Revenue and download estimates for 489 Utilities apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 100 of them (20%) keep $100K or more a month; the median app keeps $4K. Top earners: Cleanup: Phone Storage Cleaner ($9.4M/mo), NordVPN: VPN Fast & Secure ($7.7M/mo) and Pocket - AI Personal Assistant ($2.6M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
| Utilities | $60K | 800K | 216,106 | 4.5 | 74 MB | Nov 2018 | |
| Utilities | $60K | 100K | 142,241 | 4.7 | 63 MB | Nov 2011 | |
| Utilities | $60K | 20K | 17,892 | 4.7 | 77 MB | Jan 2014 | |
| Utilities | $60K | 1K | 83,078 | 4.7 | 306 MB | Apr 2017 | |
| Utilities | $60K | 60K | 781 | 4.6 | 52 MB | Dec 2021 | |
| Utilities | $60K | 1K | 2,744 | 4.8 | 40 MB | Jan 2013 | |
| Utilities | $60K | 100K | 22,157 | 4.4 | 29 MB | Jul 2009 | |
| Utilities | $51K | 20K | 188 | 4.5 | 161 MB | Jan 2026 | |
| Utilities | $51K | 10K | 108 | 4.8 | 98 MB | Aug 2025 | |
| Utilities | $51K | 7K | 8,345 | 4.7 | 29 MB | Feb 2023 | |
| Utilities | $51K | 1K | 2,298 | 4.4 | 111 MB | Oct 2025 | |
| Utilities | $51K | 1K | 20,104 | 4.6 | 83 MB | Dec 2017 | |
| Utilities | $51K | 200K | 322,365 | 4.6 | 176 MB | Oct 2015 | |
| Utilities | $51K | 400K | 111,769 | 4.5 | 82 MB | Jul 2020 | |
| Utilities | $51K | 10K | 3,202 | 4.1 | 27 MB | Dec 2013 | |
| Utilities | $51K | 1K | 9,657 | 4.9 | 39 MB | May 2010 | |
| Utilities | $51K | 200K | 115,203 | 4.7 | 130 MB | Aug 2019 | |
| Utilities | $43K | 200K | 411 | 4.6 | 24 MB | Mar 2026 | |
| Utilities | $43K | 1K | 51 | 4.9 | 82 MB | Jul 2025 | |
| Utilities | $43K | 50K | 155 | 4.2 | 52 MB | Aug 2026 | |
| Utilities | $43K | 1K | 3,343 | 4.5 | 51 MB | Oct 2024 | |
| Utilities | $43K | 1K | 5,534 | 4.5 | 137 MB | Dec 2022 | |
| Utilities | $43K | 1K | 18,967 | 4.8 | 388 MB | Apr 2014 | |
| Utilities | $43K | 30K | 5,854 | 4.4 | 31 MB | Apr 2022 | |
| Utilities | $43K | 1K | 3,686 | 4.9 | 186 MB | May 2021 | |
| Utilities | $43K | 1K | 434 | 3.4 | 76 MB | Apr 2020 | |
| Utilities | $43K | 1K | 951 | 4.8 | 388 MB | Jan 2019 | |
| Utilities | $43K | 200K | 17,673 | 4.3 | 80 MB | Oct 2015 | |
| Utilities | $34K | 20K | 22,754 | 4.6 | 78 MB | Jul 2020 | |
| Utilities | $34K | 70K | 731 | 4.3 | 35 MB | Dec 2024 | |
| Utilities | $34K | 1K | 7,228 | 4.5 | 135 MB | May 2024 | |
| Utilities | $34K | 900K | 4,773 | 4.4 | 421 MB | Nov 2015 | |
| Utilities | $34K | 30K | 21,605 | 4.5 | 144 MB | Feb 2021 | |
| Utilities | $34K | 1K | 15,974 | 4.4 | 19 MB | Nov 2022 | |
| Utilities | $34K | 1K | 4,787 | 4.6 | 37 MB | Jan 2018 | |
| Utilities | $34K | 1K | 25,700 | 4.7 | 242 MB | Jan 2014 | |
| Utilities | $34K | 1K | 4,687 | 4.5 | 19 MB | Sep 2014 | |
| Utilities | $34K | 1K | 29,760 | 4.7 | 30 MB | Jan 2016 | |
| Utilities | $34K | 7K | 4,146 | 4.2 | 87 MB | Sep 2013 | |
| Utilities | $26K | 1K | 27 | 3.1 | 108 MB | Mar 2026 | |
| Utilities | $26K | 10K | 2,909 | 4.6 | 173 MB | Apr 2025 | |
| Utilities | $26K | 1K | 691 | 4.3 | 80 MB | Feb 2026 | |
| Utilities | $26K | 50K | 3,331 | 4.5 | 193 MB | Aug 2019 | |
| Utilities | $26K | 1K | 133,366 | 4.7 | 49 MB | Aug 2014 | |
| Utilities | $26K | 9K | 11,807 | 4.3 | 215 MB | Dec 2021 | |
| Utilities | $26K | 1K | 7,331 | 4.6 | 49 MB | Jun 2022 | |
| Utilities | $26K | 200K | 69,998 | 4.5 | 156 MB | Nov 2015 | |
| Utilities | $26K | 1K | 1,122 | 4.4 | 164 MB | May 2019 | |
| Utilities | $26K | 1K | 8,727 | 4.5 | 117 MB | Jun 2017 | |
| Utilities | $26K | 1K | 25,135 | 4.4 | 140 MB | Apr 2018 | |
| Utilities | $17K | 1K | 915 | 4.4 | 38 MB | Sep 2025 | |
| Utilities | $17K | 1K | 74 | 1.4 | 63 MB | Jan 2026 | |
| Utilities | $17K | 30K | 22,266 | 4.4 | 212 MB | Dec 2021 | |
| Utilities | $17K | 1K | 8,293 | 4.7 | 161 MB | Aug 2020 | |
| Utilities | $17K | 10K | 413 | 4.6 | 12 MB | Mar 2024 | |
| Utilities | $17K | 80K | 8,014 | 4.5 | 29 MB | Jan 2024 | |
| Utilities | $17K | 1K | 453 | 3.9 | 97 MB | Aug 2019 | |
| Utilities | $17K | 1K | 9,220 | 3.9 | 36 MB | Jun 2020 | |
| Utilities | $17K | 40K | 14,504 | 4.7 | 48 MB | Apr 2017 | |
| Utilities | $17K | 1K | 2,672 | 4.4 | 30 MB | Sep 2010 | |
| Utilities | $17K | 30K | 23,550 | 4.4 | 111 MB | Jan 2020 | |
| Utilities | $17K | 10K | 15,217 | 4.7 | 37 MB | Oct 2017 | |
| Utilities | $9K | 1K | 154 | 4.6 | 113 MB | Dec 2025 | |
| Utilities | $9K | 300K | 90,020 | 4.6 | 50 MB | Jun 2016 | |
| Utilities | $9K | 1K | 12,793 | 4.4 | 119 MB | May 2020 | |
| Utilities | $9K | 300K | 187,093 | 4.8 | 41 MB | Sep 2018 | |
| Utilities | $9K | 30K | 4,332 | 4.2 | 48 MB | Jul 2021 | |
| Utilities | $9K | 20K | 10,020 | 4.5 | 31 MB | Apr 2018 | |
| Utilities | $9K | 1K | 166 | 4.0 | 196 MB | Sep 2021 | |
| Utilities | $8K | 1K | 2,332 | 4.5 | 241 MB | Apr 2010 | |
| Utilities | $8K | 1K | 4,716 | 4.8 | 297 MB | Jun 2020 | |
| Utilities | $7K | 1K | 9,603 | 4.3 | 132 MB | Aug 2020 | |
| Utilities | $7K | 30K | 35,515 | 4.7 | 59 MB | May 2017 | |
| Utilities | $6K | 10K | 610 | 4.1 | 51 MB | Jan 2021 | |
| Utilities | $6K | 5K | 13,368 | 4.4 | 229 MB | Jan 2022 | |
| Utilities | $6K | 1K | 641 | 4.5 | 269 MB | Jan 2019 | |
| Utilities | $6K | 1K | 6,117 | 4.5 | 57 MB | Dec 2016 | |
| Utilities | $6K | 1K | 2,965 | 4.5 | 88 MB | May 2019 | |
| Utilities | $6K | 1K | 16,070 | 4.2 | 307 MB | Sep 2019 | |
| Utilities | $5K | 7K | 15,196 | 4.6 | 73 MB | Jun 2015 | |
| Utilities | $5K | 10K | 3,908 | 4.1 | 45 MB | Apr 2019 | |
| Utilities | $5K | 20K | 93,882 | 4.3 | 79 MB | May 2015 | |
| Utilities | $5K | 1K | 4,029 | 4.8 | 161 MB | May 2012 | |
| Utilities | $5K | 10K | 59,133 | 4.5 | 80 MB | Sep 2017 | |
| Utilities | $5K | 1K | 5,679 | 4.8 | 206 MB | Dec 2016 | |
| Utilities | $5K | 1K | 6,855 | 4.4 | 108 MB | Oct 2015 | |
| Utilities | $5K | 30K | 15,876 | 4.7 | 46 MB | Apr 2020 | |
| Utilities | $5K | 20K | 20,320 | 4.1 | 194 MB | Aug 2019 | |
| Utilities | $5K | 1K | 20,339 | 4.3 | 171 MB | Feb 2019 | |
| Utilities | $4K | 50K | 20,125 | 4.6 | 68 MB | Mar 2020 | |
| Utilities | $4K | 1K | 316 | 4.7 | 21 MB | Aug 2015 | |
| Utilities | $4K | 1K | 5,797 | 4.3 | 203 MB | Oct 2023 | |
| Utilities | $4K | 1K | 11,156 | 4.5 | 39 MB | Jun 2014 | |
| Utilities | $4K | 20K | 57,810 | 4.4 | 87 MB | Mar 2020 | |
| Utilities | $4K | 1K | 16,356 | 4.6 | 194 MB | Feb 2019 | |
| Utilities | $850 | 1K | 361 | 4.5 | 40 MB | Dec 2025 | |
| Utilities | $850 | 1K | 58 | 3.4 | 22 MB | Mar 2026 | |
| Utilities | $850 | 1K | 1,145 | 4.4 | 48 MB | Jun 2021 | |
| Utilities | $850 | 1K | 50 | 3.5 | 79 MB | May 2024 | |
| Utilities | $850 | 1K | 47 | 4.4 | 16 MB | Jun 2024 | |
| Utilities | $850 | 1K | 18 | 4.6 | 31 MB | Jun 2024 | |
| Utilities | $850 | 1K | 55 | 4.4 | 68 MB | Jul 2024 | |
| Utilities | $850 | 1K | 10 | 4.6 | 41 MB | Nov 2024 | |
| Utilities | $850 | 1K | 4,082 | 4.7 | 338 MB | May 2022 | |
| Utilities | $850 | 1K | 5 | 3.4 | 40 MB | Apr 2024 | |
| Utilities | $850 | 1K | 103 | 4.7 | 29 MB | Dec 2022 | |
| Utilities | $850 | 20K | 930 | 4.5 | 24 MB | Feb 2014 | |
| Utilities | $850 | 50K | 32,594 | 4.8 | 107 MB | Aug 2019 | |
| Utilities | $850 | 1K | 35 | 4.6 | 81 MB | Nov 2024 | |
| Utilities | $850 | 40K | 40,145 | 4.7 | 170 MB | May 2019 | |
| Utilities | $850 | 1K | 131 | 3.9 | 35 MB | Jul 2024 | |
| Utilities | $850 | 1K | 1,329 | 4.5 | 19 MB | Jan 2015 | |
| Utilities | $850 | 1K | 6,378 | 4.4 | 223 MB | Sep 2021 | |
| Utilities | $850 | 1K | 5,844 | 4.6 | 127 MB | Apr 2022 | |
| Utilities | $850 | 1K | 7,280 | 4.3 | 115 MB | May 2024 | |
| Utilities | $850 | 1K | 6,953 | 4.9 | 116 MB | Dec 2021 | |
| Utilities | $850 | 1K | 7,025 | 4.6 | 115 MB | Mar 2022 | |
| Utilities | $850 | 1K | 31,853 | 4.5 | 156 MB | Jan 2017 | |
| Utilities | $850 | 1K | 41 | 4.8 | 27 MB | Mar 2024 | |
| Utilities | $850 | 10K | 7,555 | 4.6 | 163 MB | Aug 2024 | |
| Utilities | $850 | 20K | 95 | 3.4 | 22 MB | Feb 2023 | |
| Utilities | $850 | 1K | 82 | 4.5 | 106 MB | Dec 2022 | |
| Utilities | $850 | 1K | 11,300 | 4.6 | 149 MB | Jun 2022 | |
| Utilities | $850 | 1K | 29 | 4.3 | 113 MB | Oct 2024 | |
| Utilities | $850 | 1K | 1,285 | 4.1 | 125 MB | Jul 2023 | |
| Utilities | $850 | 1K | 8,151 | 4.8 | 90 MB | Nov 2020 | |
| Utilities | $850 | 1K | 96 | 1.9 | 132 MB | Aug 2023 | |
| Utilities | $850 | 1K | 2,013 | 4.6 | 65 MB | Aug 2023 | |
| Utilities | $850 | 1K | 1,433 | 4.0 | 55 MB | Jun 2024 | |
| Utilities | $850 | 1K | 4 | 4.0 | 14 MB | Apr 2024 | |
| Utilities | $850 | 1K | 72 | 3.4 | 30 MB | Oct 2024 | |
| Utilities | $850 | 1K | 2,707 | 4.5 | 72 MB | Dec 2024 | |
| Utilities | $850 | 1K | 3,662 | 4.5 | 110 MB | Oct 2024 | |
| Utilities | $850 | 1K | 103 | 2.6 | 272 MB | Nov 2016 | |
| Utilities | $850 | 1K | 189 | 4.3 | 79 MB | Feb 2024 | |
| Utilities | $850 | 1K | 882 | 4.4 | 82 MB | Mar 2024 | |
| Utilities | $850 | 1K | 12,416 | 4.5 | 94 MB | May 2022 | |
| Utilities | $850 | 1K | 524 | 4.7 | 313 MB | Jun 2023 | |
| Utilities | $850 | 1K | 3,340 | 4.2 | 53 MB | Jul 2024 | |
| Utilities | $850 | 1K | 25 | 4.8 | 19 MB | Sep 2024 | |
| Utilities | $850 | 1K | 27 | 3.8 | 65 MB | Jun 2024 | |
| Utilities | $850 | 1K | 109 | 4.6 | 37 MB | Nov 2021 | |
| Utilities | $850 | 1K | 13 | 4.2 | 96 MB | Sep 2024 | |
| Utilities | $850 | 1K | 243 | 4.1 | 56 MB | Nov 2024 | |
| Utilities | $850 | 1K | 1,218 | 4.5 | 229 MB | Jun 2024 | |
| Utilities | $850 | 1K | 5,790 | 4.1 | 38 MB | Jul 2022 | |
| Utilities | $850 | 1K | 17 | 1.8 | 21 MB | Oct 2020 | |
| Utilities | $850 | 10K | 126 | 2.9 | 132 MB | Sep 2023 | |
| Utilities | $850 | 1K | 1,125 | 3.9 | 97 MB | May 2020 | |
| Utilities | $850 | 50K | 35,675 | 4.7 | 89 MB | Dec 2022 |
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 14 | 4 | 29% | $60K | CarTV - M3U IPTV Player & Cast $340K |
| 2025 | 21 | 4 | 19% | $60K | Pocket - AI Personal Assistant $2.6M |
| 2024 | 49 | 12 | 24% | $850 | Universal TV Remote Control* $850K |
| 2023 | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| 2022 | 47 | 5 | 11% | $850 | Swipewipe: Photo Cleaner $850K |
| 2021 | 67 | 11 | 16% | $850 | Universal Remote TV Control · $765K |
| 2020 | 65 | 7 | 11% | $850 | Cleanup: Phone Storage Cleaner $9.4M |
| 2019 | 51 | 6 | 12% | $850 | Cleaner Guru: Clean Up Storage $2.6M |
| 2018 | 29 | 7 | 24% | $850 | Norton 360 Security & VPN $2.6M |
| 2017 | 28 | 7 | 25% | $17K | Cleaner Kit - Clean Up Storage $850K |
| 2016 | 23 | 8 | 35% | $85K | Getcontact $850K |
| 2015 | 21 | 5 | 24% | $5K | Onoff $680K |
| 2014 | 17 | 4 | 24% | $26K | NordVPN: VPN Fast & Secure $7.7M |
| 2013 | 8 | 4 | 50% | $170K | DuckDuckGo, optional Duck.ai $595K |
| 2012 | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| 2011 | 5 | 0 | 0% | $850 | Lookout Life - Mobile Security $85K |
| 2010 | 7 | 3 | 43% | $51K | Calculator₊ $340K |
| 2009 | 2 | 0 | 0% | $60K | Offender Locator: Find & Watch $60K |
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 319 | 34 | 11% | $5K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 374 | 47 | 13% | $5K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 162 | 3 | 2% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 948 | 112 | 12% | $850 | Duolingo: Language Lessons $38.3M |
| Entertainment | 472 | 91 | 19% | $850 | Peacock TV: Stream TV & Movies $40.8M |
| Finance | 396 | 10 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 371 | 6 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 1,141 | 62 | 5% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 508 | 29 | 6% | $850 | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 549 | 131 | 24% | $17K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 381 | 55 | 14% | $7K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 22 | 2 | 9% | $850 | Readly: Newspapers & Magazines $425K |
| Medical | 444 | 6 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 378 | 52 | 14% | $6K | YouTube Music $32.3M |
| Navigation | 346 | 18 | 5% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 418 | 27 | 6% | $850 | X $11.1M |
| Photo & Video | 476 | 123 | 26% | $17K | YouTube $165.8M |
| Productivity | 484 | 120 | 25% | $17K | ChatGPT $256.7M |
| Reference | 440 | 33 | 8% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 234 | 3 | 1% | $850 | My Package Delivery Tracker $425K |
| Social Networking | 268 | 59 | 22% | $26K | Telegram Messenger $17.9M |
| Sports | 439 | 45 | 10% | $850 | GameChanger $6.0M |
| Travel | 427 | 9 | 2% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 489 | 100 | 20% | $4K | Cleanup: Phone Storage Cleaner $9.4M |
| Weather | 312 | 12 | 4% | $850 | Clime: NOAA Weather Radar Live $1.7M |
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps