | Lifestyle | $340K | 300K | 44,230 | 4.6 | 1205 MB | Apr 2016 |
 | Lifestyle | $340K | 100K | 205,726 | 4.8 | 456 MB | Oct 2017 |
 | Lifestyle | $340K | 200K | 165,543 | 4.6 | 203 MB | Dec 2015 |
 | Lifestyle | $340K | 10K | 9,772 | 3.8 | 105 MB | May 2017 |
 | Lifestyle | $340K | 50K | 87,911 | 4.7 | 236 MB | Apr 2022 |
 | Lifestyle | $340K | 200K | 108,593 | 4.8 | 219 MB | Apr 2016 |
 | Lifestyle | $340K | 100K | 208,124 | 4.1 | 255 MB | Oct 2015 |
 | Lifestyle | $255K | 100K | 6,314 | 4.8 | 205 MB | Sep 2025 |
 | Lifestyle | $255K | 80K | 56,702 | 4.6 | 181 MB | Nov 2020 |
 | Lifestyle | $255K | 40K | 166,932 | 4.6 | 228 MB | Apr 2019 |
 | Lifestyle | $255K | 30K | 107,317 | 4.8 | 181 MB | Nov 2018 |
 | Lifestyle | $255K | 20K | 12,949 | 3.7 | 111 MB | Nov 2017 |
 | Lifestyle | $255K | 100K | 73,979 | 4.9 | 82 MB | Nov 2021 |
 | Lifestyle | $255K | 200K | 104,994 | 4.6 | 98 MB | Feb 2023 |
 | Lifestyle | $170K | 100K | 1,615 | 4.5 | 219 MB | Mar 2026 |
 | Lifestyle | $170K | 100K | 10,313 | 4.8 | 96 MB | Mar 2025 |
 | Lifestyle | $170K | 30K | 2,883 | 4.1 | 172 MB | May 2024 |
 | Lifestyle | $170K | 40K | 7,220 | 4.6 | 229 MB | Mar 2023 |
 | Lifestyle | $170K | 70K | 2,424 | 4.4 | 168 MB | Nov 2024 |
 | Lifestyle | $170K | 30K | 6,540 | 4.5 | 275 MB | May 2022 |
 | Lifestyle | $170K | 1K | 25,830 | 4.6 | 107 MB | May 2011 |
 | Lifestyle | $170K | 10K | 9,074 | 4.3 | 72 MB | Sep 2014 |
 | Lifestyle | $170K | 50K | 199,146 | 4.7 | 115 MB | Sep 2020 |
 | Lifestyle | $170K | 1K | 46,743 | 4.3 | 53 MB | Dec 2009 |
 | Lifestyle | $170K | 10K | 259 | 4.7 | 78 MB | Feb 2015 |
 | Lifestyle | $170K | 30K | 34,899 | 4.3 | 310 MB | Sep 2014 |
 | Lifestyle | $170K | 30K | 173,957 | 4.8 | 250 MB | Nov 2011 |
 | Lifestyle | $170K | 40K | 41,336 | 4.5 | 160 MB | Feb 2020 |
 | Lifestyle | $170K | 200K | 188,246 | 4.9 | 88 MB | Jul 2013 |
 | Lifestyle | $170K | 1K | 1,413 | 3.3 | 60 MB | Nov 2015 |
 | Lifestyle | $170K | 100K | 305,879 | 4.5 | 209 MB | Feb 2016 |
 | Lifestyle | $170K | 200K | 34,324 | 4.9 | 77 MB | May 2022 |
 | Lifestyle | $170K | 50K | 4,518 | 4.6 | 152 MB | Oct 2023 |
 | Lifestyle | $85K | 40K | 888 | 4.7 | 28 MB | May 2026 |
 | Lifestyle | $85K | 80K | 8,022 | 4.8 | 70 MB | May 2025 |
 | Lifestyle | $85K | 50K | 7,141 | 4.5 | 230 MB | Dec 2024 |
 | Lifestyle | $85K | 40K | 2,016 | 4.6 | 73 MB | Mar 2026 |
 | Lifestyle | $85K | 30K | 873 | 4.6 | 174 MB | Feb 2026 |
 | Lifestyle | $85K | 10K | 4,537 | 5.0 | 92 MB | Mar 2026 |
 | Lifestyle | $85K | 1K | 293 | 4.8 | 234 MB | Jan 2025 |
 | Lifestyle | $85K | 20K | 10,391 | 4.5 | 39 MB | Jun 2023 |
 | Lifestyle | $85K | 1K | 21 | 1.7 | 43 MB | Apr 2026 |
 | Lifestyle | $85K | 9K | 714 | 3.9 | 313 MB | Jan 2025 |
 | Lifestyle | $85K | 50K | 16,388 | 4.8 | 112 MB | May 2012 |
 | Lifestyle | $85K | 20K | 1,601 | 3.8 | 151 MB | Nov 2015 |
 | Lifestyle | $85K | 40K | 6,378 | 4.5 | 78 MB | Apr 2021 |
 | Lifestyle | $85K | 80K | 69,458 | 4.6 | 291 MB | Apr 2019 |
 | Lifestyle | $85K | 20K | 36,170 | 4.5 | 150 MB | Jul 2015 |
 | Lifestyle | $85K | 30K | 53,726 | 4.6 | 213 MB | Mar 2016 |
 | Lifestyle | $85K | 1K | 22,955 | 4.9 | 113 MB | Apr 2020 |
 | Lifestyle | $85K | 30K | 34,451 | 4.8 | 84 MB | Jan 2023 |
 | Lifestyle | $85K | 30K | 50,986 | 4.8 | 200 MB | Jan 2017 |
 | Lifestyle | $85K | 40K | 55,237 | 4.6 | 224 MB | Mar 2017 |
 | Lifestyle | $85K | 20K | 29,860 | 4.7 | 198 MB | Jan 2020 |
 | Lifestyle | $85K | 1K | 14,562 | 3.9 | 128 MB | Mar 2016 |
 | Lifestyle | $85K | 1K | 36,672 | 4.4 | 41 MB | Feb 2015 |
 | Lifestyle | $85K | 1K | 4,472 | 4.8 | 147 MB | Dec 2014 |
 | Lifestyle | $85K | 30K | 7,587 | 4.2 | 143 MB | May 2023 |
 | Lifestyle | $85K | 80K | 45,637 | 4.8 | 55 MB | Oct 2023 |
 | Lifestyle | $85K | 20K | 14,625 | 4.5 | 108 MB | Dec 2014 |
 | Lifestyle | $77K | 9K | 3,861 | 4.8 | 168 MB | Jan 2025 |
 | Lifestyle | $77K | 40K | 3,684 | 4.5 | 138 MB | May 2024 |
 | Lifestyle | $77K | 40K | 463,168 | 4.8 | 185 MB | Apr 2011 |
 | Lifestyle | $77K | 1K | 43,818 | 4.8 | 215 MB | Jan 2012 |
 | Lifestyle | $77K | 1K | 106,802 | 4.9 | 68 MB | Mar 2021 |
 | Lifestyle | $77K | 1K | 104,160 | 4.9 | 257 MB | May 2012 |
 | Lifestyle | $77K | 1K | 988 | 4.6 | 86 MB | Dec 2024 |
 | Lifestyle | $77K | 70K | 8,979 | 4.9 | 64 MB | Dec 2021 |
 | Lifestyle | $77K | 1K | 403 | 3.3 | 33 MB | Jan 2020 |
 | Lifestyle | $68K | 20K | 23,984 | 4.3 | 222 MB | Feb 2021 |
 | Lifestyle | $68K | 1K | 11,924 | 4.7 | 106 MB | Nov 2022 |
 | Lifestyle | $68K | 30K | 2,862 | 4.2 | 48 MB | Oct 2015 |
 | Lifestyle | $68K | 20K | 98,860 | 4.9 | 138 MB | Apr 2013 |
 | Lifestyle | $68K | 20K | 950 | 3.4 | 57 MB | Jul 2019 |
 | Lifestyle | $68K | 40K | 102,138 | 4.8 | 75 MB | Feb 2012 |
 | Lifestyle | $68K | 20K | 302,265 | 4.5 | 579 MB | Nov 2019 |
 | Lifestyle | $68K | 100K | 57,760 | 4.8 | 271 MB | Jan 2022 |
 | Lifestyle | $68K | 50K | 182,977 | 4.8 | 182 MB | Sep 2010 |
 | Lifestyle | $60K | 60K | 4,629 | 4.6 | 202 MB | Apr 2024 |
 | Lifestyle | $60K | 90K | 8,001 | 4.4 | 220 MB | Dec 2024 |
 | Lifestyle | $60K | 40K | 24,520 | 4.4 | 131 MB | Nov 2024 |
 | Lifestyle | $60K | 1K | 1,059 | 4.8 | 102 MB | Dec 2023 |
 | Lifestyle | $60K | 200K | 22 | 3.1 | 183 MB | May 2025 |
 | Lifestyle | $60K | 30K | 1,178 | 4.7 | 148 MB | Dec 2025 |
 | Lifestyle | $60K | 1K | 8,007 | 4.7 | 288 MB | Oct 2022 |
 | Lifestyle | $60K | 10K | 46,025 | 4.6 | 57 MB | Nov 2023 |
 | Lifestyle | $60K | 8K | 14,195 | 4.5 | 51 MB | Apr 2023 |
 | Lifestyle | $60K | 40K | 9,068 | 4.5 | 82 MB | Jul 2015 |
 | Lifestyle | $60K | 1K | 44,572 | 4.9 | 60 MB | Dec 2021 |
 | Lifestyle | $51K | 100K | - | - | 62 MB | May 2026 |
 | Lifestyle | $51K | 1K | 28,290 | 4.9 | 64 MB | Jul 2022 |
 | Lifestyle | $51K | 1K | 7,241 | 4.8 | 267 MB | Apr 2020 |
 | Lifestyle | $51K | 1K | 8,375 | 4.5 | 203 MB | Feb 2019 |
 | Lifestyle | $51K | 1K | 11,411 | 4.3 | 198 MB | Oct 2018 |
 | Lifestyle | $51K | 1K | 23,030 | 4.7 | 116 MB | Oct 2020 |
 | Lifestyle | $51K | 90K | 202,945 | 4.8 | 563 MB | Sep 2014 |
 | Lifestyle | $51K | 1K | 5,930 | 4.6 | 125 MB | Jan 2016 |
 | Lifestyle | $51K | 200K | 28,948 | 4.7 | 30 MB | Feb 2020 |
 | Lifestyle | $43K | 300K | 104 | 4.1 | 42 MB | May 2026 |
 | Lifestyle | $43K | 1K | 35,934 | 4.5 | 218 MB | Mar 2024 |
 | Lifestyle | $43K | 60K | 3,192 | 4.8 | 93 MB | Jul 2025 |
 | Lifestyle | $43K | 1K | 6,190 | 4.6 | 344 MB | Dec 2023 |
 | Lifestyle | $43K | 1K | 21,594 | 4.8 | 254 MB | Mar 2024 |
 | Lifestyle | $43K | 1K | 29,915 | 4.7 | 44 MB | Nov 2012 |
 | Lifestyle | $43K | 1K | 4,147 | 4.7 | 228 MB | May 2021 |
 | Lifestyle | $43K | 1K | 90,683 | 4.6 | 242 MB | Mar 2017 |
 | Lifestyle | $43K | 1K | 3,783 | 4.4 | 60 MB | Sep 2021 |
 | Lifestyle | $43K | 1K | 5,039 | 4.4 | 56 MB | Oct 2024 |
 | Lifestyle | $43K | 1K | 4,396 | 4.5 | 158 MB | Oct 2022 |
 | Lifestyle | $43K | 1K | 801 | 4.3 | 25 MB | Jun 2016 |
 | Lifestyle | $43K | 9K | 9,755 | 4.4 | 235 MB | Feb 2017 |
 | Lifestyle | $43K | 1K | 18,446 | 4.8 | 91 MB | Jun 2016 |
 | Lifestyle | $43K | 30K | 57,608 | 3.9 | 188 MB | Oct 2021 |
 | Lifestyle | $34K | 10K | 37 | 3.0 | 90 MB | Sep 2025 |
 | Lifestyle | $34K | 30K | 13,215 | 4.7 | 134 MB | Sep 2025 |
 | Lifestyle | $34K | 1K | 1,182 | 4.5 | 138 MB | Oct 2020 |
 | Lifestyle | $34K | 1K | 3,996 | 3.7 | 60 MB | Apr 2014 |
 | Lifestyle | $34K | 30K | 76,272 | 4.5 | 140 MB | May 2019 |
 | Lifestyle | $34K | 1K | 3,369 | 4.1 | 212 MB | May 2021 |
 | Lifestyle | $34K | 1K | 51 | 3.3 | 162 MB | Oct 2020 |
 | Lifestyle | $34K | 1K | 1,278 | 1.8 | 58 MB | Jul 2020 |
 | Lifestyle | $26K | 8K | 4,354 | 4.4 | 110 MB | Mar 2020 |
 | Lifestyle | $26K | 30K | 4,597 | 4.6 | 78 MB | Jan 2022 |
 | Lifestyle | $26K | 1K | 25,200 | 4.9 | 67 MB | Jun 2016 |
 | Lifestyle | $26K | 1K | 26,639 | 4.9 | 51 MB | Jan 2011 |
 | Lifestyle | $26K | 20K | 18,254 | 4.8 | 282 MB | Aug 2021 |
 | Lifestyle | $26K | 1K | 1,705 | 4.1 | 62 MB | Sep 2018 |
 | Lifestyle | $26K | 1K | 14,548 | 4.9 | 91 MB | Apr 2018 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
By category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 319 | 34 | 11% | $5K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 374 | 47 | 13% | $5K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 162 | 3 | 2% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 948 | 112 | 12% | $850 | Duolingo: Language Lessons $38.3M |
| Entertainment | 472 | 91 | 19% | $850 | Peacock TV: Stream TV & Movies $40.8M |
| Finance | 396 | 10 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 371 | 6 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 1,141 | 62 | 5% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 508 | 29 | 6% | $850 | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 549 | 131 | 24% | $17K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 381 | 55 | 14% | $7K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 22 | 2 | 9% | $850 | Readly: Newspapers & Magazines $425K |
| Medical | 444 | 6 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 378 | 52 | 14% | $6K | YouTube Music $32.3M |
| Navigation | 346 | 18 | 5% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 418 | 27 | 6% | $850 | X $11.1M |
| Photo & Video | 476 | 123 | 26% | $17K | YouTube $165.8M |
| Productivity | 484 | 120 | 25% | $17K | ChatGPT $256.7M |
| Reference | 440 | 33 | 8% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 234 | 3 | 1% | $850 | My Package Delivery Tracker $425K |
| Social Networking | 268 | 59 | 22% | $26K | Telegram Messenger $17.9M |
| Sports | 439 | 45 | 10% | $850 | GameChanger $6.0M |
| Travel | 427 | 9 | 2% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 489 | 100 | 20% | $4K | Cleanup: Phone Storage Cleaner $9.4M |
| Weather | 312 | 12 | 4% | $850 | Clime: NOAA Weather Radar Live $1.7M |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps