Utilities app revenue: 2012 launches
Revenue and download estimates for the 5 Utilities apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 1 of them (20%) keeps $100K or more a month; the median app keeps $5K. Top earners: Truecaller: Premium Caller ID ($850K/mo), Pinger: Call Plus Texting App ($68K/mo) and My Eyes Only Password Manager ($5K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Utilities apps launched in 2012
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Utilities | $850K | 1M | 252,295 | 4.5 | 195 MB | Mar 2012 |
 | Utilities | $68K | 20K | 63,949 | 4.7 | 173 MB | Jun 2012 |
 | Utilities | $5K | 1K | 4,029 | 4.8 | 161 MB | May 2012 |
 | Utilities | $850 | 1K | 304 | 4.5 | 16 MB | Apr 2012 |
 | Utilities | $850 | 1K | 1,828 | 3.6 | 33 MB | Jul 2012 |
Utilities apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 14 | 4 | 29% | $60K | CarTV - M3U IPTV Player & Cast $340K |
| 2025 | 21 | 4 | 19% | $60K | Pocket - AI Personal Assistant $2.6M |
| 2024 | 49 | 12 | 24% | $850 | Universal TV Remote Control＊ $850K |
| 2023 | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| 2022 | 47 | 5 | 11% | $850 | Swipewipe: Photo Cleaner $850K |
| 2021 | 67 | 11 | 16% | $850 | Universal Remote TV Control · $765K |
| 2020 | 65 | 7 | 11% | $850 | Cleanup: Phone Storage Cleaner $9.4M |
| 2019 | 51 | 6 | 12% | $850 | Cleaner Guru: Clean Up Storage $2.6M |
| 2018 | 29 | 7 | 24% | $850 | Norton 360 Security & VPN $2.6M |
| 2017 | 28 | 7 | 25% | $17K | Cleaner Kit - Clean Up Storage $850K |
| 2016 | 23 | 8 | 35% | $85K | Getcontact $850K |
| 2015 | 21 | 5 | 24% | $5K | Onoff $680K |
| 2014 | 17 | 4 | 24% | $26K | NordVPN: VPN Fast & Secure $7.7M |
| 2013 | 8 | 4 | 50% | $170K | DuckDuckGo, optional Duck.ai $595K |
| 2012 | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| 2011 | 5 | 0 | 0% | $850 | Lookout Life - Mobile Security $85K |
| 2010 | 7 | 3 | 43% | $51K | Calculator₊ $340K |
| 2009 | 2 | 0 | 0% | $60K | Offender Locator: Find & Watch $60K |
Apps launched in 2012 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 9 | 2 | 22% | $9K | Everand: Audiobooks & Ebooks $850K |
| Business | 14 | 3 | 21% | $17K | Invoice2go: Easy Invoice Maker $850K |
| Developer Tools | 3 | 1 | 33% | $9K | Termius - Modern SSH Client $170K |
| Education | 41 | 6 | 15% | $9K | Duolingo: Language Lessons $38.3M |
| Entertainment | 11 | 3 | 27% | $850 | Amazon Prime Video $32.3M |
| Finance | 15 | 1 | 7% | $850 | Seeking Alpha: News & Analysis $255K |
| Food & Drink | 24 | 0 | 0% | $850 | Cookpad: Find & share recipes $17K |
| Games | 19 | 2 | 11% | $850 | Infinite Flight Simulator $255K |
| Graphics & Design | 6 | 0 | 0% | $68K | Morpholio Trace - Sketch CAD $85K |
| Health & Fitness | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| Lifestyle | 12 | 1 | 8% | $43K | happn: dating app $850K |
| Magazines & Newspapers | 4 | 1 | 25% | $850 | Good Food: Recipe Finder $170K |
| Medical | 17 | 2 | 12% | $850 | Pregnancy + | Tracker App $425K |
| Music | 25 | 5 | 20% | $17K | Amazon Music: Songs & Podcasts $11.9M |
| Navigation | 18 | 1 | 6% | $850 | Moovit: Bus & Transit Tracker $255K |
| News | 111 | 1 | 1% | $850 | Police Scanner Radio & Fire $170K |
| Photo & Video | 12 | 6 | 50% | $170K | YouTube $165.8M |
| Productivity | 15 | 5 | 33% | $34K | Google Drive $3.4M |
| Reference | 27 | 0 | 0% | $850 | Bible Gateway $26K |
| Shopping | 14 | 1 | 7% | $850 | Carousell: Snap-Sell, Chat-Buy $170K |
| Social Networking | 6 | 1 | 17% | $26K | Text Me - Phone Call + Texting $1.7M |
| Sports | 25 | 5 | 20% | $5K | UFC $680K |
| Travel | 28 | 3 | 11% | $850 | MAPS.ME: Offline Maps, GPS Nav $170K |
| Utilities | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| Weather | 22 | 1 | 5% | $4K | PredictWind — Marine Forecasts $170K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps