Photo & Video app revenue: 2025 launches
Revenue and download estimates for the 22 Photo & Video apps in the database that launched in 2025, with revenue shown after Apple takes its cut. 12 of them (55%) keep $100K or more a month; the median app keeps $170K. Top earners: Shots: Photo & Video Generator ($850K/mo), MIU AI: Photo Video Generator ($510K/mo) and ElevenLabs: AI Voice Generator ($510K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Photo & Video apps launched in 2025
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Photo & Video | $850K | 2M | 8,990 | 4.6 | 109 MB | Jun 2025 |
 | Photo & Video | $510K | 300K | 463 | 4.4 | 245 MB | Dec 2025 |
 | Photo & Video | $510K | 400K | 20,481 | 4.8 | 168 MB | Jun 2025 |
 | Photo & Video | $425K | 100K | 5,549 | 4.5 | 133 MB | May 2025 |
 | Photo & Video | $340K | 1K | 3,246 | 4.1 | 77 MB | Aug 2025 |
 | Photo & Video | $340K | 80K | 789 | 4.8 | 56 MB | Jul 2025 |
 | Photo & Video | $340K | 100K | 11,920 | 4.7 | 205 MB | Aug 2025 |
 | Photo & Video | $340K | 80K | 9,764 | 4.5 | 169 MB | Jan 2025 |
 | Photo & Video | $255K | 100K | 2,037 | 4.6 | 107 MB | Aug 2025 |
 | Photo & Video | $170K | 200K | 390 | 4.5 | 112 MB | Mar 2025 |
 | Photo & Video | $170K | 200K | 1,649 | 4.7 | 142 MB | Aug 2025 |
 | Photo & Video | $170K | 200K | 3,289 | 4.8 | 164 MB | Aug 2025 |
 | Photo & Video | $85K | 50K | 2,555 | 4.4 | 142 MB | Sep 2025 |
 | Photo & Video | $85K | 200K | 1,581 | 4.4 | 70 MB | Jun 2025 |
 | Photo & Video | $85K | 50K | 4,695 | 4.7 | 111 MB | Jul 2025 |
 | Photo & Video | $85K | 10K | 3,947 | 4.1 | 92 MB | Apr 2025 |
 | Photo & Video | $85K | 10K | 13,300 | 4.6 | 211 MB | Jan 2025 |
 | Photo & Video | $68K | 80K | 62 | 4.1 | 28 MB | Apr 2025 |
 | Photo & Video | $60K | 1K | 1,876 | 4.3 | 109 MB | Oct 2025 |
 | Photo & Video | $51K | 1K | 4,341 | 4.8 | 230 MB | Jun 2025 |
 | Photo & Video | $51K | 1K | 2,864 | 4.7 | 87 MB | Mar 2025 |
 | Photo & Video | $43K | 1K | 3 | 4.0 | 1051 MB | Jan 2025 |
Photo & Video apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 8 | 4 | 50% | $170K | Vixel - AI Video Generator $425K |
| 2025 | 22 | 12 | 55% | $170K | Shots: Photo & Video Generator $850K |
| 2024 | 35 | 8 | 23% | $9K | AI Avatar Generator - HeyGen $680K |
| 2023 | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| 2022 | 33 | 11 | 33% | $43K | Momo: AI Photo & Video Maker $1.7M |
| 2021 | 42 | 9 | 21% | $17K | Wink: Video Enhancer & Editor $1.7M |
| 2020 | 51 | 6 | 12% | $850 | CapCut: Photo & Video Editor $43.4M |
| 2019 | 67 | 8 | 12% | $850 | Remini - AI Photo Enhancer $2.6M |
| 2018 | 45 | 9 | 20% | $8K | Prequel: Photo & Video Editor $1.7M |
| 2017 | 32 | 8 | 25% | $17K | FaceApp: Perfect Face Editor $10.2M |
| 2016 | 23 | 4 | 17% | $850 | Facetune: Photo & Video Editor $8.5M |
| 2015 | 30 | 7 | 23% | $26K | Google Photos: Backup & Edit $16.2M |
| 2014 | 15 | 4 | 27% | $34K | Canva AI Photo & Video Editor $24.7M |
| 2013 | 14 | 6 | 43% | $60K | Picsart AI Photo Editor, Video $4.3M |
| 2012 | 12 | 6 | 50% | $170K | YouTube $165.8M |
| 2011 | 16 | 8 | 50% | $170K | Snapchat $68M |
| 2010 | 3 | 2 | 67% | $255K | Splice - Video Editor & Maker $2.6M |
| 2009 | 3 | 0 | 0% | $68K | Flickr $85K |
Apps launched in 2025 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 17 | 4 | 24% | $43K | Scroll The Bible $1.7M |
| Business | 5 | 2 | 40% | $85K | Scanner App: Scan Documents $340K |
| Developer Tools | 1 | 0 | 0% | $17K | Vibecode - AI App Builder $17K |
| Education | 22 | 7 | 32% | $85K | LangLearn: AI English Tutor $680K |
| Entertainment | 15 | 6 | 40% | $85K | FOX One: Live News, Sports, TV $2.6M |
| Finance | 5 | 0 | 0% | $43K | Settlemate: Claim Savings $77K |
| Food & Drink | 2 | 0 | 0% | $85K | Localize - Farmers Market $85K |
| Graphics & Design | 27 | 7 | 26% | $68K | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| Lifestyle | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| Magazines & Newspapers | 1 | 0 | 0% | $60K | Christian Mingle - Dating App $60K |
| Medical | 1 | 0 | 0% | $43K | Finger Blood Pressure: BP Mate $43K |
| Music | 7 | 4 | 57% | $170K | Reverse Audio: Sing Challenge $255K |
| Navigation | 5 | 0 | 0% | $43K | Game Maps IRL $85K |
| News | 4 | 1 | 25% | $85K | The Times: UK & World News $425K |
| Photo & Video | 22 | 12 | 55% | $170K | Shots: Photo & Video Generator $850K |
| Productivity | 28 | 12 | 43% | $85K | Grok AI $24.7M |
| Reference | 23 | 11 | 48% | $85K | Live Translator - AI Translate $595K |
| Social Networking | 3 | 0 | 0% | $43K | Valid - Compliment Classmates $51K |
| Sports | 7 | 1 | 14% | $51K | TeamSnap ONE $170K |
| Travel | 5 | 0 | 0% | $68K | Roamy: Save Spot & Plan Trips $85K |
| Utilities | 21 | 4 | 19% | $60K | Pocket - AI Personal Assistant $2.6M |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps