Education app revenue: 2012 launches

Revenue and download estimates for the 41 Education apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 6 of them (15%) keep $100K or more a month; the median app keeps $9K. Top earners: Duolingo: Language Lessons ($38.3M/mo), ClassDojo ($4.3M/mo) and Quizlet: More than Flashcards ($3.4M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Education apps launched in 2012

41 apps, total $47.3M/mo, median $9K/mo, 6 over $100K, cohort hit rate 15%
App Category Net revenue/mo Downloads/mo Ratings Rating Size Launched
Duolingo: Language Lessons by Duolingo
Education$38.3M6M5,478,2544.7491 MBNov 2012
ClassDojo by ClassDojo, Inc.
Education$4.3M800K4,083,6014.9204 MBSep 2012
Quizlet: More than Flashcards by Quizlet Inc
Education$3.4M800K1,123,6824.8263 MBAug 2012
Udemy Online Video Courses by Udemy
Education$425K100K76,7584.7152 MBOct 2012
DMV Genie: Permit Test 2026 by Elegant eLearning
Education$170K30K182,7064.8204 MBApr 2012
KidloLand Kids Toddler Games by KidloLand Kids & Toddler Games
Education$170K60K121,1244.3471 MBJul 2012
Dino Fun - Games for kids by Avocado Mobile Inc
Education$85K30K263,0334.2907 MBAug 2012
Mathway: Math Problem Solver by Chegg, Inc.
Education$77K20K424,7624.987 MBSep 2012
BrainHQ by Posit Science
Education$68K10K21,9274.6171 MBDec 2012
Voice Dream - Read Out Aloud by Voice Dream LLC
Education$60K1K9,6934.6239 MBFeb 2012
ABCmouse: Kids Learning Games by Age of Learning, Inc.
Education$51K1K976,1694.5615 MBDec 2012
Toddler Games For 2 Year Olds. by 22learn, LLC
Education$51K20K109,2024.6417 MBOct 2012
Preschool & Kindergarten Games by RosiMosi LLC
Education$43K7K154,7334.3146 MBMar 2012
Splash Reading: Games for Kids by StudyPad, Inc.
Education$34K1K2,3484.2429 MBMar 2012
Kodable by SurfScore, Inc
Education$34K1K17,5124.7435 MBNov 2012
TinyTap: Kids' Learning Games by TinyTap Ltd.
Education$26K1K17,0504.4219 MBMay 2012
Splash Jr: Toddler Games 2-4 by StudyPad, Inc.
Education$26K1K1,7634.5429 MBMay 2012
DailyArt by Zuzanna Stanska
Education$17K50K36,3204.8168 MBAug 2012
First Grade Learning Games by RosiMosi LLC
Education$17K1K38,2254.4145 MBJun 2012
BrainPOP Jr. by BrainPOP®
Education$17K1K20,8914.627 MBJun 2012
Learn Chinese - Studycat by Studycat Limited
Education$9K1K4254.5174 MBSep 2012
CogniFit - Brain Training by CogniFit
Education$9K1K1,3274.5248 MBOct 2012
Toddler Learning Games 4 Kids by 22learn, LLC
Education$9K1K25,9154.6624 MBMay 2012
Kids Academy Learning Games by Kids Academy Co apps: Preschool & Kindergarten Learning Kids Games, Educational Books, Free Songs
Education$5K1K5,1814.3150 MBAug 2012
Drill Math Word Problems by Power Math Apps LLC
Education$8501K573.529 MBMar 2012
KIDS SUM-UP! Happytouch® by concappt media
Education$8501K663.9351 MBOct 2012
Division Games for Kids by Touchzing Media
Education$8501K182.913 MBApr 2012
JigsawGeo by squishLogic
Education$8501K103.6140 MBOct 2012
Memory Games For Kids by Touchzing Media
Education$8501K123.942 MBFeb 2012
Lamsa - Kids Learning App by Lamsa FZ-LLC
Education$8501K4,9223.9178 MBMay 2012
Match -Learning games for kids by Avocado Mobile Inc
Education$8501K4,2764.3650 MBFeb 2012
Math Champions games for kids. by Nicolas Lehovetzki
Education$8501K6,6724.459 MBOct 2012
Reading App for Kids with Math by Smart Kidz Club Inc.
Education$8501K6154.7105 MBDec 2012
Reading For All Learners 1-8 by Academic Success For All Learners Inc.
Education$8501K564.316 MBDec 2012
Sleep Meditations for Kids by Diviniti Publishing Ltd
Education$8501K774.256 MBAug 2012
The Wheels On The Bus Musical by Kids Games Club by TabTale
Education$8501K2793.956 MBJul 2012
Barnyard Games For Kids by RosiMosi LLC
Education$8501K25,8564.285 MBFeb 2012
News-O-Matic: Reading for Kids by Press4Kids
Education$8501K4204.188 MBDec 2012
Sight Words Reading Games ABC by CFC s.r.o.
Education$8505K55,6644.872 MBMay 2012
ABC Animal Games for Toddlers by Kiddopia, Inc.
Education$8501K20,7214.8152 MBMar 2012
Skybrary – Kids Books & Videos by Reading Is Fundamental, Inc.
Education$8501K3,2004.6145 MBJun 2012

Education apps by launch year

LaunchedApps$100K+Hit rateMedian/moTop earner
20266117%$68K
Ziggy: Learn ASL Sign Language $170K
202522732%$85K
LangLearn: AI English Tutor $680K
202440923%$60K
Learna: Speak & Learn English $5.1M
202322836%$60K
Chibi Dolls - Games for Girls $255K
202251918%$850
Praktika – AI Language Tutor $850K
20211121513%$850
Speak English with Loora AI $1.7M
202011543%$850
Simply Guitar - Learn Guitar $765K
20191231311%$850
Impulse - Brain Training $765K
201810166%$850
Pimsleur | Language Learning $1.7M
20179966%$850
PictureThis - Plant Identifier $5.1M
201645716%$850
Vocabulary - Learn words daily $595K
201547613%$850
Simply Piano: Learn Piano Fast $4.3M
20144449%$6K
Babbel - Language Learning $2.6M
201341820%$850
Reading Eggs - Learn to Read $595K
201241615%$9K
Duolingo: Language Lessons $38.3M
20112913%$850
Coloring Games for Kids 2-6! $425K
20105240%$17K
Busuu: Language Learning App $680K
2009400%$850
SpanishDictionary.com Learning $60K
2008100%$850
Star Walk：Find Stars & Planets $850

Apps launched in 2012 by category

CategoryApps$100K+Hit rateMedian/moTop earner
Books9222%$9K
Everand: Audiobooks & Ebooks $850K
Business14321%$17K
Invoice2go: Easy Invoice Maker $850K
Developer Tools3133%$9K
Termius - Modern SSH Client $170K
Education41615%$9K
Duolingo: Language Lessons $38.3M
Entertainment11327%$850
Amazon Prime Video $32.3M
Finance1517%$850
Seeking Alpha: News & Analysis $255K
Food & Drink2400%$850
Cookpad: Find & share recipes $17K
Games19211%$850
Infinite Flight Simulator $255K
Graphics & Design600%$68K
Morpholio Trace - Sketch CAD $85K
Health & Fitness11327%$26K
Headspace: Sleep & Meditation $1.7M
Lifestyle1218%$43K
happn: dating app $850K
Magazines & Newspapers4125%$850
Good Food: Recipe Finder $170K
Medical17212%$850
Pregnancy + | Tracker App $425K
Music25520%$17K
Amazon Music: Songs & Podcasts $11.9M
Navigation1816%$850
Moovit: Bus & Transit Tracker $255K
News11111%$850
Police Scanner Radio & Fire $170K
Photo & Video12650%$170K
YouTube $165.8M
Productivity15533%$34K
Google Drive $3.4M
Reference2700%$850
Bible Gateway $26K
Shopping1417%$850
Carousell: Snap-Sell, Chat-Buy $170K
Social Networking6117%$26K
Text Me - Phone Call + Texting $1.7M
Sports25520%$5K
UFC $680K
Travel28311%$850
MAPS.ME: Offline Maps, GPS Nav $170K
Utilities5120%$5K
Truecaller: Premium Caller ID $850K
Weather2215%$4K
PredictWind — Marine Forecasts $170K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps