Lifestyle app revenue: 2015 launches
Revenue and download estimates for the 22 Lifestyle apps in the database that launched in 2015, with revenue shown after Apple takes its cut. 5 of them (23%) keep $100K or more a month; the median app keeps $17K. Top earners: Muzz: Muslim Dating & Friends ($510K/mo), Adult Coloring Book - Pigment ($340K/mo) and HUD™ Casual Dating: Chat. Meet ($340K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2015
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $510K | 200K | 31,342 | 4.5 | 187 MB | Mar 2015 |
 | Lifestyle | $340K | 200K | 165,543 | 4.6 | 203 MB | Dec 2015 |
 | Lifestyle | $340K | 100K | 208,124 | 4.1 | 255 MB | Oct 2015 |
 | Lifestyle | $170K | 10K | 259 | 4.7 | 78 MB | Feb 2015 |
 | Lifestyle | $170K | 1K | 1,413 | 3.3 | 60 MB | Nov 2015 |
 | Lifestyle | $85K | 20K | 1,601 | 3.8 | 151 MB | Nov 2015 |
 | Lifestyle | $85K | 20K | 36,170 | 4.5 | 150 MB | Jul 2015 |
 | Lifestyle | $85K | 1K | 36,672 | 4.4 | 41 MB | Feb 2015 |
 | Lifestyle | $68K | 30K | 2,862 | 4.2 | 48 MB | Oct 2015 |
 | Lifestyle | $60K | 40K | 9,068 | 4.5 | 82 MB | Jul 2015 |
 | Lifestyle | $17K | 1K | 610 | 2.3 | 62 MB | Mar 2015 |
 | Lifestyle | $17K | 1K | 3,133 | 4.5 | 361 MB | Jan 2015 |
 | Lifestyle | $9K | 1K | 1,946 | 4.5 | 461 MB | Mar 2015 |
 | Lifestyle | $6K | 10K | 11,207 | 4.9 | 525 MB | Jul 2015 |
 | Lifestyle | $850 | 1K | 402 | 2.6 | 30 MB | Jun 2015 |
 | Lifestyle | $850 | 1K | 298 | 2.5 | 74 MB | Jul 2015 |
 | Lifestyle | $850 | 1K | 945 | 3.6 | 109 MB | Nov 2015 |
 | Lifestyle | $850 | 1K | 1,405 | 4.5 | 48 MB | Jan 2015 |
 | Lifestyle | $850 | 1K | 97 | 3.4 | 41 MB | Nov 2015 |
 | Lifestyle | $850 | 1K | 150 | 1.5 | 31 MB | Dec 2015 |
 | Lifestyle | $850 | 1K | 4,416 | 4.1 | 1088 MB | Apr 2015 |
 | Lifestyle | $850 | 1K | 4,712 | 4.5 | 59 MB | Nov 2015 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2015 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 16 | 1 | 6% | $850 | Tappytoon Comics & Novels $170K |
| Business | 19 | 4 | 21% | $17K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 2 | 0 | 0% | $850 | Bluetooth Terminal $850 |
| Education | 47 | 6 | 13% | $850 | Simply Piano: Learn Piano Fast $4.3M |
| Entertainment | 20 | 4 | 20% | $26K | Patreon $3.4M |
| Finance | 24 | 1 | 4% | $6K | YNAB $340K |
| Food & Drink | 24 | 0 | 0% | $850 | Recipe Keeper $43K |
| Games | 55 | 2 | 4% | $850 | Highrise: Avatar, Chat & Games $340K |
| Graphics & Design | 8 | 1 | 13% | $850 | Adobe Express: Create Anything $340K |
| Health & Fitness | 34 | 10 | 29% | $34K | Flo Cycle & Period Tracker $6.8M |
| Lifestyle | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| Medical | 31 | 0 | 0% | $850 | Anatomy 3D Atlas $85K |
| Music | 27 | 5 | 19% | $4K | YouTube Music $32.3M |
| Navigation | 13 | 2 | 15% | $26K | Trailforks: Offline Bike Maps $255K |
| News | 25 | 0 | 0% | $850 | La Matinale du Monde $43K |
| Photo & Video | 30 | 7 | 23% | $26K | Google Photos: Backup & Edit $16.2M |
| Productivity | 26 | 4 | 15% | $9K | VPN Proxy Master - Super VPN $510K |
| Reference | 22 | 1 | 5% | $850 | Voice Translator: AI Translate $255K |
| Shopping | 19 | 0 | 0% | $850 | BayWatch - Alerts for eBay $4K |
| Social Networking | 21 | 6 | 29% | $43K | Yubo: Chat Meet & Make Friends $2.6M |
| Sports | 26 | 0 | 0% | $6K | Fishbox - Smart Fishing App $77K |
| Travel | 21 | 0 | 0% | $850 | Visorando Walking Routes $85K |
| Utilities | 21 | 5 | 24% | $5K | Onoff $680K |
| Weather | 25 | 2 | 8% | $850 | Windy.app — Wind, Tides, Radar $850K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps