Revenue and download estimates for 549 Health & Fitness apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 131 of them (24%) keep $100K or more a month; the median app keeps $17K. Top earners: Strava: Run, Bike, Walk ($12.8M/mo), MyFitnessPal: Calorie Counter ($9.4M/mo) and Flo Cycle & Period Tracker ($6.8M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
| Health & Fitness | $9K | 1K | 38,042 | 4.9 | 42 MB | Aug 2020 | |
| Health & Fitness | $9K | 1K | 62,438 | 4.9 | 372 MB | Aug 2017 | |
| Health & Fitness | $9K | 1K | 1,247 | 4.9 | 65 MB | Aug 2024 | |
| Health & Fitness | $9K | 1K | 11,069 | 4.8 | 68 MB | Oct 2021 | |
| Health & Fitness | $9K | 1K | 5,769 | 4.6 | 147 MB | Jul 2023 | |
| Health & Fitness | $9K | 1K | 1,545 | 4.5 | 121 MB | Apr 2015 | |
| Health & Fitness | $9K | 1K | 2,034 | 4.9 | 48 MB | Aug 2018 | |
| Health & Fitness | $9K | 1K | 603 | 5.0 | 48 MB | Jul 2020 | |
| Health & Fitness | $9K | 1K | 1,461 | 4.9 | 71 MB | Nov 2021 | |
| Health & Fitness | $9K | 1K | 1,461 | 4.7 | 180 MB | Mar 2019 | |
| Health & Fitness | $9K | 1K | 323 | 4.9 | 59 MB | Jan 2022 | |
| Health & Fitness | $9K | 1K | 38,468 | 4.9 | 104 MB | Apr 2018 | |
| Health & Fitness | $9K | 1K | 58,368 | 4.3 | 233 MB | Apr 2016 | |
| Health & Fitness | $9K | 400K | 813,816 | 4.9 | 119 MB | Nov 2010 | |
| Health & Fitness | $8K | 1K | 20,340 | 4.8 | 300 MB | Nov 2021 | |
| Health & Fitness | $8K | 1K | 1,677 | 4.9 | 83 MB | Aug 2023 | |
| Health & Fitness | $8K | 1K | 45,140 | 4.9 | 44 MB | Dec 2019 | |
| Health & Fitness | $8K | 1K | 3,777 | 4.8 | 57 MB | Jan 2020 | |
| Health & Fitness | $8K | 1K | 58,532 | 4.6 | 108 MB | Mar 2017 | |
| Health & Fitness | $8K | 1K | 3,018 | 4.0 | 253 MB | Jun 2016 | |
| Health & Fitness | $7K | 1K | 8,193 | 4.5 | 131 MB | Jan 2025 | |
| Health & Fitness | $7K | 1K | 3,180 | 4.8 | 125 MB | Jun 2025 | |
| Health & Fitness | $7K | 1K | 2,194 | 4.5 | 106 MB | Jul 2021 | |
| Health & Fitness | $7K | 1K | 86,495 | 4.6 | 145 MB | Jul 2013 | |
| Health & Fitness | $7K | 1K | 28,037 | 4.5 | 145 MB | Jan 2017 | |
| Health & Fitness | $7K | 1K | 76,873 | 4.7 | 114 MB | Mar 2021 | |
| Health & Fitness | $7K | 1K | 7,530 | 4.9 | 81 MB | Dec 2017 | |
| Health & Fitness | $7K | 1K | 4,573 | 4.7 | 172 MB | Nov 2023 | |
| Health & Fitness | $7K | 1K | 1,377 | 4.8 | 96 MB | Jun 2022 | |
| Health & Fitness | $7K | 1K | 4,682 | 4.1 | 98 MB | Jan 2020 | |
| Health & Fitness | $7K | 1K | 93 | 4.5 | 91 MB | Feb 2019 | |
| Health & Fitness | $7K | 50K | 38,080 | 4.6 | 104 MB | Sep 2014 | |
| Health & Fitness | $6K | 1K | 12,814 | 4.9 | 187 MB | Jan 2021 | |
| Health & Fitness | $6K | 5K | 1,597 | 4.5 | 58 MB | May 2015 | |
| Health & Fitness | $6K | 1K | 298 | 4.1 | 144 MB | Jul 2018 | |
| Health & Fitness | $6K | 1K | 18,023 | 4.8 | 575 MB | Nov 2019 | |
| Health & Fitness | $6K | 1K | 732 | 4.9 | 14 MB | Oct 2019 | |
| Health & Fitness | $6K | 1K | 14,169 | 4.8 | 49 MB | Dec 2011 | |
| Health & Fitness | $6K | 1K | 29,407 | 4.7 | 148 MB | May 2012 | |
| Health & Fitness | $5K | 1K | 13,711 | 4.7 | 97 MB | Mar 2018 | |
| Health & Fitness | $5K | 1K | 6,845 | 4.6 | 142 MB | Aug 2023 | |
| Health & Fitness | $5K | 1K | 4,155 | 4.3 | 38 MB | Nov 2020 | |
| Health & Fitness | $5K | 1K | 71,959 | 4.7 | 154 MB | Aug 2018 | |
| Health & Fitness | $4K | 1K | 21,870 | 4.5 | 133 MB | Aug 2021 | |
| Health & Fitness | $4K | 6K | 12,996 | 4.8 | 97 MB | Oct 2024 | |
| Health & Fitness | $4K | 1K | 12,263 | 4.7 | 222 MB | Sep 2022 | |
| Health & Fitness | $4K | 20K | 2,305 | 3.9 | 64 MB | May 2019 | |
| Health & Fitness | $4K | 1K | 555 | 4.7 | 70 MB | Aug 2017 | |
| Health & Fitness | $850 | 1K | 461 | 4.9 | 367 MB | Dec 2023 | |
| Health & Fitness | $850 | 1K | 306 | 4.4 | 30 MB | Jun 2024 | |
| Health & Fitness | $850 | 1K | 11,566 | 4.9 | 60 MB | May 2013 | |
| Health & Fitness | $850 | 1K | 36 | 4.2 | 60 MB | Oct 2024 | |
| Health & Fitness | $850 | 7K | 13,507 | 4.9 | 85 MB | May 2016 | |
| Health & Fitness | $850 | 40K | 34,137 | 4.4 | 7 MB | Sep 2014 | |
| Health & Fitness | $850 | 1K | 1,097 | 4.6 | 204 MB | Aug 2013 | |
| Health & Fitness | $850 | 1K | 2,626 | 4.8 | 149 MB | Dec 2018 | |
| Health & Fitness | $850 | 1K | 26,322 | 4.4 | 84 MB | Aug 2018 | |
| Health & Fitness | $850 | 1K | 1,786 | 4.8 | 163 MB | Oct 2021 | |
| Health & Fitness | $850 | 1K | 67,385 | 4.7 | 366 MB | Aug 2013 | |
| Health & Fitness | $850 | 1K | 109,580 | 4.9 | 122 MB | Feb 2017 | |
| Health & Fitness | $850 | 1K | 8,537 | 4.4 | 218 MB | Jan 2015 | |
| Health & Fitness | $850 | 1K | 3,122 | 4.6 | 141 MB | Aug 2020 | |
| Health & Fitness | $850 | 1K | 44,020 | 4.8 | 25 MB | Jul 2021 | |
| Health & Fitness | $850 | 1K | 100,881 | 4.7 | 40 MB | Dec 2018 | |
| Health & Fitness | $850 | 1K | 31,730 | 4.5 | 177 MB | Jun 2020 | |
| Health & Fitness | $850 | 1K | 5,397 | 4.8 | 313 MB | Jan 2018 | |
| Health & Fitness | $850 | 1K | 5,492 | 4.9 | 112 MB | Dec 2021 | |
| Health & Fitness | $850 | 1K | 56,970 | 4.7 | 330 MB | May 2014 | |
| Health & Fitness | $850 | 1K | 36,740 | 4.9 | 53 MB | Jul 2020 | |
| Health & Fitness | $850 | 200K | 103,816 | 4.8 | 264 MB | Nov 2009 | |
| Health & Fitness | $850 | 1K | 29,947 | 4.9 | 106 MB | Mar 2013 | |
| Health & Fitness | $850 | 1K | 2,254 | 4.5 | 60 MB | Oct 2011 | |
| Health & Fitness | $850 | 1K | 5,682 | 4.5 | 60 MB | Oct 2011 | |
| Health & Fitness | $850 | 1K | 8,119 | 4.3 | 93 MB | Oct 2023 | |
| Health & Fitness | $850 | 20K | 2,331 | 4.5 | 112 MB | Sep 2019 | |
| Health & Fitness | $850 | 30K | 10,042 | 4.8 | 149 MB | Dec 2020 | |
| Health & Fitness | $850 | 1K | 50 | 4.7 | 90 MB | Jul 2024 | |
| Health & Fitness | $850 | 1K | 2,642 | 4.6 | 148 MB | Aug 2024 | |
| Health & Fitness | $850 | 1K | 8,348 | 4.8 | 46 MB | Aug 2023 | |
| Health & Fitness | $850 | 20K | 22,025 | 4.5 | 166 MB | Sep 2024 | |
| Health & Fitness | $850 | 1K | 6,618 | 4.7 | 140 MB | Dec 2024 | |
| Health & Fitness | $850 | 20K | 19,525 | 4.8 | 97 MB | Aug 2024 | |
| Health & Fitness | $850 | 1K | 8,573 | 4.8 | 161 MB | Dec 2022 | |
| Health & Fitness | $850 | 1K | 4,874 | 4.9 | 91 MB | Nov 2022 | |
| Health & Fitness | $850 | 1K | 27,976 | 4.6 | 203 MB | Sep 2021 | |
| Health & Fitness | $850 | 20K | 14,187 | 4.8 | 174 MB | May 2024 | |
| Health & Fitness | $850 | 1K | 6,272 | 4.7 | 155 MB | Aug 2024 | |
| Health & Fitness | $850 | 300K | 141,015 | 4.9 | 61 MB | Nov 2015 | |
| Health & Fitness | $850 | 1K | 351 | 4.2 | 94 MB | Jun 2024 | |
| Health & Fitness | $850 | 1K | 1,343 | 4.7 | 48 MB | Mar 2021 | |
| Health & Fitness | $850 | 1K | 96 | 3.7 | 29 MB | Aug 2020 | |
| Health & Fitness | $850 | 1K | 6,901 | 4.7 | 233 MB | Apr 2020 | |
| Health & Fitness | $850 | 1K | 32,233 | 4.8 | 72 MB | Feb 2019 | |
| Health & Fitness | $850 | 1K | 1,180 | 4.6 | 82 MB | Jul 2018 | |
| Health & Fitness | $850 | 300K | 198,593 | 4.8 | 197 MB | Dec 2014 | |
| Health & Fitness | $850 | 100K | 25,583 | 4.6 | 37 MB | Jul 2013 | |
| Health & Fitness | $850 | 30K | 133,704 | 4.8 | 157 MB | Nov 2019 | |
| Health & Fitness | $850 | 1K | 5 | 5.0 | 176 MB | Jul 2018 | |
| Health & Fitness | $850 | 1K | 85 | 3.0 | 336 MB | Dec 2013 | |
| Health & Fitness | $850 | 1K | 22,657 | 4.8 | 120 MB | Apr 2012 | |
| Health & Fitness | $850 | 1K | 5,252 | 4.8 | 89 MB | Oct 2010 | |
| Health & Fitness | $850 | 1K | 210 | 4.6 | 34 MB | Mar 2009 | |
| Health & Fitness | $850 | 10K | 45,157 | 4.9 | 92 MB | May 2023 | |
| Health & Fitness | $850 | 10K | 543,992 | 4.8 | 104 MB | Oct 2015 | |
| Health & Fitness | $850 | 1K | 4,292 | 4.8 | 86 MB | Feb 2017 | |
| Health & Fitness | $850 | 1K | 2,625 | 4.5 | 150 MB | May 2019 | |
| Health & Fitness | $850 | 1K | 157 | 4.0 | 61 MB | Sep 2020 | |
| Health & Fitness | $850 | 1K | 55,924 | 4.4 | 363 MB | Nov 2018 | |
| Health & Fitness | $850 | 1K | 110,551 | 4.7 | 192 MB | Jul 2015 | |
| Health & Fitness | $850 | 1K | 24,496 | 4.8 | 100 MB | Oct 2020 | |
| Health & Fitness | $850 | 1K | 22,576 | 4.9 | 56 MB | Oct 2016 | |
| Health & Fitness | $850 | 1K | 10,935 | 4.8 | 121 MB | Jun 2016 | |
| Health & Fitness | $850 | 1K | 1,567 | 4.4 | 191 MB | Jan 2024 | |
| Health & Fitness | $850 | 1K | 13,364 | 4.6 | 52 MB | Aug 2015 | |
| Health & Fitness | $850 | 1K | 3,207 | 4.2 | 289 MB | Aug 2023 | |
| Health & Fitness | $850 | 1K | 106 | 4.7 | 163 MB | Dec 2021 | |
| Health & Fitness | $850 | 1K | 1,207 | 4.5 | 48 MB | Oct 2021 | |
| Health & Fitness | $850 | 1K | 352 | 4.7 | 163 MB | Aug 2021 | |
| Health & Fitness | $850 | 1K | 3 | 5.0 | 134 MB | Apr 2021 | |
| Health & Fitness | $850 | 1K | 64 | 4.9 | 95 MB | Jul 2022 | |
| Health & Fitness | $850 | 1K | 2 | 5.0 | 136 MB | Jul 2021 | |
| Health & Fitness | $850 | 1K | 760 | 4.8 | 63 MB | Oct 2020 | |
| Health & Fitness | $850 | 1K | 20 | 5.0 | 37 MB | Jul 2020 | |
| Health & Fitness | $850 | 1K | 8,750 | 4.8 | 302 MB | Feb 2019 | |
| Health & Fitness | $850 | 1K | 733 | 4.8 | 69 MB | Jul 2022 | |
| Health & Fitness | $850 | 1K | 18 | 4.2 | 64 MB | Jun 2017 | |
| Health & Fitness | $850 | 1K | 192 | 4.6 | 199 MB | Oct 2019 | |
| Health & Fitness | $850 | 1K | 73 | 4.7 | 67 MB | May 2021 | |
| Health & Fitness | $850 | 1K | 536 | 4.8 | 69 MB | Sep 2020 | |
| Health & Fitness | $850 | 1K | 1,181 | 4.9 | 169 MB | Jun 2022 | |
| Health & Fitness | $850 | 1K | 20 | 4.1 | 86 MB | Sep 2016 | |
| Health & Fitness | $850 | 1K | 10,613 | 4.6 | 157 MB | May 2016 | |
| Health & Fitness | $850 | 1K | 11,323 | 4.6 | 46 MB | Jan 2018 | |
| Health & Fitness | $850 | 1K | 600 | 4.8 | 137 MB | Dec 2021 | |
| Health & Fitness | $850 | 1K | 220 | 5.0 | 79 MB | Jan 2022 | |
| Health & Fitness | $850 | 1K | 441 | 4.0 | 73 MB | Jun 2022 | |
| Health & Fitness | $850 | 1K | 146 | 4.7 | 42 MB | Feb 2020 | |
| Health & Fitness | $850 | 1K | 152 | 4.2 | 94 MB | Jul 2010 | |
| Health & Fitness | $850 | 1K | 129 | 4.2 | 94 MB | Jun 2022 | |
| Health & Fitness | $850 | 1K | 13,183 | 4.6 | 84 MB | Sep 2015 | |
| Health & Fitness | $850 | 1K | 3,129 | 4.8 | 66 MB | Mar 2020 | |
| Health & Fitness | $850 | 1K | 2,874 | 4.8 | 195 MB | Dec 2021 | |
| Health & Fitness | $850 | 1K | 80 | 4.7 | 231 MB | Jun 2020 | |
| Health & Fitness | $850 | 1K | 627 | 4.6 | 93 MB | Apr 2021 | |
| Health & Fitness | $850 | 1K | 1,843 | 4.7 | 53 MB | Feb 2022 | |
| Health & Fitness | $850 | 1K | 459 | 4.7 | 88 MB | Nov 2015 | |
| Health & Fitness | $850 | 1K | 36 | 2.7 | 30 MB | Jul 2018 | |
| Health & Fitness | $850 | 1K | 85 | 5.0 | 73 MB | Jul 2021 | |
| Health & Fitness | $850 | 1K | 698 | 4.5 | 74 MB | Oct 2018 | |
| Health & Fitness | $850 | 1K | 141 | 4.7 | 50 MB | Oct 2020 |
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 2 | 22% | $85K | Stella - Manifest Anything $255K |
| 2025 | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| 2024 | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| 2023 | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| 2022 | 20 | 2 | 10% | $7K | Lyfta: Gym Workout Tracker Log $425K |
| 2021 | 57 | 8 | 14% | $850 | Runna: Running Plans & Coach $3.4M |
| 2020 | 65 | 7 | 11% | $850 | LADDER Strength Training Plans $5.1M |
| 2019 | 60 | 17 | 28% | $7K | Hevy - Workout Tracker Gym Log $850K |
| 2018 | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| 2017 | 40 | 8 | 20% | $17K | BetterMe Well-Being Coach $850K |
| 2016 | 32 | 7 | 22% | $26K | Cronometer: Calorie Counter $850K |
| 2015 | 34 | 10 | 29% | $34K | Flo Cycle & Period Tracker $6.8M |
| 2014 | 20 | 7 | 35% | $85K | Peloton: Fitness & Workouts $2.6M |
| 2013 | 20 | 7 | 35% | $34K | Calm $2.6M |
| 2012 | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| 2011 | 13 | 3 | 23% | $85K | Strava: Run, Bike, Walk $12.8M |
| 2010 | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| 2009 | 11 | 6 | 55% | $170K | MyFitnessPal: Calorie Counter $9.4M |
| 2008 | 3 | 2 | 67% | $170K | Lose It! – Calorie Counter $850K |
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 319 | 34 | 11% | $5K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 374 | 47 | 13% | $5K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 162 | 3 | 2% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 948 | 112 | 12% | $850 | Duolingo: Language Lessons $38.3M |
| Entertainment | 472 | 91 | 19% | $850 | Peacock TV: Stream TV & Movies $40.8M |
| Finance | 396 | 10 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 371 | 6 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 1,141 | 62 | 5% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 508 | 29 | 6% | $850 | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 549 | 131 | 24% | $17K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 381 | 55 | 14% | $7K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 22 | 2 | 9% | $850 | Readly: Newspapers & Magazines $425K |
| Medical | 444 | 6 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 378 | 52 | 14% | $6K | YouTube Music $32.3M |
| Navigation | 346 | 18 | 5% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 418 | 27 | 6% | $850 | X $11.1M |
| Photo & Video | 476 | 123 | 26% | $17K | YouTube $165.8M |
| Productivity | 484 | 120 | 25% | $17K | ChatGPT $256.7M |
| Reference | 440 | 33 | 8% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 234 | 3 | 1% | $850 | My Package Delivery Tracker $425K |
| Social Networking | 268 | 59 | 22% | $26K | Telegram Messenger $17.9M |
| Sports | 439 | 45 | 10% | $850 | GameChanger $6.0M |
| Travel | 427 | 9 | 2% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 489 | 100 | 20% | $4K | Cleanup: Phone Storage Cleaner $9.4M |
| Weather | 312 | 12 | 4% | $850 | Clime: NOAA Weather Radar Live $1.7M |
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps