Productivity app revenue: 2012 launches
Revenue and download estimates for the 15 Productivity apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 5 of them (33%) keep $100K or more a month; the median app keeps $34K. Top earners: Google Drive ($3.4M/mo), Todoist: To Do List & Calendar ($340K/mo) and TunnelBear: Secure VPN & Wifi ($255K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Productivity apps launched in 2012
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Productivity | $3.4M | 4M | 7,721,446 | 4.8 | 429 MB | Jun 2012 |
 | Productivity | $340K | 200K | 119,554 | 4.8 | 230 MB | Nov 2012 |
 | Productivity | $255K | 80K | 83,458 | 4.7 | 121 MB | Nov 2012 |
 | Productivity | $255K | 60K | 16,631 | 4.5 | 304 MB | Jan 2012 |
 | Productivity | $170K | 100K | 8,074 | 4.8 | 135 MB | Jan 2012 |
 | Productivity | $85K | 100K | 69,994 | 4.6 | 168 MB | Mar 2012 |
 | Productivity | $43K | 20K | 70,842 | 4.9 | 92 MB | May 2012 |
 | Productivity | $34K | 8K | 2,392 | 4.0 | 14 MB | Dec 2012 |
 | Productivity | $34K | 1K | 48,673 | 4.6 | 320 MB | Jun 2012 |
 | Productivity | $26K | 10K | 7,917 | 4.2 | 37 MB | Jul 2012 |
 | Productivity | $26K | 1K | 30,250 | 4.3 | 179 MB | Dec 2012 |
 | Productivity | $9K | 1K | 12,066 | 4.5 | 172 MB | Oct 2012 |
 | Productivity | $7K | 7K | 24,226 | 4.7 | 41 MB | Nov 2012 |
 | Productivity | $850 | 1K | 5,662 | 4.6 | 52 MB | Dec 2012 |
 | Productivity | $850 | 1K | 6,369 | 4.5 | 70 MB | Oct 2012 |
Productivity apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 8 | 4 | 50% | $170K | Grok Bot $510K |
| 2025 | 28 | 12 | 43% | $85K | Grok AI $24.7M |
| 2024 | 35 | 13 | 37% | $51K | Claude by Anthropic $57.8M |
| 2023 | 33 | 14 | 42% | $85K | ChatGPT $256.7M |
| 2022 | 22 | 5 | 23% | $9K | Chatbot AI Assistant - Genie $765K |
| 2021 | 38 | 5 | 13% | $850 | WeTransfer: Transfer Files $4.3M |
| 2020 | 58 | 10 | 17% | $850 | Google One $765K |
| 2019 | 51 | 10 | 20% | $5K | Goodnotes: AI Notes, Docs, PDF $11.1M |
| 2018 | 39 | 7 | 18% | $850 | VPN - Super Unlimited Proxy $2.6M |
| 2017 | 35 | 6 | 17% | $5K | Grammarly: AI Keyboard & Notes $1.7M |
| 2016 | 29 | 6 | 21% | $9K | Norton VPN – Fast & Secure $425K |
| 2015 | 26 | 4 | 15% | $9K | VPN Proxy Master - Super VPN $510K |
| 2014 | 14 | 3 | 21% | $850 | Speak & Translate - Translator $425K |
| 2013 | 26 | 5 | 19% | $26K | PDF Expert - Editor and Reader $850K |
| 2012 | 15 | 5 | 33% | $34K | Google Drive $3.4M |
| 2011 | 14 | 4 | 29% | $26K | Microsoft OneDrive $2.6M |
| 2010 | 10 | 5 | 50% | $170K | CamScanner - PDF Scanner App $6.8M |
| 2009 | 3 | 2 | 67% | $255K | Dropbox: Cloud Storage Backup $12.8M |
Apps launched in 2012 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 9 | 2 | 22% | $9K | Everand: Audiobooks & Ebooks $850K |
| Business | 14 | 3 | 21% | $17K | Invoice2go: Easy Invoice Maker $850K |
| Developer Tools | 3 | 1 | 33% | $9K | Termius - Modern SSH Client $170K |
| Education | 41 | 6 | 15% | $9K | Duolingo: Language Lessons $38.3M |
| Entertainment | 11 | 3 | 27% | $850 | Amazon Prime Video $32.3M |
| Finance | 15 | 1 | 7% | $850 | Seeking Alpha: News & Analysis $255K |
| Food & Drink | 24 | 0 | 0% | $850 | Cookpad: Find & share recipes $17K |
| Games | 19 | 2 | 11% | $850 | Infinite Flight Simulator $255K |
| Graphics & Design | 6 | 0 | 0% | $68K | Morpholio Trace - Sketch CAD $85K |
| Health & Fitness | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| Lifestyle | 12 | 1 | 8% | $43K | happn: dating app $850K |
| Magazines & Newspapers | 4 | 1 | 25% | $850 | Good Food: Recipe Finder $170K |
| Medical | 17 | 2 | 12% | $850 | Pregnancy + | Tracker App $425K |
| Music | 25 | 5 | 20% | $17K | Amazon Music: Songs & Podcasts $11.9M |
| Navigation | 18 | 1 | 6% | $850 | Moovit: Bus & Transit Tracker $255K |
| News | 111 | 1 | 1% | $850 | Police Scanner Radio & Fire $170K |
| Photo & Video | 12 | 6 | 50% | $170K | YouTube $165.8M |
| Productivity | 15 | 5 | 33% | $34K | Google Drive $3.4M |
| Reference | 27 | 0 | 0% | $850 | Bible Gateway $26K |
| Shopping | 14 | 1 | 7% | $850 | Carousell: Snap-Sell, Chat-Buy $170K |
| Social Networking | 6 | 1 | 17% | $26K | Text Me - Phone Call + Texting $1.7M |
| Sports | 25 | 5 | 20% | $5K | UFC $680K |
| Travel | 28 | 3 | 11% | $850 | MAPS.ME: Offline Maps, GPS Nav $170K |
| Utilities | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| Weather | 22 | 1 | 5% | $4K | PredictWind — Marine Forecasts $170K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps