Revenue and download estimates for 549 Health & Fitness apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 131 of them (24%) keep $100K or more a month; the median app keeps $17K. Top earners: Strava: Run, Bike, Walk ($12.8M/mo), MyFitnessPal: Calorie Counter ($9.4M/mo) and Flo Cycle & Period Tracker ($6.8M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
| Health & Fitness | $850 | 1K | 140 | 4.8 | 112 MB | Apr 2021 | |
| Health & Fitness | $850 | 1K | 5,439 | 4.6 | 50 MB | Nov 2017 | |
| Health & Fitness | $850 | 1K | 14,181 | 4.8 | 107 MB | Mar 2016 | |
| Health & Fitness | $850 | 5K | 38,237 | 4.7 | 109 MB | Jul 2009 | |
| Health & Fitness | $850 | 1K | 470 | 4.7 | 144 MB | Jun 2020 | |
| Health & Fitness | $850 | 1K | 692 | 4.5 | 90 MB | Feb 2018 | |
| Health & Fitness | $850 | 1K | 73 | 4.4 | 72 MB | Aug 2019 | |
| Health & Fitness | $850 | 1K | 6,148 | 4.7 | 142 MB | Feb 2018 | |
| Health & Fitness | $850 | 1K | 5,448 | 4.7 | 75 MB | Mar 2015 | |
| Health & Fitness | $850 | 1K | 1,833 | 4.6 | 103 MB | Oct 2020 | |
| Health & Fitness | $850 | 1K | 4,079 | 4.8 | 170 MB | Jan 2020 | |
| Health & Fitness | $850 | 20K | 6,405 | 4.8 | 206 MB | Oct 2017 | |
| Health & Fitness | $850 | 1K | 3,285 | 4.8 | 95 MB | Dec 2019 | |
| Health & Fitness | $850 | 1K | 6,219 | 4.5 | 378 MB | Mar 2021 | |
| Health & Fitness | $850 | 1K | 33,299 | 4.8 | 139 MB | Jul 2019 | |
| Health & Fitness | $850 | 1K | 8,666 | 4.8 | 62 MB | Nov 2018 | |
| Health & Fitness | $850 | 1K | 7,128 | 4.4 | 172 MB | Jul 2018 | |
| Health & Fitness | $850 | 1K | 1,123 | 4.5 | 199 MB | May 2021 | |
| Health & Fitness | $850 | 1K | 1,212 | 4.9 | 54 MB | Dec 2018 | |
| Health & Fitness | $850 | 1K | 3,207 | 4.8 | 102 MB | Nov 2017 | |
| Health & Fitness | $850 | 1K | 4,686 | 4.5 | 209 MB | May 2021 | |
| Health & Fitness | $850 | 1K | 8,118 | 4.8 | 136 MB | Oct 2017 | |
| Health & Fitness | $850 | 1K | 1,209 | 4.4 | 269 MB | Feb 2017 | |
| Health & Fitness | $850 | 1K | 13,513 | 4.5 | 191 MB | Feb 2014 | |
| Health & Fitness | $850 | 1K | 1,172 | 4.7 | 52 MB | Jul 2018 | |
| Health & Fitness | $850 | 1K | 258 | 4.2 | 73 MB | Mar 2020 | |
| Health & Fitness | $850 | 1K | 76,201 | 4.7 | 168 MB | Nov 2010 | |
| Health & Fitness | $850 | 1K | 2,856 | 4.8 | 71 MB | Sep 2019 | |
| Health & Fitness | $850 | 1K | 6,941 | 4.8 | 65 MB | Jan 2020 | |
| Health & Fitness | $850 | 1K | 7,932 | 4.8 | 89 MB | Dec 2015 | |
| Health & Fitness | $850 | 1K | 2,347 | 4.4 | 139 MB | Jul 2021 | |
| Health & Fitness | $850 | 1K | 1,832 | 4.9 | 65 MB | Aug 2021 | |
| Health & Fitness | $850 | 1K | 126 | 4.4 | 82 MB | Nov 2020 | |
| Health & Fitness | $850 | 1K | 2,709 | 4.8 | 136 MB | Aug 2021 | |
| Health & Fitness | $850 | 1K | 17 | 4.1 | 53 MB | Nov 2020 | |
| Health & Fitness | $850 | 1K | 429 | 4.5 | 205 MB | Aug 2021 | |
| Health & Fitness | $850 | 1K | 7,241 | 4.9 | 127 MB | Jan 2021 | |
| Health & Fitness | $850 | 1K | 7,083 | 4.8 | 137 MB | Dec 2014 | |
| Health & Fitness | $850 | 1K | 37,304 | 4.8 | 204 MB | Aug 2020 | |
| Health & Fitness | $850 | 1K | 3,325 | 4.6 | 91 MB | Oct 2019 | |
| Health & Fitness | $850 | 1K | 478 | 4.3 | 53 MB | Feb 2021 | |
| Health & Fitness | $850 | 1K | 3,462 | 4.8 | 108 MB | Apr 2016 | |
| Health & Fitness | $850 | 1K | 2,043 | 4.8 | 98 MB | Jun 2018 | |
| Health & Fitness | $850 | 1K | 3,373 | 4.2 | 81 MB | Oct 2020 | |
| Health & Fitness | $850 | 1K | 10,089 | 4.9 | 318 MB | Sep 2020 | |
| Health & Fitness | $850 | 1K | 449 | 4.0 | 70 MB | Jul 2020 | |
| Health & Fitness | $850 | 1K | 3,579 | 4.9 | 51 MB | Jan 2020 | |
| Health & Fitness | $850 | 1K | 10,406 | 4.8 | 86 MB | Mar 2018 | |
| Health & Fitness | $850 | 1K | 4,310 | 4.8 | 109 MB | Sep 2017 | |
| Health & Fitness | $850 | 1K | 8,816 | 4.9 | 226 MB | Jun 2021 | |
| Health & Fitness | $850 | 1K | 2,070 | 4.5 | 178 MB | Oct 2019 | |
| Health & Fitness | $850 | 1K | 5,264 | 4.2 | 128 MB | Nov 2020 | |
| Health & Fitness | $850 | 1K | 2,284 | 4.6 | 38 MB | Sep 2018 | |
| Health & Fitness | $850 | 1K | 16,520 | 4.7 | 74 MB | Feb 2017 | |
| Health & Fitness | $850 | 1K | 3,437 | 4.9 | 138 MB | Apr 2019 | |
| Health & Fitness | $850 | 1K | 1,119 | 4.8 | 116 MB | Feb 2020 | |
| Health & Fitness | $850 | 1K | 4,245 | 4.7 | 151 MB | Oct 2020 | |
| Health & Fitness | $850 | 1K | 2,184 | 4.8 | 87 MB | Aug 2019 | |
| Health & Fitness | $850 | 1K | 8,791 | 4.1 | 109 MB | Mar 2020 | |
| Health & Fitness | $850 | 1K | 60,932 | 4.6 | 57 MB | Oct 2016 | |
| Health & Fitness | $850 | 1K | 77,519 | 4.8 | 196 MB | Apr 2016 | |
| Health & Fitness | $850 | 1K | 9,905 | 4.2 | 279 MB | Feb 2019 | |
| Health & Fitness | $850 | 1K | 5,370 | 4.7 | 227 MB | Jun 2016 | |
| Health & Fitness | $850 | 1K | 15,127 | 4.8 | 14 MB | Oct 2019 | |
| Health & Fitness | $850 | 1K | 15,102 | 4.7 | 220 MB | Nov 2018 | |
| Health & Fitness | $850 | 1K | 6,943 | 4.6 | 114 MB | Jun 2019 | |
| Health & Fitness | $850 | 1K | 4,578 | 4.7 | 277 MB | Nov 2020 | |
| Health & Fitness | $850 | 1K | 9,490 | 4.7 | 139 MB | Feb 2019 | |
| Health & Fitness | $850 | 1K | 144 | 4.4 | 50 MB | Jan 2017 | |
| Health & Fitness | $850 | 1K | 465 | 4.9 | 52 MB | Aug 2021 | |
| Health & Fitness | $850 | 1K | 6,885 | 4.5 | 176 MB | Jul 2017 | |
| Health & Fitness | $850 | 1K | 294 | 4.3 | 28 MB | Jul 2020 | |
| Health & Fitness | $850 | 1K | 2,240 | 4.5 | 72 MB | Aug 2019 | |
| Health & Fitness | $850 | 1K | 955 | 4.6 | 203 MB | Apr 2021 | |
| Health & Fitness | $850 | 1K | 5,076 | 4.7 | 119 MB | Jul 2018 | |
| Health & Fitness | $850 | 1K | 4,393 | 3.7 | 233 MB | Feb 2020 | |
| Health & Fitness | $850 | 1K | 18,757 | 4.5 | 361 MB | Nov 2017 | |
| Health & Fitness | $850 | 1K | 82,343 | 4.7 | 95 MB | May 2014 | |
| Health & Fitness | $850 | 1K | 2,804 | 4.3 | 105 MB | May 2020 | |
| Health & Fitness | $850 | 1K | 12,485 | 4.3 | 476 MB | Oct 2019 | |
| Health & Fitness | $850 | 1K | 18,242 | 4.6 | 137 MB | Dec 2016 | |
| Health & Fitness | $850 | 1K | 86,608 | 4.8 | 63 MB | Mar 2021 | |
| Health & Fitness | $850 | 1K | 86 | 3.6 | 142 MB | Oct 2015 | |
| Health & Fitness | $850 | 20K | 70,967 | 4.8 | 72 MB | Oct 2009 | |
| Health & Fitness | $850 | 1K | 15,053 | 4.8 | 36 MB | Jan 2016 | |
| Health & Fitness | $850 | 1K | 25,863 | 4.6 | 82 MB | Nov 2015 | |
| Health & Fitness | $850 | 1K | 4,767 | 3.9 | 67 MB | May 2019 | |
| Health & Fitness | $850 | 1K | 81,845 | 4.6 | 73 MB | Jul 2017 | |
| Health & Fitness | $850 | 1K | 843 | 3.6 | 168 MB | Jun 2019 | |
| Health & Fitness | $850 | 1K | 53,852 | 4.7 | 266 MB | May 2019 | |
| Health & Fitness | $850 | 1K | 18,018 | 4.4 | 85 MB | Feb 2021 | |
| Health & Fitness | $850 | 1K | 5,209 | 4.5 | 166 MB | Aug 2020 | |
| Health & Fitness | $850 | 1K | 17,933 | 4.6 | 217 MB | Nov 2018 | |
| Health & Fitness | $850 | 1K | 24,659 | 4.7 | 109 MB | May 2017 | |
| Health & Fitness | $850 | 1K | 11,115 | 4.8 | 91 MB | Aug 2019 | |
| Health & Fitness | $850 | 1K | 16,887 | 4.8 | 57 MB | Jul 2019 | |
| Health & Fitness | $850 | 1K | 1,611 | 4.2 | 160 MB | Oct 2020 | |
| Health & Fitness | $850 | 1K | 42,854 | 4.7 | 178 MB | Sep 2019 | |
| Health & Fitness | $850 | 1K | 73,270 | 4.5 | 302 MB | Aug 2019 |
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 2 | 22% | $85K | Stella - Manifest Anything $255K |
| 2025 | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| 2024 | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| 2023 | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| 2022 | 20 | 2 | 10% | $7K | Lyfta: Gym Workout Tracker Log $425K |
| 2021 | 57 | 8 | 14% | $850 | Runna: Running Plans & Coach $3.4M |
| 2020 | 65 | 7 | 11% | $850 | LADDER Strength Training Plans $5.1M |
| 2019 | 60 | 17 | 28% | $7K | Hevy - Workout Tracker Gym Log $850K |
| 2018 | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| 2017 | 40 | 8 | 20% | $17K | BetterMe Well-Being Coach $850K |
| 2016 | 32 | 7 | 22% | $26K | Cronometer: Calorie Counter $850K |
| 2015 | 34 | 10 | 29% | $34K | Flo Cycle & Period Tracker $6.8M |
| 2014 | 20 | 7 | 35% | $85K | Peloton: Fitness & Workouts $2.6M |
| 2013 | 20 | 7 | 35% | $34K | Calm $2.6M |
| 2012 | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| 2011 | 13 | 3 | 23% | $85K | Strava: Run, Bike, Walk $12.8M |
| 2010 | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| 2009 | 11 | 6 | 55% | $170K | MyFitnessPal: Calorie Counter $9.4M |
| 2008 | 3 | 2 | 67% | $170K | Lose It! – Calorie Counter $850K |
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 319 | 34 | 11% | $5K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 374 | 47 | 13% | $5K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 162 | 3 | 2% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 948 | 112 | 12% | $850 | Duolingo: Language Lessons $38.3M |
| Entertainment | 472 | 91 | 19% | $850 | Peacock TV: Stream TV & Movies $40.8M |
| Finance | 396 | 10 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 371 | 6 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 1,141 | 62 | 5% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 508 | 29 | 6% | $850 | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 549 | 131 | 24% | $17K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 381 | 55 | 14% | $7K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 22 | 2 | 9% | $850 | Readly: Newspapers & Magazines $425K |
| Medical | 444 | 6 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 378 | 52 | 14% | $6K | YouTube Music $32.3M |
| Navigation | 346 | 18 | 5% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 418 | 27 | 6% | $850 | X $11.1M |
| Photo & Video | 476 | 123 | 26% | $17K | YouTube $165.8M |
| Productivity | 484 | 120 | 25% | $17K | ChatGPT $256.7M |
| Reference | 440 | 33 | 8% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 234 | 3 | 1% | $850 | My Package Delivery Tracker $425K |
| Social Networking | 268 | 59 | 22% | $26K | Telegram Messenger $17.9M |
| Sports | 439 | 45 | 10% | $850 | GameChanger $6.0M |
| Travel | 427 | 9 | 2% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 489 | 100 | 20% | $4K | Cleanup: Phone Storage Cleaner $9.4M |
| Weather | 312 | 12 | 4% | $850 | Clime: NOAA Weather Radar Live $1.7M |
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps