Health & Fitness app revenue: 2024 launches

Revenue and download estimates for the 38 Health & Fitness apps in the database that launched in 2024, with revenue shown after Apple takes its cut. 13 of them (34%) keep $100K or more a month; the median app keeps $60K. Top earners: Cal AI - Calorie Tracker ($1.7M/mo), Bevel: AI Health Coach ($595K/mo) and Calorie Counter by Numify ($595K/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Health & Fitness apps launched in 2024

38 apps, total $5.6M/mo, median $60K/mo, 13 over $100K, cohort hit rate 34%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Cal AI - Calorie Tracker by Viral Development LLC	Health & Fitness	$1.7M	400K	368,498	4.8	308 MB	Apr 2024
Bevel: AI Health Coach by Finerpoint, Inc	Health & Fitness	$595K	100K	15,110	4.8	820 MB	Jan 2024
Calorie Counter by Numify by Municorn Limited	Health & Fitness	$595K	200K	41,481	4.7	256 MB	Jan 2024
BitePal: Food Calorie Tracker by Reface Lithuania UAB	Health & Fitness	$340K	100K	52,223	4.7	234 MB	Jun 2024
Heart Rate Monitor - HeartIn by Vision Wizard	Health & Fitness	$255K	40K	6,031	4.7	164 MB	Nov 2024
Shotsy - GLP-1 Tracker by Shotsy	Health & Fitness	$255K	30K	6,848	4.9	88 MB	May 2024
Life Reset: 66 Day Habit by Ka Wai Tong	Health & Fitness	$170K	70K	8,311	4.7	170 MB	Apr 2024
Health Monitor: Sugar & BP by Shanghai Dacheng Employment Agency	Health & Fitness	$170K	80K	13,695	4.2	221 MB	Dec 2024
Sleep Tracker & Sound by Remly by DEEP FLOW SOFTWARE SERVICES	Health & Fitness	$170K	80K	12,741	4.8	197 MB	Sep 2024
INTVL by INTVL PTY LTD	Health & Fitness	$170K	90K	5,397	4.7	190 MB	Feb 2024
AI Calorie Tracker:FoodPilot by Hong Kong Radiant Limited	Health & Fitness	$170K	100K	2,376	4.7	232 MB	Nov 2024
Well Up-Level Up Your Wellness by ILLUMEOS	Health & Fitness	$170K	40K	977	4.3	132 MB	Aug 2024
Blood Pressure App-BP Tracker by AKRURA PTE. LTD	Health & Fitness	$170K	40K	9,573	4.5	87 MB	Jan 2024
Stompers: Walking Step Counter by Stompers, LLC	Health & Fitness	$85K	70K	9,731	4.8	174 MB	May 2024
Rosebud: AI Journal & Diary by Just Imagine	Health & Fitness	$85K	1K	2,623	4.9	73 MB	Aug 2024
Calz - Calorie Counter AI by Wachanga LTD	Health & Fitness	$85K	50K	959	4.7	120 MB	Dec 2024
Workout Planner MuscleFit by Next Vision Limited	Health & Fitness	$85K	8K	2,365	4.6	150 MB	Apr 2024
iHome Fitness & Health by Design Headquarters LLC	Health & Fitness	$77K	30K	11,424	4.2	87 MB	Jan 2024
Musa: Period & Self-Care Pet by Musa Health, Inc	Health & Fitness	$60K	60K	4,029	4.9	66 MB	Jul 2024
BodyWave: Health Tracker by Shenzhen Proudlong Health Co., Ltd.	Health & Fitness	$43K	1K	17,528	4.6	352 MB	Apr 2024
Oasis – What's Healthy by Cormac Hayden	Health & Fitness	$34K	1K	12,886	4.8	54 MB	May 2024
Daily Health - Healthy Routine by Joysmore	Health & Fitness	$26K	1K	2,586	4.5	207 MB	Mar 2024
QUITTR: Become Free by Quittr, LLC	Health & Fitness	$17K	1K	29,479	4.7	239 MB	Jul 2024
Health Partner: Pulse & Sugar by Shanghai Kenige Trade Co., Ltd.	Health & Fitness	$9K	1K	6,395	4.1	201 MB	Oct 2024
Glowise: GLP-1 Tracker & Diary by VOCALBEATS.AI PTE. LTD.	Health & Fitness	$9K	1K	4,896	4.8	115 MB	Nov 2024
Pilates \| Down Dog by Yoga Buddhi Co.	Health & Fitness	$9K	1K	1,247	4.9	65 MB	Aug 2024
Taller - Maximize your height by Romandie.com	Health & Fitness	$4K	6K	12,996	4.8	97 MB	Oct 2024
DailyDone: Healthy Check-in by Twenty Seven (Shanghai) Advertising Co., Ltd.	Health & Fitness	$850	1K	306	4.4	30 MB	Jun 2024
Alarm Clock - Wake up! by Ilkham Sariev	Health & Fitness	$850	1K	36	4.2	60 MB	Oct 2024
Intermittent Fasting - Fastie by Vision Wizard	Health & Fitness	$850	1K	50	4.7	90 MB	Jul 2024
Talkbook Video Journal by Overlap Studios, Inc.	Health & Fitness	$850	1K	2,642	4.6	148 MB	Aug 2024
Formula － weight loss diet app by FJOR NUTRITION, INC.	Health & Fitness	$850	20K	22,025	4.5	166 MB	Sep 2024
Confide - Video Journal by Von Ventures LLC	Health & Fitness	$850	1K	6,618	4.7	140 MB	Dec 2024
FitHub - AI Calorie Tracker by MWM	Health & Fitness	$850	20K	19,525	4.8	97 MB	Aug 2024
Death Clock: AI Health by Most Days	Health & Fitness	$850	20K	14,187	4.8	174 MB	May 2024
Sleep Well: Health Tracker by AppCentury Apps	Health & Fitness	$850	1K	6,272	4.7	155 MB	Aug 2024
SelfQuest by james kirkham	Health & Fitness	$850	1K	351	4.2	94 MB	Jun 2024
My Pulse: Heart Rate Monitor by CheeseJoy Apps	Health & Fitness	$850	1K	1,567	4.4	191 MB	Jan 2024

Health & Fitness apps by launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	9	2	22%	$85K	Stella - Manifest Anything $255K
2025	31	10	32%	$85K	MenuFit - Healthy Eating Out $680K
2024	38	13	34%	$60K	Cal AI - Calorie Tracker $1.7M
2023	29	12	41%	$85K	StressWatch: AI Stress Monitor $850K
2022	20	2	10%	$7K	Lyfta: Gym Workout Tracker Log $425K
2021	57	8	14%	$850	Runna: Running Plans & Coach $3.4M
2020	65	7	11%	$850	LADDER Strength Training Plans $5.1M
2019	60	17	28%	$7K	Hevy - Workout Tracker Gym Log $850K
2018	48	6	13%	$6K	Waking Up: Meditation & Wisdom $595K
2017	40	8	20%	$17K	BetterMe Well-Being Coach $850K
2016	32	7	22%	$26K	Cronometer: Calorie Counter $850K
2015	34	10	29%	$34K	Flo Cycle & Period Tracker $6.8M
2014	20	7	35%	$85K	Peloton: Fitness & Workouts $2.6M
2013	20	7	35%	$34K	Calm $2.6M
2012	11	3	27%	$26K	Headspace: Sleep & Meditation $1.7M
2011	13	3	23%	$85K	Strava: Run, Bike, Walk $12.8M
2010	8	1	13%	$17K	AllTrails: Hike, Bike & Run $4.3M
2009	11	6	55%	$170K	MyFitnessPal: Calorie Counter $9.4M
2008	3	2	67%	$170K	Lose It! – Calorie Counter $850K

Apps launched in 2024 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	22	0	0%	$850	NovelShort - Novels & Fiction $34K
Business	14	1	7%	$9K	SideShift - Earn Money $170K
Developer Tools	10	0	0%	$850	SMS Forwarder - Forward SMS $9K
Education	40	9	23%	$60K	Learna: Speak & Learn English $5.1M
Entertainment	28	13	46%	$85K	DramaWave - Dramas & Reels $11.9M
Finance	4	0	0%	$17K	Budget Bestie $26K
Food & Drink	6	1	17%	$850	Mob: Delicious Meal Planning $170K
Graphics & Design	75	9	12%	$850	AI Home Design: Interior DecAI $850K
Health & Fitness	38	13	34%	$60K	Cal AI - Calorie Tracker $1.7M
Lifestyle	29	5	17%	$9K	Tipsy Chat: Live Your Story $8.5M
Magazines & Newspapers	2	0	0%	$850	LivingWaters.tv $850
Medical	6	0	0%	$6K	PCOS Pal $85K
Music	35	8	23%	$43K	Suno - AI Songs, Music, Lyrics $6.0M
Navigation	8	0	0%	$850	onX Fish: Midwest Fishing Maps $34K
News	6	0	0%	$17K	Kiki: Local Chat & People Near $60K
Photo & Video	35	8	23%	$9K	AI Avatar Generator - HeyGen $680K
Productivity	35	13	37%	$51K	Claude by Anthropic $57.8M
Reference	31	5	16%	$17K	Bible Path: Prayers & Widgets $340K
Shopping	1	0	0%	$850	SKIMS $850
Social Networking	16	4	25%	$26K	Xena - Group Voice Party $595K
Sports	5	1	20%	$17K	RotoBot - AI Sports Insights $170K
Travel	2	0	0%	$85K	iOverlander $85K
Utilities	49	12	24%	$850	Universal TV Remote Control＊ $850K
Weather	12	1	8%	$9K	NOAA Weather Radar Live Map $170K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps