Revenue and download estimates for 489 Utilities apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 100 of them (20%) keep $100K or more a month; the median app keeps $4K. Top earners: Cleanup: Phone Storage Cleaner ($9.4M/mo), NordVPN: VPN Fast & Secure ($7.7M/mo) and Pocket - AI Personal Assistant ($2.6M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
| Utilities | $850 | 1K | 7,363 | 4.2 | 187 MB | May 2019 | |
| Utilities | $850 | 1K | 10,720 | 4.4 | 103 MB | Jul 2014 | |
| Utilities | $850 | 1K | 153 | 3.4 | 34 MB | Jul 2020 | |
| Utilities | $850 | 10K | 163,995 | 4.5 | 55 MB | Nov 2019 | |
| Utilities | $850 | 1K | 46 | 3.4 | 186 MB | Sep 2018 | |
| Utilities | $850 | 1K | 54,136 | 4.7 | 183 MB | Feb 2020 | |
| Utilities | $850 | 1K | 852 | 3.8 | 79 MB | May 2017 | |
| Utilities | $850 | 1K | 1,314 | 4.0 | 189 MB | Aug 2019 | |
| Utilities | $850 | 1K | 399 | 4.0 | 44 MB | Jul 2021 | |
| Utilities | $850 | 1K | 520 | 3.3 | 70 MB | May 2020 | |
| Utilities | $850 | 1K | 7,392 | 4.3 | 76 MB | May 2021 | |
| Utilities | $850 | 1K | 58,063 | 4.7 | 225 MB | Jan 2021 | |
| Utilities | $850 | 1K | 27,439 | 4.2 | 109 MB | Dec 2020 | |
| Utilities | $850 | 1K | 14,039 | 4.3 | 18 MB | Nov 2016 | |
| Utilities | $850 | 500K | 28,160 | 4.5 | 150 MB | Jan 2009 | |
| Utilities | $850 | 80K | 382,174 | 4.6 | 60 MB | Jun 2017 | |
| Utilities | $850 | 1K | 14,901 | 4.1 | 109 MB | Oct 2019 | |
| Utilities | $850 | 1K | 22,430 | 4.3 | 47 MB | May 2018 | |
| Utilities | $850 | 1K | 20,745 | 4.3 | 101 MB | Oct 2020 | |
| Utilities | $850 | 1K | 1,112 | 4.3 | 109 MB | Nov 2020 | |
| Utilities | $850 | 1K | 3,092 | 4.1 | 65 MB | Jul 2020 | |
| Utilities | $850 | 1K | 3,148 | 3.2 | 127 MB | Dec 2019 | |
| Utilities | $850 | 1K | 115 | 3.1 | 35 MB | Mar 2021 | |
| Utilities | $850 | 1K | 14,890 | 4.3 | 341 MB | Mar 2019 | |
| Utilities | $850 | 10K | 107,918 | 4.5 | 36 MB | Apr 2019 | |
| Utilities | $850 | 1K | 33,856 | 4.7 | 74 MB | Oct 2020 | |
| Utilities | $850 | 1K | 70,333 | 4.7 | 50 MB | Jan 2018 | |
| Utilities | $850 | 1K | 2,036 | 3.9 | 77 MB | Jan 2020 | |
| Utilities | $850 | 1K | 65,173 | 4.6 | 173 MB | Jan 2019 | |
| Utilities | $850 | 1K | 36,112 | 4.2 | 188 MB | Nov 2019 | |
| Utilities | $850 | 1K | 63,670 | 4.6 | 156 MB | Aug 2019 | |
| Utilities | $850 | 1K | 47,912 | 4.8 | 80 MB | Jul 2017 | |
| Utilities | $850 | 1K | 13,356 | 4.3 | 49 MB | Mar 2015 | |
| Utilities | $850 | 1K | 51,037 | 4.5 | 207 MB | Mar 2020 | |
| Utilities | $850 | 1K | 24,586 | 4.5 | 184 MB | Sep 2014 | |
| Utilities | $850 | 1K | 10,176 | 4.5 | 306 MB | Jun 2018 | |
| Utilities | $850 | 1K | 3,490 | 4.0 | 105 MB | Nov 2020 | |
| Utilities | $850 | 1K | 24,657 | 4.2 | 107 MB | Dec 2020 | |
| Utilities | $850 | 1K | 659 | 3.1 | 97 MB | Feb 2020 |
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 14 | 4 | 29% | $60K | CarTV - M3U IPTV Player & Cast $340K |
| 2025 | 21 | 4 | 19% | $60K | Pocket - AI Personal Assistant $2.6M |
| 2024 | 49 | 12 | 24% | $850 | Universal TV Remote Control* $850K |
| 2023 | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| 2022 | 47 | 5 | 11% | $850 | Swipewipe: Photo Cleaner $850K |
| 2021 | 67 | 11 | 16% | $850 | Universal Remote TV Control · $765K |
| 2020 | 65 | 7 | 11% | $850 | Cleanup: Phone Storage Cleaner $9.4M |
| 2019 | 51 | 6 | 12% | $850 | Cleaner Guru: Clean Up Storage $2.6M |
| 2018 | 29 | 7 | 24% | $850 | Norton 360 Security & VPN $2.6M |
| 2017 | 28 | 7 | 25% | $17K | Cleaner Kit - Clean Up Storage $850K |
| 2016 | 23 | 8 | 35% | $85K | Getcontact $850K |
| 2015 | 21 | 5 | 24% | $5K | Onoff $680K |
| 2014 | 17 | 4 | 24% | $26K | NordVPN: VPN Fast & Secure $7.7M |
| 2013 | 8 | 4 | 50% | $170K | DuckDuckGo, optional Duck.ai $595K |
| 2012 | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| 2011 | 5 | 0 | 0% | $850 | Lookout Life - Mobile Security $85K |
| 2010 | 7 | 3 | 43% | $51K | Calculator₊ $340K |
| 2009 | 2 | 0 | 0% | $60K | Offender Locator: Find & Watch $60K |
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 319 | 34 | 11% | $5K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 374 | 47 | 13% | $5K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 162 | 3 | 2% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 948 | 112 | 12% | $850 | Duolingo: Language Lessons $38.3M |
| Entertainment | 472 | 91 | 19% | $850 | Peacock TV: Stream TV & Movies $40.8M |
| Finance | 396 | 10 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 371 | 6 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 1,141 | 62 | 5% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 508 | 29 | 6% | $850 | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 549 | 131 | 24% | $17K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 381 | 55 | 14% | $7K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 22 | 2 | 9% | $850 | Readly: Newspapers & Magazines $425K |
| Medical | 444 | 6 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 378 | 52 | 14% | $6K | YouTube Music $32.3M |
| Navigation | 346 | 18 | 5% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 418 | 27 | 6% | $850 | X $11.1M |
| Photo & Video | 476 | 123 | 26% | $17K | YouTube $165.8M |
| Productivity | 484 | 120 | 25% | $17K | ChatGPT $256.7M |
| Reference | 440 | 33 | 8% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 234 | 3 | 1% | $850 | My Package Delivery Tracker $425K |
| Social Networking | 268 | 59 | 22% | $26K | Telegram Messenger $17.9M |
| Sports | 439 | 45 | 10% | $850 | GameChanger $6.0M |
| Travel | 427 | 9 | 2% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 489 | 100 | 20% | $4K | Cleanup: Phone Storage Cleaner $9.4M |
| Weather | 312 | 12 | 4% | $850 | Clime: NOAA Weather Radar Live $1.7M |
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps