Lifestyle app revenue: 2019 launches

Revenue and download estimates for the 40 Lifestyle apps in the database that launched in 2019, with revenue shown after Apple takes its cut. 4 of them (10%) keep $100K or more a month; the median app keeps $850. Top earners: TP-Link Tapo ($3.4M/mo), Arlo Secure: Home Security ($680K/mo) and Once: Perfect Match Dating App ($510K/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Lifestyle apps launched in 2019

40 apps, total $5.3M/mo, median $850/mo, 4 over $100K, cohort hit rate 10%
App Category Net revenue/mo Downloads/mo Ratings Rating Size Launched
TP-Link Tapo by TP-Link Systems Inc.
Lifestyle$3.4M800K21,1194.8821 MBSep 2019
Arlo Secure: Home Security by Arlo Technologies Inc.
Lifestyle$680K90K413,6164.2820 MBSep 2019
Once: Perfect Match Dating App by Xeanco Limited
Lifestyle$510K80K48,8833.886 MBDec 2019
Nebula: Horoscope & Astrology by Spiritual Nebula Limited
Lifestyle$255K40K166,9324.6228 MBApr 2019
Breeze: Self-Discovery Buddy by Basenji Apps
Lifestyle$85K80K69,4584.6291 MBApr 2019
Turn-Up by Dately
Lifestyle$68K20K9503.457 MBJul 2019
Wink - Meet New People App by 9 Count, Inc.
Lifestyle$68K20K302,2654.5579 MBNov 2019
COIN: Always Be Earning by Xy Labs, Inc.
Lifestyle$51K1K8,3754.5203 MBFeb 2019
Hookup & NSA Dating - Kasual by YUMI LIMITED
Lifestyle$34K30K76,2724.5140 MBMay 2019
BiCupid: Date Singles, Couples by Truly Limited
Lifestyle$17K1K1,7494.0142 MBOct 2019
Circle Parental Controls App by Circle Media Incorporated
Lifestyle$17K1K13,1974.2137 MBApr 2019
FWB Adult Friend Hookup: XFun by BestinMatch Limited
Lifestyle$17K6K13,2894.679 MBAug 2019
Threesome Swingers App - 3way by 3way Limited
Lifestyle$17K20K14,3344.436 MBJan 2019
EZMatch:18+ Dating.Hookup.Chat by QUANG VU MINH
Lifestyle$9K50K13,4164.6139 MBJul 2019
Oil Painting Color by Numbers by Veraxen Ltd
Lifestyle$9K9K57,0394.8283 MBFeb 2019
EveryDoggy - Dog Training App by Star Focus
Lifestyle$8K1K3,1344.6190 MBDec 2019
illus - Face Effects Editor by Inmoji Co.,Ltd
Lifestyle$7K1K6214.3282 MBJun 2019
Daily Astrology Horoscope by Appsella LTD
Lifestyle$6K1K39,9514.3155 MBMar 2019
Human Design Pro: Birth Сhart by UPDEVTEAM LTD
Lifestyle$8501K2394.0105 MBJan 2019
Swimply - Rent Private Pools by Swimply Inc.
Lifestyle$85010K29,4134.8162 MBJul 2019
iris Dating-Find Match with AI by Ideal Match
Lifestyle$8507K4,0814.578 MBOct 2019
Motorola by Hubble Connected by Hubble Connected Limited
Lifestyle$8501K6963.9162 MBOct 2019
IOG Bible TV by The Israel of God
Lifestyle$8501K1894.965 MBJul 2019
BDSM Dating & Hookup: KinkLife by Kink Dating Network
Lifestyle$8501K4,4064.347 MBJul 2019
One Night Hookup - Adult Chat by Seeking Sugar Dating Network Limited
Lifestyle$8501K13,5084.452 MBApr 2019
Military Dating App - MD Date by Meet Cupid Up Dating App Ltd.
Lifestyle$8501K17,7174.445 MBAug 2019
Pupford: Puppy Training by Pupford LLC
Lifestyle$8501K3,2934.854 MBOct 2019
Safemily - Family GPS Locator by INOVADEV, SOCIETATEA CU RASPUNDERE LIMITATA
Lifestyle$8501K11.060 MBMar 2019
Sugar Meet: Hookup, Dating App by DATING ME LIMITED
Lifestyle$8501K8,2224.375 MBNov 2019
Hot-Be Naughty Hookup Apps by Beijing Zaidu Network Technology Co., Ltd.
Lifestyle$8501K103.1143 MBDec 2019
Kyank - Armenian Dating by Kyank Technologies Inc
Lifestyle$8501K9204.555 MBDec 2019
Live Wallpaper & Wallpapers HD by Appic Stars LLC
Lifestyle$8501K7,4384.4124 MBJan 2019
Woman Evolve TV by Woman Evolve Inc.
Lifestyle$8501K5924.956 MBJun 2019
Warrior Notes TV by Warrior Notes
Lifestyle$8501K9585.059 MBOct 2019
Charts Astrology by wahid payne
Lifestyle$8501K2553.3153 MBMay 2019
Kippo - Come Hang Out by Covalent Inc.
Lifestyle$8501K3783.0138 MBJun 2019
Magic Stickers & Emoji by DREAMSCAPE TECHNOLOGY CO., LIMITED
Lifestyle$8501K4,3794.785 MBNov 2019
Numia: Astrology and Horoscope by Numia LTD
Lifestyle$8501K2143.6188 MBJul 2019
Curiosity Lab: Aging Tour by Shenzhen Juyun Tianxia Technology Co., Ltd.
Lifestyle$8501K9,9304.3163 MBDec 2019
Vibe - Make New Friends by Sociaaal LLC
Lifestyle$8501K9,1063.9183 MBMay 2019

Lifestyle apps by launch year

LaunchedApps$100K+Hit rateMedian/moTop earner
20269111%$85K
Wello - Heart Health Monitor $170K
202511218%$77K
AI Decor - AI Home Design $255K
202429517%$9K
Tipsy Chat: Live Your Story $8.5M
202319421%$60K
Find Phone: Device Tracker $680K
202226312%$850
Plant Parent: Plant Care Guide $340K
20214449%$850
CHAI: Social AI Platform- Chat $2.6M
202045511%$850
CHANI: Your Astrology Guide $510K
201940410%$850
TP-Link Tapo $3.4M
20183326%$850
Anker eufy $595K
201730517%$850
The Official Wyze App $3.4M
201618422%$43K
Alarmy - Loud alarm clock $510K
201522523%$17K
Muzz: Muslim Dating & Friends $510K
201414321%$34K
FamilyAlbum: Share Baby Photos $765K
20139444%$68K
PURE: Open-Minded Dating App $4.3M
20121218%$43K
happn: dating app $850K
201114214%$5K
iScape: Landscape Design $170K
2010400%$850
AARP Now $68K
20092150%$170K
Covenant Eyes: Quit Porn Now $170K

Apps launched in 2019 by category

CategoryApps$100K+Hit rateMedian/moTop earner
Books1716%$9K
MANGA Plus by SHUEISHA $170K
Business4312%$850
Manychat $255K
Developer Tools1200%$850
Text Editor. $17K
Education1231311%$850
Impulse - Brain Training $765K
Entertainment49816%$850
iQIYI - Dramas, Anime, Shows $2.6M
Finance4425%$850
Copilot: Track & Budget Money $255K
Food & Drink3000%$850
BLW Brasil - Alimentação Bebês $26K
Games151117%$850
Sohoo Poker - Texas Hold'em $1.7M
Graphics & Design3725%$850
Layout - Photo Collage Maker $510K
Health & Fitness601728%$7K
Hevy - Workout Tracker Gym Log $850K
Lifestyle40410%$850
TP-Link Tapo $3.4M
Magazines & Newspapers200%$6K
Vogue: Fashion & Shopping $6K
Medical2500%$850
Baby Daybook - Newborn Tracker $34K
Music2814%$850
UnitedMasters: Release Music $170K
Navigation2414%$8K
onX Offroad: Trail Maps & GPS $170K
News13215%$9K
NYTimes: US and Global News $4.3M
Photo & Video67812%$850
Remini - AI Photo Enhancer $2.6M
Productivity511020%$5K
Goodnotes: AI Notes, Docs, PDF $11.1M
Reference4112%$850
Whitepages: People Search $170K
Shopping1300%$850
WorthPoint $17K
Social Networking381026%$26K
Wizz App - chat now $2.6M
Sports4200%$850
Fish Deeper - Fishing App $85K
Travel4624%$850
Flighty – Live Flight Tracker $680K
Utilities51612%$850
Cleaner Guru: Clean Up Storage $2.6M
Weather2700%$850
Moon Calendar by MoonX $43K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps