Lifestyle app revenue: 2023 launches
Revenue and download estimates for the 19 Lifestyle apps in the database that launched in 2023, with revenue shown after Apple takes its cut. 4 of them (21%) keep $100K or more a month; the median app keeps $60K. Top earners: Find Phone: Device Tracker ($680K/mo), Duet Dating App: Chat & Meet ($255K/mo) and Petlibro ($170K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2023
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $680K | 200K | 75,067 | 4.3 | 69 MB | May 2023 |
 | Lifestyle | $255K | 200K | 104,994 | 4.6 | 98 MB | Feb 2023 |
 | Lifestyle | $170K | 40K | 7,220 | 4.6 | 229 MB | Mar 2023 |
 | Lifestyle | $170K | 50K | 4,518 | 4.6 | 152 MB | Oct 2023 |
 | Lifestyle | $85K | 20K | 10,391 | 4.5 | 39 MB | Jun 2023 |
 | Lifestyle | $85K | 30K | 34,451 | 4.8 | 84 MB | Jan 2023 |
 | Lifestyle | $85K | 30K | 7,587 | 4.2 | 143 MB | May 2023 |
 | Lifestyle | $85K | 80K | 45,637 | 4.8 | 55 MB | Oct 2023 |
 | Lifestyle | $60K | 1K | 1,059 | 4.8 | 102 MB | Dec 2023 |
 | Lifestyle | $60K | 10K | 46,025 | 4.6 | 57 MB | Nov 2023 |
 | Lifestyle | $60K | 8K | 14,195 | 4.5 | 51 MB | Apr 2023 |
 | Lifestyle | $43K | 1K | 6,190 | 4.6 | 344 MB | Dec 2023 |
 | Lifestyle | $17K | 1K | 24,937 | 4.5 | 49 MB | Dec 2023 |
 | Lifestyle | $17K | 1K | 3,205 | 4.6 | 139 MB | Jul 2023 |
 | Lifestyle | $6K | 1K | 757 | 4.5 | 111 MB | Dec 2023 |
 | Lifestyle | $850 | 1K | 230 | 4.7 | 105 MB | Jul 2023 |
 | Lifestyle | $850 | 1K | 12 | 1.2 | 119 MB | Sep 2023 |
 | Lifestyle | $850 | 1K | 1,407 | 4.3 | 42 MB | Nov 2023 |
 | Lifestyle | $850 | 1K | 58,592 | 4.4 | 56 MB | Oct 2023 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2023 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 24 | 4 | 17% | $26K | Literie $340K |
| Business | 9 | 2 | 22% | $5K | FAX from iPhone・Send & Receive $255K |
| Developer Tools | 10 | 0 | 0% | $850 | Python Editor App $43K |
| Education | 22 | 8 | 36% | $60K | Chibi Dolls - Games for Girls $255K |
| Entertainment | 32 | 11 | 34% | $26K | GoodShort - Short Dramas Hub $7.7M |
| Finance | 2 | 0 | 0% | $34K | dub | Copy Trade Anyone $34K |
| Food & Drink | 2 | 0 | 0% | $17K | Deglaze: Cooking, Simplified $17K |
| Graphics & Design | 42 | 4 | 10% | $26K | AI Video Generator + Creator $510K |
| Health & Fitness | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| Lifestyle | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| Magazines & Newspapers | 2 | 0 | 0% | $850 | AA Grapevine $850 |
| Medical | 2 | 1 | 50% | $170K | MediSearch AI $170K |
| Music | 13 | 4 | 31% | $26K | MyTunes : AI Music Generator $510K |
| Navigation | 10 | 1 | 10% | $17K | MapXplorer: GPS Navigation $340K |
| News | 2 | 0 | 0% | $850 | LetMeKnow - AI News Summaries $850 |
| Photo & Video | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| Productivity | 33 | 14 | 42% | $85K | ChatGPT $256.7M |
| Reference | 22 | 4 | 18% | $43K | Bible Chat: Daily Devotional $765K |
| Shopping | 3 | 1 | 33% | $77K | My Package Delivery Tracker $425K |
| Social Networking | 9 | 0 | 0% | $850 | Tik Saver Pro Video Downloader $68K |
| Sports | 8 | 1 | 13% | $51K | Blue Tees GAME: AI Golf GPS $170K |
| Travel | 4 | 0 | 0% | $60K | TripBFF - Solo Travel Friends $68K |
| Utilities | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| Weather | 11 | 0 | 0% | $17K | RainDrop - Rain Totals & Radar $85K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps