Lifestyle app revenue: 2011 launches
Revenue and download estimates for the 14 Lifestyle apps in the database that launched in 2011, with revenue shown after Apple takes its cut. 2 of them (14%) keep $100K or more a month; the median app keeps $5K. Top earners: iScape: Landscape Design ($170K/mo), Perfect365 Makeup Photo Editor ($170K/mo) and Map My Walk: Walking Tracker ($77K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2011
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $170K | 1K | 25,830 | 4.6 | 107 MB | May 2011 |
 | Lifestyle | $170K | 30K | 173,957 | 4.8 | 250 MB | Nov 2011 |
 | Lifestyle | $77K | 40K | 463,168 | 4.8 | 185 MB | Apr 2011 |
 | Lifestyle | $26K | 1K | 26,639 | 4.9 | 51 MB | Jan 2011 |
 | Lifestyle | $17K | 100K | 77,301 | 4.7 | 477 MB | May 2011 |
 | Lifestyle | $17K | 40K | 510,258 | 4.9 | 107 MB | Apr 2011 |
 | Lifestyle | $5K | 1K | 45 | 3.6 | 230 MB | Feb 2011 |
 | Lifestyle | $4K | 1K | 128 | 4.6 | 19 MB | Apr 2011 |
 | Lifestyle | $850 | 1K | 484 | 4.7 | 79 MB | Nov 2011 |
 | Lifestyle | $850 | 1K | 104 | 4.6 | 88 MB | Aug 2011 |
 | Lifestyle | $850 | 1K | 1,584 | 4.4 | 60 MB | Oct 2011 |
 | Lifestyle | $850 | 1K | 190 | 4.4 | 48 MB | Feb 2011 |
 | Lifestyle | $850 | 1K | 5,016 | 4.6 | 69 MB | Oct 2011 |
 | Lifestyle | $850 | 1K | 352 | 4.4 | 314 MB | Jul 2011 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2011 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 12 | 0 | 0% | $850 | VIZ Manga $68K |
| Business | 13 | 0 | 0% | $850 | Dext: Expense Tracker App $68K |
| Education | 29 | 1 | 3% | $850 | Coloring Games for Kids 2-6! $425K |
| Entertainment | 10 | 2 | 20% | $850 | Viki: Asian Drama, Movies & TV $3.4M |
| Finance | 22 | 2 | 9% | $850 | Splitwise $425K |
| Food & Drink | 16 | 1 | 6% | $850 | Vivino: Drink The Right Wine $255K |
| Games | 6 | 0 | 0% | $850 | DragonVale $85K |
| Graphics & Design | 1 | 1 | 100% | $340K | ibis Paint X $340K |
| Health & Fitness | 13 | 3 | 23% | $85K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| Magazines & Newspapers | 2 | 0 | 0% | $9K | Magzter: Magazines, Newspapers $9K |
| Medical | 17 | 0 | 0% | $850 | Davis Drug Guide For Nurses $43K |
| Music | 17 | 2 | 12% | $9K | TuneIn Radio: Music & Sports $850K |
| Navigation | 23 | 1 | 4% | $850 | Wikiloc - Trails of the World $510K |
| News | 67 | 1 | 1% | $5K | The Globe and Mail $170K |
| Photo & Video | 16 | 8 | 50% | $170K | Snapchat $68M |
| Productivity | 14 | 4 | 29% | $26K | Microsoft OneDrive $2.6M |
| Reference | 21 | 2 | 10% | $850 | MyHeritage: Family Tree & DNA $255K |
| Shopping | 14 | 1 | 7% | $850 | CARFAX - New & Used Cars $340K |
| Social Networking | 9 | 3 | 33% | $26K | iSharing: GPS Location Tracker $340K |
| Sports | 18 | 1 | 6% | $5K | Golf GameBook: Scorecard & GPS $340K |
| Travel | 34 | 0 | 0% | $850 | GPSmyCity: Walks in 1K+ Cities $34K |
| Utilities | 5 | 0 | 0% | $850 | Lookout Life - Mobile Security $85K |
| Weather | 13 | 0 | 0% | $850 | Weather Underground: Local Map $60K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps