Health & Fitness app revenue: 2018 launches

Revenue and download estimates for the 48 Health & Fitness apps in the database that launched in 2018, with revenue shown after Apple takes its cut. 6 of them (13%) keep $100K or more a month; the median app keeps $6K. Top earners: Waking Up: Meditation & Wisdom ($595K/mo), Muscle Booster Workout Tracker ($340K/mo) and Endel: Focus & Sleep Sounds ($340K/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Health & Fitness apps launched in 2018

48 apps, total $2.7M/mo, median $6K/mo, 6 over $100K, cohort hit rate 13%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Waking Up: Meditation & Wisdom by Waking Up Course, LLC	Health & Fitness	$595K	40K	40,011	4.9	93 MB	Sep 2018
Muscle Booster Workout Tracker by WELLTECH APPS LIMITED	Health & Fitness	$340K	60K	137,822	4.6	574 MB	Dec 2018
Endel: Focus & Sleep Sounds by Endel	Health & Fitness	$340K	100K	33,808	4.6	310 MB	Jun 2018
GOWOD by Mobility First Group	Health & Fitness	$255K	7K	2,969	4.8	117 MB	Mar 2018
Yoga-Go: Tai Chi & Pilates by WELLTECH APPS LIMITED	Health & Fitness	$170K	30K	88,418	4.6	190 MB	Apr 2018
The Tapping Solution by The Tapping Solution, LLC	Health & Fitness	$170K	1K	19,632	4.8	143 MB	Oct 2018
Sleepiest: Sleep Meditations by Happiest LTD	Health & Fitness	$85K	20K	28,232	4.7	306 MB	Aug 2018
RP Diet Coach & Meal Planner by RP Strength, LLC	Health & Fitness	$85K	1K	10,307	4.5	404 MB	Nov 2018
BodyFast: Intermittent Fasting by BodyFast GmbH	Health & Fitness	$85K	30K	140,068	4.7	101 MB	Jan 2018
SHRED: Gym Workout Planner by Shred Labs, LLC	Health & Fitness	$85K	1K	35,884	4.8	235 MB	Nov 2018
FitOn Workouts & Fitness Plans by FitOn Inc.	Health & Fitness	$85K	30K	282,717	4.9	224 MB	Dec 2018
MOVES by Madeline by Madeline Moves, Inc.	Health & Fitness	$68K	1K	2,623	4.9	60 MB	Apr 2018
JRNY® by JOHNSON HEALTH TECH CO., LTD.	Health & Fitness	$51K	1K	17,227	4.6	245 MB	Nov 2018
Fitness AI Gym Workout Planner by FitnessAI Inc.	Health & Fitness	$51K	1K	48,903	4.7	173 MB	Dec 2018
BodyFit Fitness Training Coach by Bodybuilding.com	Health & Fitness	$51K	1K	27,823	4.7	51 MB	Aug 2018
Home Fitness Coach: FitCoach by WELLTECH APPS LIMITED	Health & Fitness	$51K	1K	65,071	4.7	156 MB	Oct 2018
Workout for Women: Fit at Home by Leap Health	Health & Fitness	$34K	100K	21,895	4.9	447 MB	Mar 2018
pliability: mobility+recovery by pliability, LLC	Health & Fitness	$34K	1K	7,470	4.8	176 MB	Aug 2018
Six Pack in 30 Days - 6 Pack by Leap Health	Health & Fitness	$26K	50K	29,830	4.9	353 MB	Jan 2018
Yoga for Beginners \| Mind+Body by Fast Builder Limited	Health & Fitness	$17K	1K	115,567	4.8	290 MB	Jul 2018
Tammy Fit by TH IP PTY LTD	Health & Fitness	$9K	1K	5,632	4.8	118 MB	May 2018
KIRA STOKES FIT by KIRA STOKES FIT LLC	Health & Fitness	$9K	1K	2,034	4.9	48 MB	Aug 2018
Gratitude - Journal Prompts by Hapjoy Technologies Private Limited	Health & Fitness	$9K	1K	38,468	4.9	104 MB	Apr 2018
Cosmic Kids Yoga by Cosmic Kids Trading Limited	Health & Fitness	$6K	1K	298	4.1	144 MB	Jul 2018
BetterMe: Mental Health by BetterMe Limited	Health & Fitness	$5K	1K	13,711	4.7	97 MB	Mar 2018
Keto Diet App － Carb Tracker by FJOR NUTRITION, INC.	Health & Fitness	$5K	1K	71,959	4.7	154 MB	Aug 2018
IF: Intermittent Fasting 16:8 by 5W APPS GmbH	Health & Fitness	$850	1K	2,626	4.8	149 MB	Dec 2018
Workouts For Men: Gym & Home by BetterMe Trading Limited	Health & Fitness	$850	1K	26,322	4.4	84 MB	Aug 2018
V Shred: Nutrition & Fitness by V Shred LLC	Health & Fitness	$850	1K	100,881	4.7	40 MB	Dec 2018
Sesh: Workouts for Women by Undefined LLC	Health & Fitness	$850	1K	5,397	4.8	313 MB	Jan 2018
CorePower Yoga On Demand by CorePower Yoga	Health & Fitness	$850	1K	1,180	4.6	82 MB	Jul 2018
Wuge by GLORIOUS MELODIES CONSULTANCY PTE. LTD.	Health & Fitness	$850	1K	5	5.0	176 MB	Jul 2018
TeasEar: ASMR Slime Antistress by Smertrios	Health & Fitness	$850	1K	55,924	4.4	363 MB	Nov 2018
Walkster: Lose Weight Walking by Bickster LLC	Health & Fitness	$850	1K	11,323	4.6	46 MB	Jan 2018
Yoga For Kids Daily Fitness by BHADRIK MEHTA	Health & Fitness	$850	1K	36	2.7	30 MB	Jul 2018
Meditation for Kids: Rest Well by Christine Creighton	Health & Fitness	$850	1K	698	4.5	74 MB	Oct 2018
Mindset: Hypnotherapy & Sleep by Mindset Health Pty Ltd	Health & Fitness	$850	1K	692	4.5	90 MB	Feb 2018
G-Plans: Customized Nutrition by Goglia Nutrition, LLC	Health & Fitness	$850	1K	6,148	4.7	142 MB	Feb 2018
Saged: Spiritual Meditation by Smudge Tech, Inc	Health & Fitness	$850	1K	8,666	4.8	62 MB	Nov 2018
SleepScore by SleepScore Labs	Health & Fitness	$850	1K	7,128	4.4	172 MB	Jul 2018
Storyteller by MHN by New Luminary Media Pty Ltd	Health & Fitness	$850	1K	1,212	4.9	54 MB	Dec 2018
Every Mother by Sustainable Fitness Inc.	Health & Fitness	$850	1K	1,172	4.7	52 MB	Jul 2018
Emily Skye FIT: Workout App by Loup Pty Ltd	Health & Fitness	$850	1K	2,043	4.8	98 MB	Jun 2018
obé \| Fitness for women by Our Body Electric	Health & Fitness	$850	1K	10,406	4.8	86 MB	Mar 2018
Relish: Relationship & Couples by Relish Development Ltd.	Health & Fitness	$850	1K	2,284	4.6	38 MB	Sep 2018
GymStreak: Workout & Nutrition by GymStreak Ltd	Health & Fitness	$850	1K	15,102	4.7	220 MB	Nov 2018
Soultime Christian Meditation by Soultime Media Limited	Health & Fitness	$850	1K	5,076	4.7	119 MB	Jul 2018
Avrora Sleep Sounds & Stories by ONE ELEVEN HOLDINGS, LLC	Health & Fitness	$850	1K	17,933	4.6	217 MB	Nov 2018

Health & Fitness apps by launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	9	2	22%	$85K	Stella - Manifest Anything $255K
2025	31	10	32%	$85K	MenuFit - Healthy Eating Out $680K
2024	38	13	34%	$60K	Cal AI - Calorie Tracker $1.7M
2023	29	12	41%	$85K	StressWatch: AI Stress Monitor $850K
2022	20	2	10%	$7K	Lyfta: Gym Workout Tracker Log $425K
2021	57	8	14%	$850	Runna: Running Plans & Coach $3.4M
2020	65	7	11%	$850	LADDER Strength Training Plans $5.1M
2019	60	17	28%	$7K	Hevy - Workout Tracker Gym Log $850K
2018	48	6	13%	$6K	Waking Up: Meditation & Wisdom $595K
2017	40	8	20%	$17K	BetterMe Well-Being Coach $850K
2016	32	7	22%	$26K	Cronometer: Calorie Counter $850K
2015	34	10	29%	$34K	Flo Cycle & Period Tracker $6.8M
2014	20	7	35%	$85K	Peloton: Fitness & Workouts $2.6M
2013	20	7	35%	$34K	Calm $2.6M
2012	11	3	27%	$26K	Headspace: Sleep & Meditation $1.7M
2011	13	3	23%	$85K	Strava: Run, Bike, Walk $12.8M
2010	8	1	13%	$17K	AllTrails: Hike, Bike & Run $4.3M
2009	11	6	55%	$170K	MyFitnessPal: Calorie Counter $9.4M
2008	3	2	67%	$170K	Lose It! – Calorie Counter $850K

Apps launched in 2018 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	19	3	16%	$8K	Inkitt Galatea: Audio & eBooks $850K
Business	32	4	13%	$5K	Package Tracker - pkge Mobile $850K
Developer Tools	23	0	0%	$850	Surge 5 $26K
Education	101	6	6%	$850	Pimsleur \| Language Learning $1.7M
Entertainment	37	6	16%	$850	The Zeus Network $6.0M
Finance	28	0	0%	$850	LifeLock Identity $85K
Food & Drink	36	0	0%	$850	America's Test Kitchen $68K
Games	117	8	7%	$850	Total Battle: War Strategy $7.7M
Graphics & Design	23	0	0%	$850	Invitation Maker: Cards & RSVP $68K
Health & Fitness	48	6	13%	$6K	Waking Up: Meditation & Wisdom $595K
Lifestyle	33	2	6%	$850	Anker eufy $595K
Magazines & Newspapers	1	0	0%	$850	Essence Magazine $850
Medical	40	0	0%	$850	Christian Hypnobirthing $26K
Music	38	3	8%	$850	Beat Maker Pro: Music drum Pad $340K
Navigation	32	1	3%	$8K	calimoto motorcycle navigation $425K
News	12	3	25%	$9K	The Economist: News & Analysis $850K
Photo & Video	45	9	20%	$8K	Prequel: Photo & Video Editor $1.7M
Productivity	39	7	18%	$850	VPN - Super Unlimited Proxy $2.6M
Reference	28	3	11%	$850	Translate Now - AI Translator $2.6M
Shopping	13	0	0%	$850	T-Shirt Design Studio $6K
Social Networking	21	2	10%	$9K	ZEPETO: Avatar, Connect & Live $425K
Sports	39	1	3%	$850	F1 TV $1.7M
Travel	30	1	3%	$850	Outdooractive $170K
Utilities	29	7	24%	$850	Norton 360 Security & VPN $2.6M
Weather	27	0	0%	$850	DeerCast-Prep. Predict. Pursue $85K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps