Health & Fitness app revenue: 2023 launches
Revenue and download estimates for the 29 Health & Fitness apps in the database that launched in 2023, with revenue shown after Apple takes its cut. 12 of them (41%) keep $100K or more a month; the median app keeps $85K. Top earners: StressWatch: AI Stress Monitor ($850K/mo), iCardiac: Heart Rate & Health ($765K/mo) and LazyFit: Workout For Beginners ($680K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Health & Fitness apps launched in 2023
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Health & Fitness | $850K | 400K | 24,105 | 4.7 | 498 MB | Apr 2023 |
 | Health & Fitness | $765K | 100K | 30,512 | 4.7 | 347 MB | Oct 2023 |
 | Health & Fitness | $680K | 100K | 81,561 | 4.7 | 268 MB | Feb 2023 |
 | Health & Fitness | $595K | 200K | 25,636 | 4.7 | 248 MB | Apr 2023 |
 | Health & Fitness | $510K | 100K | 53,064 | 4.8 | 206 MB | Jun 2023 |
 | Health & Fitness | $510K | 200K | 98,287 | 4.8 | 216 MB | Apr 2023 |
 | Health & Fitness | $340K | 60K | 4,086 | 4.7 | 97 MB | Dec 2023 |
 | Health & Fitness | $255K | 10K | 50,918 | 4.5 | 250 MB | Aug 2023 |
 | Health & Fitness | $255K | 20K | 10,486 | 4.7 | 116 MB | Sep 2023 |
 | Health & Fitness | $170K | 20K | 63,282 | 4.8 | 184 MB | Sep 2023 |
 | Health & Fitness | $170K | 30K | 9,187 | 4.5 | 85 MB | Jul 2023 |
 | Health & Fitness | $170K | 60K | 38,793 | 4.8 | 133 MB | Aug 2023 |
 | Health & Fitness | $85K | 50K | 648 | 4.8 | 247 MB | Apr 2023 |
 | Health & Fitness | $85K | 9K | 3,055 | 4.7 | 136 MB | Nov 2023 |
 | Health & Fitness | $85K | 1K | 1,385 | 4.2 | 107 MB | Dec 2023 |
 | Health & Fitness | $43K | 1K | 7,735 | 4.9 | 121 MB | Nov 2023 |
 | Health & Fitness | $34K | 1K | 6,162 | 4.8 | 135 MB | Aug 2023 |
 | Health & Fitness | $26K | 20K | 8,516 | 4.8 | 341 MB | Jul 2023 |
 | Health & Fitness | $17K | 20K | 17,565 | 4.6 | 60 MB | May 2023 |
 | Health & Fitness | $17K | 1K | 7,059 | 4.5 | 249 MB | Nov 2023 |
 | Health & Fitness | $9K | 1K | 5,769 | 4.6 | 147 MB | Jul 2023 |
 | Health & Fitness | $8K | 1K | 1,677 | 4.9 | 83 MB | Aug 2023 |
 | Health & Fitness | $7K | 1K | 4,573 | 4.7 | 172 MB | Nov 2023 |
 | Health & Fitness | $5K | 1K | 6,845 | 4.6 | 142 MB | Aug 2023 |
 | Health & Fitness | $850 | 1K | 461 | 4.9 | 367 MB | Dec 2023 |
 | Health & Fitness | $850 | 1K | 8,119 | 4.3 | 93 MB | Oct 2023 |
 | Health & Fitness | $850 | 1K | 8,348 | 4.8 | 46 MB | Aug 2023 |
 | Health & Fitness | $850 | 10K | 45,157 | 4.9 | 92 MB | May 2023 |
 | Health & Fitness | $850 | 1K | 3,207 | 4.2 | 289 MB | Aug 2023 |
Health & Fitness apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 2 | 22% | $85K | Stella - Manifest Anything $255K |
| 2025 | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| 2024 | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| 2023 | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| 2022 | 20 | 2 | 10% | $7K | Lyfta: Gym Workout Tracker Log $425K |
| 2021 | 57 | 8 | 14% | $850 | Runna: Running Plans & Coach $3.4M |
| 2020 | 65 | 7 | 11% | $850 | LADDER Strength Training Plans $5.1M |
| 2019 | 60 | 17 | 28% | $7K | Hevy - Workout Tracker Gym Log $850K |
| 2018 | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| 2017 | 40 | 8 | 20% | $17K | BetterMe Well-Being Coach $850K |
| 2016 | 32 | 7 | 22% | $26K | Cronometer: Calorie Counter $850K |
| 2015 | 34 | 10 | 29% | $34K | Flo Cycle & Period Tracker $6.8M |
| 2014 | 20 | 7 | 35% | $85K | Peloton: Fitness & Workouts $2.6M |
| 2013 | 20 | 7 | 35% | $34K | Calm $2.6M |
| 2012 | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| 2011 | 13 | 3 | 23% | $85K | Strava: Run, Bike, Walk $12.8M |
| 2010 | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| 2009 | 11 | 6 | 55% | $170K | MyFitnessPal: Calorie Counter $9.4M |
| 2008 | 3 | 2 | 67% | $170K | Lose It! – Calorie Counter $850K |
Apps launched in 2023 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 24 | 4 | 17% | $26K | Literie $340K |
| Business | 9 | 2 | 22% | $5K | FAX from iPhone・Send & Receive $255K |
| Developer Tools | 10 | 0 | 0% | $850 | Python Editor App $43K |
| Education | 22 | 8 | 36% | $60K | Chibi Dolls - Games for Girls $255K |
| Entertainment | 32 | 11 | 34% | $26K | GoodShort - Short Dramas Hub $7.7M |
| Finance | 2 | 0 | 0% | $34K | dub | Copy Trade Anyone $34K |
| Food & Drink | 2 | 0 | 0% | $17K | Deglaze: Cooking, Simplified $17K |
| Graphics & Design | 42 | 4 | 10% | $26K | AI Video Generator + Creator $510K |
| Health & Fitness | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| Lifestyle | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| Magazines & Newspapers | 2 | 0 | 0% | $850 | AA Grapevine $850 |
| Medical | 2 | 1 | 50% | $170K | MediSearch AI $170K |
| Music | 13 | 4 | 31% | $26K | MyTunes : AI Music Generator $510K |
| Navigation | 10 | 1 | 10% | $17K | MapXplorer: GPS Navigation $340K |
| News | 2 | 0 | 0% | $850 | LetMeKnow - AI News Summaries $850 |
| Photo & Video | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| Productivity | 33 | 14 | 42% | $85K | ChatGPT $256.7M |
| Reference | 22 | 4 | 18% | $43K | Bible Chat: Daily Devotional $765K |
| Shopping | 3 | 1 | 33% | $77K | My Package Delivery Tracker $425K |
| Social Networking | 9 | 0 | 0% | $850 | Tik Saver Pro Video Downloader $68K |
| Sports | 8 | 1 | 13% | $51K | Blue Tees GAME: AI Golf GPS $170K |
| Travel | 4 | 0 | 0% | $60K | TripBFF - Solo Travel Friends $68K |
| Utilities | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| Weather | 11 | 0 | 0% | $17K | RainDrop - Rain Totals & Radar $85K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps