Lifestyle app revenue: 2025 launches
Revenue and download estimates for the 11 Lifestyle apps in the database that launched in 2025, with revenue shown after Apple takes its cut. 2 of them (18%) keep $100K or more a month; the median app keeps $77K. Top earners: AI Decor - AI Home Design ($255K/mo), Candle: Couples & Relationship ($170K/mo) and Loopsy - Crochet & Knitting ($85K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2025
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $255K | 100K | 6,314 | 4.8 | 205 MB | Sep 2025 |
 | Lifestyle | $170K | 100K | 10,313 | 4.8 | 96 MB | Mar 2025 |
 | Lifestyle | $85K | 80K | 8,022 | 4.8 | 70 MB | May 2025 |
 | Lifestyle | $85K | 1K | 293 | 4.8 | 234 MB | Jan 2025 |
 | Lifestyle | $85K | 9K | 714 | 3.9 | 313 MB | Jan 2025 |
 | Lifestyle | $77K | 9K | 3,861 | 4.8 | 168 MB | Jan 2025 |
 | Lifestyle | $60K | 200K | 22 | 3.1 | 183 MB | May 2025 |
 | Lifestyle | $60K | 30K | 1,178 | 4.7 | 148 MB | Dec 2025 |
 | Lifestyle | $43K | 60K | 3,192 | 4.8 | 93 MB | Jul 2025 |
 | Lifestyle | $34K | 10K | 37 | 3.0 | 90 MB | Sep 2025 |
 | Lifestyle | $34K | 30K | 13,215 | 4.7 | 134 MB | Sep 2025 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2025 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 17 | 4 | 24% | $43K | Scroll The Bible $1.7M |
| Business | 5 | 2 | 40% | $85K | Scanner App: Scan Documents $340K |
| Developer Tools | 1 | 0 | 0% | $17K | Vibecode - AI App Builder $17K |
| Education | 22 | 7 | 32% | $85K | LangLearn: AI English Tutor $680K |
| Entertainment | 15 | 6 | 40% | $85K | FOX One: Live News, Sports, TV $2.6M |
| Finance | 5 | 0 | 0% | $43K | Settlemate: Claim Savings $77K |
| Food & Drink | 2 | 0 | 0% | $85K | Localize - Farmers Market $85K |
| Graphics & Design | 27 | 7 | 26% | $68K | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| Lifestyle | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| Magazines & Newspapers | 1 | 0 | 0% | $60K | Christian Mingle - Dating App $60K |
| Medical | 1 | 0 | 0% | $43K | Finger Blood Pressure: BP Mate $43K |
| Music | 7 | 4 | 57% | $170K | Reverse Audio: Sing Challenge $255K |
| Navigation | 5 | 0 | 0% | $43K | Game Maps IRL $85K |
| News | 4 | 1 | 25% | $85K | The Times: UK & World News $425K |
| Photo & Video | 22 | 12 | 55% | $170K | Shots: Photo & Video Generator $850K |
| Productivity | 28 | 12 | 43% | $85K | Grok AI $24.7M |
| Reference | 23 | 11 | 48% | $85K | Live Translator - AI Translate $595K |
| Social Networking | 3 | 0 | 0% | $43K | Valid - Compliment Classmates $51K |
| Sports | 7 | 1 | 14% | $51K | TeamSnap ONE $170K |
| Travel | 5 | 0 | 0% | $68K | Roamy: Save Spot & Plan Trips $85K |
| Utilities | 21 | 4 | 19% | $60K | Pocket - AI Personal Assistant $2.6M |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps