Lifestyle app revenue: 2024 launches
Revenue and download estimates for the 29 Lifestyle apps in the database that launched in 2024, with revenue shown after Apple takes its cut. 5 of them (17%) keep $100K or more a month; the median app keeps $9K. Top earners: Tipsy Chat: Live Your Story ($8.5M/mo), YarnPal - Crochet & Patterns ($425K/mo) and Astra - Life Advice ($340K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2024
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $8.5M | 400K | 11,470 | 4.6 | 232 MB | Aug 2024 |
 | Lifestyle | $425K | 200K | 33,576 | 4.7 | 202 MB | Dec 2024 |
 | Lifestyle | $340K | 30K | 38,376 | 4.7 | 190 MB | Jan 2024 |
 | Lifestyle | $170K | 30K | 2,883 | 4.1 | 172 MB | May 2024 |
 | Lifestyle | $170K | 70K | 2,424 | 4.4 | 168 MB | Nov 2024 |
 | Lifestyle | $85K | 50K | 7,141 | 4.5 | 230 MB | Dec 2024 |
 | Lifestyle | $77K | 40K | 3,684 | 4.5 | 138 MB | May 2024 |
 | Lifestyle | $77K | 1K | 988 | 4.6 | 86 MB | Dec 2024 |
 | Lifestyle | $60K | 60K | 4,629 | 4.6 | 202 MB | Apr 2024 |
 | Lifestyle | $60K | 90K | 8,001 | 4.4 | 220 MB | Dec 2024 |
 | Lifestyle | $60K | 40K | 24,520 | 4.4 | 131 MB | Nov 2024 |
 | Lifestyle | $43K | 1K | 35,934 | 4.5 | 218 MB | Mar 2024 |
 | Lifestyle | $43K | 1K | 21,594 | 4.8 | 254 MB | Mar 2024 |
 | Lifestyle | $43K | 1K | 5,039 | 4.4 | 56 MB | Oct 2024 |
 | Lifestyle | $9K | 1K | 9,278 | 4.6 | 90 MB | Oct 2024 |
 | Lifestyle | $7K | 1K | 54 | 4.9 | 67 MB | Aug 2024 |
 | Lifestyle | $850 | 1K | 33 | 4.2 | 45 MB | Feb 2024 |
 | Lifestyle | $850 | 1K | 159 | 4.7 | 22 MB | Oct 2024 |
 | Lifestyle | $850 | 1K | 10 | 4.0 | 49 MB | Aug 2024 |
 | Lifestyle | $850 | 1K | 730 | 4.7 | 210 MB | Jun 2024 |
 | Lifestyle | $850 | 1K | 533 | 4.2 | 220 MB | Mar 2024 |
 | Lifestyle | $850 | 1K | 4,075 | 4.7 | 82 MB | Oct 2024 |
 | Lifestyle | $850 | 1K | 711 | 4.7 | 27 MB | Feb 2024 |
 | Lifestyle | $850 | 1K | 385 | 4.7 | 161 MB | Aug 2024 |
 | Lifestyle | $850 | 1K | 10,645 | 4.9 | 813 MB | Oct 2024 |
 | Lifestyle | $850 | 1K | 11,173 | 4.4 | 127 MB | Oct 2024 |
 | Lifestyle | $850 | 1K | 1,396 | 4.5 | 51 MB | Apr 2024 |
 | Lifestyle | $850 | 1K | 17,444 | 4.5 | 42 MB | Apr 2024 |
 | Lifestyle | $850 | 50K | 7,057 | 4.6 | 147 MB | Apr 2024 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2024 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 22 | 0 | 0% | $850 | NovelShort - Novels & Fiction $34K |
| Business | 14 | 1 | 7% | $9K | SideShift - Earn Money $170K |
| Developer Tools | 10 | 0 | 0% | $850 | SMS Forwarder - Forward SMS $9K |
| Education | 40 | 9 | 23% | $60K | Learna: Speak & Learn English $5.1M |
| Entertainment | 28 | 13 | 46% | $85K | DramaWave - Dramas & Reels $11.9M |
| Finance | 4 | 0 | 0% | $17K | Budget Bestie $26K |
| Food & Drink | 6 | 1 | 17% | $850 | Mob: Delicious Meal Planning $170K |
| Graphics & Design | 75 | 9 | 12% | $850 | AI Home Design: Interior DecAI $850K |
| Health & Fitness | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| Lifestyle | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 2 | 0 | 0% | $850 | LivingWaters.tv $850 |
| Medical | 6 | 0 | 0% | $6K | PCOS Pal $85K |
| Music | 35 | 8 | 23% | $43K | Suno - AI Songs, Music, Lyrics $6.0M |
| Navigation | 8 | 0 | 0% | $850 | onX Fish: Midwest Fishing Maps $34K |
| News | 6 | 0 | 0% | $17K | Kiki: Local Chat & People Near $60K |
| Photo & Video | 35 | 8 | 23% | $9K | AI Avatar Generator - HeyGen $680K |
| Productivity | 35 | 13 | 37% | $51K | Claude by Anthropic $57.8M |
| Reference | 31 | 5 | 16% | $17K | Bible Path: Prayers & Widgets $340K |
| Shopping | 1 | 0 | 0% | $850 | SKIMS $850 |
| Social Networking | 16 | 4 | 25% | $26K | Xena - Group Voice Party $595K |
| Sports | 5 | 1 | 20% | $17K | RotoBot - AI Sports Insights $170K |
| Travel | 2 | 0 | 0% | $85K | iOverlander $85K |
| Utilities | 49 | 12 | 24% | $850 | Universal TV Remote Control＊ $850K |
| Weather | 12 | 1 | 8% | $9K | NOAA Weather Radar Live Map $170K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps