Photo & Video app revenue: 2024 launches
Revenue and download estimates for the 35 Photo & Video apps in the database that launched in 2024, with revenue shown after Apple takes its cut. 8 of them (23%) keep $100K or more a month; the median app keeps $9K. Top earners: AI Avatar Generator - HeyGen ($680K/mo), AI Video - AI Video Generator ($680K/mo) and AI Catch: AI Video Generator ($595K/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Photo & Video apps launched in 2024
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Photo & Video | $680K | 200K | 24,310 | 4.8 | 99 MB | Oct 2024 |
 | Photo & Video | $680K | 700K | 28,848 | 4.5 | 192 MB | Mar 2024 |
 | Photo & Video | $595K | 600K | 1,428 | 4.3 | 118 MB | Dec 2024 |
 | Photo & Video | $255K | 100K | 1,467 | 4.9 | 675 MB | Nov 2024 |
 | Photo & Video | $255K | 90K | 8,896 | 4.6 | 204 MB | May 2024 |
 | Photo & Video | $255K | 80K | 6,623 | 4.8 | 305 MB | Jun 2024 |
 | Photo & Video | $255K | 100K | 52,886 | 4.8 | 282 MB | Jan 2024 |
 | Photo & Video | $170K | 100K | 2,317 | 4.4 | 109 MB | Mar 2024 |
 | Photo & Video | $85K | 100K | 186 | 3.7 | 183 MB | Oct 2024 |
 | Photo & Video | $85K | 10K | 548 | 4.5 | 155 MB | Aug 2024 |
 | Photo & Video | $85K | 1K | 38,936 | 4.8 | 169 MB | Jan 2024 |
 | Photo & Video | $51K | 50K | 4,482 | 4.8 | 286 MB | Mar 2024 |
 | Photo & Video | $51K | 9K | 10,099 | 3.9 | 135 MB | Oct 2024 |
 | Photo & Video | $43K | 1K | 2,024 | 4.6 | 190 MB | Oct 2024 |
 | Photo & Video | $26K | 1K | 1,305 | 4.9 | 181 MB | Jan 2024 |
 | Photo & Video | $9K | 1K | 7,325 | 4.7 | 107 MB | Nov 2024 |
 | Photo & Video | $9K | 1K | 17,216 | 4.7 | 109 MB | Jan 2024 |
 | Photo & Video | $9K | 40K | 2,161 | 4.6 | 201 MB | Mar 2024 |
 | Photo & Video | $7K | 1K | 914 | 4.2 | 115 MB | Feb 2024 |
 | Photo & Video | $850 | 1K | 188 | 4.8 | 40 MB | Jun 2024 |
 | Photo & Video | $850 | 1K | - | - | 58 MB | Jun 2024 |
 | Photo & Video | $850 | 1K | 4,760 | 3.4 | 117 MB | Sep 2024 |
 | Photo & Video | $850 | 1K | 128 | 4.4 | 63 MB | Aug 2024 |
 | Photo & Video | $850 | 1K | 162 | 4.4 | 73 MB | Jul 2024 |
 | Photo & Video | $850 | 1K | 3,392 | 4.6 | 178 MB | Nov 2024 |
 | Photo & Video | $850 | 1K | 858 | 4.6 | 31 MB | Oct 2024 |
 | Photo & Video | $850 | 1K | 89,993 | 4.7 | 136 MB | Oct 2024 |
 | Photo & Video | $850 | 1K | 337 | 3.3 | 186 MB | May 2024 |
 | Photo & Video | $850 | 1K | 1,057 | 4.0 | 116 MB | Sep 2024 |
 | Photo & Video | $850 | 1K | 16,706 | 4.4 | 173 MB | Feb 2024 |
 | Photo & Video | $850 | 1K | 13,134 | 4.3 | 185 MB | Jan 2024 |
 | Photo & Video | $850 | 1K | 1,649 | 4.3 | 122 MB | Jul 2024 |
 | Photo & Video | $850 | 1K | 427 | 5.0 | 35 MB | Feb 2024 |
 | Photo & Video | $850 | 1K | 4 | 5.0 | 33 MB | Jul 2024 |
 | Photo & Video | $850 | 1K | 6 | 5.0 | 12 MB | Jul 2024 |
Photo & Video apps by launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 8 | 4 | 50% | $170K | Vixel - AI Video Generator $425K |
| 2025 | 22 | 12 | 55% | $170K | Shots: Photo & Video Generator $850K |
| 2024 | 35 | 8 | 23% | $9K | AI Avatar Generator - HeyGen $680K |
| 2023 | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| 2022 | 33 | 11 | 33% | $43K | Momo: AI Photo & Video Maker $1.7M |
| 2021 | 42 | 9 | 21% | $17K | Wink: Video Enhancer & Editor $1.7M |
| 2020 | 51 | 6 | 12% | $850 | CapCut: Photo & Video Editor $43.4M |
| 2019 | 67 | 8 | 12% | $850 | Remini - AI Photo Enhancer $2.6M |
| 2018 | 45 | 9 | 20% | $8K | Prequel: Photo & Video Editor $1.7M |
| 2017 | 32 | 8 | 25% | $17K | FaceApp: Perfect Face Editor $10.2M |
| 2016 | 23 | 4 | 17% | $850 | Facetune: Photo & Video Editor $8.5M |
| 2015 | 30 | 7 | 23% | $26K | Google Photos: Backup & Edit $16.2M |
| 2014 | 15 | 4 | 27% | $34K | Canva AI Photo & Video Editor $24.7M |
| 2013 | 14 | 6 | 43% | $60K | Picsart AI Photo Editor, Video $4.3M |
| 2012 | 12 | 6 | 50% | $170K | YouTube $165.8M |
| 2011 | 16 | 8 | 50% | $170K | Snapchat $68M |
| 2010 | 3 | 2 | 67% | $255K | Splice - Video Editor & Maker $2.6M |
| 2009 | 3 | 0 | 0% | $68K | Flickr $85K |
Apps launched in 2024 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 22 | 0 | 0% | $850 | NovelShort - Novels & Fiction $34K |
| Business | 14 | 1 | 7% | $9K | SideShift - Earn Money $170K |
| Developer Tools | 10 | 0 | 0% | $850 | SMS Forwarder - Forward SMS $9K |
| Education | 40 | 9 | 23% | $60K | Learna: Speak & Learn English $5.1M |
| Entertainment | 28 | 13 | 46% | $85K | DramaWave - Dramas & Reels $11.9M |
| Finance | 4 | 0 | 0% | $17K | Budget Bestie $26K |
| Food & Drink | 6 | 1 | 17% | $850 | Mob: Delicious Meal Planning $170K |
| Graphics & Design | 75 | 9 | 12% | $850 | AI Home Design: Interior DecAI $850K |
| Health & Fitness | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| Lifestyle | 29 | 5 | 17% | $9K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 2 | 0 | 0% | $850 | LivingWaters.tv $850 |
| Medical | 6 | 0 | 0% | $6K | PCOS Pal $85K |
| Music | 35 | 8 | 23% | $43K | Suno - AI Songs, Music, Lyrics $6.0M |
| Navigation | 8 | 0 | 0% | $850 | onX Fish: Midwest Fishing Maps $34K |
| News | 6 | 0 | 0% | $17K | Kiki: Local Chat & People Near $60K |
| Photo & Video | 35 | 8 | 23% | $9K | AI Avatar Generator - HeyGen $680K |
| Productivity | 35 | 13 | 37% | $51K | Claude by Anthropic $57.8M |
| Reference | 31 | 5 | 16% | $17K | Bible Path: Prayers & Widgets $340K |
| Shopping | 1 | 0 | 0% | $850 | SKIMS $850 |
| Social Networking | 16 | 4 | 25% | $26K | Xena - Group Voice Party $595K |
| Sports | 5 | 1 | 20% | $17K | RotoBot - AI Sports Insights $170K |
| Travel | 2 | 0 | 0% | $85K | iOverlander $85K |
| Utilities | 49 | 12 | 24% | $850 | Universal TV Remote Control＊ $850K |
| Weather | 12 | 1 | 8% | $9K | NOAA Weather Radar Live Map $170K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps