Health & Fitness app revenue: 2010 launches
Revenue and download estimates for the 8 Health & Fitness apps in the database that launched in 2010, with revenue shown after Apple takes its cut. 1 of them (13%) keeps $100K or more a month; the median app keeps $17K. Top earners: AllTrails: Hike, Bike & Run ($4.3M/mo), Carb Manager—Keto Diet Tracker ($85K/mo) and Instant Heart Rate: HR Monitor ($85K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Health & Fitness apps launched in 2010
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Health & Fitness | $4.3M | 500K | 1,041,052 | 4.9 | 288 MB | Dec 2010 |
 | Health & Fitness | $85K | 5K | 686,872 | 4.8 | 43 MB | Dec 2010 |
 | Health & Fitness | $85K | 30K | 223,679 | 4.9 | 80 MB | Dec 2010 |
 | Health & Fitness | $17K | 1K | 89,993 | 4.8 | 79 MB | Nov 2010 |
 | Health & Fitness | $9K | 400K | 813,816 | 4.9 | 119 MB | Nov 2010 |
 | Health & Fitness | $850 | 1K | 5,252 | 4.8 | 89 MB | Oct 2010 |
 | Health & Fitness | $850 | 1K | 152 | 4.2 | 94 MB | Jul 2010 |
 | Health & Fitness | $850 | 1K | 76,201 | 4.7 | 168 MB | Nov 2010 |
Health & Fitness apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 2 | 22% | $85K | Stella - Manifest Anything $255K |
| 2025 | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| 2024 | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| 2023 | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| 2022 | 20 | 2 | 10% | $7K | Lyfta: Gym Workout Tracker Log $425K |
| 2021 | 57 | 8 | 14% | $850 | Runna: Running Plans & Coach $3.4M |
| 2020 | 65 | 7 | 11% | $850 | LADDER Strength Training Plans $5.1M |
| 2019 | 60 | 17 | 28% | $7K | Hevy - Workout Tracker Gym Log $850K |
| 2018 | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| 2017 | 40 | 8 | 20% | $17K | BetterMe Well-Being Coach $850K |
| 2016 | 32 | 7 | 22% | $26K | Cronometer: Calorie Counter $850K |
| 2015 | 34 | 10 | 29% | $34K | Flo Cycle & Period Tracker $6.8M |
| 2014 | 20 | 7 | 35% | $85K | Peloton: Fitness & Workouts $2.6M |
| 2013 | 20 | 7 | 35% | $34K | Calm $2.6M |
| 2012 | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| 2011 | 13 | 3 | 23% | $85K | Strava: Run, Bike, Walk $12.8M |
| 2010 | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| 2009 | 11 | 6 | 55% | $170K | MyFitnessPal: Calorie Counter $9.4M |
| 2008 | 3 | 2 | 67% | $170K | Lose It! – Calorie Counter $850K |
Apps launched in 2010 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 5 | 1 | 20% | $34K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 8 | 2 | 25% | $68K | Scanner App: Genius Scan $340K |
| Education | 5 | 2 | 40% | $17K | Busuu: Language Learning App $680K |
| Entertainment | 4 | 0 | 0% | $850 | TBN+ Christian Streaming $8K |
| Finance | 8 | 0 | 0% | $850 | Stocktwits $9K |
| Food & Drink | 11 | 0 | 0% | $850 | WineRatings+ by Wine Spectator $26K |
| Games | 5 | 0 | 0% | $850 | Blackjack $9K |
| Health & Fitness | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| Lifestyle | 4 | 0 | 0% | $850 | AARP Now $68K |
| Magazines & Newspapers | 1 | 0 | 0% | $9K | ZINIO - Magazine Newsstand $9K |
| Medical | 12 | 0 | 0% | $850 | VisualDx $43K |
| Music | 14 | 3 | 21% | $6K | Ultimate Guitar: Chords & Tabs $2.6M |
| Navigation | 14 | 1 | 7% | $850 | Avenza Maps: Offline Mapping $170K |
| News | 56 | 6 | 11% | $6K | The Wall Street Journal. News $2.6M |
| Photo & Video | 3 | 2 | 67% | $255K | Splice - Video Editor & Maker $2.6M |
| Productivity | 10 | 5 | 50% | $170K | CamScanner - PDF Scanner App $6.8M |
| Reference | 16 | 1 | 6% | $850 | Ancestry: Family History & DNA $850K |
| Shopping | 8 | 0 | 0% | $850 | Parcel - Delivery Tracking $43K |
| Social Networking | 6 | 4 | 67% | $850K | Life360: Family Safety & GPS $16.2M |
| Sports | 11 | 2 | 18% | $850 | TeamSnap $340K |
| Travel | 20 | 1 | 5% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 7 | 3 | 43% | $51K | Calculator₊ $340K |
| Weather | 8 | 1 | 13% | $17K | Surfline: Wave & Surf Reports $510K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps