Lifestyle app revenue: 2016 launches
Revenue and download estimates for the 18 Lifestyle apps in the database that launched in 2016, with revenue shown after Apple takes its cut. 4 of them (22%) keep $100K or more a month; the median app keeps $43K. Top earners: Alarmy - Loud alarm clock ($510K/mo), Home Planner - AI Room Design ($340K/mo) and Precious - Baby Photo Art ($340K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Lifestyle apps launched in 2016
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Lifestyle | $510K | 500K | 248,249 | 4.8 | 224 MB | Oct 2016 |
 | Lifestyle | $340K | 300K | 44,230 | 4.6 | 1205 MB | Apr 2016 |
 | Lifestyle | $340K | 200K | 108,593 | 4.8 | 219 MB | Apr 2016 |
 | Lifestyle | $170K | 100K | 305,879 | 4.5 | 209 MB | Feb 2016 |
 | Lifestyle | $85K | 30K | 53,726 | 4.6 | 213 MB | Mar 2016 |
 | Lifestyle | $85K | 1K | 14,562 | 3.9 | 128 MB | Mar 2016 |
 | Lifestyle | $51K | 1K | 5,930 | 4.6 | 125 MB | Jan 2016 |
 | Lifestyle | $43K | 1K | 801 | 4.3 | 25 MB | Jun 2016 |
 | Lifestyle | $43K | 1K | 18,446 | 4.8 | 91 MB | Jun 2016 |
 | Lifestyle | $26K | 1K | 25,200 | 4.9 | 67 MB | Jun 2016 |
 | Lifestyle | $9K | 20K | 61,256 | 4.4 | 72 MB | Mar 2016 |
 | Lifestyle | $8K | 1K | 183 | 4.4 | 36 MB | Feb 2016 |
 | Lifestyle | $850 | 1K | 1,711 | 4.2 | 17 MB | Oct 2016 |
 | Lifestyle | $850 | 1K | 387 | 4.2 | 728 MB | Jan 2016 |
 | Lifestyle | $850 | 1K | 5,982 | 4.7 | 358 MB | Nov 2016 |
 | Lifestyle | $850 | 1K | 3,756 | 4.8 | 80 MB | Jan 2016 |
 | Lifestyle | $850 | 1K | 3,591 | 3.9 | 45 MB | Sep 2016 |
 | Lifestyle | $850 | 1K | 187,386 | 4.4 | 361 MB | Apr 2016 |
Lifestyle apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 1 | 11% | $85K | Wello - Heart Health Monitor $170K |
| 2025 | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| 2024 | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| 2023 | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| 2022 | 26 | 3 | 12% | $850 | Plant Parent: Plant Care Guide $340K |
| 2021 | 44 | 4 | 9% | $850 | CHAI: Social AI Platform- Chat $2.6M |
| 2020 | 45 | 5 | 11% | $850 | CHANI: Your Astrology Guide $510K |
| 2019 | 40 | 4 | 10% | $850 | TP-Link Tapo $3.4M |
| 2018 | 33 | 2 | 6% | $850 | Anker eufy $595K |
| 2017 | 30 | 5 | 17% | $850 | The Official Wyze App $3.4M |
| 2016 | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| 2015 | 22 | 5 | 23% | $17K | Muzz: Muslim Dating & Friends $510K |
| 2014 | 14 | 3 | 21% | $34K | FamilyAlbum: Share Baby Photos $765K |
| 2013 | 9 | 4 | 44% | $68K | PURE: Open-Minded Dating App $4.3M |
| 2012 | 12 | 1 | 8% | $43K | happn: dating app $850K |
| 2011 | 14 | 2 | 14% | $5K | iScape: Landscape Design $170K |
| 2010 | 4 | 0 | 0% | $850 | AARP Now $68K |
| 2009 | 2 | 1 | 50% | $170K | Covenant Eyes: Quit Porn Now $170K |
Apps launched in 2016 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 12 | 0 | 0% | $850 | Novel Effect: Read Aloud Books $85K |
| Business | 19 | 2 | 11% | $8K | FaxFree: Send Fax From iPhone $425K |
| Developer Tools | 1 | 0 | 0% | $850 | Clone - Git client advanced $850 |
| Education | 45 | 7 | 16% | $850 | Vocabulary - Learn words daily $595K |
| Entertainment | 40 | 3 | 8% | $850 | MBC Shahid $7.7M |
| Finance | 25 | 0 | 0% | $850 | Investor's Business Daily $26K |
| Food & Drink | 24 | 1 | 4% | $850 | Gronda: Recipes for Chefs $170K |
| Games | 93 | 2 | 2% | $850 | War and Order $850K |
| Graphics & Design | 16 | 0 | 0% | $850 | Da Vinci Eye: AR Trace & Draw $85K |
| Health & Fitness | 32 | 7 | 22% | $26K | Cronometer: Calorie Counter $850K |
| Lifestyle | 18 | 4 | 22% | $43K | Alarmy - Loud alarm clock $510K |
| Magazines & Newspapers | 1 | 0 | 0% | $850 | Model Society - Nude Fine Art $850 |
| Medical | 40 | 0 | 0% | $850 | Glucose | Blood Sugar Tracker $34K |
| Music | 38 | 3 | 8% | $5K | Piano ٞ $170K |
| Navigation | 28 | 2 | 7% | $850 | TomTom GO Navigation $595K |
| News | 28 | 3 | 11% | $9K | Citizen: Safety & Live Video $425K |
| Photo & Video | 23 | 4 | 17% | $850 | Facetune: Photo & Video Editor $8.5M |
| Productivity | 29 | 6 | 21% | $9K | Norton VPN – Fast & Secure $425K |
| Reference | 23 | 0 | 0% | $850 | Talk & Translate AI Translator $85K |
| Shopping | 24 | 0 | 0% | $850 | Pass2U Wallet - cards/coupons $26K |
| Social Networking | 19 | 4 | 21% | $9K | BIGO LIVE-Live Stream, Go Live $5.1M |
| Sports | 43 | 6 | 14% | $9K | FantasyPros - Fantasy Advice $765K |
| Travel | 38 | 1 | 3% | $850 | Planes Live - Flight Tracker $255K |
| Utilities | 23 | 8 | 35% | $85K | Getcontact $850K |
| Weather | 23 | 1 | 4% | $850 | Windy.com $680K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps