Lifestyle app revenue

Revenue and download estimates for 381 Lifestyle apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 55 of them (14%) keep $100K or more a month; the median app keeps $7K. Top earners: Tipsy Chat: Live Your Story ($8.5M/mo), PURE: Open-Minded Dating App ($4.3M/mo) and The Official Wyze App ($3.4M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Lifestyle apps

381 apps, total $45.3M/mo, median $7K/mo, 55 over $100K, cohort hit rate 14%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Soulight-Online Psychic Advice by ANNING INNOVATE PTE. LTD.	Lifestyle	$26K	1K	2,025	4.8	214 MB	Aug 2020
Famircle: Family Locator by Ruisibai (shenzhen) Trading Co., Ltd	Lifestyle	$17K	1K	24	1.8	41 MB	Mar 2026
AlMosaly: athan prayer, athkar by Madar Al Parmaga	Lifestyle	$17K	100K	77,301	4.7	477 MB	May 2011
Style DNA: AI Color Analysis by AI Style by DNA S.L.	Lifestyle	$17K	20K	5,457	4.3	115 MB	Aug 2018
Evite: Party Invitation Maker by Evite, Inc	Lifestyle	$17K	40K	510,258	4.9	107 MB	Apr 2011
mSpy: Find my Friends Phone by IPL GROUP PTY LTD	Lifestyle	$17K	1K	9,152	4.1	67 MB	Feb 2017
LooksMax AI by Mnkybrain Labs	Lifestyle	$17K	1K	24,937	4.5	49 MB	Dec 2023
Health Care-Healthy Life&Heart by Brimatrix	Lifestyle	$17K	1K	3,205	4.6	139 MB	Jul 2023
BiCupid: Date Singles, Couples by Truly Limited	Lifestyle	$17K	1K	1,749	4.0	142 MB	Oct 2019
Tandoo - Live video chat&Meet by ALEX PTE. LTD.	Lifestyle	$17K	7K	12	3.7	191 MB	Oct 2020
Circle Parental Controls App by Circle Media Incorporated	Lifestyle	$17K	1K	13,197	4.2	137 MB	Apr 2019
Controller for HomeKit by acasa Software GmbH	Lifestyle	$17K	1K	1,992	4.2	115 MB	Feb 2017
DailyBean - simplest journal by BlueSignum Corp.	Lifestyle	$17K	20K	55,568	4.8	145 MB	Mar 2021
align27 Vedic Astrology Guide by GMan Labs	Lifestyle	$17K	1K	2,280	4.7	152 MB	Apr 2018
CardSnacks: ecards, greetings by Mobigram LLC	Lifestyle	$17K	1K	55,583	4.9	137 MB	Aug 2017
FWB Adult Friend Hookup: XFun by BestinMatch Limited	Lifestyle	$17K	6K	13,289	4.6	79 MB	Aug 2019
Toucan Smart Home by Vupoint Solutions	Lifestyle	$17K	1K	3,337	4.6	309 MB	Aug 2018
MyHealer Live Psychic Readings by Wuhan Chenglan Technology Co., Ltd.	Lifestyle	$17K	1K	1,744	4.6	279 MB	Mar 2021
Threesome Swingers App - 3way by 3way Limited	Lifestyle	$17K	20K	14,334	4.4	36 MB	Jan 2019
Word on Fire Digital by Word on Fire Catholic Ministries	Lifestyle	$17K	1K	1,731	4.9	48 MB	Mar 2018
Hookup Dating App: Flirt Chat by LEMON CODE LTD.	Lifestyle	$17K	70K	11,910	4.6	44 MB	Feb 2018
April - Oil Painting by Number by Crimson Pine Games	Lifestyle	$17K	6K	26,577	4.7	278 MB	May 2018
meShare by meshare Inc.	Lifestyle	$17K	1K	610	2.3	62 MB	Mar 2015
Psychic Txt - Live Readings by Activepackets Inc.	Lifestyle	$17K	1K	3,133	4.5	361 MB	Jan 2015
Relatio: Couples Relationship by ARBINARE LIMITED	Lifestyle	$9K	1K	9,278	4.6	90 MB	Oct 2024
Walleye Now by Walleye Now LLC	Lifestyle	$9K	1K	48	4.0	41 MB	Jan 2022
Wild: Hook up, Meet, Dating Me by Wild Limited	Lifestyle	$9K	20K	61,256	4.4	72 MB	Mar 2016
Mobooks-Romance,Fantasy,Fanfic by 道新喻	Lifestyle	$9K	1K	6,011	4.9	90 MB	May 2022
Annie Baby Monitor: Nanny Cam by Annie Baby Apps s.r.o.	Lifestyle	$9K	1K	1,946	4.5	461 MB	Mar 2015
Crestron Go by Crestron Electronics, Inc.	Lifestyle	$9K	1K	73	2.3	108 MB	Jul 2020
MMGuardian Parent App by Pervasive Group Inc.	Lifestyle	$9K	1K	809	4.3	35 MB	Jun 2017
Sight & Sound TV by Sight & Sound Ministries, Inc.	Lifestyle	$9K	1K	664	4.9	56 MB	Feb 2021
EZMatch:18+ Dating.Hookup.Chat by QUANG VU MINH	Lifestyle	$9K	50K	13,416	4.6	139 MB	Jul 2019
Journey - Diary, Journal by Two App Studio Pte. Ltd.	Lifestyle	$9K	1K	4,817	4.7	214 MB	Nov 2017
Kangaroo: Simple Home Security by ROO INC	Lifestyle	$9K	1K	7,076	4.6	161 MB	Aug 2018
Oil Painting Color by Numbers by Veraxen Ltd	Lifestyle	$9K	9K	57,039	4.8	283 MB	Feb 2019
LifeEnjoy - AI Face & Predict by Digital Mobile Labs	Lifestyle	$9K	1K	3,704	3.5	157 MB	Apr 2021
Wedding Seating Chart Planner by Puzzle Party, LLC	Lifestyle	$8K	1K	183	4.4	36 MB	Feb 2016
Yodha My Horoscope by Love Astrology and Horoscope by Yodha	Lifestyle	$8K	1K	10,486	4.8	77 MB	Aug 2013
EveryDoggy - Dog Training App by Star Focus	Lifestyle	$8K	1K	3,134	4.6	190 MB	Dec 2019
Watch Faces - Coolz by APP ORIGINS STUDIO YAZILIM ANONIM SIRKETI	Lifestyle	$7K	1K	54	4.9	67 MB	Aug 2024
illus - Face Effects Editor by Inmoji Co.,Ltd	Lifestyle	$7K	1K	621	4.3	282 MB	Jun 2019
Eyezy - Pro Parental Control by Fortunex Limited	Lifestyle	$7K	1K	2,231	4.6	200 MB	Aug 2021
Kami Home by Kami Vision Incorporated	Lifestyle	$7K	1K	3,210	4.4	270 MB	Sep 2018
Luna: Your Moon Phase Calendar by Iurii Filin	Lifestyle	$6K	1K	757	4.5	111 MB	Dec 2023
Architectural Digest by Advance Magazine Publishers Inc.	Lifestyle	$6K	1K	432	4.7	19 MB	Jul 2012
Daily Astrology Horoscope by Appsella LTD	Lifestyle	$6K	1K	39,951	4.3	155 MB	Mar 2019
Yaku by Zhengzhou Yurui Technology Co., Ltd.	Lifestyle	$6K	1K	39	3.2	311 MB	Jul 2022
Hubble Connected for Motorola by Hubble Connected Limited	Lifestyle	$6K	1K	5,059	3.8	277 MB	Jan 2014
Islam360: Quran Hadith Qibla by Zahid Hussain	Lifestyle	$6K	10K	11,207	4.9	525 MB	Jul 2015
SURGE – Gay Dating & Chat by Cosmic Latte s.r.o	Lifestyle	$6K	10K	19,832	4.5	606 MB	Apr 2014
Spicer - Sex Ideas For Couples by Spicer Limited	Lifestyle	$5K	1K	2,046	4.6	39 MB	Jan 2018
Safelog Pilot Logbook by Dauntless Software	Lifestyle	$5K	1K	45	3.6	230 MB	Feb 2011
StickerArt - Sticker Maker by 会英谢	Lifestyle	$5K	1K	29,061	4.6	97 MB	May 2021
GQ by Advance Magazine Publishers Inc.	Lifestyle	$4K	1K	128	4.6	19 MB	Apr 2011
MICHAEL JAMES SMITH TV by PalettePro Ltd	Lifestyle	$4K	1K	96	5.0	101 MB	Feb 2020
LED Light Lamp Controller by Evan Roberts	Lifestyle	$850	1K	33	4.2	45 MB	Feb 2024
Southern Living Magazine by TI Media Solutions Inc.	Lifestyle	$850	1K	484	4.7	79 MB	Nov 2011
Bucket Stickers by 文强张	Lifestyle	$850	1K	1,592	3.7	92 MB	Jan 2020
Remote TV Control Roko TCL App by ALI USMAN	Lifestyle	$850	1K	159	4.7	22 MB	Oct 2024
My Love - Relationship Counter by Bjoern Bartels	Lifestyle	$850	200K	1,032,164	4.8	4 MB	Dec 2010
Astromatrix Horoscopes by AstroMatrix Co	Lifestyle	$850	1K	4,666	4.6	33 MB	Mar 2017
Private Diary & Journal App by Patrik Beran	Lifestyle	$850	1K	10	4.0	49 MB	Aug 2024
Maxim Magazine US by Maxim Inc.	Lifestyle	$850	1K	104	4.6	88 MB	Aug 2011
Flower Language: DIY Wallpaper by Linh Dan Le	Lifestyle	$850	1K	730	4.7	210 MB	Jun 2024
Cosmos: Search & Discover by Cosmos Entity	Lifestyle	$850	200K	5,197	4.7	230 MB	Jul 2022
OPixels-Charging Wallpaper by MISSU LIMITED	Lifestyle	$850	1K	9,661	3.9	290 MB	Nov 2018
1000 Hours Outside by Team Yurich LLC	Lifestyle	$850	1K	6,651	4.8	150 MB	May 2021
Aiuta – AI Stylist by AI Fuel	Lifestyle	$850	1K	230	4.7	105 MB	Jul 2023
Color Analysis‎: WhatColors by MindGarden LLC	Lifestyle	$850	1K	533	4.2	220 MB	Mar 2024
Hair Snap Health & Style Scan by Fulminare Holdings	Lifestyle	$850	1K	4,075	4.7	82 MB	Oct 2024
Water Eject - Clear Wave by Water Eject	Lifestyle	$850	1K	711	4.7	27 MB	Feb 2024
Sou - Chat & Connect by 鹏王	Lifestyle	$850	1K	12	1.2	119 MB	Sep 2023
Prity by 志丹管	Lifestyle	$850	1K	385	4.7	161 MB	Aug 2024
Zola - Wedding Planner by Zola, Inc.	Lifestyle	$850	60K	97,659	4.9	128 MB	Apr 2014
Jacquie Lawson Advent Calendar by Jacquielawson.com	Lifestyle	$850	1K	10,645	4.9	813 MB	Oct 2024
Moggr - Haircut & Looksmax AI by Fanalyzer	Lifestyle	$850	1K	1,923	4.8	44 MB	Jun 2022
Glam AI - Makeup & Beauty by Viral Tech Inc.	Lifestyle	$850	1K	11,173	4.4	127 MB	Oct 2024
Fortune Teller & Astrology AI by Spark Dynamic	Lifestyle	$850	1K	1,396	4.5	51 MB	Apr 2024
PURITY - Meet Friends & More by PETROFUEL (T) LIMITED	Lifestyle	$850	1K	1,407	4.3	42 MB	Nov 2023
Official: Relationship Tracker by Newel Corp	Lifestyle	$850	1K	24,394	4.7	143 MB	Feb 2022
AstroClub: Astrology & Tarot by Luni	Lifestyle	$850	1K	9,643	4.7	164 MB	Sep 2018
Glam Up - Perfect Your Look by Glam Up AI, Inc.	Lifestyle	$850	1K	17,444	4.5	42 MB	Apr 2024
Cosmopolitan Magazine US by Hearst Communications, Inc.	Lifestyle	$850	1K	1,584	4.4	60 MB	Oct 2011
Ghost VPN - Best Secure VPN by Ghost VPN Services	Lifestyle	$850	1K	121	2.5	35 MB	Mar 2021
Elite Dating & NSA Hookup: AGR by 鹏何	Lifestyle	$850	1K	4,298	4.5	64 MB	Aug 2020
Remote for Roku TV: TCL & onn by Bhim Singh	Lifestyle	$850	1K	1,649	4.4	52 MB	Jun 2020
Keys AI Texting Coach by Charmed Inc.	Lifestyle	$850	1K	1,053	4.7	75 MB	May 2020
Human Design Pro: Birth Сhart by UPDEVTEAM LTD	Lifestyle	$850	1K	239	4.0	105 MB	Jan 2019
Future Baby Face Generator! by SHINE SHINE APPS S.L.	Lifestyle	$850	1K	29,448	3.9	86 MB	Sep 2018
Sherwin-Williams Color Expert™ by The Sherwin-Williams Company	Lifestyle	$850	50K	7,057	4.6	147 MB	Apr 2024
Swimply - Rent Private Pools by Swimply Inc.	Lifestyle	$850	10K	29,413	4.8	162 MB	Jul 2019
Kurved - Excuses by Kurved LLC	Lifestyle	$850	1K	1,711	4.2	17 MB	Oct 2016
MeetMindful - Online Dating by Mindful, LLC	Lifestyle	$850	1K	402	2.6	30 MB	Jun 2015
Vans Family by V.F. Corporation	Lifestyle	$850	1K	51,531	4.9	153 MB	Oct 2017
iris Dating-Find Match with AI by Ideal Match	Lifestyle	$850	7K	4,081	4.5	78 MB	Oct 2019
obimy by Obimy inc.	Lifestyle	$850	1K	15,436	4.5	122 MB	Sep 2020
Placeter by UNIVERSOFT	Lifestyle	$850	1K	-	-	70 MB	Dec 2018
Moco - Chat, Meet People by MocoSpace	Lifestyle	$850	1K	23,099	4.1	213 MB	May 2010
Farmers Dating Only - FarmersD by Sugar Life Limited	Lifestyle	$850	1K	14,744	4.2	98 MB	Aug 2018
Funlux by EP Technology Corporation	Lifestyle	$850	1K	298	2.5	74 MB	Jul 2015
Watch Faces App - Watchmaker by Watch Faces & Widgets	Lifestyle	$850	1K	2,345	4.5	66 MB	Mar 2017
ZoomOn Home Security Camera by Master Home Security s.r.o.	Lifestyle	$850	1K	1,321	4.2	1015 MB	Sep 2017
Mingle2 - Dating & Meet People by NextC LLC	Lifestyle	$850	20K	76,942	4.4	194 MB	Sep 2017
HlTV - video & drama by 国华张	Lifestyle	$850	1K	58,592	4.4	56 MB	Oct 2023
Mi Gente - Latino Dating by Mi Gente Tech	Lifestyle	$850	1K	8,311	4.7	94 MB	Nov 2021
Chat & Date: Online Dating App by Or Not Limited	Lifestyle	$850	1K	4,405	4.1	158 MB	May 2013
Magical Floor Planner \| Design by chavi sharma	Lifestyle	$850	1K	945	3.6	109 MB	Nov 2015
Motorola by Hubble Connected by Hubble Connected Limited	Lifestyle	$850	1K	696	3.9	162 MB	Oct 2019
Soft White Underbelly by Soft White Underbelly LLC	Lifestyle	$850	1K	396	4.9	46 MB	Sep 2021
Carpool Kids: Family Calendar by New Wave Coding LLC	Lifestyle	$850	1K	7,330	4.8	30 MB	Apr 2014
Ellery Queen Mystery Magazine by Magzter Inc.	Lifestyle	$850	1K	24	4.2	42 MB	Jul 2012
Live Wallpaper 4K: Screen Life by 国胤崔	Lifestyle	$850	1K	5,319	4.6	31 MB	Jul 2022
Watch Faces Live - AI Gallery by Dovydas Sinicinas	Lifestyle	$850	1K	2,583	4.6	142 MB	Jul 2022
Bugu by 琰陈	Lifestyle	$850	1K	278	4.3	151 MB	Apr 2022
Hola Video Chat: Live Stream by BESHY CHAT LIMITED	Lifestyle	$850	1K	15	3.7	131 MB	Dec 2021
Manifestie - Manifest & Affirm by Mindspo	Lifestyle	$850	1K	168	4.8	160 MB	Jan 2022
HomeDevices for HomeKit by acasa Software GmbH	Lifestyle	$850	1K	322	4.6	33 MB	Oct 2021
Romance WebStory by 国胤崔	Lifestyle	$850	1K	379	4.5	44 MB	Aug 2021
DailyGo: Fitness for Woman by 丽丽贾	Lifestyle	$850	1K	338	4.5	121 MB	Feb 2022
PaperKarma - Stop Junk Mail by JET Internet LLC	Lifestyle	$850	1K	1,030	4.4	63 MB	Jun 2017
Vibes Only by Vibes Only LLC	Lifestyle	$850	1K	356	4.5	54 MB	Jun 2022
Stats: For Model S/X/3/Y by MaaDoTaa	Lifestyle	$850	1K	3,655	4.7	168 MB	Jan 2017
SocialGood:Crypto Rewards by SocialGood, Inc.	Lifestyle	$850	1K	1,836	4.3	138 MB	Sep 2020
23snaps: Family Album Journal by 23 Snaps Ltd.	Lifestyle	$850	1K	10,419	4.8	29 MB	May 2012
Humanify - Human Design by SEA Games Digital Oy	Lifestyle	$850	1K	612	4.4	39 MB	May 2021
Dog Monitor Buddy & Pet cam by Dog Monitor s.r.o.	Lifestyle	$850	1K	387	4.2	728 MB	Jan 2016
Greenvelope: Email/SMS Invites by Greenvelope LLC	Lifestyle	$850	1K	48	3.7	47 MB	Jun 2017
Psychics Live Horoscopes Tarot by Visional Media Limited	Lifestyle	$850	1K	190	4.4	48 MB	Feb 2011
Summer - More First Dates by 9 Count, Inc.	Lifestyle	$850	1K	31,334	4.5	254 MB	Apr 2022
Strive Men's Bible Study App by Iron Hill Press, LLC	Lifestyle	$850	1K	13	3.0	103 MB	Mar 2022
TMG Studios by WWWB, Inc.	Lifestyle	$850	1K	314	4.7	37 MB	Mar 2022
Cladwell by Cladwell Inc.	Lifestyle	$850	1K	837	4.3	78 MB	Mar 2017
IOG Bible TV by The Israel of God	Lifestyle	$850	1K	189	4.9	65 MB	Jul 2019
Manhunt – Gay Chat, Meet, Date by Online Buddies	Lifestyle	$850	1K	402	1.7	73 MB	Dec 2010
Upper Room Daily Devotional by Upper Room Ministries	Lifestyle	$850	1K	1,585	4.6	60 MB	Apr 2012
Neetho - Date The Telugu Way by Aisle Network Pvt. Ltd.	Lifestyle	$850	1K	1,130	4.4	82 MB	Aug 2021
Ember Dating - Meet New People by Social Talk LLC	Lifestyle	$850	1K	1,072	4.2	96 MB	Apr 2022
Datefit by Datefit	Lifestyle	$850	1K	693	3.3	92 MB	Jan 2018
Endtime+ by Endtime, Inc.	Lifestyle	$850	1K	451	5.0	61 MB	Mar 2020
LO sister : By Sadie Rob Huff by Live Original Fam, LLC	Lifestyle	$850	1K	680	4.8	175 MB	Jun 2020
Nici-Live Video Chat by TODAM LIMITED	Lifestyle	$850	1K	31	3.2	216 MB	Sep 2020
Mature Dating - Cougar Hookup by Mature Friends Ltd	Lifestyle	$850	1K	3,042	4.3	18 MB	Aug 2020
Bubble Butt: Twerk Dance & Fit by Sporteca	Lifestyle	$850	1K	756	4.2	62 MB	Jul 2018
Helly - Random Video Chat App by Peng Chen	Lifestyle	$850	1K	384	4.3	104 MB	Jul 2021
Story Reports for Posts Trend by YI LIANG	Lifestyle	$850	1K	90	4.3	43 MB	Apr 2020
Planter: Garden Planner by Percula	Lifestyle	$850	1K	1,709	4.7	79 MB	Jan 2021
Anonymously: Video Chat by Random Chat Inc.	Lifestyle	$850	1K	10	3.5	344 MB	May 2021
Horoscope－Zodiac Compatibility by Oleh Rodionov	Lifestyle	$850	1K	5,982	4.7	358 MB	Nov 2016
Baby Book Milestones: BabyPage by BabyPage Inc	Lifestyle	$850	1K	4,002	4.8	123 MB	May 2018

Lifestyle apps by launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	9	1	11%	$85K	Wello - Heart Health Monitor $170K
2025	11	2	18%	$77K	AI Decor - AI Home Design $255K
2024	29	5	17%	$9K	Tipsy Chat: Live Your Story $8.5M
2023	19	4	21%	$60K	Find Phone: Device Tracker $680K
2022	26	3	12%	$850	Plant Parent: Plant Care Guide $340K
2021	44	4	9%	$850	CHAI: Social AI Platform- Chat $2.6M
2020	45	5	11%	$850	CHANI: Your Astrology Guide $510K
2019	40	4	10%	$850	TP-Link Tapo $3.4M
2018	33	2	6%	$850	Anker eufy $595K
2017	30	5	17%	$850	The Official Wyze App $3.4M
2016	18	4	22%	$43K	Alarmy - Loud alarm clock $510K
2015	22	5	23%	$17K	Muzz: Muslim Dating & Friends $510K
2014	14	3	21%	$34K	FamilyAlbum: Share Baby Photos $765K
2013	9	4	44%	$68K	PURE: Open-Minded Dating App $4.3M
2012	12	1	8%	$43K	happn: dating app $850K
2011	14	2	14%	$5K	iScape: Landscape Design $170K
2010	4	0	0%	$850	AARP Now $68K
2009	2	1	50%	$170K	Covenant Eyes: Quit Porn Now $170K

By category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	319	34	11%	$5K	Audible: Audiobooks & Podcasts $22.1M
Business	374	47	13%	$5K	iScanner: PDF Document Scanner $3.4M
Developer Tools	162	3	2%	$850	Replit: Vibe Code with AI Fast $340K
Education	948	112	12%	$850	Duolingo: Language Lessons $38.3M
Entertainment	472	91	19%	$850	Peacock TV: Stream TV & Movies $40.8M
Finance	396	10	3%	$850	TradingView: Track All Markets $1.7M
Food & Drink	371	6	2%	$850	ReciMe: Recipes & Meal Planner $1.7M
Games	1,141	62	5%	$850	Travel Town - Merge Adventure $8.5M
Graphics & Design	508	29	6%	$850	Kling AI: AI Image&Video Maker $1.7M
Health & Fitness	549	131	24%	$17K	Strava: Run, Bike, Walk $12.8M
Lifestyle	381	55	14%	$7K	Tipsy Chat: Live Your Story $8.5M
Magazines & Newspapers	22	2	9%	$850	Readly: Newspapers & Magazines $425K
Medical	444	6	1%	$850	Huckleberry: Baby Tracker $680K
Music	378	52	14%	$6K	YouTube Music $32.3M
Navigation	346	18	5%	$850	onX Hunt: GPS Hunting Maps $6.8M
News	418	27	6%	$850	X $11.1M
Photo & Video	476	123	26%	$17K	YouTube $165.8M
Productivity	484	120	25%	$17K	ChatGPT $256.7M
Reference	440	33	8%	$850	Translate Now - AI Translator $2.6M
Shopping	234	3	1%	$850	‎My Package Delivery Tracker $425K
Social Networking	268	59	22%	$26K	Telegram Messenger $17.9M
Sports	439	45	10%	$850	GameChanger $6.0M
Travel	427	9	2%	$850	Flightradar24 \| Flight Tracker $1.7M
Utilities	489	100	20%	$4K	Cleanup: Phone Storage Cleaner $9.4M
Weather	312	12	4%	$850	Clime: NOAA Weather Radar Live $1.7M

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps