Reference app revenue: 2010 launches
Revenue and download estimates for the 16 Reference apps in the database that launched in 2010, with revenue shown after Apple takes its cut. 1 of them (6%) keeps $100K or more a month; the median app keeps $850. Top earners: Ancestry: Family History & DNA ($850K/mo), Muslim Pro: Quran & Athan ($68K/mo) and Merriam-Webster Dictionary ($34K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Reference apps launched in 2010
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Reference | $850K | 100K | 625,090 | 4.8 | 610 MB | Jan 2010 |
 | Reference | $68K | 200K | 596,202 | 4.7 | 324 MB | Aug 2010 |
 | Reference | $34K | 80K | 322,726 | 4.8 | 216 MB | Dec 2010 |
 | Reference | $26K | 10K | 8,365 | 4.7 | 34 MB | Mar 2010 |
 | Reference | $9K | 20K | 154 | 4.5 | 16 MB | Oct 2010 |
 | Reference | $850 | 1K | 7 | 3.6 | 188 MB | Aug 2010 |
 | Reference | $850 | 1K | 2 | 5.0 | 48 MB | Oct 2010 |
 | Reference | $850 | 1K | 2 | 3.5 | 50 MB | Jul 2010 |
 | Reference | $850 | 1K | 1 | 2.0 | 168 MB | Jun 2010 |
 | Reference | $850 | 1K | 1 | 5.0 | 47 MB | Jul 2010 |
 | Reference | $850 | 1K | 369 | 4.6 | 59 MB | Nov 2010 |
 | Reference | $850 | 1K | 351 | 4.0 | 213 MB | Nov 2010 |
 | Reference | $850 | 1K | 14 | 4.4 | 66 MB | Oct 2010 |
 | Reference | $850 | 1K | 52 | 3.1 | 110 MB | Jan 2010 |
 | Reference | $850 | 1K | 79 | 4.8 | 66 MB | Oct 2010 |
 | Reference | $850 | 1K | 7 | 4.1 | 17 MB | Jun 2010 |
Reference apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 6 | 0 | 0% | $60K | BibleScroll: Christian Focus $85K |
| 2025 | 23 | 11 | 48% | $85K | Live Translator - AI Translate $595K |
| 2024 | 31 | 5 | 16% | $17K | Bible Path: Prayers & Widgets $340K |
| 2023 | 22 | 4 | 18% | $43K | Bible Chat: Daily Devotional $765K |
| 2022 | 23 | 3 | 13% | $850 | CoinSnap: Coin Identifier $510K |
| 2021 | 48 | 0 | 0% | $850 | DeepL Translate $77K |
| 2020 | 31 | 0 | 0% | $850 | Glorify: Devotional & Prayer $77K |
| 2019 | 41 | 1 | 2% | $850 | Whitepages: People Search $170K |
| 2018 | 28 | 3 | 11% | $850 | Translate Now - AI Translator $2.6M |
| 2017 | 22 | 0 | 0% | $850 | #Bible - Verse of the Day $43K |
| 2016 | 23 | 0 | 0% | $850 | Talk & Translate AI Translator $85K |
| 2015 | 22 | 1 | 5% | $850 | Voice Translator: AI Translate $255K |
| 2014 | 18 | 1 | 6% | $5K | Abide: Bible Prayer Meditation $170K |
| 2013 | 17 | 1 | 6% | $850 | Sky Guide $255K |
| 2012 | 27 | 0 | 0% | $850 | Bible Gateway $26K |
| 2011 | 21 | 2 | 10% | $850 | MyHeritage: Family Tree & DNA $255K |
| 2010 | 16 | 1 | 6% | $850 | Ancestry: Family History & DNA $850K |
| 2009 | 21 | 0 | 0% | $850 | BeenVerified: People Search $85K |
Apps launched in 2010 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 5 | 1 | 20% | $34K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 8 | 2 | 25% | $68K | Scanner App: Genius Scan $340K |
| Education | 5 | 2 | 40% | $17K | Busuu: Language Learning App $680K |
| Entertainment | 4 | 0 | 0% | $850 | TBN+ Christian Streaming $8K |
| Finance | 8 | 0 | 0% | $850 | Stocktwits $9K |
| Food & Drink | 11 | 0 | 0% | $850 | WineRatings+ by Wine Spectator $26K |
| Games | 5 | 0 | 0% | $850 | Blackjack $9K |
| Health & Fitness | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| Lifestyle | 4 | 0 | 0% | $850 | AARP Now $68K |
| Magazines & Newspapers | 1 | 0 | 0% | $9K | ZINIO - Magazine Newsstand $9K |
| Medical | 12 | 0 | 0% | $850 | VisualDx $43K |
| Music | 14 | 3 | 21% | $6K | Ultimate Guitar: Chords & Tabs $2.6M |
| Navigation | 14 | 1 | 7% | $850 | Avenza Maps: Offline Mapping $170K |
| News | 56 | 6 | 11% | $6K | The Wall Street Journal. News $2.6M |
| Photo & Video | 3 | 2 | 67% | $255K | Splice - Video Editor & Maker $2.6M |
| Productivity | 10 | 5 | 50% | $170K | CamScanner - PDF Scanner App $6.8M |
| Reference | 16 | 1 | 6% | $850 | Ancestry: Family History & DNA $850K |
| Shopping | 8 | 0 | 0% | $850 | Parcel - Delivery Tracking $43K |
| Social Networking | 6 | 4 | 67% | $850K | Life360: Family Safety & GPS $16.2M |
| Sports | 11 | 2 | 18% | $850 | TeamSnap $340K |
| Travel | 20 | 1 | 5% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 7 | 3 | 43% | $51K | Calculator₊ $340K |
| Weather | 8 | 1 | 13% | $17K | Surfline: Wave & Surf Reports $510K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps