Revenue and download estimates for 549 Health & Fitness apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 131 of them (24%) keep $100K or more a month; the median app keeps $17K. Top earners: Strava: Run, Bike, Walk ($12.8M/mo), MyFitnessPal: Calorie Counter ($9.4M/mo) and Flo Cycle & Period Tracker ($6.8M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
| Health & Fitness | $85K | 1K | 46,528 | 4.7 | 97 MB | Feb 2021 | |
| Health & Fitness | $85K | 20K | 28,232 | 4.7 | 306 MB | Aug 2018 | |
| Health & Fitness | $85K | 1K | 7,598 | 4.9 | 27 MB | May 2013 | |
| Health & Fitness | $85K | 20K | 245,040 | 4.8 | 224 MB | May 2019 | |
| Health & Fitness | $85K | 30K | 239,933 | 4.8 | 389 MB | Jan 2022 | |
| Health & Fitness | $85K | 1K | 10,307 | 4.5 | 404 MB | Nov 2018 | |
| Health & Fitness | $85K | 30K | 140,068 | 4.7 | 101 MB | Jan 2018 | |
| Health & Fitness | $85K | 30K | 190,549 | 4.8 | 137 MB | Feb 2017 | |
| Health & Fitness | $85K | 5K | 686,872 | 4.8 | 43 MB | Dec 2010 | |
| Health & Fitness | $85K | 9K | 3,055 | 4.7 | 136 MB | Nov 2023 | |
| Health & Fitness | $85K | 50K | 21,570 | 4.9 | 105 MB | Jan 2017 | |
| Health & Fitness | $85K | 10K | 17,668 | 4.9 | 18 MB | Apr 2011 | |
| Health & Fitness | $85K | 80K | 102,745 | 4.7 | 252 MB | Jan 2017 | |
| Health & Fitness | $85K | 1K | 6,765 | 4.9 | 93 MB | Aug 2020 | |
| Health & Fitness | $85K | 100K | 43,208 | 4.8 | 104 MB | Aug 2015 | |
| Health & Fitness | $85K | 20K | 32,057 | 4.7 | 111 MB | Dec 2022 | |
| Health & Fitness | $85K | 1K | 1,385 | 4.2 | 107 MB | Dec 2023 | |
| Health & Fitness | $85K | 5K | 54,686 | 4.9 | 61 MB | Jul 2012 | |
| Health & Fitness | $85K | 1K | 35,884 | 4.8 | 235 MB | Nov 2018 | |
| Health & Fitness | $85K | 1K | 154,339 | 4.8 | 326 MB | Dec 2011 | |
| Health & Fitness | $85K | 1K | 43,609 | 4.8 | 192 MB | Jul 2011 | |
| Health & Fitness | $85K | 1K | 72,653 | 4.9 | 66 MB | Dec 2011 | |
| Health & Fitness | $85K | 6K | 35,267 | 4.8 | 115 MB | Jun 2011 | |
| Health & Fitness | $85K | 30K | 223,679 | 4.9 | 80 MB | Dec 2010 | |
| Health & Fitness | $85K | 1K | 6,323 | 4.8 | 386 MB | Sep 2014 | |
| Health & Fitness | $85K | 40K | 518,400 | 4.9 | 382 MB | Mar 2014 | |
| Health & Fitness | $85K | 30K | 282,717 | 4.9 | 224 MB | Dec 2018 | |
| Health & Fitness | $85K | 8K | 2,365 | 4.6 | 150 MB | Apr 2024 | |
| Health & Fitness | $85K | 1K | 7,557 | 4.6 | 873 MB | Jun 2020 | |
| Health & Fitness | $85K | 100K | 76,875 | 4.6 | 482 MB | Sep 2016 | |
| Health & Fitness | $85K | 1K | 2,174 | 4.7 | 270 MB | Oct 2012 | |
| Health & Fitness | $85K | 100K | 162,415 | 4.9 | 292 MB | Mar 2019 | |
| Health & Fitness | $85K | 100K | 34,083 | 4.7 | 291 MB | Nov 2014 | |
| Health & Fitness | $85K | 1K | 42,573 | 4.9 | 68 MB | Mar 2015 | |
| Health & Fitness | $77K | 30K | 1,477 | 4.7 | 124 MB | Dec 2025 | |
| Health & Fitness | $77K | 40K | 64 | 4.2 | 118 MB | Jun 2025 | |
| Health & Fitness | $77K | 10K | 411 | 4.6 | 136 MB | May 2026 | |
| Health & Fitness | $77K | 30K | 11,424 | 4.2 | 87 MB | Jan 2024 | |
| Health & Fitness | $77K | 20K | - | - | 38 MB | Oct 2025 | |
| Health & Fitness | $77K | 30K | 2,134 | 4.8 | 58 MB | Feb 2025 | |
| Health & Fitness | $77K | 10K | 2,578 | 4.7 | 90 MB | Mar 2020 | |
| Health & Fitness | $77K | 8K | 115,263 | 4.9 | 97 MB | Nov 2011 | |
| Health & Fitness | $77K | 1K | 5,825 | 4.7 | 365 MB | Jan 2017 | |
| Health & Fitness | $68K | 200K | 245 | 3.9 | 68 MB | Jul 2026 | |
| Health & Fitness | $68K | 10K | 20,892 | 4.8 | 88 MB | Apr 2025 | |
| Health & Fitness | $68K | 1K | 3,220 | 4.7 | 150 MB | Jan 2025 | |
| Health & Fitness | $68K | 1K | 2,623 | 4.9 | 60 MB | Apr 2018 | |
| Health & Fitness | $68K | 300K | 399,456 | 4.5 | 251 MB | Sep 2016 | |
| Health & Fitness | $68K | 20K | 14,769 | 4.7 | 191 MB | Nov 2021 | |
| Health & Fitness | $68K | 30K | 127,170 | 4.8 | 336 MB | Aug 2013 | |
| Health & Fitness | $60K | 30K | 1,159 | 4.0 | 61 MB | Sep 2022 | |
| Health & Fitness | $60K | 30K | 785 | 4.7 | 129 MB | Jun 2026 | |
| Health & Fitness | $60K | 60K | 4,029 | 4.9 | 66 MB | Jul 2024 | |
| Health & Fitness | $60K | 1K | 22,567 | 4.6 | 219 MB | Mar 2020 | |
| Health & Fitness | $60K | 1K | 4,730 | 4.9 | 111 MB | Dec 2020 | |
| Health & Fitness | $60K | 1K | 3,055 | 4.9 | 71 MB | Oct 2015 | |
| Health & Fitness | $60K | 20K | 3,808 | 4.6 | 292 MB | Jun 2020 | |
| Health & Fitness | $60K | 200K | 103,479 | 4.8 | 60 MB | Oct 2016 | |
| Health & Fitness | $60K | 1K | 30,600 | 4.9 | 240 MB | Dec 2015 | |
| Health & Fitness | $60K | 1K | 1,844 | 4.9 | 71 MB | Jul 2020 | |
| Health & Fitness | $51K | 7K | 1,983 | 4.2 | 130 MB | Mar 2025 | |
| Health & Fitness | $51K | 1K | - | - | 118 MB | Apr 2026 | |
| Health & Fitness | $51K | 1K | 17,227 | 4.6 | 245 MB | Nov 2018 | |
| Health & Fitness | $51K | 1K | 48,903 | 4.7 | 173 MB | Dec 2018 | |
| Health & Fitness | $51K | 1K | 7,222 | 4.9 | 1200 MB | Mar 2019 | |
| Health & Fitness | $51K | 6K | 16,965 | 4.7 | 264 MB | Jan 2021 | |
| Health & Fitness | $51K | 40K | 20,704 | 4.9 | 336 MB | Mar 2020 | |
| Health & Fitness | $51K | 1K | 13,131 | 4.5 | 268 MB | Dec 2019 | |
| Health & Fitness | $51K | 1K | 27,823 | 4.7 | 51 MB | Aug 2018 | |
| Health & Fitness | $51K | 1K | 65,071 | 4.7 | 156 MB | Oct 2018 | |
| Health & Fitness | $51K | 1K | 10,880 | 4.8 | 255 MB | May 2015 | |
| Health & Fitness | $51K | 1K | 19,093 | 4.9 | 105 MB | Nov 2014 | |
| Health & Fitness | $43K | 90K | 7,754 | 4.8 | 232 MB | Sep 2021 | |
| Health & Fitness | $43K | 30K | 16,375 | 4.8 | 212 MB | May 2022 | |
| Health & Fitness | $43K | 30K | 7,373 | 4.7 | 344 MB | Aug 2022 | |
| Health & Fitness | $43K | 1K | 7,735 | 4.9 | 121 MB | Nov 2023 | |
| Health & Fitness | $43K | 1K | 3,013 | 4.8 | 75 MB | Oct 2020 | |
| Health & Fitness | $43K | 1K | 4,462 | 4.9 | 79 MB | Dec 2020 | |
| Health & Fitness | $43K | 20K | 29,857 | 4.5 | 78 MB | Apr 2014 | |
| Health & Fitness | $43K | 1K | 17,528 | 4.6 | 352 MB | Apr 2024 | |
| Health & Fitness | $43K | 20K | 5,138 | 4.7 | 189 MB | Aug 2017 | |
| Health & Fitness | $43K | 1K | 3,321 | 4.8 | 96 MB | Nov 2020 | |
| Health & Fitness | $43K | 1K | 1,189 | 4.6 | 58 MB | Oct 2019 | |
| Health & Fitness | $43K | 1K | 3,627 | 4.9 | 63 MB | Sep 2015 | |
| Health & Fitness | $34K | 10K | 4,864 | 4.2 | 158 MB | Mar 2025 | |
| Health & Fitness | $34K | 1K | 2,141 | 4.6 | 150 MB | Jan 2025 | |
| Health & Fitness | $34K | 1K | 12,886 | 4.8 | 54 MB | May 2024 | |
| Health & Fitness | $34K | 30K | 26,496 | 4.3 | 63 MB | Jul 2016 | |
| Health & Fitness | $34K | 1K | 6,162 | 4.8 | 135 MB | Aug 2023 | |
| Health & Fitness | $34K | 20K | 162,903 | 4.8 | 243 MB | Aug 2014 | |
| Health & Fitness | $34K | 30K | 35,320 | 4.9 | 169 MB | Sep 2016 | |
| Health & Fitness | $34K | 100K | 21,895 | 4.9 | 447 MB | Mar 2018 | |
| Health & Fitness | $34K | 1K | 20,272 | 4.7 | 115 MB | Nov 2013 | |
| Health & Fitness | $34K | 10K | 79,477 | 4.5 | 436 MB | Nov 2017 | |
| Health & Fitness | $34K | 1K | 4,641 | 4.4 | 132 MB | Jun 2015 | |
| Health & Fitness | $34K | 1K | 152 | 4.2 | 33 MB | Jul 2021 | |
| Health & Fitness | $34K | 1K | 7,470 | 4.8 | 176 MB | Aug 2018 | |
| Health & Fitness | $34K | 1K | 21,055 | 4.7 | 169 MB | Dec 2016 | |
| Health & Fitness | $26K | 20K | 5,869 | 4.8 | 196 MB | Jul 2025 | |
| Health & Fitness | $26K | 30K | 2,669 | 4.8 | 269 MB | Mar 2016 | |
| Health & Fitness | $26K | 1K | 7,337 | 4.8 | 100 MB | Feb 2011 | |
| Health & Fitness | $26K | 70K | 32,428 | 4.8 | 235 MB | Jul 2013 | |
| Health & Fitness | $26K | 1K | 14,472 | 4.8 | 210 MB | Feb 2021 | |
| Health & Fitness | $26K | 1K | 2,470 | 4.7 | 59 MB | Sep 2019 | |
| Health & Fitness | $26K | 1K | 13,380 | 4.9 | 212 MB | Dec 2015 | |
| Health & Fitness | $26K | 1K | 100,314 | 4.7 | 305 MB | Sep 2021 | |
| Health & Fitness | $26K | 1K | 3,092 | 4.6 | 117 MB | Aug 2021 | |
| Health & Fitness | $26K | 10K | 26,561 | 4.9 | 377 MB | Nov 2016 | |
| Health & Fitness | $26K | 20K | 8,516 | 4.8 | 341 MB | Jul 2023 | |
| Health & Fitness | $26K | 1K | 53,087 | 4.8 | 51 MB | Aug 2013 | |
| Health & Fitness | $26K | 1K | 2,586 | 4.5 | 207 MB | Mar 2024 | |
| Health & Fitness | $26K | 1K | 17,367 | 4.8 | 321 MB | Mar 2020 | |
| Health & Fitness | $26K | 1K | 19,570 | 4.6 | 122 MB | Feb 2015 | |
| Health & Fitness | $26K | 20K | 2,494 | 4.7 | 296 MB | May 2012 | |
| Health & Fitness | $26K | 1K | 225,540 | 4.8 | 184 MB | Oct 2008 | |
| Health & Fitness | $26K | 30K | 2,609 | 4.6 | 109 MB | Nov 2012 | |
| Health & Fitness | $26K | 1K | 3,342 | 4.6 | 82 MB | Jul 2020 | |
| Health & Fitness | $26K | 1K | 6,271 | 4.6 | 104 MB | Jan 2021 | |
| Health & Fitness | $26K | 1K | 20,779 | 4.7 | 61 MB | Jun 2015 | |
| Health & Fitness | $26K | 50K | 29,830 | 4.9 | 353 MB | Jan 2018 | |
| Health & Fitness | $17K | 1K | 25 | 4.8 | 71 MB | Jun 2025 | |
| Health & Fitness | $17K | 20K | 17,565 | 4.6 | 60 MB | May 2023 | |
| Health & Fitness | $17K | 10K | 20,380 | 4.8 | 112 MB | Jun 2025 | |
| Health & Fitness | $17K | 200K | 2,421 | 4.7 | 133 MB | Apr 2015 | |
| Health & Fitness | $17K | 1K | 7,059 | 4.5 | 249 MB | Nov 2023 | |
| Health & Fitness | $17K | 60K | 20,073 | 4.8 | 248 MB | Aug 2017 | |
| Health & Fitness | $17K | 1K | 89,993 | 4.8 | 79 MB | Nov 2010 | |
| Health & Fitness | $17K | 1K | 5,543 | 4.7 | 328 MB | Jan 2017 | |
| Health & Fitness | $17K | 1K | 14,376 | 4.8 | 79 MB | Sep 2017 | |
| Health & Fitness | $17K | 1K | 3,302 | 4.5 | 359 MB | Mar 2021 | |
| Health & Fitness | $17K | 1K | 115,567 | 4.8 | 290 MB | Jul 2018 | |
| Health & Fitness | $17K | 1K | 14,033 | 4.8 | 162 MB | Sep 2016 | |
| Health & Fitness | $17K | 1K | 31,723 | 4.7 | 194 MB | Oct 2016 | |
| Health & Fitness | $17K | 1K | 29,479 | 4.7 | 239 MB | Jul 2024 | |
| Health & Fitness | $17K | 1K | 8,425 | 4.7 | 120 MB | Nov 2021 | |
| Health & Fitness | $17K | 1K | 404 | 4.8 | 30 MB | Sep 2020 | |
| Health & Fitness | $17K | 10K | 26,041 | 4.8 | 225 MB | Nov 2017 | |
| Health & Fitness | $17K | 1K | 17,505 | 4.5 | 709 MB | Oct 2012 | |
| Health & Fitness | $17K | 6K | 6,675 | 4.6 | 65 MB | Nov 2013 | |
| Health & Fitness | $17K | 1K | 896 | 4.7 | 111 MB | Jun 2017 | |
| Health & Fitness | $17K | 1K | 423 | 4.9 | 47 MB | Jan 2022 | |
| Health & Fitness | $17K | 10K | 5,427 | 4.7 | 79 MB | Jun 2017 | |
| Health & Fitness | $17K | 1K | 766 | 4.7 | 82 MB | Feb 2019 | |
| Health & Fitness | $17K | 1K | 718 | 4.8 | 201 MB | Dec 2019 | |
| Health & Fitness | $17K | 1K | 8,365 | 4.7 | 66 MB | Oct 2012 | |
| Health & Fitness | $17K | 1K | 4,817 | 4.8 | 81 MB | Jun 2021 | |
| Health & Fitness | $9K | 10K | 17,015 | 4.7 | 194 MB | Jun 2025 | |
| Health & Fitness | $9K | 1K | 6,395 | 4.1 | 201 MB | Oct 2024 | |
| Health & Fitness | $9K | 1K | 4,896 | 4.8 | 115 MB | Nov 2024 | |
| Health & Fitness | $9K | 1K | 5,632 | 4.8 | 118 MB | May 2018 |
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 9 | 2 | 22% | $85K | Stella - Manifest Anything $255K |
| 2025 | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| 2024 | 38 | 13 | 34% | $60K | Cal AI - Calorie Tracker $1.7M |
| 2023 | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| 2022 | 20 | 2 | 10% | $7K | Lyfta: Gym Workout Tracker Log $425K |
| 2021 | 57 | 8 | 14% | $850 | Runna: Running Plans & Coach $3.4M |
| 2020 | 65 | 7 | 11% | $850 | LADDER Strength Training Plans $5.1M |
| 2019 | 60 | 17 | 28% | $7K | Hevy - Workout Tracker Gym Log $850K |
| 2018 | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| 2017 | 40 | 8 | 20% | $17K | BetterMe Well-Being Coach $850K |
| 2016 | 32 | 7 | 22% | $26K | Cronometer: Calorie Counter $850K |
| 2015 | 34 | 10 | 29% | $34K | Flo Cycle & Period Tracker $6.8M |
| 2014 | 20 | 7 | 35% | $85K | Peloton: Fitness & Workouts $2.6M |
| 2013 | 20 | 7 | 35% | $34K | Calm $2.6M |
| 2012 | 11 | 3 | 27% | $26K | Headspace: Sleep & Meditation $1.7M |
| 2011 | 13 | 3 | 23% | $85K | Strava: Run, Bike, Walk $12.8M |
| 2010 | 8 | 1 | 13% | $17K | AllTrails: Hike, Bike & Run $4.3M |
| 2009 | 11 | 6 | 55% | $170K | MyFitnessPal: Calorie Counter $9.4M |
| 2008 | 3 | 2 | 67% | $170K | Lose It! – Calorie Counter $850K |
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 319 | 34 | 11% | $5K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 374 | 47 | 13% | $5K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 162 | 3 | 2% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 948 | 112 | 12% | $850 | Duolingo: Language Lessons $38.3M |
| Entertainment | 472 | 91 | 19% | $850 | Peacock TV: Stream TV & Movies $40.8M |
| Finance | 396 | 10 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 371 | 6 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 1,141 | 62 | 5% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 508 | 29 | 6% | $850 | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 549 | 131 | 24% | $17K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 381 | 55 | 14% | $7K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 22 | 2 | 9% | $850 | Readly: Newspapers & Magazines $425K |
| Medical | 444 | 6 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 378 | 52 | 14% | $6K | YouTube Music $32.3M |
| Navigation | 346 | 18 | 5% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 418 | 27 | 6% | $850 | X $11.1M |
| Photo & Video | 476 | 123 | 26% | $17K | YouTube $165.8M |
| Productivity | 484 | 120 | 25% | $17K | ChatGPT $256.7M |
| Reference | 440 | 33 | 8% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 234 | 3 | 1% | $850 | My Package Delivery Tracker $425K |
| Social Networking | 268 | 59 | 22% | $26K | Telegram Messenger $17.9M |
| Sports | 439 | 45 | 10% | $850 | GameChanger $6.0M |
| Travel | 427 | 9 | 2% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 489 | 100 | 20% | $4K | Cleanup: Phone Storage Cleaner $9.4M |
| Weather | 312 | 12 | 4% | $850 | Clime: NOAA Weather Radar Live $1.7M |
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps