Revenue and download estimates for 489 Utilities apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 100 of them (20%) keep $100K or more a month; the median app keeps $4K. Top earners: Cleanup: Phone Storage Cleaner ($9.4M/mo), NordVPN: VPN Fast & Secure ($7.7M/mo) and Pocket - AI Personal Assistant ($2.6M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
| Utilities | $9.4M | 2M | 726,262 | 4.7 | 127 MB | Dec 2020 | |
| Utilities | $7.7M | 900K | 705,279 | 4.7 | 235 MB | Dec 2014 | |
| Utilities | $2.6M | 60K | 1,930 | 4.9 | 186 MB | Aug 2025 | |
| Utilities | $2.6M | 100K | 182,708 | 4.7 | 592 MB | Oct 2018 | |
| Utilities | $2.6M | 1K | 148,211 | 4.5 | 117 MB | Nov 2019 | |
| Utilities | $1.7M | 700K | 616,733 | 4.4 | 188 MB | Nov 2020 | |
| Utilities | $1.7M | 200K | 204,983 | 4.6 | 206 MB | Oct 2023 | |
| Utilities | $850K | 500K | 5,511 | 4.3 | 152 MB | Nov 2025 | |
| Utilities | $850K | 600K | 30,806 | 4.6 | 219 MB | Nov 2024 | |
| Utilities | $850K | 300K | 94,912 | 4.7 | 226 MB | Mar 2022 | |
| Utilities | $850K | 2M | 112,868 | 4.6 | 258 MB | Nov 2018 | |
| Utilities | $850K | 90K | 347,425 | 4.4 | 149 MB | Jan 2017 | |
| Utilities | $850K | 1M | 252,295 | 4.5 | 195 MB | Mar 2012 | |
| Utilities | $850K | 200K | 238,233 | 4.7 | 406 MB | Jan 2014 | |
| Utilities | $850K | 700K | 57,595 | 4.4 | 275 MB | Apr 2016 | |
| Utilities | $765K | 500K | 140,874 | 4.7 | 226 MB | Aug 2021 | |
| Utilities | $765K | 300K | 22,338 | 4.5 | 196 MB | Dec 2021 | |
| Utilities | $680K | 300K | 26,108 | 4.6 | 214 MB | Aug 2021 | |
| Utilities | $680K | 80K | 12,680 | 4.6 | 91 MB | Sep 2024 | |
| Utilities | $680K | 300K | 284,412 | 4.5 | 126 MB | Feb 2019 | |
| Utilities | $680K | 10K | 657 | 4.6 | 137 MB | Feb 2015 | |
| Utilities | $680K | 100K | 148,871 | 4.8 | 214 MB | Aug 2023 | |
| Utilities | $595K | 200K | 14,506 | 4.6 | 210 MB | Oct 2024 | |
| Utilities | $595K | 200K | 26,333 | 4.6 | 129 MB | Feb 2022 | |
| Utilities | $595K | 100K | 26,445 | 4.6 | 138 MB | May 2020 | |
| Utilities | $595K | 600K | 2,404,458 | 4.8 | 240 MB | Jun 2013 | |
| Utilities | $595K | 600K | 18,774 | 4.3 | 214 MB | Nov 2023 | |
| Utilities | $510K | 600K | 10,741 | 4.6 | 158 MB | Sep 2023 | |
| Utilities | $510K | 50K | 68,393 | 4.7 | 177 MB | Apr 2017 | |
| Utilities | $510K | 1K | 15,056 | 4.7 | 99 MB | Nov 2022 | |
| Utilities | $510K | 100K | 134,690 | 4.5 | 130 MB | Jun 2017 | |
| Utilities | $510K | 70K | 107,717 | 4.6 | 217 MB | Aug 2019 | |
| Utilities | $510K | 100K | 82,364 | 4.5 | 214 MB | Sep 2018 | |
| Utilities | $510K | 200K | 455,108 | 4.5 | 61 MB | Nov 2015 | |
| Utilities | $425K | 200K | 7,635 | 4.6 | 572 MB | Aug 2024 | |
| Utilities | $425K | 200K | 1,152 | 4.5 | 56 MB | May 2024 | |
| Utilities | $425K | 200K | 12,571 | 4.6 | 127 MB | Nov 2025 | |
| Utilities | $425K | 50K | 103,642 | 4.5 | 121 MB | Aug 2018 | |
| Utilities | $425K | 400K | 49,867 | 4.3 | 192 MB | Nov 2021 | |
| Utilities | $340K | 2M | 3,015 | 4.5 | 58 MB | Aug 2026 | |
| Utilities | $340K | 200K | 734 | 4.6 | 106 MB | Apr 2026 | |
| Utilities | $340K | 100K | 18,846 | 4.6 | 95 MB | Sep 2024 | |
| Utilities | $340K | 20K | 52,982 | 4.4 | 346 MB | Jan 2021 | |
| Utilities | $340K | 10K | 15,295 | 4.6 | 107 MB | Mar 2013 | |
| Utilities | $340K | 20K | 19,160 | 4.6 | 30 MB | Jul 2015 | |
| Utilities | $340K | 600K | 91,879 | 4.6 | 91 MB | Nov 2018 | |
| Utilities | $340K | 100K | 655,740 | 4.7 | 27 MB | Feb 2017 | |
| Utilities | $340K | 100K | 1,580,004 | 4.7 | 203 MB | Oct 2010 | |
| Utilities | $340K | 60K | 317,140 | 4.8 | 206 MB | Oct 2014 | |
| Utilities | $340K | 1K | 35,190 | 4.5 | 68 MB | May 2018 | |
| Utilities | $340K | 50K | 82,038 | 4.7 | 85 MB | Jul 2018 | |
| Utilities | $340K | 100K | 23,686 | 4.3 | 32 MB | Jun 2022 | |
| Utilities | $340K | 20K | 1,254 | 4.5 | 14 MB | Nov 2024 | |
| Utilities | $340K | 50K | 128 | 2.5 | 5 MB | Jul 2024 | |
| Utilities | $255K | 200K | 2,656 | 4.5 | 154 MB | Mar 2026 | |
| Utilities | $255K | 300K | 11,519 | 4.2 | 231 MB | Jan 2025 | |
| Utilities | $255K | 20K | 17,175 | 4.6 | 116 MB | May 2023 | |
| Utilities | $255K | 1K | 2,015 | 4.8 | 123 MB | Jul 2023 | |
| Utilities | $255K | 1K | 38,377 | 4.6 | 201 MB | Jul 2024 | |
| Utilities | $255K | 100K | 4,003 | 3.5 | 55 MB | Feb 2020 | |
| Utilities | $255K | 30K | 53,656 | 4.6 | 79 MB | Oct 2016 | |
| Utilities | $255K | 300K | 492,182 | 4.7 | 172 MB | Apr 2016 | |
| Utilities | $255K | 80K | 1,413,541 | 4.7 | 83 MB | May 2010 | |
| Utilities | $255K | 200K | 465,717 | 4.6 | 175 MB | Sep 2019 | |
| Utilities | $255K | 20K | 70,795 | 4.7 | 155 MB | Nov 2016 | |
| Utilities | $255K | 1K | 28,794 | 4.9 | 58 MB | May 2010 | |
| Utilities | $255K | 1K | 9,074 | 4.7 | 134 MB | Oct 2014 | |
| Utilities | $255K | 100K | 1,817 | 4.0 | 140 MB | Jul 2019 | |
| Utilities | $255K | 100K | 291,651 | 4.7 | 202 MB | Jul 2016 | |
| Utilities | $255K | 300K | 58,153 | 4.7 | 143 MB | Feb 2021 | |
| Utilities | $255K | 70K | 2,071 | 4.3 | 262 MB | Jul 2021 | |
| Utilities | $255K | 40K | 6,841 | 3.7 | 109 MB | Aug 2020 | |
| Utilities | $255K | 500K | 6,807 | 4.6 | 465 MB | May 2023 | |
| Utilities | $255K | 200K | 9,040 | 4.0 | 111 MB | Dec 2022 | |
| Utilities | $170K | 100K | 468 | 4.1 | 121 MB | Mar 2026 | |
| Utilities | $170K | 200K | 13,041 | 4.3 | 84 MB | Feb 2024 | |
| Utilities | $170K | 400K | 6,697 | 4.7 | 350 MB | Apr 2023 | |
| Utilities | $170K | 100K | 10,570 | 4.6 | 113 MB | Oct 2021 | |
| Utilities | $170K | 40K | 12,159 | 4.3 | 295 MB | Sep 2021 | |
| Utilities | $170K | 300K | 48,255 | 4.6 | 19 MB | Jul 2016 | |
| Utilities | $170K | 1K | 4,134 | 4.6 | 80 MB | May 2020 | |
| Utilities | $170K | 50K | 687,458 | 4.5 | 78 MB | Jul 2015 | |
| Utilities | $170K | 40K | 23,262 | 4.7 | 152 MB | Jul 2017 | |
| Utilities | $170K | 100K | 207,043 | 4.8 | 175 MB | Sep 2016 | |
| Utilities | $170K | 1K | 46,562 | 4.6 | 64 MB | Dec 2017 | |
| Utilities | $170K | 30K | 15,694 | 4.6 | 56 MB | Sep 2023 | |
| Utilities | $170K | 300K | 45,840 | 4.7 | 39 MB | Jul 2021 | |
| Utilities | $170K | 60K | 76,408 | 4.4 | 33 MB | Sep 2017 | |
| Utilities | $170K | 9K | 411,316 | 4.7 | 115 MB | Aug 2013 | |
| Utilities | $170K | 1K | 98,756 | 4.6 | 42 MB | Oct 2015 | |
| Utilities | $170K | 300K | 524,764 | 4.6 | 152 MB | Sep 2020 | |
| Utilities | $170K | 6K | 58,276 | 4.7 | 74 MB | Sep 2019 | |
| Utilities | $170K | 1M | 657,429 | 4.8 | 361 MB | Feb 2016 | |
| Utilities | $170K | 40K | 104,278 | 4.6 | 86 MB | Dec 2013 | |
| Utilities | $170K | 1K | 2,089 | 3.9 | 17 MB | Sep 2024 | |
| Utilities | $170K | 1K | 1,326 | 3.5 | 77 MB | Aug 2023 | |
| Utilities | $170K | 30K | 14,587 | 4.6 | 154 MB | Jul 2023 | |
| Utilities | $170K | 90K | 32,361 | 4.7 | 247 MB | Aug 2024 | |
| Utilities | $170K | 50K | 60,675 | 4.7 | 248 MB | Sep 2023 | |
| Utilities | $170K | 100K | 11,851 | 4.5 | 134 MB | Jun 2021 | |
| Utilities | $85K | 30K | 131 | 4.3 | 58 MB | Nov 2025 | |
| Utilities | $85K | 30K | 797 | 2.5 | 19 MB | Apr 2026 | |
| Utilities | $85K | 80K | 1,124 | 4.3 | 24 MB | Jan 2026 | |
| Utilities | $85K | 30K | 7,869 | 4.6 | 82 MB | May 2023 | |
| Utilities | $85K | 60K | 42,379 | 4.9 | 90 MB | Nov 2022 | |
| Utilities | $85K | 20K | 1,435 | 4.0 | 89 MB | Jun 2025 | |
| Utilities | $85K | 1K | 4,124 | 4.2 | 46 MB | Oct 2025 | |
| Utilities | $85K | 1K | 3,157 | 4.3 | 40 MB | Nov 2025 | |
| Utilities | $85K | 20K | 3,232 | 4.6 | 122 MB | Jul 2024 | |
| Utilities | $85K | 6K | 19,349 | 4.7 | 201 MB | Apr 2020 | |
| Utilities | $85K | 30K | 79,032 | 4.6 | 308 MB | Feb 2020 | |
| Utilities | $85K | 300K | 65,812 | 4.6 | 160 MB | Nov 2016 | |
| Utilities | $85K | 10K | 6,608 | 4.6 | 63 MB | Jun 2016 | |
| Utilities | $85K | 1K | 5,815 | 4.6 | 181 MB | Jun 2022 | |
| Utilities | $85K | 1K | 3,962 | 4.5 | 208 MB | Jun 2019 | |
| Utilities | $85K | 1K | 116,913 | 4.8 | 169 MB | Jan 2019 | |
| Utilities | $85K | 1K | 18,394 | 4.5 | 10 MB | Nov 2016 | |
| Utilities | $85K | 1K | 104,834 | 4.7 | 133 MB | Oct 2011 | |
| Utilities | $85K | 1K | 30,236 | 4.5 | 150 MB | Apr 2016 | |
| Utilities | $85K | 20K | 9,106 | 4.5 | 37 MB | Nov 2023 | |
| Utilities | $85K | 1K | 515 | 4.3 | 95 MB | Jun 2024 | |
| Utilities | $85K | 300K | 35,925 | 4.6 | 210 MB | Sep 2018 | |
| Utilities | $85K | 6K | 228,407 | 4.5 | 76 MB | Jul 2015 | |
| Utilities | $85K | 1K | 2,042 | 4.5 | 171 MB | Apr 2024 | |
| Utilities | $85K | 100K | 40,226 | 4.7 | 94 MB | Jan 2023 | |
| Utilities | $85K | 30K | 119,279 | 4.6 | 109 MB | Jul 2021 | |
| Utilities | $77K | 100K | 6,688 | 4.6 | 58 MB | Oct 2024 | |
| Utilities | $77K | 7K | 105,815 | 4.9 | 32 MB | Aug 2024 | |
| Utilities | $77K | 1K | 9,409 | 4.8 | 265 MB | Jul 2020 | |
| Utilities | $77K | 30K | 13,660 | 4.6 | 50 MB | Jun 2020 | |
| Utilities | $77K | 7K | 69,477 | 4.7 | 21 MB | Jun 2019 | |
| Utilities | $77K | 100K | 8,635 | 3.9 | 37 MB | Sep 2017 | |
| Utilities | $77K | 50K | 207 | 4.4 | 294 MB | Mar 2022 | |
| Utilities | $77K | 20K | 7,872 | 4.2 | 176 MB | Apr 2021 | |
| Utilities | $68K | 60K | 1,550 | 4.7 | 389 MB | Oct 2024 | |
| Utilities | $68K | 10K | 301 | 4.4 | 53 MB | Dec 2025 | |
| Utilities | $68K | 1K | 447 | 4.6 | 105 MB | Jan 2025 | |
| Utilities | $68K | 8K | 4,974 | 4.6 | 422 MB | Jul 2021 | |
| Utilities | $68K | 10K | 3,747 | 4.5 | 221 MB | Sep 2022 | |
| Utilities | $68K | 1K | 3,316 | 4.6 | 97 MB | Nov 2023 | |
| Utilities | $68K | 10K | 19,038 | 3.7 | 64 MB | Jun 2021 | |
| Utilities | $68K | 1K | 4,341 | 4.5 | 55 MB | Jan 2022 | |
| Utilities | $68K | 20K | 63,949 | 4.7 | 173 MB | Jun 2012 | |
| Utilities | $60K | 30K | 5 | 4.6 | 66 MB | Apr 2026 | |
| Utilities | $60K | 10K | 458 | 4.6 | 84 MB | Nov 2024 | |
| Utilities | $60K | 1K | 784 | 4.7 | 176 MB | Mar 2025 | |
| Utilities | $60K | 20K | 420 | 4.4 | 104 MB | Nov 2025 | |
| Utilities | $60K | 1K | 787 | 4.5 | 91 MB | May 2025 | |
| Utilities | $60K | 1K | 823 | 4.5 | 114 MB | Aug 2025 | |
| Utilities | $60K | 7K | 9,339 | 4.5 | 107 MB | Jun 2017 |
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 14 | 4 | 29% | $60K | CarTV - M3U IPTV Player & Cast $340K |
| 2025 | 21 | 4 | 19% | $60K | Pocket - AI Personal Assistant $2.6M |
| 2024 | 49 | 12 | 24% | $850 | Universal TV Remote Control* $850K |
| 2023 | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| 2022 | 47 | 5 | 11% | $850 | Swipewipe: Photo Cleaner $850K |
| 2021 | 67 | 11 | 16% | $850 | Universal Remote TV Control · $765K |
| 2020 | 65 | 7 | 11% | $850 | Cleanup: Phone Storage Cleaner $9.4M |
| 2019 | 51 | 6 | 12% | $850 | Cleaner Guru: Clean Up Storage $2.6M |
| 2018 | 29 | 7 | 24% | $850 | Norton 360 Security & VPN $2.6M |
| 2017 | 28 | 7 | 25% | $17K | Cleaner Kit - Clean Up Storage $850K |
| 2016 | 23 | 8 | 35% | $85K | Getcontact $850K |
| 2015 | 21 | 5 | 24% | $5K | Onoff $680K |
| 2014 | 17 | 4 | 24% | $26K | NordVPN: VPN Fast & Secure $7.7M |
| 2013 | 8 | 4 | 50% | $170K | DuckDuckGo, optional Duck.ai $595K |
| 2012 | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| 2011 | 5 | 0 | 0% | $850 | Lookout Life - Mobile Security $85K |
| 2010 | 7 | 3 | 43% | $51K | Calculator₊ $340K |
| 2009 | 2 | 0 | 0% | $60K | Offender Locator: Find & Watch $60K |
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 319 | 34 | 11% | $5K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 374 | 47 | 13% | $5K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 162 | 3 | 2% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 948 | 112 | 12% | $850 | Duolingo: Language Lessons $38.3M |
| Entertainment | 472 | 91 | 19% | $850 | Peacock TV: Stream TV & Movies $40.8M |
| Finance | 396 | 10 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 371 | 6 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 1,141 | 62 | 5% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 508 | 29 | 6% | $850 | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 549 | 131 | 24% | $17K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 381 | 55 | 14% | $7K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 22 | 2 | 9% | $850 | Readly: Newspapers & Magazines $425K |
| Medical | 444 | 6 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 378 | 52 | 14% | $6K | YouTube Music $32.3M |
| Navigation | 346 | 18 | 5% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 418 | 27 | 6% | $850 | X $11.1M |
| Photo & Video | 476 | 123 | 26% | $17K | YouTube $165.8M |
| Productivity | 484 | 120 | 25% | $17K | ChatGPT $256.7M |
| Reference | 440 | 33 | 8% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 234 | 3 | 1% | $850 | My Package Delivery Tracker $425K |
| Social Networking | 268 | 59 | 22% | $26K | Telegram Messenger $17.9M |
| Sports | 439 | 45 | 10% | $850 | GameChanger $6.0M |
| Travel | 427 | 9 | 2% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 489 | 100 | 20% | $4K | Cleanup: Phone Storage Cleaner $9.4M |
| Weather | 312 | 12 | 4% | $850 | Clime: NOAA Weather Radar Live $1.7M |
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps