Lifestyle app revenue: 2022 launches
Revenue and download estimates for the 26 Lifestyle apps in the database that launched in 2022, with revenue shown after Apple takes its cut. 3 of them (12%) keep $100K or more a month; the median app keeps $850. Top earners: Plant Parent: Plant Care Guide ($340K/mo), Powerful Cleaner-Clean Storage ($170K/mo) and Couple Joy - Relationship App ($170K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2022
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $340K | 50K | 87,911 | 4.7 | 236 MB | Apr 2022 |
 | Lifestyle | $170K | 30K | 6,540 | 4.5 | 275 MB | May 2022 |
 | Lifestyle | $170K | 200K | 34,324 | 4.9 | 77 MB | May 2022 |
 | Lifestyle | $68K | 1K | 11,924 | 4.7 | 106 MB | Nov 2022 |
 | Lifestyle | $68K | 100K | 57,760 | 4.8 | 271 MB | Jan 2022 |
 | Lifestyle | $60K | 1K | 8,007 | 4.7 | 288 MB | Oct 2022 |
 | Lifestyle | $51K | 1K | 28,290 | 4.9 | 64 MB | Jul 2022 |
 | Lifestyle | $43K | 1K | 4,396 | 4.5 | 158 MB | Oct 2022 |
 | Lifestyle | $26K | 30K | 4,597 | 4.6 | 78 MB | Jan 2022 |
 | Lifestyle | $9K | 1K | 48 | 4.0 | 41 MB | Jan 2022 |
 | Lifestyle | $9K | 1K | 6,011 | 4.9 | 90 MB | May 2022 |
 | Lifestyle | $6K | 1K | 39 | 3.2 | 311 MB | Jul 2022 |
 | Lifestyle | $850 | 200K | 5,197 | 4.7 | 230 MB | Jul 2022 |
 | Lifestyle | $850 | 1K | 1,923 | 4.8 | 44 MB | Jun 2022 |
 | Lifestyle | $850 | 1K | 24,394 | 4.7 | 143 MB | Feb 2022 |
 | Lifestyle | $850 | 1K | 5,319 | 4.6 | 31 MB | Jul 2022 |
 | Lifestyle | $850 | 1K | 2,583 | 4.6 | 142 MB | Jul 2022 |
 | Lifestyle | $850 | 1K | 278 | 4.3 | 151 MB | Apr 2022 |
 | Lifestyle | $850 | 1K | 168 | 4.8 | 160 MB | Jan 2022 |
 | Lifestyle | $850 | 1K | 338 | 4.5 | 121 MB | Feb 2022 |
 | Lifestyle | $850 | 1K | 356 | 4.5 | 54 MB | Jun 2022 |
 | Lifestyle | $850 | 1K | 31,334 | 4.5 | 254 MB | Apr 2022 |
 | Lifestyle | $850 | 1K | 13 | 3.0 | 103 MB | Mar 2022 |
 | Lifestyle | $850 | 1K | 314 | 4.7 | 37 MB | Mar 2022 |
 | Lifestyle | $850 | 1K | 1,072 | 4.2 | 96 MB | Apr 2022 |
 | Lifestyle | $850 | 1K | 184 | 4.2 | 92 MB | Jan 2022 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2022 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 49 | 5 | 10% | $850 | MegaNovel - fiction & webtoon $255K |
| Business | 22 | 4 | 18% | $9K | Invoice Maker - Invoice Fly $1.7M |
| Developer Tools | 25 | 1 | 4% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 51 | 9 | 18% | $850 | Praktika – AI Language Tutor $850K |
| Entertainment | 25 | 5 | 20% | $850 | zeta: AI Chat, Story, Play $5.1M |
| Finance | 25 | 0 | 0% | $850 | Budget Planner App - Fleur $43K |
| Food & Drink | 18 | 0 | 0% | $850 | Seed Oil Scout: Healthy Dining $34K |
| Games | 103 | 6 | 6% | $850 | Triple Match 3D $1.7M |
| Graphics & Design | 66 | 2 | 3% | $850 | Brother Artspira $255K |
| Health & Fitness | 20 | 2 | 10% | $7K | Lyfta: Gym Workout Tracker Log $425K |
| Lifestyle | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| Magazines & Newspapers | 1 | 0 | 0% | $850 | Send to Kindle by KTool $850 |
| Medical | 24 | 0 | 0% | $850 | Visible Body Suite $34K |
| Music | 14 | 2 | 14% | $850 | Simply Sing: My Singing App $765K |
| Navigation | 10 | 0 | 0% | $850 | Navigation GPS Truck & Caravan $9K |
| News | 9 | 1 | 11% | $850 | Substack $765K |
| Photo & Video | 33 | 11 | 33% | $43K | Momo: AI Photo & Video Maker $1.7M |
| Productivity | 22 | 5 | 23% | $9K | Chatbot AI Assistant - Genie $765K |
| Reference | 23 | 3 | 13% | $850 | CoinSnap: Coin Identifier $510K |
| Shopping | 13 | 0 | 0% | $850 | Barcodes: Loyalty Card Wallet $9K |
| Social Networking | 14 | 3 | 21% | $17K | TopLive - Live Video Chat App $1.7M |
| Sports | 35 | 4 | 11% | $850 | Outlier: Betting Data & Tools $255K |
| Travel | 27 | 0 | 0% | $850 | Parkwolf: National Park Guide $51K |
| Utilities | 47 | 5 | 11% | $850 | Swipewipe: Photo Cleaner $850K |
| Weather | 12 | 0 | 0% | $850 | Mercury Weather $9K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps