Health & Fitness app revenue: 2012 launches
Revenue and download estimates for the 11 Health & Fitness apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 3 of them (27%) keep $100K or more a month; the median app keeps $26K. Top earners: Headspace: Sleep & Meditation ($1.7M/mo), Withings ($425K/mo) and The Wonder Weeks - Baby leaps ($340K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Health & Fitness apps launched in 2012
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Health & Fitness | $1.7M | 80K | 973,817 | 4.8 | 403 MB | Feb 2012 |
 | Health & Fitness | $425K | 60K | 336,114 | 4.6 | 561 MB | Jul 2012 |
 | Health & Fitness | $340K | 50K | 118,041 | 4.9 | 265 MB | May 2012 |
 | Health & Fitness | $85K | 5K | 54,686 | 4.9 | 61 MB | Jul 2012 |
 | Health & Fitness | $85K | 1K | 2,174 | 4.7 | 270 MB | Oct 2012 |
 | Health & Fitness | $26K | 20K | 2,494 | 4.7 | 296 MB | May 2012 |
 | Health & Fitness | $26K | 30K | 2,609 | 4.6 | 109 MB | Nov 2012 |
 | Health & Fitness | $17K | 1K | 17,505 | 4.5 | 709 MB | Oct 2012 |
 | Health & Fitness | $17K | 1K | 8,365 | 4.7 | 66 MB | Oct 2012 |
 | Health & Fitness | $6K | 1K | 29,407 | 4.7 | 148 MB | May 2012 |
 | Health & Fitness | $850 | 1K | 22,657 | 4.8 | 120 MB | Apr 2012 |
Health & Fitness apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 2 | 22% | $85K | Stella - Manifest Anything $255K |
| 2025 | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| 2024 | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| 2023 | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| 2022 | 20 | 2 | 10% | $7K | Lyfta: Gym Workout Tracker Log $425K |
| 2021 | 57 | 8 | 14% | $850 | Runna: Running Plans & Coach $3.4M |
| 2020 | 65 | 7 | 11% | $850 | LADDER Strength Training Plans $5.1M |
| 2019 | 60 | 17 | 28% | $7K | Hevy - Workout Tracker Gym Log $850K |
| 2018 | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| 2017 | 40 | 8 | 20% | $17K | BetterMe Well-Being Coach $850K |
| 2016 | 32 | 7 | 22% | $26K | Cronometer: Calorie Counter $850K |
| 2015 | 34 | 10 | 29% | $34K | Flo Cycle & Period Tracker $6.8M |
| 2014 | 20 | 7 | 35% | $85K | Peloton: Fitness & Workouts $2.6M |
| 2013 | 20 | 7 | 35% | $34K | Calm $2.6M |
| 2012 | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| 2011 | 13 | 3 | 23% | $85K | Strava: Run, Bike, Walk $12.8M |
| 2010 | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| 2009 | 11 | 6 | 55% | $170K | MyFitnessPal: Calorie Counter $9.4M |
| 2008 | 3 | 2 | 67% | $170K | Lose It! – Calorie Counter $850K |
Apps launched in 2012 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 9 | 2 | 22% | $9K | Everand: Audiobooks & Ebooks $850K |
| Business | 14 | 3 | 21% | $17K | Invoice2go: Easy Invoice Maker $850K |
| Developer Tools | 3 | 1 | 33% | $9K | Termius - Modern SSH Client $170K |
| Education | 41 | 6 | 15% | $9K | Duolingo: Language Lessons $38.3M |
| Entertainment | 11 | 3 | 27% | $850 | Amazon Prime Video $32.3M |
| Finance | 15 | 1 | 7% | $850 | Seeking Alpha: News & Analysis $255K |
| Food & Drink | 24 | 0 | 0% | $850 | Cookpad: Find & share recipes $17K |
| Games | 19 | 2 | 11% | $850 | Infinite Flight Simulator $255K |
| Graphics & Design | 6 | 0 | 0% | $68K | Morpholio Trace - Sketch CAD $85K |
| Health & Fitness | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| Lifestyle | 12 | 1 | 8% | $43K | happn: dating app $850K |
| Magazines & Newspapers | 4 | 1 | 25% | $850 | Good Food: Recipe Finder $170K |
| Medical | 17 | 2 | 12% | $850 | Pregnancy + | Tracker App $425K |
| Music | 25 | 5 | 20% | $17K | Amazon Music: Songs & Podcasts $11.9M |
| Navigation | 18 | 1 | 6% | $850 | Moovit: Bus & Transit Tracker $255K |
| News | 111 | 1 | 1% | $850 | Police Scanner Radio & Fire $170K |
| Photo & Video | 12 | 6 | 50% | $170K | YouTube $165.8M |
| Productivity | 15 | 5 | 33% | $34K | Google Drive $3.4M |
| Reference | 27 | 0 | 0% | $850 | Bible Gateway $26K |
| Shopping | 14 | 1 | 7% | $850 | Carousell: Snap-Sell, Chat-Buy $170K |
| Social Networking | 6 | 1 | 17% | $26K | Text Me - Phone Call + Texting $1.7M |
| Sports | 25 | 5 | 20% | $5K | UFC $680K |
| Travel | 28 | 3 | 11% | $850 | MAPS.ME: Offline Maps, GPS Nav $170K |
| Utilities | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| Weather | 22 | 1 | 5% | $4K | PredictWind — Marine Forecasts $170K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps