Lifestyle app revenue: 2017 launches
Revenue and download estimates for the 30 Lifestyle apps in the database that launched in 2017, with revenue shown after Apple takes its cut. 5 of them (17%) keep $100K or more a month; the median app keeps $850. Top earners: The Official Wyze App ($3.4M/mo), Hily Dating App: Meet. Date. ($595K/mo) and Co–Star Personalized Astrology ($340K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2017
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $3.4M | 100K | 455,887 | 4.6 | 688 MB | Oct 2017 |
 | Lifestyle | $595K | 200K | 377,584 | 4.4 | 150 MB | Aug 2017 |
 | Lifestyle | $340K | 100K | 205,726 | 4.8 | 456 MB | Oct 2017 |
 | Lifestyle | $340K | 10K | 9,772 | 3.8 | 105 MB | May 2017 |
 | Lifestyle | $255K | 20K | 12,949 | 3.7 | 111 MB | Nov 2017 |
 | Lifestyle | $85K | 30K | 50,986 | 4.8 | 200 MB | Jan 2017 |
 | Lifestyle | $85K | 40K | 55,237 | 4.6 | 224 MB | Mar 2017 |
 | Lifestyle | $43K | 1K | 90,683 | 4.6 | 242 MB | Mar 2017 |
 | Lifestyle | $43K | 9K | 9,755 | 4.4 | 235 MB | Feb 2017 |
 | Lifestyle | $17K | 1K | 9,152 | 4.1 | 67 MB | Feb 2017 |
 | Lifestyle | $17K | 1K | 1,992 | 4.2 | 115 MB | Feb 2017 |
 | Lifestyle | $17K | 1K | 55,583 | 4.9 | 137 MB | Aug 2017 |
 | Lifestyle | $9K | 1K | 809 | 4.3 | 35 MB | Jun 2017 |
 | Lifestyle | $9K | 1K | 4,817 | 4.7 | 214 MB | Nov 2017 |
 | Lifestyle | $850 | 1K | 4,666 | 4.6 | 33 MB | Mar 2017 |
 | Lifestyle | $850 | 1K | 51,531 | 4.9 | 153 MB | Oct 2017 |
 | Lifestyle | $850 | 1K | 2,345 | 4.5 | 66 MB | Mar 2017 |
 | Lifestyle | $850 | 1K | 1,321 | 4.2 | 1015 MB | Sep 2017 |
 | Lifestyle | $850 | 20K | 76,942 | 4.4 | 194 MB | Sep 2017 |
 | Lifestyle | $850 | 1K | 1,030 | 4.4 | 63 MB | Jun 2017 |
 | Lifestyle | $850 | 1K | 3,655 | 4.7 | 168 MB | Jan 2017 |
 | Lifestyle | $850 | 1K | 48 | 3.7 | 47 MB | Jun 2017 |
 | Lifestyle | $850 | 1K | 837 | 4.3 | 78 MB | Mar 2017 |
 | Lifestyle | $850 | 1K | 31,306 | 4.6 | 139 MB | Oct 2017 |
 | Lifestyle | $850 | 1K | 6,485 | 4.5 | 54 MB | Jul 2017 |
 | Lifestyle | $850 | 1K | 24,593 | 4.8 | 62 MB | Jun 2017 |
 | Lifestyle | $850 | 1K | 13,900 | 4.5 | 82 MB | Nov 2017 |
 | Lifestyle | $850 | 1K | 1,010 | 4.2 | 100 MB | Apr 2017 |
 | Lifestyle | $850 | 1K | 1,315 | 4.3 | 180 MB | Jul 2017 |
 | Lifestyle | $850 | 1K | 910 | 4.7 | 58 MB | Nov 2017 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2017 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 13 | 2 | 15% | $7K | WebNovel - Read Novels & Manga $510K |
| Business | 31 | 5 | 16% | $8K | Invoice Maker ▸ Estimate App $680K |
| Developer Tools | 9 | 0 | 0% | $850 | HTTPBot: API & HTTP Client $7K |
| Education | 99 | 6 | 6% | $850 | PictureThis - Plant Identifier $5.1M |
| Entertainment | 36 | 4 | 11% | $850 | BritBox: The Best British TV $850K |
| Finance | 36 | 1 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 22 | 0 | 0% | $850 | Tasty: Recipes, Cooking Videos $8K |
| Games | 108 | 6 | 6% | $850 | Raft® Survival - Ocean Nomad $255K |
| Graphics & Design | 22 | 0 | 0% | $850 | FlipaClip: Draw 2D Animation $85K |
| Health & Fitness | 40 | 8 | 20% | $17K | BetterMe Well-Being Coach $850K |
| Lifestyle | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| Magazines & Newspapers | 2 | 0 | 0% | $850 | Poetry Magazine App $850 |
| Medical | 76 | 1 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 25 | 1 | 4% | $850 | Jamzone - Sing & Play Along $170K |
| Navigation | 28 | 3 | 11% | $850 | WeHunt $595K |
| News | 10 | 2 | 20% | $850 | Financial Times: Business News $765K |
| Photo & Video | 32 | 8 | 25% | $17K | FaceApp: Perfect Face Editor $10.2M |
| Productivity | 35 | 6 | 17% | $5K | Grammarly: AI Keyboard & Notes $1.7M |
| Reference | 22 | 0 | 0% | $850 | #Bible - Verse of the Day $43K |
| Shopping | 26 | 0 | 0% | $850 | HotStock - in-stock alerts $51K |
| Social Networking | 16 | 1 | 6% | $850 | Coverstar - Positive Social $170K |
| Sports | 36 | 3 | 8% | $850 | GameChanger $6.0M |
| Travel | 30 | 0 | 0% | $850 | The Dyrt: RV & Free Camping $85K |
| Utilities | 28 | 7 | 25% | $17K | Cleaner Kit - Clean Up Storage $850K |
| Weather | 37 | 0 | 0% | $850 | Storm Radar: Weather Tracker $85K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps