Lifestyle app revenue

Revenue and download estimates for 381 Lifestyle apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 55 of them (14%) keep $100K or more a month; the median app keeps $7K. Top earners: Tipsy Chat: Live Your Story ($8.5M/mo), PURE: Open-Minded Dating App ($4.3M/mo) and The Official Wyze App ($3.4M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Lifestyle apps

381 apps, total $45.3M/mo, median $7K/mo, 55 over $100K, cohort hit rate 14%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Deva & Miten’s Gayatri Sangha by Prabhu Music Ltd	Lifestyle	$850	1K	328	4.9	59 MB	Oct 2020
Future: Horoscope & Astrology by Future Labs	Lifestyle	$850	1K	1,864	4.7	75 MB	Aug 2020
Skip - Fund Your Business by YoGovernment Inc.	Lifestyle	$850	1K	2,599	4.8	58 MB	Oct 2020
BDSM Dating & Hookup: KinkLife by Kink Dating Network	Lifestyle	$850	1K	4,406	4.3	47 MB	Jul 2019
One Night Hookup - Adult Chat by Seeking Sugar Dating Network Limited	Lifestyle	$850	1K	13,508	4.4	52 MB	Apr 2019
Locater - GPS Location Tracker by HEYOS	Lifestyle	$850	1K	3,373	4.5	120 MB	Oct 2021
Watch Faces by NIKITA by Nikita Gnedin	Lifestyle	$850	1K	36	4.3	47 MB	Jul 2021
electronic Common Prayer by Church Publishing Incorporated (NY)	Lifestyle	$850	1K	76	2.2	57 MB	Nov 2012
Intimately Us for Couples by Get Your Marriage On!	Lifestyle	$850	1K	2,851	4.9	62 MB	Jul 2020
Adult Live Video Chat-Camsoda by KA KAO LIVE INC LIMITED	Lifestyle	$850	1K	36	3.8	55 MB	May 2021
Military Dating App - MD Date by Meet Cupid Up Dating App Ltd.	Lifestyle	$850	1K	17,717	4.4	45 MB	Aug 2019
Pupford: Puppy Training by Pupford LLC	Lifestyle	$850	1K	3,293	4.8	54 MB	Oct 2019
Safemily - Family GPS Locator by INOVADEV, SOCIETATEA CU RASPUNDERE LIMITATA	Lifestyle	$850	1K	1	1.0	60 MB	Mar 2019
Skin File Master by Horgos Rhino Netword	Lifestyle	$850	1K	41	3.6	50 MB	Apr 2021
SpareRoom US by Flatshare Ltd	Lifestyle	$850	1K	5,016	4.6	69 MB	Oct 2011
Sugar Meet: Hookup, Dating App by DATING ME LIMITED	Lifestyle	$850	1K	8,222	4.3	75 MB	Nov 2019
The Beartaria Times by The Beartaria Times, LLC	Lifestyle	$850	1K	2,406	4.9	60 MB	Dec 2020
The Nudge by Livday	Lifestyle	$850	1K	1,405	4.5	48 MB	Jan 2015
Trans, Transgender Dating - TS by 晓宇韩	Lifestyle	$850	1K	100	4.5	27 MB	Oct 2018
Watch Faces Gallery + by Icy Coconut	Lifestyle	$850	1K	14,768	4.7	74 MB	Oct 2020
Anonymous Live Video Chat-VJOY by EINNO	Lifestyle	$850	1K	106	3.8	118 MB	Apr 2020
SmashUps by American Greetings	Lifestyle	$850	1K	5,605	4.9	73 MB	Dec 2018
Daily Horoscope - Astrology! by Bosphorus Digital	Lifestyle	$850	1K	31,306	4.6	139 MB	Oct 2017
Drinker's Helper - Drink Less by Drinker’s Helper, LLC	Lifestyle	$850	1K	7,725	4.6	610 MB	Aug 2018
Gravity - Live Wallpapers 3D by MWM	Lifestyle	$850	1K	33,421	4.5	324 MB	Feb 2021
GZI TV by Global Spheres Center	Lifestyle	$850	1K	618	4.9	50 MB	Dec 2018
Horoscope & Astrology - Astro+ by FusionLabs OU	Lifestyle	$850	1K	352	4.4	314 MB	Jul 2011
Hot-Be Naughty Hookup Apps by Beijing Zaidu Network Technology Co., Ltd.	Lifestyle	$850	1K	10	3.1	143 MB	Dec 2019
Kyank - Armenian Dating by Kyank Technologies Inc	Lifestyle	$850	1K	920	4.5	55 MB	Dec 2019
Live Psychic Chat by Purple Dot Digital Limited	Lifestyle	$850	1K	97	3.4	41 MB	Nov 2015
Live Wallpaper & Wallpapers HD by Appic Stars LLC	Lifestyle	$850	1K	7,438	4.4	124 MB	Jan 2019
Star: Compatibility Horoscope by Star Focus	Lifestyle	$850	1K	937	4.4	77 MB	May 2014
Mirchi - South Asian Dating by Mirchi inc.	Lifestyle	$850	1K	1,402	4.2	95 MB	May 2020
Palm Reader: Palmistry Fortune by the Digitalists Interactive Agency Ltd	Lifestyle	$850	1K	6,485	4.5	54 MB	Jul 2017
Woman Evolve TV by Woman Evolve Inc.	Lifestyle	$850	1K	592	4.9	56 MB	Jun 2019
Roommates by Roomi by Roomi, Inc.	Lifestyle	$850	1K	681	2.2	38 MB	Oct 2013
ShivYog Play by SYC Infinite Inc	Lifestyle	$850	1K	230	4.7	57 MB	Apr 2020
TocToc - live video chat by SKYMOBI LIMITED	Lifestyle	$850	1K	184	4.2	92 MB	Jan 2022
Warrior Notes TV by Warrior Notes	Lifestyle	$850	1K	958	5.0	59 MB	Oct 2019
Gratitude Journal 365 by UofHappy, LLC	Lifestyle	$850	1K	3,756	4.8	80 MB	Jan 2016
Charts Astrology by wahid payne	Lifestyle	$850	1K	255	3.3	153 MB	May 2019
Daily Horoscope App 2024 by BBP LABS LTD	Lifestyle	$850	1K	833	3.7	139 MB	Apr 2018
Designs for Crafting by Hardline Software	Lifestyle	$850	1K	5,220	4.6	347 MB	Mar 2020
F3: Dating, Meet Friends, Chat by F3 SIA	Lifestyle	$850	1K	5,358	4.6	153 MB	Mar 2018
Local Hookup Dating App - HMU by Hook Me Up Ltd	Lifestyle	$850	20K	24,564	4.5	48 MB	Mar 2020
Kippo - Come Hang Out by Covalent Inc.	Lifestyle	$850	1K	378	3.0	138 MB	Jun 2019
Magic Stickers & Emoji by DREAMSCAPE TECHNOLOGY CO., LIMITED	Lifestyle	$850	1K	4,379	4.7	85 MB	Nov 2019
Numia: Astrology and Horoscope by Numia LTD	Lifestyle	$850	1K	214	3.6	188 MB	Jul 2019
Puppr - Dog Training & Tricks by Chin and Cheeks LLC	Lifestyle	$850	1K	24,593	4.8	62 MB	Jun 2017
Screen Time Parental Control by Screen Time Labs	Lifestyle	$850	1K	150	1.5	31 MB	Dec 2015
HD Wallpapers and Backgrounds. by Europosit	Lifestyle	$850	1K	13,900	4.5	82 MB	Nov 2017
We3: Meet New People in Groups by We3, Meet People Inc.	Lifestyle	$850	1K	1,010	4.2	100 MB	Apr 2017
Kidgy: Find My Family by CREATIVE GROUP CORP s.r.o.	Lifestyle	$850	1K	1,315	4.3	180 MB	Jul 2017
iScreen Wallpaper: Live Theme by 会英谢	Lifestyle	$850	1K	8,789	4.6	246 MB	Feb 2021
Purple Tides by Barges Technologies Inc	Lifestyle	$850	1K	132	4.7	74 MB	Aug 2021
Astrology Plus by Horoscope.com	Lifestyle	$850	1K	6,565	4.7	110 MB	Oct 2009
AI Wallpapers & Widgets - Flex by Zilingial Limited	Lifestyle	$850	1K	7,928	4.6	249 MB	Dec 2021
Life Fun - Funny Test on Life by STAR LIGHT OPTO-ELECTRONIC CO.,LIMITED	Lifestyle	$850	1K	151	3.0	37 MB	May 2020
EME Hive - Dating, Go Live by East Meet East	Lifestyle	$850	1K	473	2.7	134 MB	Jul 2014
Palmist by Global Sense Cyprus Limited	Lifestyle	$850	1K	4,416	4.1	1088 MB	Apr 2015
Widgets Kit Icon Wallpaper App by Qianyan Technology	Lifestyle	$850	1K	10,574	4.7	146 MB	Jun 2021
Curiosity Lab: Aging Tour by Shenzhen Juyun Tianxia Technology Co., Ltd.	Lifestyle	$850	1K	9,930	4.3	163 MB	Dec 2019
StarMaster: Night Sky & Astro by LEVEL MEDIA LIMITED	Lifestyle	$850	1K	1,184	4.5	237 MB	Jun 2021
Futurio: Horoscope & Astrology by AIBY	Lifestyle	$850	1K	31,994	4.7	184 MB	Feb 2018
Binnaz: Wellness, Astrology by Number 30 Technology	Lifestyle	$850	1K	912	4.4	107 MB	May 2012
Find Child Care: Sittercity by Sittercity	Lifestyle	$850	1K	51,434	4.7	58 MB	Aug 2014
Super Slime Simulator by Dramaton LTD	Lifestyle	$850	100K	401,575	4.7	272 MB	Apr 2018
Anime & Wallpapers - Live by Galina Imanberlina	Lifestyle	$850	1K	67,997	4.9	113 MB	Oct 2018
3D Live Wallpaper - LightWave by ZipoApps	Lifestyle	$850	1K	21,514	4.4	88 MB	Jan 2021
Noonlight: Feel Protected 24/7 by Noonlight, Inc.	Lifestyle	$850	1K	16,406	4.7	107 MB	Oct 2013
Watch Faces ® by SMM service, s.r.o.	Lifestyle	$850	1K	8,916	4.6	41 MB	Apr 2021
Zodi: Horoscope & Astrology by Adomin LTD	Lifestyle	$850	1K	3,236	4.5	266 MB	Sep 2018
VoiceGaga - Voice Changer by Magic Masterpieces Studio LLC	Lifestyle	$850	1K	6,080	3.4	88 MB	Oct 2020
SaferKid Text Monitoring App by SaferKid, Inc.	Lifestyle	$850	1K	3,591	3.9	45 MB	Sep 2016
Sanctuary Psychic Reading by Sanctuary Ventures Inc	Lifestyle	$850	1K	44,024	4.8	144 MB	Oct 2018
Vibe - Make New Friends by Sociaaal LLC	Lifestyle	$850	1K	9,106	3.9	183 MB	May 2019
Cool Live Wallpapers Maker 4k by Zephyrmobile LTD	Lifestyle	$850	1K	187,386	4.4	361 MB	Apr 2016
Psíquicos - Tarot y Horoscopo by Adviqo Technology Corp.	Lifestyle	$850	1K	910	4.7	58 MB	Nov 2017
Stickers Funny of Meme & Emoji by Moshe Menahem	Lifestyle	$850	1K	12,425	4.1	95 MB	May 2020
Zodiac Psychics: Tarot Reading by Adviqo Technology Corp.	Lifestyle	$850	1K	4,712	4.5	59 MB	Nov 2015
Funny Voice Effects & Changer by Kendra Carroll	Lifestyle	$850	1K	61,467	4.2	89 MB	May 2020

Lifestyle apps by launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	9	1	11%	$85K	Wello - Heart Health Monitor $170K
2025	11	2	18%	$77K	AI Decor - AI Home Design $255K
2024	29	5	17%	$9K	Tipsy Chat: Live Your Story $8.5M
2023	19	4	21%	$60K	Find Phone: Device Tracker $680K
2022	26	3	12%	$850	Plant Parent: Plant Care Guide $340K
2021	44	4	9%	$850	CHAI: Social AI Platform- Chat $2.6M
2020	45	5	11%	$850	CHANI: Your Astrology Guide $510K
2019	40	4	10%	$850	TP-Link Tapo $3.4M
2018	33	2	6%	$850	Anker eufy $595K
2017	30	5	17%	$850	The Official Wyze App $3.4M
2016	18	4	22%	$43K	Alarmy - Loud alarm clock $510K
2015	22	5	23%	$17K	Muzz: Muslim Dating & Friends $510K
2014	14	3	21%	$34K	FamilyAlbum: Share Baby Photos $765K
2013	9	4	44%	$68K	PURE: Open-Minded Dating App $4.3M
2012	12	1	8%	$43K	happn: dating app $850K
2011	14	2	14%	$5K	iScape: Landscape Design $170K
2010	4	0	0%	$850	AARP Now $68K
2009	2	1	50%	$170K	Covenant Eyes: Quit Porn Now $170K

By category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	319	34	11%	$5K	Audible: Audiobooks & Podcasts $22.1M
Business	374	47	13%	$5K	iScanner: PDF Document Scanner $3.4M
Developer Tools	162	3	2%	$850	Replit: Vibe Code with AI Fast $340K
Education	948	112	12%	$850	Duolingo: Language Lessons $38.3M
Entertainment	472	91	19%	$850	Peacock TV: Stream TV & Movies $40.8M
Finance	396	10	3%	$850	TradingView: Track All Markets $1.7M
Food & Drink	371	6	2%	$850	ReciMe: Recipes & Meal Planner $1.7M
Games	1,141	62	5%	$850	Travel Town - Merge Adventure $8.5M
Graphics & Design	508	29	6%	$850	Kling AI: AI Image&Video Maker $1.7M
Health & Fitness	549	131	24%	$17K	Strava: Run, Bike, Walk $12.8M
Lifestyle	381	55	14%	$7K	Tipsy Chat: Live Your Story $8.5M
Magazines & Newspapers	22	2	9%	$850	Readly: Newspapers & Magazines $425K
Medical	444	6	1%	$850	Huckleberry: Baby Tracker $680K
Music	378	52	14%	$6K	YouTube Music $32.3M
Navigation	346	18	5%	$850	onX Hunt: GPS Hunting Maps $6.8M
News	418	27	6%	$850	X $11.1M
Photo & Video	476	123	26%	$17K	YouTube $165.8M
Productivity	484	120	25%	$17K	ChatGPT $256.7M
Reference	440	33	8%	$850	Translate Now - AI Translator $2.6M
Shopping	234	3	1%	$850	‎My Package Delivery Tracker $425K
Social Networking	268	59	22%	$26K	Telegram Messenger $17.9M
Sports	439	45	10%	$850	GameChanger $6.0M
Travel	427	9	2%	$850	Flightradar24 \| Flight Tracker $1.7M
Utilities	489	100	20%	$4K	Cleanup: Phone Storage Cleaner $9.4M
Weather	312	12	4%	$850	Clime: NOAA Weather Radar Live $1.7M

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps