Photo & Video app revenue: 2020 launches

Revenue and download estimates for the 51 Photo & Video apps in the database that launched in 2020, with revenue shown after Apple takes its cut. 6 of them (12%) keep $100K or more a month; the median app keeps $850. Top earners: CapCut: Photo & Video Editor ($43.4M/mo), Captions: AI Edits Your Video ($1.7M/mo) and PrettyUp-Portrait Editor Video ($765K/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Photo & Video apps launched in 2020

51 apps, total $47.4M/mo, median $850/mo, 6 over $100K, cohort hit rate 12%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
CapCut: Photo & Video Editor by Bytedance Pte. Ltd	Photo & Video	$43.4M	12M	1,120,974	4.6	775 MB	Apr 2020
Captions: AI Edits Your Video by Captions, LLC (US)	Photo & Video	$1.7M	200K	37,798	4.7	230 MB	Dec 2020
PrettyUp-Portrait Editor Video by Pixl Concerto Technology Limited	Photo & Video	$765K	200K	11,426	4.6	491 MB	Dec 2020
Polycam 3D Scans & Floor Plans by Polycam Inc.	Photo & Video	$425K	100K	43,249	4.7	496 MB	Sep 2020
Rumble: Livestreams & Videos by Rumble Inc.	Photo & Video	$340K	40K	519,950	4.7	169 MB	Jul 2020
FaceLab: Face Age, Hair Filter by Lyrebird Studio	Photo & Video	$255K	100K	50,277	4.6	268 MB	Nov 2020
ToonMe: AI Cartoon Face Maker by Informe Laboratories, Inc.	Photo & Video	$85K	9K	114,024	4.7	189 MB	Apr 2020
Medal - Game Clipping by Medal B.V.	Photo & Video	$77K	200K	36,887	4.8	181 MB	Dec 2020
vidIQ for YouTube by vidIQ, Inc	Photo & Video	$77K	10K	9,966	4.8	63 MB	Apr 2020
Viidure by Shenzhen Xiaozhen Technology Co.,Ltd.	Photo & Video	$68K	300K	12,749	4.4	197 MB	Jan 2020
Beatleap by Lightricks by Lightricks Ltd.	Photo & Video	$51K	1K	45,459	4.8	86 MB	Sep 2020
My Feed・Grid Preview & Planner by Bigrowth	Photo & Video	$51K	6K	3,646	4.7	78 MB	Nov 2020
One Cleaner: Clean up storage by HONG KONG TOPONE NETWORK TECHNOLOGY CO.,LIMITED	Photo & Video	$26K	1K	4,190	4.5	108 MB	Aug 2020
Renderforest Video & Animation by Renderforest	Photo & Video	$26K	9K	2,310	4.8	63 MB	Jul 2020
West - Film & Effects by TheStudio, LLC	Photo & Video	$17K	30K	24,256	4.9	131 MB	Jun 2020
Aha Photo Lab by Mars City Mobile Limited	Photo & Video	$17K	10K	27	2.5	386 MB	Feb 2020
Tone Studio Photo & Vid Editor by Jack Morris	Photo & Video	$17K	1K	713	4.7	250 MB	Jul 2020
LockMyPix Secret Photo Vault by LockMyPix Inc.	Photo & Video	$17K	1K	1,928	4.7	99 MB	Apr 2020
FilmBox by Photomyne by Photomyne LTD	Photo & Video	$9K	1K	5,757	4.4	128 MB	Feb 2020
Node Video by 小为罗	Photo & Video	$8K	100K	6,140	4.7	224 MB	Feb 2020
FilterRoom - Face Editor by Mini Tree Technology Limited	Photo & Video	$8K	1K	8,452	4.3	325 MB	Mar 2020
Previs Pro - Storyboard Fast by Ghostwheel	Photo & Video	$8K	1K	1,067	4.8	428 MB	Feb 2020
Smart View - Screen Mirroring by Soufiane Benabid	Photo & Video	$8K	20K	4,558	4.3	42 MB	Aug 2020
Prookie: Hair Style Face Shape by Xingye(Hainan) Technology Co., Ltd	Photo & Video	$8K	1K	7,367	4.0	295 MB	Jan 2020
Lift: AI Photo & Video Editor by FUNPLACEAPP LIMITED	Photo & Video	$850	1K	20,874	4.7	282 MB	May 2020
Catch Santa Claus in My House by Dualverse, Inc.	Photo & Video	$850	1K	19,552	4.8	158 MB	Dec 2020
Top 9 Instagram Posts of 2024 by App Toro	Photo & Video	$850	1K	1,563	4.6	144 MB	Dec 2020
Video Downloader : Story Saver by Deurcy Yasmine	Photo & Video	$850	1K	28,665	4.6	42 MB	Dec 2020
CutArt: Aging & Hair Editor by Guangzhou Yiheng Information Technology Co., Ltd.	Photo & Video	$850	1K	2,695	4.4	268 MB	Feb 2020
LoopYa: AI driven photo editor by Guangzhou Youtuo Technology Co., Ltd.	Photo & Video	$850	1K	4,433	4.3	165 MB	Nov 2020
Shox: Reel Maker, Video Editor by Apperto Bilgi Teknolojileri Ticaret Limited Sirketi	Photo & Video	$850	1K	3,083	4.8	220 MB	Jun 2020
Funmera - Amusing Photo Editor by STAR LIGHT OPTO-ELECTRONIC CO.,LIMITED	Photo & Video	$850	1K	163	3.0	42 MB	Jul 2020
Baby Notebook - Photo Book by Baby Notebook LLC	Photo & Video	$850	1K	1,572	4.8	114 MB	Nov 2020
Slide Show Maker ⁺ by Flipagram Vigo	Photo & Video	$850	1K	8,111	4.7	32 MB	Apr 2020
Anylight - AI & Photo Editor by Fitbest Bilgi Teknolojileri A.S.	Photo & Video	$850	1K	4,630	4.5	257 MB	Aug 2020
FancyU - Make Profile Standout by Andrew Cornelio Sarimo	Photo & Video	$850	1K	60	3.9	16 MB	May 2020
Farmasi Photo APP by Infinity & Co., Incorporated	Photo & Video	$850	1K	103	4.5	94 MB	Jul 2020
Fire Remote: TV Remote Control by tv remote screen mirroring llc	Photo & Video	$850	1K	1,293	3.6	84 MB	Oct 2020
Video Filters Photo Editor・TON by Onelight Apps CY Ltd	Photo & Video	$850	1K	5,427	4.8	131 MB	Oct 2020
PicPlus: Photo Filters & Edit by IdeaLabs	Photo & Video	$850	1K	6,653	4.7	108 MB	Sep 2020
Facee - AI Face Swap by Know Yourself, Inc.	Photo & Video	$850	1K	2,303	4.3	116 MB	Dec 2020
Timor - Wallpics & Aging App by Reborn Technology Holding Limited	Photo & Video	$850	7K	3,741	3.9	399 MB	May 2020
Magic FX - Video Effect Master by ZipoApps	Photo & Video	$850	1K	3,314	4.5	281 MB	May 2020
Retouch AI - Remove Objects by Yalex FZC LLC	Photo & Video	$850	1K	17,204	4.7	84 MB	May 2020
Presets for Lightroom - Vidl by Feline Marketing INC	Photo & Video	$850	1K	22,310	4.7	371 MB	Jan 2020
DailyCam - AI Face Editor by Genesis Xinli (Shenzhen) Culture Communication Co., Ltd	Photo & Video	$850	1K	769	4.0	225 MB	Oct 2020
BoomArt: FaceChanger&Cartoon by Boom Studio	Photo & Video	$850	1K	2,219	4.3	181 MB	Jul 2020
Artleap by Lightricks by Lightricks Ltd.	Photo & Video	$850	1K	19,224	4.7	271 MB	Jul 2020
Avatarify: AI Face Animator by Avatarify, Inc.	Photo & Video	$850	1K	39,670	4.8	194 MB	Jul 2020
Filtertune by Lightricks by Lightricks Ltd.	Photo & Video	$850	1K	3,664	4.6	131 MB	Oct 2020
Photoly Remove Object & Editor by DATAFIX YAZILIM HIZMETLERI	Photo & Video	$850	1K	30	4.8	61 MB	May 2020

Photo & Video apps by launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	8	4	50%	$170K	Vixel - AI Video Generator $425K
2025	22	12	55%	$170K	Shots: Photo & Video Generator $850K
2024	35	8	23%	$9K	AI Avatar Generator - HeyGen $680K
2023	25	11	44%	$43K	Runway: AI Image & Video $2.6M
2022	33	11	33%	$43K	Momo: AI Photo & Video Maker $1.7M
2021	42	9	21%	$17K	Wink: Video Enhancer & Editor $1.7M
2020	51	6	12%	$850	CapCut: Photo & Video Editor $43.4M
2019	67	8	12%	$850	Remini - AI Photo Enhancer $2.6M
2018	45	9	20%	$8K	Prequel: Photo & Video Editor $1.7M
2017	32	8	25%	$17K	FaceApp: Perfect Face Editor $10.2M
2016	23	4	17%	$850	Facetune: Photo & Video Editor $8.5M
2015	30	7	23%	$26K	Google Photos: Backup & Edit $16.2M
2014	15	4	27%	$34K	Canva AI Photo & Video Editor $24.7M
2013	14	6	43%	$60K	Picsart AI Photo Editor, Video $4.3M
2012	12	6	50%	$170K	YouTube $165.8M
2011	16	8	50%	$170K	Snapchat $68M
2010	3	2	67%	$255K	Splice - Video Editor & Maker $2.6M
2009	3	0	0%	$68K	Flickr $85K

Apps launched in 2020 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	35	4	11%	$5K	GoodNovel - Booktok, Stories $6.0M
Business	46	5	11%	$5K	PDF Editor ® $595K
Developer Tools	29	0	0%	$850	Sticky - AI Game Maker $9K
Education	115	4	3%	$850	Simply Guitar - Learn Guitar $765K
Entertainment	61	7	11%	$850	Peacock TV: Stream TV & Movies $40.8M
Finance	41	1	2%	$850	Monarch: Budget & Track Money $170K
Food & Drink	41	0	0%	$850	InVintory: Wine Collecting $51K
Games	200	11	6%	$850	Merge Mansion $4.3M
Graphics & Design	81	3	4%	$850	Pixelcut AI Photo Editor $425K
Health & Fitness	65	7	11%	$850	LADDER Strength Training Plans $5.1M
Lifestyle	45	5	11%	$850	CHANI: Your Astrology Guide $510K
Medical	47	0	0%	$850	Body Temperature App For Fever $68K
Music	26	2	8%	$850	Moises: The Musician's App $850K
Navigation	30	0	0%	$5K	Hammer: Truck GPS & Maps $85K
News	13	0	0%	$850	Nikkei Asia $17K
Photo & Video	51	6	12%	$850	CapCut: Photo & Video Editor $43.4M
Productivity	58	10	17%	$850	Google One $765K
Reference	31	0	0%	$850	Glorify: Devotional & Prayer $77K
Shopping	26	0	0%	$850	Sneakers Drops: Release＋Raffle $34K
Social Networking	35	9	26%	$26K	Gaze: Random Video Chat $850K
Sports	38	5	13%	$850	NBA: Live Games & Scores $850K
Travel	40	0	0%	$850	Locationscout - Photo Spots $17K
Utilities	65	7	11%	$850	Cleanup: Phone Storage Cleaner $9.4M
Weather	35	0	0%	$850	NOAA Radar & Weather Forecast $68K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps