Social Networking app revenue: 2012 launches
Revenue and download estimates for the 6 Social Networking apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 1 of them (17%) keeps $100K or more a month; the median app keeps $26K. Top earners: Text Me - Phone Call + Texting ($1.7M/mo), Zangi - Private Messenger ($60K/mo) and KeepCalling International ($26K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Social Networking apps launched in 2012
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Social Networking | $1.7M | 300K | 668,972 | 4.7 | 264 MB | May 2012 |
 | Social Networking | $60K | 600K | 8,770 | 4.0 | 177 MB | Aug 2012 |
 | Social Networking | $26K | 1K | 18,345 | 4.6 | 38 MB | May 2012 |
 | Social Networking | $9K | 9K | 26,822 | 4.5 | 261 MB | Mar 2012 |
 | Social Networking | $7K | 500K | 59,849 | 4.7 | 281 MB | Aug 2012 |
 | Social Networking | $7K | 6K | 3,985 | 4.5 | 124 MB | Apr 2012 |
Social Networking apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0% | $85K | ClearTok: Repost Remover $85K |
| 2025 | 3 | 0 | 0% | $43K | Valid - Compliment Classmates $51K |
| 2024 | 16 | 4 | 25% | $26K | Xena - Group Voice Party $595K |
| 2023 | 9 | 0 | 0% | $850 | Tik Saver Pro Video Downloader $68K |
| 2022 | 14 | 3 | 21% | $17K | TopLive - Live Video Chat App $1.7M |
| 2021 | 21 | 3 | 14% | $5K | Poppo Live- Live Stream $850K |
| 2020 | 35 | 9 | 26% | $26K | Gaze: Random Video Chat $850K |
| 2019 | 38 | 10 | 26% | $26K | Wizz App - chat now $2.6M |
| 2018 | 21 | 2 | 10% | $9K | ZEPETO: Avatar, Connect & Live $425K |
| 2017 | 16 | 1 | 6% | $850 | Coverstar - Positive Social $170K |
| 2016 | 19 | 4 | 21% | $9K | BIGO LIVE-Live Stream, Go Live $5.1M |
| 2015 | 21 | 6 | 29% | $43K | Yubo: Chat Meet & Make Friends $2.6M |
| 2014 | 15 | 5 | 33% | $85K | Marco Polo - Video Messenger $850K |
| 2013 | 11 | 3 | 27% | $43K | Telegram Messenger $17.9M |
| 2012 | 6 | 1 | 17% | $26K | Text Me - Phone Call + Texting $1.7M |
| 2011 | 9 | 3 | 33% | $26K | iSharing: GPS Location Tracker $340K |
| 2010 | 6 | 4 | 67% | $850K | Life360: Family Safety & GPS $16.2M |
| 2009 | 6 | 1 | 17% | $85K | Grindr - Gay Dating & Chat $16.2M |
Apps launched in 2012 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 9 | 2 | 22% | $9K | Everand: Audiobooks & Ebooks $850K |
| Business | 14 | 3 | 21% | $17K | Invoice2go: Easy Invoice Maker $850K |
| Developer Tools | 3 | 1 | 33% | $9K | Termius - Modern SSH Client $170K |
| Education | 41 | 6 | 15% | $9K | Duolingo: Language Lessons $38.3M |
| Entertainment | 11 | 3 | 27% | $850 | Amazon Prime Video $32.3M |
| Finance | 15 | 1 | 7% | $850 | Seeking Alpha: News & Analysis $255K |
| Food & Drink | 24 | 0 | 0% | $850 | Cookpad: Find & share recipes $17K |
| Games | 19 | 2 | 11% | $850 | Infinite Flight Simulator $255K |
| Graphics & Design | 6 | 0 | 0% | $68K | Morpholio Trace - Sketch CAD $85K |
| Health & Fitness | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| Lifestyle | 12 | 1 | 8% | $43K | happn: dating app $850K |
| Magazines & Newspapers | 4 | 1 | 25% | $850 | Good Food: Recipe Finder $170K |
| Medical | 17 | 2 | 12% | $850 | Pregnancy + | Tracker App $425K |
| Music | 25 | 5 | 20% | $17K | Amazon Music: Songs & Podcasts $11.9M |
| Navigation | 18 | 1 | 6% | $850 | Moovit: Bus & Transit Tracker $255K |
| News | 111 | 1 | 1% | $850 | Police Scanner Radio & Fire $170K |
| Photo & Video | 12 | 6 | 50% | $170K | YouTube $165.8M |
| Productivity | 15 | 5 | 33% | $34K | Google Drive $3.4M |
| Reference | 27 | 0 | 0% | $850 | Bible Gateway $26K |
| Shopping | 14 | 1 | 7% | $850 | Carousell: Snap-Sell, Chat-Buy $170K |
| Social Networking | 6 | 1 | 17% | $26K | Text Me - Phone Call + Texting $1.7M |
| Sports | 25 | 5 | 20% | $5K | UFC $680K |
| Travel | 28 | 3 | 11% | $850 | MAPS.ME: Offline Maps, GPS Nav $170K |
| Utilities | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| Weather | 22 | 1 | 5% | $4K | PredictWind — Marine Forecasts $170K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps