Lifestyle app revenue: 2013 launches
Revenue and download estimates for the 9 Lifestyle apps in the database that launched in 2013, with revenue shown after Apple takes its cut. 4 of them (44%) keep $100K or more a month; the median app keeps $68K. Top earners: PURE: Open-Minded Dating App ($4.3M/mo), Planner 5D: AI Home Design ($595K/mo) and DOWN: The Casual Dating App ($340K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2013
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $4.3M | 500K | 86,067 | 4.3 | 126 MB | Oct 2013 |
 | Lifestyle | $595K | 300K | 40,447 | 4.4 | 885 MB | Apr 2013 |
 | Lifestyle | $340K | 100K | 129,649 | 4.3 | 181 MB | May 2013 |
 | Lifestyle | $170K | 200K | 188,246 | 4.9 | 88 MB | Jul 2013 |
 | Lifestyle | $68K | 20K | 98,860 | 4.9 | 138 MB | Apr 2013 |
 | Lifestyle | $8K | 1K | 10,486 | 4.8 | 77 MB | Aug 2013 |
 | Lifestyle | $850 | 1K | 4,405 | 4.1 | 158 MB | May 2013 |
 | Lifestyle | $850 | 1K | 681 | 2.2 | 38 MB | Oct 2013 |
 | Lifestyle | $850 | 1K | 16,406 | 4.7 | 107 MB | Oct 2013 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2013 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 12 | 3 | 25% | $9K | Shonen Jump Manga & Comics $1.7M |
| Business | 22 | 6 | 27% | $43K | Intuit QuickBooks for Business $2.6M |
| Developer Tools | 1 | 0 | 0% | $850 | Processing & p5.js iCompiler $850 |
| Education | 41 | 8 | 20% | $850 | Reading Eggs - Learn to Read $595K |
| Entertainment | 14 | 4 | 29% | $850 | Paramount+ $38.3M |
| Finance | 24 | 1 | 4% | $850 | MileIQ: Mileage Tracker & Log $1.7M |
| Food & Drink | 22 | 0 | 0% | $850 | Wine-Searcher $68K |
| Games | 22 | 0 | 0% | $850 | Video Poker Games $43K |
| Graphics & Design | 7 | 0 | 0% | $9K | Word Swag - Cool Fonts $51K |
| Health & Fitness | 20 | 7 | 35% | $34K | Calm $2.6M |
| Lifestyle | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| Magazines & Newspapers | 1 | 0 | 0% | $850 | KANDY Magazine: Photo Stories $850 |
| Medical | 19 | 0 | 0% | $850 | mySugr - Diabetes Tracker Log $26K |
| Music | 13 | 0 | 0% | $9K | Berliner Philharmoniker $51K |
| Navigation | 40 | 1 | 3% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 25 | 2 | 8% | $850 | The Guardian - US & World News $1.7M |
| Photo & Video | 14 | 6 | 43% | $60K | Picsart AI Photo Editor, Video $4.3M |
| Productivity | 26 | 5 | 19% | $26K | PDF Expert - Editor and Reader $850K |
| Reference | 17 | 1 | 6% | $850 | Sky Guide $255K |
| Shopping | 5 | 0 | 0% | $850 | Sniper for ebay bid auctions $17K |
| Social Networking | 11 | 3 | 27% | $43K | Telegram Messenger $17.9M |
| Sports | 18 | 5 | 28% | $17K | Fishbrain - Fishing App $850K |
| Travel | 29 | 0 | 0% | $850 | Campercontact - Camper Van $68K |
| Utilities | 8 | 4 | 50% | $170K | DuckDuckGo, optional Duck.ai $595K |
| Weather | 20 | 2 | 10% | $7K | Clime: NOAA Weather Radar Live $1.7M |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps