Lifestyle app revenue: 2009 launches
Revenue and download estimates for the 2 Lifestyle apps in the database that launched in 2009, with revenue shown after Apple takes its cut. 1 of them (50%) keeps $100K or more a month. Top earners: Covenant Eyes: Quit Porn Now ($170K/mo) and Astrology Plus ($850/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2009
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $170K | 1K | 46,743 | 4.3 | 53 MB | Dec 2009 |
 | Lifestyle | $850 | 1K | 6,565 | 4.7 | 110 MB | Oct 2009 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2009 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 3 | 1 | 33% | $17K | Wattpad - Read & Write Stories $850K |
| Business | 14 | 1 | 7% | $850 | Scanner Pro - Scan Documents $595K |
| Education | 4 | 0 | 0% | $850 | SpanishDictionary.com Learning $60K |
| Entertainment | 5 | 1 | 20% | $850 | Crunchyroll $32.3M |
| Finance | 9 | 0 | 0% | $850 | Yahoo Finance: Stocks & News $51K |
| Food & Drink | 7 | 0 | 0% | $850 | Epicurious $43K |
| Games | 3 | 0 | 0% | $850 | Urban Rivals $8K |
| Health & Fitness | 11 | 6 | 55% | $170K | MyFitnessPal: Calorie Counter $9.4M |
| Lifestyle | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
| Medical | 11 | 0 | 0% | $9K | IMAIOS e-Anatomy $77K |
| Music | 3 | 1 | 33% | $7K | SoundCloud: The Music You Love $7.7M |
| Navigation | 9 | 1 | 11% | $17K | Geocaching® $425K |
| News | 9 | 2 | 22% | $60K | X $11.1M |
| Photo & Video | 3 | 0 | 0% | $68K | Flickr $85K |
| Productivity | 3 | 2 | 67% | $255K | Dropbox: Cloud Storage Backup $12.8M |
| Reference | 21 | 0 | 0% | $850 | BeenVerified: People Search $85K |
| Shopping | 14 | 0 | 0% | $850 | Our Groceries Shopping List $9K |
| Social Networking | 6 | 1 | 17% | $85K | Grindr - Gay Dating & Chat $16.2M |
| Sports | 8 | 3 | 38% | $43K | Yahoo Fantasy Sports: NFL, MLB $850K |
| Travel | 9 | 0 | 0% | $850 | TripIt: Travel Planner $85K |
| Utilities | 2 | 0 | 0% | $60K | Offender Locator: Find & Watch $60K |
| Weather | 8 | 2 | 25% | $17K | MyRadar Accurate Weather Radar $340K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps