Health & Fitness app revenue: 2013 launches
Revenue and download estimates for the 20 Health & Fitness apps in the database that launched in 2013, with revenue shown after Apple takes its cut. 7 of them (35%) keep $100K or more a month; the median app keeps $34K. Top earners: Calm ($2.6M/mo), Clue Period & Cycle Tracker ($850K/mo) and Natural Cycles: Fertility App ($595K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Health & Fitness apps launched in 2013
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Health & Fitness | $2.6M | 100K | 1,985,656 | 4.8 | 169 MB | Feb 2013 |
 | Health & Fitness | $850K | 300K | 405,047 | 4.8 | 317 MB | Jul 2013 |
 | Health & Fitness | $595K | 60K | 29,880 | 4.8 | 139 MB | Dec 2013 |
 | Health & Fitness | $425K | 30K | 866,303 | 4.7 | 569 MB | May 2013 |
 | Health & Fitness | $255K | 30K | 21,590 | 4.6 | 164 MB | Jun 2013 |
 | Health & Fitness | $170K | 300K | 183,085 | 4.8 | 123 MB | Oct 2013 |
 | Health & Fitness | $170K | 100K | 332,314 | 4.9 | 516 MB | Feb 2013 |
 | Health & Fitness | $85K | 1K | 7,598 | 4.9 | 27 MB | May 2013 |
 | Health & Fitness | $68K | 30K | 127,170 | 4.8 | 336 MB | Aug 2013 |
 | Health & Fitness | $34K | 1K | 20,272 | 4.7 | 115 MB | Nov 2013 |
 | Health & Fitness | $26K | 70K | 32,428 | 4.8 | 235 MB | Jul 2013 |
 | Health & Fitness | $26K | 1K | 53,087 | 4.8 | 51 MB | Aug 2013 |
 | Health & Fitness | $17K | 6K | 6,675 | 4.6 | 65 MB | Nov 2013 |
 | Health & Fitness | $7K | 1K | 86,495 | 4.6 | 145 MB | Jul 2013 |
 | Health & Fitness | $850 | 1K | 11,566 | 4.9 | 60 MB | May 2013 |
 | Health & Fitness | $850 | 1K | 1,097 | 4.6 | 204 MB | Aug 2013 |
 | Health & Fitness | $850 | 1K | 67,385 | 4.7 | 366 MB | Aug 2013 |
 | Health & Fitness | $850 | 1K | 29,947 | 4.9 | 106 MB | Mar 2013 |
 | Health & Fitness | $850 | 100K | 25,583 | 4.6 | 37 MB | Jul 2013 |
 | Health & Fitness | $850 | 1K | 85 | 3.0 | 336 MB | Dec 2013 |
Health & Fitness apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 2 | 22% | $85K | Stella - Manifest Anything $255K |
| 2025 | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| 2024 | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| 2023 | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| 2022 | 20 | 2 | 10% | $7K | Lyfta: Gym Workout Tracker Log $425K |
| 2021 | 57 | 8 | 14% | $850 | Runna: Running Plans & Coach $3.4M |
| 2020 | 65 | 7 | 11% | $850 | LADDER Strength Training Plans $5.1M |
| 2019 | 60 | 17 | 28% | $7K | Hevy - Workout Tracker Gym Log $850K |
| 2018 | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| 2017 | 40 | 8 | 20% | $17K | BetterMe Well-Being Coach $850K |
| 2016 | 32 | 7 | 22% | $26K | Cronometer: Calorie Counter $850K |
| 2015 | 34 | 10 | 29% | $34K | Flo Cycle & Period Tracker $6.8M |
| 2014 | 20 | 7 | 35% | $85K | Peloton: Fitness & Workouts $2.6M |
| 2013 | 20 | 7 | 35% | $34K | Calm $2.6M |
| 2012 | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| 2011 | 13 | 3 | 23% | $85K | Strava: Run, Bike, Walk $12.8M |
| 2010 | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| 2009 | 11 | 6 | 55% | $170K | MyFitnessPal: Calorie Counter $9.4M |
| 2008 | 3 | 2 | 67% | $170K | Lose It! – Calorie Counter $850K |
Apps launched in 2013 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 12 | 3 | 25% | $9K | Shonen Jump Manga & Comics $1.7M |
| Business | 22 | 6 | 27% | $43K | Intuit QuickBooks for Business $2.6M |
| Developer Tools | 1 | 0 | 0% | $850 | Processing & p5.js iCompiler $850 |
| Education | 41 | 8 | 20% | $850 | Reading Eggs - Learn to Read $595K |
| Entertainment | 14 | 4 | 29% | $850 | Paramount+ $38.3M |
| Finance | 24 | 1 | 4% | $850 | MileIQ: Mileage Tracker & Log $1.7M |
| Food & Drink | 22 | 0 | 0% | $850 | Wine-Searcher $68K |
| Games | 22 | 0 | 0% | $850 | Video Poker Games $43K |
| Graphics & Design | 7 | 0 | 0% | $9K | Word Swag - Cool Fonts $51K |
| Health & Fitness | 20 | 7 | 35% | $34K | Calm $2.6M |
| Lifestyle | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| Magazines & Newspapers | 1 | 0 | 0% | $850 | KANDY Magazine: Photo Stories $850 |
| Medical | 19 | 0 | 0% | $850 | mySugr - Diabetes Tracker Log $26K |
| Music | 13 | 0 | 0% | $9K | Berliner Philharmoniker $51K |
| Navigation | 40 | 1 | 3% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 25 | 2 | 8% | $850 | The Guardian - US & World News $1.7M |
| Photo & Video | 14 | 6 | 43% | $60K | Picsart AI Photo Editor, Video $4.3M |
| Productivity | 26 | 5 | 19% | $26K | PDF Expert - Editor and Reader $850K |
| Reference | 17 | 1 | 6% | $850 | Sky Guide $255K |
| Shopping | 5 | 0 | 0% | $850 | Sniper for ebay bid auctions $17K |
| Social Networking | 11 | 3 | 27% | $43K | Telegram Messenger $17.9M |
| Sports | 18 | 5 | 28% | $17K | Fishbrain - Fishing App $850K |
| Travel | 29 | 0 | 0% | $850 | Campercontact - Camper Van $68K |
| Utilities | 8 | 4 | 50% | $170K | DuckDuckGo, optional Duck.ai $595K |
| Weather | 20 | 2 | 10% | $7K | Clime: NOAA Weather Radar Live $1.7M |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps