Photo & Video app revenue: 2012 launches
Revenue and download estimates for the 12 Photo & Video apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 6 of them (50%) keep $100K or more a month; the median app keeps $170K. Top earners: YouTube ($165.8M/mo), GoPro Quik ($1.7M/mo) and InstaSize: AI Photo Editor ($510K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Photo & Video apps launched in 2012
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Photo & Video | $165.8M | 6M | 49,018,732 | 4.7 | 374 MB | Sep 2012 |
 | Photo & Video | $1.7M | 200K | 833,184 | 4.8 | 291 MB | Oct 2012 |
 | Photo & Video | $510K | 60K | 325,991 | 4.7 | 187 MB | Nov 2012 |
 | Photo & Video | $425K | 60K | 252,800 | 4.8 | 153 MB | Apr 2012 |
 | Photo & Video | $425K | 100K | 107,146 | 4.9 | 323 MB | Aug 2012 |
 | Photo & Video | $170K | 200K | 176,735 | 4.8 | 259 MB | Jun 2012 |
 | Photo & Video | $77K | 1K | 122,893 | 4.6 | 146 MB | Jan 2012 |
 | Photo & Video | $68K | 1K | 95,043 | 4.8 | 147 MB | Feb 2012 |
 | Photo & Video | $5K | 30K | 282,791 | 4.7 | 113 MB | Aug 2012 |
 | Photo & Video | $850 | 1K | 2,030 | 2.6 | 135 MB | Feb 2012 |
 | Photo & Video | $850 | 100K | 813,728 | 4.8 | 250 MB | Aug 2012 |
 | Photo & Video | $850 | 1K | 646 | 4.2 | 261 MB | Aug 2012 |
Photo & Video apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 8 | 4 | 50% | $170K | Vixel - AI Video Generator $425K |
| 2025 | 22 | 12 | 55% | $170K | Shots: Photo & Video Generator $850K |
| 2024 | 35 | 8 | 23% | $9K | AI Avatar Generator - HeyGen $680K |
| 2023 | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| 2022 | 33 | 11 | 33% | $43K | Momo: AI Photo & Video Maker $1.7M |
| 2021 | 42 | 9 | 21% | $17K | Wink: Video Enhancer & Editor $1.7M |
| 2020 | 51 | 6 | 12% | $850 | CapCut: Photo & Video Editor $43.4M |
| 2019 | 67 | 8 | 12% | $850 | Remini - AI Photo Enhancer $2.6M |
| 2018 | 45 | 9 | 20% | $8K | Prequel: Photo & Video Editor $1.7M |
| 2017 | 32 | 8 | 25% | $17K | FaceApp: Perfect Face Editor $10.2M |
| 2016 | 23 | 4 | 17% | $850 | Facetune: Photo & Video Editor $8.5M |
| 2015 | 30 | 7 | 23% | $26K | Google Photos: Backup & Edit $16.2M |
| 2014 | 15 | 4 | 27% | $34K | Canva AI Photo & Video Editor $24.7M |
| 2013 | 14 | 6 | 43% | $60K | Picsart AI Photo Editor, Video $4.3M |
| 2012 | 12 | 6 | 50% | $170K | YouTube $165.8M |
| 2011 | 16 | 8 | 50% | $170K | Snapchat $68M |
| 2010 | 3 | 2 | 67% | $255K | Splice - Video Editor & Maker $2.6M |
| 2009 | 3 | 0 | 0% | $68K | Flickr $85K |
Apps launched in 2012 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 9 | 2 | 22% | $9K | Everand: Audiobooks & Ebooks $850K |
| Business | 14 | 3 | 21% | $17K | Invoice2go: Easy Invoice Maker $850K |
| Developer Tools | 3 | 1 | 33% | $9K | Termius - Modern SSH Client $170K |
| Education | 41 | 6 | 15% | $9K | Duolingo: Language Lessons $38.3M |
| Entertainment | 11 | 3 | 27% | $850 | Amazon Prime Video $32.3M |
| Finance | 15 | 1 | 7% | $850 | Seeking Alpha: News & Analysis $255K |
| Food & Drink | 24 | 0 | 0% | $850 | Cookpad: Find & share recipes $17K |
| Games | 19 | 2 | 11% | $850 | Infinite Flight Simulator $255K |
| Graphics & Design | 6 | 0 | 0% | $68K | Morpholio Trace - Sketch CAD $85K |
| Health & Fitness | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| Lifestyle | 12 | 1 | 8% | $43K | happn: dating app $850K |
| Magazines & Newspapers | 4 | 1 | 25% | $850 | Good Food: Recipe Finder $170K |
| Medical | 17 | 2 | 12% | $850 | Pregnancy + | Tracker App $425K |
| Music | 25 | 5 | 20% | $17K | Amazon Music: Songs & Podcasts $11.9M |
| Navigation | 18 | 1 | 6% | $850 | Moovit: Bus & Transit Tracker $255K |
| News | 111 | 1 | 1% | $850 | Police Scanner Radio & Fire $170K |
| Photo & Video | 12 | 6 | 50% | $170K | YouTube $165.8M |
| Productivity | 15 | 5 | 33% | $34K | Google Drive $3.4M |
| Reference | 27 | 0 | 0% | $850 | Bible Gateway $26K |
| Shopping | 14 | 1 | 7% | $850 | Carousell: Snap-Sell, Chat-Buy $170K |
| Social Networking | 6 | 1 | 17% | $26K | Text Me - Phone Call + Texting $1.7M |
| Sports | 25 | 5 | 20% | $5K | UFC $680K |
| Travel | 28 | 3 | 11% | $850 | MAPS.ME: Offline Maps, GPS Nav $170K |
| Utilities | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| Weather | 22 | 1 | 5% | $4K | PredictWind — Marine Forecasts $170K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps