Lifestyle app revenue: 2018 launches
Revenue and download estimates for the 33 Lifestyle apps in the database that launched in 2018, with revenue shown after Apple takes its cut. 2 of them (6%) keep $100K or more a month; the median app keeps $850. Top earners: Anker eufy ($595K/mo), Planta: AI Plant & Garden Care ($255K/mo) and Hippo - Random Live Video Chat ($51K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2018
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $595K | 300K | 71,504 | 4.6 | 832 MB | Oct 2018 |
 | Lifestyle | $255K | 30K | 107,317 | 4.8 | 181 MB | Nov 2018 |
 | Lifestyle | $51K | 1K | 11,411 | 4.3 | 198 MB | Oct 2018 |
 | Lifestyle | $26K | 1K | 1,705 | 4.1 | 62 MB | Sep 2018 |
 | Lifestyle | $26K | 1K | 14,548 | 4.9 | 91 MB | Apr 2018 |
 | Lifestyle | $17K | 20K | 5,457 | 4.3 | 115 MB | Aug 2018 |
 | Lifestyle | $17K | 1K | 2,280 | 4.7 | 152 MB | Apr 2018 |
 | Lifestyle | $17K | 1K | 3,337 | 4.6 | 309 MB | Aug 2018 |
 | Lifestyle | $17K | 1K | 1,731 | 4.9 | 48 MB | Mar 2018 |
 | Lifestyle | $17K | 70K | 11,910 | 4.6 | 44 MB | Feb 2018 |
 | Lifestyle | $17K | 6K | 26,577 | 4.7 | 278 MB | May 2018 |
 | Lifestyle | $9K | 1K | 7,076 | 4.6 | 161 MB | Aug 2018 |
 | Lifestyle | $7K | 1K | 3,210 | 4.4 | 270 MB | Sep 2018 |
 | Lifestyle | $5K | 1K | 2,046 | 4.6 | 39 MB | Jan 2018 |
 | Lifestyle | $850 | 1K | 9,661 | 3.9 | 290 MB | Nov 2018 |
 | Lifestyle | $850 | 1K | 9,643 | 4.7 | 164 MB | Sep 2018 |
 | Lifestyle | $850 | 1K | 29,448 | 3.9 | 86 MB | Sep 2018 |
 | Lifestyle | $850 | 1K | - | - | 70 MB | Dec 2018 |
 | Lifestyle | $850 | 1K | 14,744 | 4.2 | 98 MB | Aug 2018 |
 | Lifestyle | $850 | 1K | 693 | 3.3 | 92 MB | Jan 2018 |
 | Lifestyle | $850 | 1K | 756 | 4.2 | 62 MB | Jul 2018 |
 | Lifestyle | $850 | 1K | 4,002 | 4.8 | 123 MB | May 2018 |
 | Lifestyle | $850 | 1K | 100 | 4.5 | 27 MB | Oct 2018 |
 | Lifestyle | $850 | 1K | 5,605 | 4.9 | 73 MB | Dec 2018 |
 | Lifestyle | $850 | 1K | 7,725 | 4.6 | 610 MB | Aug 2018 |
 | Lifestyle | $850 | 1K | 618 | 4.9 | 50 MB | Dec 2018 |
 | Lifestyle | $850 | 1K | 833 | 3.7 | 139 MB | Apr 2018 |
 | Lifestyle | $850 | 1K | 5,358 | 4.6 | 153 MB | Mar 2018 |
 | Lifestyle | $850 | 1K | 31,994 | 4.7 | 184 MB | Feb 2018 |
 | Lifestyle | $850 | 100K | 401,575 | 4.7 | 272 MB | Apr 2018 |
 | Lifestyle | $850 | 1K | 67,997 | 4.9 | 113 MB | Oct 2018 |
 | Lifestyle | $850 | 1K | 3,236 | 4.5 | 266 MB | Sep 2018 |
 | Lifestyle | $850 | 1K | 44,024 | 4.8 | 144 MB | Oct 2018 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2018 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 19 | 3 | 16% | $8K | Inkitt Galatea: Audio & eBooks $850K |
| Business | 32 | 4 | 13% | $5K | Package Tracker - pkge Mobile $850K |
| Developer Tools | 23 | 0 | 0% | $850 | Surge 5 $26K |
| Education | 101 | 6 | 6% | $850 | Pimsleur | Language Learning $1.7M |
| Entertainment | 37 | 6 | 16% | $850 | The Zeus Network $6.0M |
| Finance | 28 | 0 | 0% | $850 | LifeLock Identity $85K |
| Food & Drink | 36 | 0 | 0% | $850 | America's Test Kitchen $68K |
| Games | 117 | 8 | 7% | $850 | Total Battle: War Strategy $7.7M |
| Graphics & Design | 23 | 0 | 0% | $850 | Invitation Maker: Cards & RSVP $68K |
| Health & Fitness | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| Lifestyle | 33 | 2 | 6% | $850 | Anker eufy $595K |
| Magazines & Newspapers | 1 | 0 | 0% | $850 | Essence Magazine $850 |
| Medical | 40 | 0 | 0% | $850 | Christian Hypnobirthing $26K |
| Music | 38 | 3 | 8% | $850 | Beat Maker Pro: Music drum Pad $340K |
| Navigation | 32 | 1 | 3% | $8K | calimoto motorcycle navigation $425K |
| News | 12 | 3 | 25% | $9K | The Economist: News & Analysis $850K |
| Photo & Video | 45 | 9 | 20% | $8K | Prequel: Photo & Video Editor $1.7M |
| Productivity | 39 | 7 | 18% | $850 | VPN - Super Unlimited Proxy $2.6M |
| Reference | 28 | 3 | 11% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 13 | 0 | 0% | $850 | T-Shirt Design Studio $6K |
| Social Networking | 21 | 2 | 10% | $9K | ZEPETO: Avatar, Connect & Live $425K |
| Sports | 39 | 1 | 3% | $850 | F1 TV $1.7M |
| Travel | 30 | 1 | 3% | $850 | Outdooractive $170K |
| Utilities | 29 | 7 | 24% | $850 | Norton 360 Security & VPN $2.6M |
| Weather | 27 | 0 | 0% | $850 | DeerCast-Prep. Predict. Pursue $85K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps