Revenue and download estimates for 549 Health & Fitness apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 131 of them (24%) keep $100K or more a month; the median app keeps $17K. Top earners: Strava: Run, Bike, Walk ($12.8M/mo), MyFitnessPal: Calorie Counter ($9.4M/mo) and Flo Cycle & Period Tracker ($6.8M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
| Health & Fitness | $12.8M | 3M | 375,986 | 4.8 | 439 MB | Mar 2011 | |
| Health & Fitness | $9.4M | 500K | 2,371,717 | 4.7 | 330 MB | Dec 2009 | |
| Health & Fitness | $6.8M | 2M | 1,989,006 | 4.7 | 282 MB | Oct 2015 | |
| Health & Fitness | $5.1M | 300K | 204,497 | 5.0 | 222 MB | Jun 2020 | |
| Health & Fitness | $4.3M | 500K | 1,041,052 | 4.9 | 288 MB | Dec 2010 | |
| Health & Fitness | $3.4M | 400K | 39,289 | 4.7 | 267 MB | Jan 2015 | |
| Health & Fitness | $3.4M | 200K | 34,607 | 4.9 | 218 MB | Dec 2021 | |
| Health & Fitness | $2.6M | 30K | 801,841 | 4.9 | 469 MB | Feb 2014 | |
| Health & Fitness | $2.6M | 100K | 1,985,656 | 4.8 | 169 MB | Feb 2013 | |
| Health & Fitness | $1.7M | 80K | 973,817 | 4.8 | 403 MB | Feb 2012 | |
| Health & Fitness | $1.7M | 100K | 22,915 | 4.8 | 238 MB | Sep 2021 | |
| Health & Fitness | $1.7M | 400K | 368,498 | 4.8 | 308 MB | Apr 2024 | |
| Health & Fitness | $850K | 300K | 98,991 | 4.8 | 152 MB | Sep 2016 | |
| Health & Fitness | $850K | 300K | 759,940 | 5.0 | 512 MB | May 2021 | |
| Health & Fitness | $850K | 80K | 447,247 | 4.9 | 232 MB | Nov 2009 | |
| Health & Fitness | $850K | 200K | 286,602 | 4.8 | 195 MB | Sep 2015 | |
| Health & Fitness | $850K | 500K | 96,288 | 4.9 | 289 MB | Jul 2019 | |
| Health & Fitness | $850K | 300K | 713,187 | 4.7 | 340 MB | Aug 2017 | |
| Health & Fitness | $850K | 100K | 779,821 | 4.8 | 219 MB | Nov 2008 | |
| Health & Fitness | $850K | 400K | 24,105 | 4.7 | 498 MB | Apr 2023 | |
| Health & Fitness | $850K | 100K | 167,931 | 4.8 | 331 MB | Feb 2019 | |
| Health & Fitness | $850K | 300K | 17,799 | 4.6 | 300 MB | Feb 2016 | |
| Health & Fitness | $850K | 300K | 405,047 | 4.8 | 317 MB | Jul 2013 | |
| Health & Fitness | $850K | 10K | 40,203 | 4.6 | 148 MB | Nov 2015 | |
| Health & Fitness | $765K | 40K | 23,868 | 4.8 | 114 MB | Sep 2014 | |
| Health & Fitness | $765K | 100K | 30,512 | 4.7 | 347 MB | Oct 2023 | |
| Health & Fitness | $680K | 200K | 54,471 | 4.8 | 108 MB | Aug 2025 | |
| Health & Fitness | $680K | 8K | 2,283,477 | 4.8 | 444 MB | Sep 2009 | |
| Health & Fitness | $680K | 100K | 81,561 | 4.7 | 268 MB | Feb 2023 | |
| Health & Fitness | $680K | 600K | 100,417 | 4.8 | 205 MB | Jan 2017 | |
| Health & Fitness | $595K | 200K | 25,636 | 4.7 | 248 MB | Apr 2023 | |
| Health & Fitness | $595K | 100K | 15,110 | 4.8 | 820 MB | Jan 2024 | |
| Health & Fitness | $595K | 100K | 734,107 | 4.8 | 210 MB | May 2014 | |
| Health & Fitness | $595K | 70K | 2,006 | 4.9 | 101 MB | Dec 2019 | |
| Health & Fitness | $595K | 100K | 20,342 | 4.7 | 424 MB | Jul 2009 | |
| Health & Fitness | $595K | 40K | 40,011 | 4.9 | 93 MB | Sep 2018 | |
| Health & Fitness | $595K | 50K | 140,804 | 4.7 | 166 MB | Feb 2019 | |
| Health & Fitness | $595K | 100K | 174,061 | 4.8 | 259 MB | May 2020 | |
| Health & Fitness | $595K | 60K | 29,880 | 4.8 | 139 MB | Dec 2013 | |
| Health & Fitness | $595K | 200K | 41,481 | 4.7 | 256 MB | Jan 2024 | |
| Health & Fitness | $510K | 300K | 15,999 | 4.6 | 201 MB | Apr 2025 | |
| Health & Fitness | $510K | 200K | 1,073,734 | 4.8 | 239 MB | May 2014 | |
| Health & Fitness | $510K | 30K | 163,901 | 4.9 | 402 MB | Dec 2015 | |
| Health & Fitness | $510K | 70K | 390,783 | 4.7 | 304 MB | May 2009 | |
| Health & Fitness | $510K | 8K | 47,950 | 4.6 | 191 MB | Nov 2017 | |
| Health & Fitness | $510K | 600K | 299,279 | 4.8 | 407 MB | Oct 2015 | |
| Health & Fitness | $510K | 100K | 53,064 | 4.8 | 206 MB | Jun 2023 | |
| Health & Fitness | $510K | 200K | 98,287 | 4.8 | 216 MB | Apr 2023 | |
| Health & Fitness | $425K | 100K | 5,946 | 4.5 | 178 MB | Jun 2025 | |
| Health & Fitness | $425K | 60K | 35,912 | 4.8 | 129 MB | Apr 2025 | |
| Health & Fitness | $425K | 90K | 49,956 | 4.8 | 253 MB | Oct 2017 | |
| Health & Fitness | $425K | 50K | 174,165 | 4.6 | 87 MB | Dec 2019 | |
| Health & Fitness | $425K | 40K | 38,387 | 4.7 | 224 MB | Jul 2014 | |
| Health & Fitness | $425K | 60K | 336,114 | 4.6 | 561 MB | Jul 2012 | |
| Health & Fitness | $425K | 30K | 866,303 | 4.7 | 569 MB | May 2013 | |
| Health & Fitness | $425K | 400K | 6,809 | 4.8 | 143 MB | Oct 2022 | |
| Health & Fitness | $340K | 200K | 13,451 | 4.9 | 183 MB | Apr 2019 | |
| Health & Fitness | $340K | 20K | 113,730 | 4.8 | 161 MB | Feb 2016 | |
| Health & Fitness | $340K | 10K | 304,583 | 4.9 | 46 MB | Aug 2015 | |
| Health & Fitness | $340K | 60K | 137,822 | 4.6 | 574 MB | Dec 2018 | |
| Health & Fitness | $340K | 100K | 118,284 | 4.8 | 188 MB | Jan 2020 | |
| Health & Fitness | $340K | 40K | 131,824 | 4.7 | 516 MB | May 2016 | |
| Health & Fitness | $340K | 300K | 126,323 | 4.9 | 308 MB | Nov 2017 | |
| Health & Fitness | $340K | 200K | 71,145 | 4.7 | 219 MB | Aug 2019 | |
| Health & Fitness | $340K | 70K | 108,293 | 4.9 | 157 MB | Sep 2011 | |
| Health & Fitness | $340K | 100K | 33,808 | 4.6 | 310 MB | Jun 2018 | |
| Health & Fitness | $340K | 1K | 36,931 | 4.9 | 107 MB | Jan 2020 | |
| Health & Fitness | $340K | 50K | 118,041 | 4.9 | 265 MB | May 2012 | |
| Health & Fitness | $340K | 60K | 4,086 | 4.7 | 97 MB | Dec 2023 | |
| Health & Fitness | $340K | 100K | 52,223 | 4.7 | 234 MB | Jun 2024 | |
| Health & Fitness | $255K | 40K | 6,031 | 4.7 | 164 MB | Nov 2024 | |
| Health & Fitness | $255K | 50K | 5,218 | 4.7 | 158 MB | Jan 2026 | |
| Health & Fitness | $255K | 200K | 14,014 | 4.8 | 128 MB | Feb 2025 | |
| Health & Fitness | $255K | 100K | 599 | 4.7 | 248 MB | Mar 2025 | |
| Health & Fitness | $255K | 100K | 1,735 | 4.9 | 187 MB | Oct 2025 | |
| Health & Fitness | $255K | 7K | 2,969 | 4.8 | 117 MB | Mar 2018 | |
| Health & Fitness | $255K | 1K | 1,736 | 4.9 | 91 MB | Sep 2021 | |
| Health & Fitness | $255K | 70K | 348,963 | 4.8 | 585 MB | Dec 2019 | |
| Health & Fitness | $255K | 60K | 204,278 | 4.8 | 329 MB | Aug 2021 | |
| Health & Fitness | $255K | 5K | 26,727 | 4.8 | 211 MB | Nov 2019 | |
| Health & Fitness | $255K | 30K | 21,590 | 4.6 | 164 MB | Jun 2013 | |
| Health & Fitness | $255K | 50K | 11,730 | 4.6 | 140 MB | Dec 2022 | |
| Health & Fitness | $255K | 70K | 164,636 | 4.7 | 947 MB | May 2019 | |
| Health & Fitness | $255K | 10K | 50,918 | 4.5 | 250 MB | Aug 2023 | |
| Health & Fitness | $255K | 30K | 6,848 | 4.9 | 88 MB | May 2024 | |
| Health & Fitness | $255K | 20K | 10,486 | 4.7 | 116 MB | Sep 2023 | |
| Health & Fitness | $255K | 30K | 3,820 | 4.6 | 217 MB | Aug 2021 | |
| Health & Fitness | $170K | 20K | 63,282 | 4.8 | 184 MB | Sep 2023 | |
| Health & Fitness | $170K | 70K | 8,311 | 4.7 | 170 MB | Apr 2024 | |
| Health & Fitness | $170K | 30K | 9,187 | 4.5 | 85 MB | Jul 2023 | |
| Health & Fitness | $170K | 80K | 13,695 | 4.2 | 221 MB | Dec 2024 | |
| Health & Fitness | $170K | 30K | 2,309 | 4.8 | 407 MB | May 2020 | |
| Health & Fitness | $170K | 40K | 5,234 | 4.8 | 154 MB | Mar 2025 | |
| Health & Fitness | $170K | 1K | 208 | 4.6 | 253 MB | Jan 2026 | |
| Health & Fitness | $170K | 80K | 12,741 | 4.8 | 197 MB | Sep 2024 | |
| Health & Fitness | $170K | 40K | 9,291 | 4.6 | 515 MB | Feb 2021 | |
| Health & Fitness | $170K | 60K | 38,793 | 4.8 | 133 MB | Aug 2023 | |
| Health & Fitness | $170K | 90K | 5,397 | 4.7 | 190 MB | Feb 2024 | |
| Health & Fitness | $170K | 40K | 40,196 | 4.8 | 215 MB | Jan 2025 | |
| Health & Fitness | $170K | 30K | 520 | 4.0 | 116 MB | Aug 2025 | |
| Health & Fitness | $170K | 100K | 2,376 | 4.7 | 232 MB | Nov 2024 | |
| Health & Fitness | $170K | 40K | 66,511 | 4.8 | 83 MB | Mar 2017 | |
| Health & Fitness | $170K | 1K | 5,455 | 4.9 | 136 MB | Dec 2019 | |
| Health & Fitness | $170K | 300K | 183,085 | 4.8 | 123 MB | Oct 2013 | |
| Health & Fitness | $170K | 5K | 113,615 | 4.7 | 266 MB | Jan 2021 | |
| Health & Fitness | $170K | 40K | 44,906 | 4.7 | 363 MB | Feb 2020 | |
| Health & Fitness | $170K | 1K | 2,005 | 4.3 | 78 MB | Mar 2019 | |
| Health & Fitness | $170K | 20K | 7,628 | 4.9 | 141 MB | Jul 2017 | |
| Health & Fitness | $170K | 1K | 6,721 | 4.8 | 97 MB | Apr 2020 | |
| Health & Fitness | $170K | 30K | 328,602 | 4.7 | 372 MB | Aug 2016 | |
| Health & Fitness | $170K | 7K | 134,407 | 4.8 | 219 MB | Jun 2015 | |
| Health & Fitness | $170K | 50K | 359,904 | 4.8 | 128 MB | Jan 2009 | |
| Health & Fitness | $170K | 1K | 19,350 | 4.9 | 214 MB | Jan 2019 | |
| Health & Fitness | $170K | 8K | 226,077 | 4.5 | 295 MB | Mar 2017 | |
| Health & Fitness | $170K | 1K | 443,930 | 4.8 | 211 MB | Dec 2016 | |
| Health & Fitness | $170K | 30K | 88,418 | 4.6 | 190 MB | Apr 2018 | |
| Health & Fitness | $170K | 1K | 62,552 | 4.7 | 150 MB | Mar 2015 | |
| Health & Fitness | $170K | 8K | 114,709 | 4.9 | 149 MB | Sep 2019 | |
| Health & Fitness | $170K | 1K | 72,043 | 4.7 | 188 MB | Dec 2015 | |
| Health & Fitness | $170K | 60K | 754,648 | 4.8 | 168 MB | Oct 2008 | |
| Health & Fitness | $170K | 1K | 9,323 | 4.7 | 98 MB | Jun 2019 | |
| Health & Fitness | $170K | 500K | 174,069 | 4.9 | 286 MB | Sep 2014 | |
| Health & Fitness | $170K | 50K | 208,967 | 4.8 | 191 MB | Feb 2016 | |
| Health & Fitness | $170K | 20K | 91,938 | 4.4 | 450 MB | May 2014 | |
| Health & Fitness | $170K | 1K | 19,632 | 4.8 | 143 MB | Oct 2018 | |
| Health & Fitness | $170K | 100K | 332,314 | 4.9 | 516 MB | Feb 2013 | |
| Health & Fitness | $170K | 1K | 17,955 | 4.8 | 171 MB | Feb 2019 | |
| Health & Fitness | $170K | 80K | 397,778 | 4.7 | 258 MB | Jun 2019 | |
| Health & Fitness | $170K | 9K | 109,209 | 4.9 | 165 MB | Jul 2011 | |
| Health & Fitness | $170K | 40K | 977 | 4.3 | 132 MB | Aug 2024 | |
| Health & Fitness | $170K | 40K | 9,573 | 4.5 | 87 MB | Jan 2024 | |
| Health & Fitness | $85K | 30K | 1,081 | 4.7 | 40 MB | Jan 2025 | |
| Health & Fitness | $85K | 50K | 2,023 | 4.2 | 66 MB | Mar 2026 | |
| Health & Fitness | $85K | 70K | 9,731 | 4.8 | 174 MB | May 2024 | |
| Health & Fitness | $85K | 200K | 19,699 | 4.7 | 324 MB | Feb 2026 | |
| Health & Fitness | $85K | 50K | 3,129 | 4.8 | 132 MB | Dec 2025 | |
| Health & Fitness | $85K | 1K | 2,623 | 4.9 | 73 MB | Aug 2024 | |
| Health & Fitness | $85K | 1K | 116 | 5.0 | 68 MB | Feb 2025 | |
| Health & Fitness | $85K | 50K | 12,850 | 4.9 | 186 MB | Dec 2025 | |
| Health & Fitness | $85K | 1K | 5,441 | 4.8 | 66 MB | Jun 2025 | |
| Health & Fitness | $85K | 1K | 4,024 | 4.5 | 118 MB | Aug 2025 | |
| Health & Fitness | $85K | 50K | 959 | 4.7 | 120 MB | Dec 2024 | |
| Health & Fitness | $85K | 20K | 3,752 | 4.7 | 86 MB | Apr 2026 | |
| Health & Fitness | $85K | 50K | 648 | 4.8 | 247 MB | Apr 2023 | |
| Health & Fitness | $85K | 40K | 19,725 | 4.9 | 60 MB | Jan 2019 | |
| Health & Fitness | $85K | 300K | 14,260 | 4.8 | 151 MB | Dec 2009 | |
| Health & Fitness | $85K | 6K | 5,338 | 4.8 | 61 MB | Jul 2020 | |
| Health & Fitness | $85K | 80K | 1,312 | 4.6 | 182 MB | Jun 2019 | |
| Health & Fitness | $85K | 100K | 30,402 | 4.8 | 242 MB | Sep 2016 | |
| Health & Fitness | $85K | 1K | 127,935 | 4.4 | 200 MB | Nov 2020 |
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 2 | 22% | $85K | Stella - Manifest Anything $255K |
| 2025 | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| 2024 | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| 2023 | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| 2022 | 20 | 2 | 10% | $7K | Lyfta: Gym Workout Tracker Log $425K |
| 2021 | 57 | 8 | 14% | $850 | Runna: Running Plans & Coach $3.4M |
| 2020 | 65 | 7 | 11% | $850 | LADDER Strength Training Plans $5.1M |
| 2019 | 60 | 17 | 28% | $7K | Hevy - Workout Tracker Gym Log $850K |
| 2018 | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| 2017 | 40 | 8 | 20% | $17K | BetterMe Well-Being Coach $850K |
| 2016 | 32 | 7 | 22% | $26K | Cronometer: Calorie Counter $850K |
| 2015 | 34 | 10 | 29% | $34K | Flo Cycle & Period Tracker $6.8M |
| 2014 | 20 | 7 | 35% | $85K | Peloton: Fitness & Workouts $2.6M |
| 2013 | 20 | 7 | 35% | $34K | Calm $2.6M |
| 2012 | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| 2011 | 13 | 3 | 23% | $85K | Strava: Run, Bike, Walk $12.8M |
| 2010 | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| 2009 | 11 | 6 | 55% | $170K | MyFitnessPal: Calorie Counter $9.4M |
| 2008 | 3 | 2 | 67% | $170K | Lose It! – Calorie Counter $850K |
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 319 | 34 | 11% | $5K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 374 | 47 | 13% | $5K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 162 | 3 | 2% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 948 | 112 | 12% | $850 | Duolingo: Language Lessons $38.3M |
| Entertainment | 472 | 91 | 19% | $850 | Peacock TV: Stream TV & Movies $40.8M |
| Finance | 396 | 10 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 371 | 6 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 1,141 | 62 | 5% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 508 | 29 | 6% | $850 | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 549 | 131 | 24% | $17K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 381 | 55 | 14% | $7K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 22 | 2 | 9% | $850 | Readly: Newspapers & Magazines $425K |
| Medical | 444 | 6 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 378 | 52 | 14% | $6K | YouTube Music $32.3M |
| Navigation | 346 | 18 | 5% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 418 | 27 | 6% | $850 | X $11.1M |
| Photo & Video | 476 | 123 | 26% | $17K | YouTube $165.8M |
| Productivity | 484 | 120 | 25% | $17K | ChatGPT $256.7M |
| Reference | 440 | 33 | 8% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 234 | 3 | 1% | $850 | My Package Delivery Tracker $425K |
| Social Networking | 268 | 59 | 22% | $26K | Telegram Messenger $17.9M |
| Sports | 439 | 45 | 10% | $850 | GameChanger $6.0M |
| Travel | 427 | 9 | 2% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 489 | 100 | 20% | $4K | Cleanup: Phone Storage Cleaner $9.4M |
| Weather | 312 | 12 | 4% | $850 | Clime: NOAA Weather Radar Live $1.7M |
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps