Utilities app revenue: 2018 launches
Revenue and download estimates for the 29 Utilities apps in the database that launched in 2018, with revenue shown after Apple takes its cut. 7 of them (24%) keep $100K or more a month; the median app keeps $850. Top earners: Norton 360 Security & VPN ($2.6M/mo), Proton VPN: Fast & Secure ($850K/mo) and AT&T ActiveArmor® ($510K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Utilities apps launched in 2018
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Utilities | $2.6M | 100K | 182,708 | 4.7 | 592 MB | Oct 2018 |
 | Utilities | $850K | 2M | 112,868 | 4.6 | 258 MB | Nov 2018 |
 | Utilities | $510K | 100K | 82,364 | 4.5 | 214 MB | Sep 2018 |
 | Utilities | $425K | 50K | 103,642 | 4.5 | 121 MB | Aug 2018 |
 | Utilities | $340K | 600K | 91,879 | 4.6 | 91 MB | Nov 2018 |
 | Utilities | $340K | 1K | 35,190 | 4.5 | 68 MB | May 2018 |
 | Utilities | $340K | 50K | 82,038 | 4.7 | 85 MB | Jul 2018 |
 | Utilities | $85K | 300K | 35,925 | 4.6 | 210 MB | Sep 2018 |
 | Utilities | $60K | 800K | 216,106 | 4.5 | 74 MB | Nov 2018 |
 | Utilities | $34K | 1K | 4,787 | 4.6 | 37 MB | Jan 2018 |
 | Utilities | $26K | 1K | 25,135 | 4.4 | 140 MB | Apr 2018 |
 | Utilities | $9K | 300K | 187,093 | 4.8 | 41 MB | Sep 2018 |
 | Utilities | $9K | 20K | 10,020 | 4.5 | 31 MB | Apr 2018 |
 | Utilities | $850 | 300K | 10,474 | 4.2 | 587 MB | Jul 2018 |
 | Utilities | $850 | 50K | 35,275 | 4.2 | 31 MB | Apr 2018 |
 | Utilities | $850 | 1K | 20,609 | 4.5 | 127 MB | Aug 2018 |
 | Utilities | $850 | 1K | 887 | 4.6 | 90 MB | Sep 2018 |
 | Utilities | $850 | 1K | 2,887 | 4.3 | 60 MB | Jun 2018 |
 | Utilities | $850 | 1K | 4,650 | 4.3 | 74 MB | Oct 2018 |
 | Utilities | $850 | 1K | 1,478 | 4.2 | 234 MB | Aug 2018 |
 | Utilities | $850 | 1K | 23,865 | 4.4 | 54 MB | Feb 2018 |
 | Utilities | $850 | 1K | 82 | 2.9 | 5 MB | Jul 2018 |
 | Utilities | $850 | 1K | 12,027 | 3.9 | 39 MB | Mar 2018 |
 | Utilities | $850 | 1K | 2,843 | 4.1 | 47 MB | Feb 2018 |
 | Utilities | $850 | 1K | 8,600 | 4.2 | 125 MB | Aug 2018 |
 | Utilities | $850 | 1K | 46 | 3.4 | 186 MB | Sep 2018 |
 | Utilities | $850 | 1K | 22,430 | 4.3 | 47 MB | May 2018 |
 | Utilities | $850 | 1K | 70,333 | 4.7 | 50 MB | Jan 2018 |
 | Utilities | $850 | 1K | 10,176 | 4.5 | 306 MB | Jun 2018 |
Utilities apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 14 | 4 | 29% | $60K | CarTV - M3U IPTV Player & Cast $340K |
| 2025 | 21 | 4 | 19% | $60K | Pocket - AI Personal Assistant $2.6M |
| 2024 | 49 | 12 | 24% | $850 | Universal TV Remote Control＊ $850K |
| 2023 | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| 2022 | 47 | 5 | 11% | $850 | Swipewipe: Photo Cleaner $850K |
| 2021 | 67 | 11 | 16% | $850 | Universal Remote TV Control · $765K |
| 2020 | 65 | 7 | 11% | $850 | Cleanup: Phone Storage Cleaner $9.4M |
| 2019 | 51 | 6 | 12% | $850 | Cleaner Guru: Clean Up Storage $2.6M |
| 2018 | 29 | 7 | 24% | $850 | Norton 360 Security & VPN $2.6M |
| 2017 | 28 | 7 | 25% | $17K | Cleaner Kit - Clean Up Storage $850K |
| 2016 | 23 | 8 | 35% | $85K | Getcontact $850K |
| 2015 | 21 | 5 | 24% | $5K | Onoff $680K |
| 2014 | 17 | 4 | 24% | $26K | NordVPN: VPN Fast & Secure $7.7M |
| 2013 | 8 | 4 | 50% | $170K | DuckDuckGo, optional Duck.ai $595K |
| 2012 | 5 | 1 | 20% | $5K | Truecaller: Premium Caller ID $850K |
| 2011 | 5 | 0 | 0% | $850 | Lookout Life - Mobile Security $85K |
| 2010 | 7 | 3 | 43% | $51K | Calculator₊ $340K |
| 2009 | 2 | 0 | 0% | $60K | Offender Locator: Find & Watch $60K |
Apps launched in 2018 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 19 | 3 | 16% | $8K | Inkitt Galatea: Audio & eBooks $850K |
| Business | 32 | 4 | 13% | $5K | Package Tracker - pkge Mobile $850K |
| Developer Tools | 23 | 0 | 0% | $850 | Surge 5 $26K |
| Education | 101 | 6 | 6% | $850 | Pimsleur | Language Learning $1.7M |
| Entertainment | 37 | 6 | 16% | $850 | The Zeus Network $6.0M |
| Finance | 28 | 0 | 0% | $850 | LifeLock Identity $85K |
| Food & Drink | 36 | 0 | 0% | $850 | America's Test Kitchen $68K |
| Games | 117 | 8 | 7% | $850 | Total Battle: War Strategy $7.7M |
| Graphics & Design | 23 | 0 | 0% | $850 | Invitation Maker: Cards & RSVP $68K |
| Health & Fitness | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| Lifestyle | 33 | 2 | 6% | $850 | Anker eufy $595K |
| Magazines & Newspapers | 1 | 0 | 0% | $850 | Essence Magazine $850 |
| Medical | 40 | 0 | 0% | $850 | Christian Hypnobirthing $26K |
| Music | 38 | 3 | 8% | $850 | Beat Maker Pro: Music drum Pad $340K |
| Navigation | 32 | 1 | 3% | $8K | calimoto motorcycle navigation $425K |
| News | 12 | 3 | 25% | $9K | The Economist: News & Analysis $850K |
| Photo & Video | 45 | 9 | 20% | $8K | Prequel: Photo & Video Editor $1.7M |
| Productivity | 39 | 7 | 18% | $850 | VPN - Super Unlimited Proxy $2.6M |
| Reference | 28 | 3 | 11% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 13 | 0 | 0% | $850 | T-Shirt Design Studio $6K |
| Social Networking | 21 | 2 | 10% | $9K | ZEPETO: Avatar, Connect & Live $425K |
| Sports | 39 | 1 | 3% | $850 | F1 TV $1.7M |
| Travel | 30 | 1 | 3% | $850 | Outdooractive $170K |
| Utilities | 29 | 7 | 24% | $850 | Norton 360 Security & VPN $2.6M |
| Weather | 27 | 0 | 0% | $850 | DeerCast-Prep. Predict. Pursue $85K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps