Lifestyle app revenue: 2020 launches

Revenue and download estimates for the 45 Lifestyle apps in the database that launched in 2020, with revenue shown after Apple takes its cut. 5 of them (11%) keep $100K or more a month; the median app keeps $850. Top earners: CHANI: Your Astrology Guide ($510K/mo), Qustodio Parental Control App ($425K/mo) and Woofz - Puppy and Dog Training ($255K/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Lifestyle apps launched in 2020

45 apps, total $2.1M/mo, median $850/mo, 5 over $100K, cohort hit rate 11%
App Category Net revenue/mo Downloads/mo Ratings Rating Size Launched
CHANI: Your Astrology Guide by Chani Nicholas Incorporated
Lifestyle$510K30K56,1534.967 MBDec 2020
Qustodio Parental Control App by Qustodio
Lifestyle$425K30K6,3144.3106 MBMay 2020
Woofz - Puppy and Dog Training by nove8
Lifestyle$255K80K56,7024.6181 MBNov 2020
Paired: Couples & Relationship by Better Half Limited
Lifestyle$170K50K199,1464.7115 MBSep 2020
Planner & Journal - Zinnia by Pixite Inc.
Lifestyle$170K40K41,3364.5160 MBFeb 2020
BackThen Family & Baby Photos by Back Then Digital Ltd
Lifestyle$85K1K22,9554.9113 MBApr 2020
Moonly: Moon Phases & Calendar by Cosmic Vibrations, Inc.
Lifestyle$85K20K29,8604.7198 MBJan 2020
Canopy - Parental Control App by Netspark Inc.
Lifestyle$77K1K4033.333 MBJan 2020
Tessie — For your Tesla by Tessie
Lifestyle$51K1K7,2414.8267 MBApr 2020
Family360 - Family Locator by Locator Family360 LLP
Lifestyle$51K1K23,0304.7116 MBOct 2020
FireStick Remote Control by Bhim Singh
Lifestyle$51K200K28,9484.730 MBFeb 2020
PsychicBook - Psychic Readings by Aptlife Media LLC
Lifestyle$34K1K1,1824.5138 MBOct 2020
Deer Hunters MoonGuide 3.0 by Deer Hunters Moon Guide LLC
Lifestyle$34K1K513.3162 MBOct 2020
(OLD) Warhammer 40,000:The App by Games Workshop Limited
Lifestyle$34K1K1,2781.858 MBJul 2020
Dating and Chat - Evermatch by FlintCast
Lifestyle$26K8K4,3544.4110 MBMar 2020
Soulight-Online Psychic Advice by ANNING INNOVATE PTE. LTD.
Lifestyle$26K1K2,0254.8214 MBAug 2020
Tandoo - Live video chat&Meet by ALEX PTE. LTD.
Lifestyle$17K7K123.7191 MBOct 2020
Crestron Go by Crestron Electronics, Inc.
Lifestyle$9K1K732.3108 MBJul 2020
MICHAEL JAMES SMITH TV by PalettePro Ltd
Lifestyle$4K1K965.0101 MBFeb 2020
Bucket Stickers by 文强 张
Lifestyle$8501K1,5923.792 MBJan 2020
Elite Dating & NSA Hookup: AGR by 鹏 何
Lifestyle$8501K4,2984.564 MBAug 2020
Remote for Roku TV: TCL & onn by Bhim Singh
Lifestyle$8501K1,6494.452 MBJun 2020
Keys AI Texting Coach by Charmed Inc.
Lifestyle$8501K1,0534.775 MBMay 2020
obimy by Obimy inc.
Lifestyle$8501K15,4364.5122 MBSep 2020
SocialGood:Crypto Rewards by SocialGood, Inc.
Lifestyle$8501K1,8364.3138 MBSep 2020
Endtime+ by Endtime, Inc.
Lifestyle$8501K4515.061 MBMar 2020
LO sister : By Sadie Rob Huff by Live Original Fam, LLC
Lifestyle$8501K6804.8175 MBJun 2020
Nici-Live Video Chat by TODAM LIMITED
Lifestyle$8501K313.2216 MBSep 2020
Mature Dating - Cougar Hookup by Mature Friends Ltd
Lifestyle$8501K3,0424.318 MBAug 2020
Story Reports for Posts Trend by YI LIANG
Lifestyle$8501K904.343 MBApr 2020
Deva & Miten’s Gayatri Sangha by Prabhu Music Ltd
Lifestyle$8501K3284.959 MBOct 2020
Future: Horoscope & Astrology by Future Labs
Lifestyle$8501K1,8644.775 MBAug 2020
Skip - Fund Your Business by YoGovernment Inc.
Lifestyle$8501K2,5994.858 MBOct 2020
Intimately Us for Couples by Get Your Marriage On!
Lifestyle$8501K2,8514.962 MBJul 2020
The Beartaria Times by The Beartaria Times, LLC
Lifestyle$8501K2,4064.960 MBDec 2020
Watch Faces Gallery + by Icy Coconut
Lifestyle$8501K14,7684.774 MBOct 2020
Anonymous Live Video Chat-VJOY by EINNO
Lifestyle$8501K1063.8118 MBApr 2020
Mirchi - South Asian Dating by Mirchi inc.
Lifestyle$8501K1,4024.295 MBMay 2020
ShivYog Play by SYC Infinite Inc
Lifestyle$8501K2304.757 MBApr 2020
Designs for Crafting by Hardline Software
Lifestyle$8501K5,2204.6347 MBMar 2020
Local Hookup Dating App - HMU by Hook Me Up Ltd
Lifestyle$85020K24,5644.548 MBMar 2020
Life Fun - Funny Test on Life by STAR LIGHT OPTO-ELECTRONIC CO.,LIMITED
Lifestyle$8501K1513.037 MBMay 2020
VoiceGaga - Voice Changer by Magic Masterpieces Studio LLC
Lifestyle$8501K6,0803.488 MBOct 2020
Stickers Funny of Meme & Emoji by Moshe Menahem
Lifestyle$8501K12,4254.195 MBMay 2020
Funny Voice Effects & Changer by Kendra Carroll
Lifestyle$8501K61,4674.289 MBMay 2020

Lifestyle apps by launch year

LaunchedApps$100K+Hit rateMedian/moTop earner
20269111%$85K
Wello - Heart Health Monitor $170K
202511218%$77K
AI Decor - AI Home Design $255K
202429517%$9K
Tipsy Chat: Live Your Story $8.5M
202319421%$60K
Find Phone: Device Tracker $680K
202226312%$850
Plant Parent: Plant Care Guide $340K
20214449%$850
CHAI: Social AI Platform- Chat $2.6M
202045511%$850
CHANI: Your Astrology Guide $510K
201940410%$850
TP-Link Tapo $3.4M
20183326%$850
Anker eufy $595K
201730517%$850
The Official Wyze App $3.4M
201618422%$43K
Alarmy - Loud alarm clock $510K
201522523%$17K
Muzz: Muslim Dating & Friends $510K
201414321%$34K
FamilyAlbum: Share Baby Photos $765K
20139444%$68K
PURE: Open-Minded Dating App $4.3M
20121218%$43K
happn: dating app $850K
201114214%$5K
iScape: Landscape Design $170K
2010400%$850
AARP Now $68K
20092150%$170K
Covenant Eyes: Quit Porn Now $170K

Apps launched in 2020 by category

CategoryApps$100K+Hit rateMedian/moTop earner
Books35411%$5K
GoodNovel - Booktok, Stories $6.0M
Business46511%$5K
PDF Editor ® $595K
Developer Tools2900%$850
Sticky - AI Game Maker $9K
Education11543%$850
Simply Guitar - Learn Guitar $765K
Entertainment61711%$850
Peacock TV: Stream TV & Movies $40.8M
Finance4112%$850
Monarch: Budget & Track Money $170K
Food & Drink4100%$850
InVintory: Wine Collecting $51K
Games200116%$850
Merge Mansion $4.3M
Graphics & Design8134%$850
Pixelcut AI Photo Editor $425K
Health & Fitness65711%$850
LADDER Strength Training Plans $5.1M
Lifestyle45511%$850
CHANI: Your Astrology Guide $510K
Medical4700%$850
Body Temperature App For Fever $68K
Music2628%$850
Moises: The Musician's App $850K
Navigation3000%$5K
Hammer: Truck GPS & Maps $85K
News1300%$850
Nikkei Asia $17K
Photo & Video51612%$850
CapCut: Photo & Video Editor $43.4M
Productivity581017%$850
Google One $765K
Reference3100%$850
Glorify: Devotional & Prayer $77K
Shopping2600%$850
Sneakers Drops: Release＋Raffle $34K
Social Networking35926%$26K
Gaze: Random Video Chat $850K
Sports38513%$850
NBA: Live Games & Scores $850K
Travel4000%$850
Locationscout - Photo Spots $17K
Utilities65711%$850
Cleanup: Phone Storage Cleaner $9.4M
Weather3500%$850
NOAA Radar & Weather Forecast $68K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps