App revenue: 2025 launches
Revenue and download estimates for the 263 App Store apps in the database that launched in 2025, with revenue shown after Apple takes its cut. 83 of them (32%) keep $100K or more a month; the median app keeps $85K. Top earners: Grok AI ($24.7M/mo), Pocket - AI Personal Assistant ($2.6M/mo) and FOX One: Live News, Sports, TV ($2.6M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Apps launched in 2025
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Graphics & Design | $68K | 80K | 2,153 | 4.6 | 166 MB | Aug 2025 |
 | Utilities | $68K | 1K | 447 | 4.6 | 105 MB | Jan 2025 |
 | Navigation | $68K | 100K | 2,316 | 4.6 | 574 MB | Aug 2025 |
 | Productivity | $68K | 40K | 230 | 4.6 | 62 MB | Dec 2025 |
 | Travel | $68K | 60K | 1,237 | 4.7 | 70 MB | Oct 2025 |
 | Finance | $68K | 100K | 1,692 | 4.4 | 40 MB | Sep 2025 |
 | Graphics & Design | $68K | 80K | 9,186 | 4.7 | 158 MB | Jun 2025 |
 | Graphics & Design | $68K | 30K | 2,446 | 4.6 | 156 MB | Mar 2025 |
 | Music | $68K | 70K | 2,368 | 4.4 | 155 MB | Sep 2025 |
 | Health & Fitness | $68K | 10K | 20,892 | 4.8 | 88 MB | Apr 2025 |
 | Graphics & Design | $68K | 1K | 3,277 | 4.6 | 154 MB | Aug 2025 |
 | Health & Fitness | $68K | 1K | 3,220 | 4.7 | 150 MB | Jan 2025 |
 | Entertainment | $60K | 30K | 328 | 4.1 | 71 MB | May 2025 |
 | Education | $60K | 30K | 2,264 | 4.8 | 124 MB | Nov 2025 |
 | Education | $60K | 40K | 453 | 4.7 | 167 MB | Mar 2025 |
 | Education | $60K | 60K | 1,442 | 4.7 | 226 MB | Sep 2025 |
 | Reference | $60K | 30K | 467 | 4.3 | 203 MB | Nov 2025 |
 | Magazines & Newspapers | $60K | 10K | 192 | 3.8 | 170 MB | Jul 2025 |
 | Utilities | $60K | 1K | 784 | 4.7 | 176 MB | Mar 2025 |
 | Graphics & Design | $60K | 20K | 12,224 | 4.7 | 54 MB | Jun 2025 |
 | Graphics & Design | $60K | 30K | 6,039 | 4.4 | 111 MB | Sep 2025 |
 | Utilities | $60K | 20K | 420 | 4.4 | 104 MB | Nov 2025 |
 | Photo & Video | $60K | 1K | 1,876 | 4.3 | 109 MB | Oct 2025 |
 | Graphics & Design | $60K | 1K | 8,113 | 4.7 | 138 MB | May 2025 |
 | Lifestyle | $60K | 200K | 22 | 3.1 | 183 MB | May 2025 |
 | Utilities | $60K | 1K | 787 | 4.5 | 91 MB | May 2025 |
 | Lifestyle | $60K | 30K | 1,178 | 4.7 | 148 MB | Dec 2025 |
 | Utilities | $60K | 1K | 823 | 4.5 | 114 MB | Aug 2025 |
 | Books | $51K | 20K | 1,320 | 4.8 | 160 MB | Jul 2025 |
 | Music | $51K | 30K | 6,560 | 4.7 | 43 MB | Aug 2025 |
 | Photo & Video | $51K | 1K | 4,341 | 4.8 | 230 MB | Jun 2025 |
 | Social Networking | $51K | 300K | 280 | 4.6 | 31 MB | Dec 2025 |
 | Utilities | $51K | 10K | 108 | 4.8 | 98 MB | Aug 2025 |
 | Sports | $51K | 1K | 261 | 2.8 | 32 MB | Jun 2025 |
 | Health & Fitness | $51K | 7K | 1,983 | 4.2 | 130 MB | Mar 2025 |
 | Graphics & Design | $51K | 400K | 1,962 | 4.7 | 81 MB | Nov 2025 |
 | Sports | $51K | 20K | 69 | 3.7 | 86 MB | Sep 2025 |
 | Reference | $51K | 10K | 2,429 | 4.7 | 102 MB | Jul 2025 |
 | Photo & Video | $51K | 1K | 2,864 | 4.7 | 87 MB | Mar 2025 |
 | Books | $51K | 9K | 723 | 4.7 | 47 MB | Jul 2025 |
 | Sports | $51K | 1K | 828 | 4.9 | 13 MB | Oct 2025 |
 | Productivity | $51K | 100K | 7,159 | 4.9 | 158 MB | Jan 2025 |
 | Productivity | $51K | 8K | 755 | 4.5 | 591 MB | Nov 2025 |
 | Books | $51K | 8K | 11 | 2.6 | 107 MB | Apr 2025 |
 | Utilities | $51K | 1K | 2,298 | 4.4 | 111 MB | Oct 2025 |
 | Education | $51K | 1K | 2,576 | 4.8 | 171 MB | Jan 2025 |
 | News | $51K | 10K | 17,898 | 4.9 | 150 MB | Apr 2025 |
 | Books | $43K | 30K | 6,070 | 4.9 | 123 MB | May 2025 |
 | Navigation | $43K | 50K | 161 | 4.3 | 65 MB | Mar 2025 |
 | Utilities | $43K | 1K | 51 | 4.9 | 82 MB | Jul 2025 |
 | Photo & Video | $43K | 1K | 3 | 4.0 | 1051 MB | Jan 2025 |
 | Reference | $43K | 20K | 6,192 | 4.7 | 87 MB | Jun 2025 |
 | Navigation | $43K | 8K | 1,808 | 4.8 | 157 MB | Jun 2025 |
 | Medical | $43K | 30K | 4,516 | 4.4 | 55 MB | Sep 2025 |
 | Reference | $43K | 40K | 11,118 | 4.8 | 175 MB | Feb 2025 |
 | Finance | $43K | 1K | 554 | 4.3 | 96 MB | Sep 2025 |
 | Travel | $43K | 30K | 17,316 | 4.8 | 89 MB | Feb 2025 |
 | Books | $43K | 60K | 7,204 | 4.7 | 177 MB | Apr 2025 |
 | Graphics & Design | $43K | 20K | 1,397 | 4.3 | 216 MB | Apr 2025 |
 | Social Networking | $43K | 30K | 49 | 4.3 | 96 MB | May 2025 |
 | Navigation | $43K | 30K | 67 | 4.7 | 56 MB | Jul 2025 |
 | Entertainment | $43K | 1K | 2 | 5.0 | 75 MB | Jul 2025 |
 | Books | $43K | 7K | 117 | 1.1 | 63 MB | Apr 2025 |
 | Lifestyle | $43K | 60K | 3,192 | 4.8 | 93 MB | Jul 2025 |
 | Graphics & Design | $43K | 1K | 13,607 | 4.5 | 116 MB | Jan 2025 |
 | Entertainment | $43K | 6K | 5 | 2.2 | 81 MB | Dec 2025 |
 | Productivity | $34K | 9K | 4,744 | 4.7 | 156 MB | Jun 2025 |
 | Health & Fitness | $34K | 10K | 4,864 | 4.2 | 158 MB | Mar 2025 |
 | Books | $34K | 30K | - | - | 104 MB | Dec 2025 |
 | Books | $34K | 6K | 1,884 | 4.5 | 58 MB | May 2025 |
 | Lifestyle | $34K | 10K | 37 | 3.0 | 90 MB | Sep 2025 |
 | Books | $34K | 10K | 689 | 4.5 | 111 MB | Dec 2025 |
 | Reference | $34K | 20K | 28,766 | 4.9 | 373 MB | Apr 2025 |
 | Music | $34K | 40K | 1,588 | 4.8 | 350 MB | Sep 2025 |
 | Business | $34K | 40K | 67,296 | 4.6 | 100 MB | Jan 2025 |
 | Lifestyle | $34K | 30K | 13,215 | 4.7 | 134 MB | Sep 2025 |
 | Health & Fitness | $34K | 1K | 2,141 | 4.6 | 150 MB | Jan 2025 |
 | Books | $34K | 20K | 49 | 4.5 | 82 MB | Mar 2025 |
 | Finance | $34K | 70K | 30 | 4.9 | 39 MB | Nov 2025 |
 | Reference | $34K | 1K | 2,751 | 4.6 | 168 MB | Oct 2025 |
 | Books | $34K | 8K | 907 | 4.6 | 100 MB | May 2025 |
 | Sports | $34K | 6K | 1,738 | 4.7 | 221 MB | Sep 2025 |
 | Travel | $34K | 10K | 204 | 4.5 | 68 MB | Apr 2025 |
 | Productivity | $34K | 30K | 52,426 | 4.7 | 155 MB | Jun 2025 |
 | Graphics & Design | $34K | 10K | 2,432 | 4.7 | 127 MB | Apr 2025 |
 | Reference | $34K | 40K | 3,749 | 4.5 | 173 MB | Feb 2025 |
 | Graphics & Design | $34K | 10K | 259 | 4.5 | 95 MB | Sep 2025 |
 | Books | $34K | 1K | 522 | 4.7 | 60 MB | Sep 2025 |
 | Productivity | $34K | 1K | 499 | 4.5 | 36 MB | Dec 2025 |
 | Business | $26K | 1K | 273 | 4.4 | 93 MB | Dec 2025 |
 | Finance | $26K | 20K | 9,443 | 4.7 | 72 MB | Aug 2025 |
 | Graphics & Design | $26K | 30K | 8,868 | 4.7 | 258 MB | Jan 2025 |
 | Education | $26K | 1K | 2,977 | 4.8 | 75 MB | Oct 2025 |
 | Books | $26K | 1K | 396 | 3.8 | 70 MB | Apr 2025 |
 | Education | $26K | 20K | 1,219 | 4.7 | 92 MB | Jan 2025 |
 | Graphics & Design | $26K | 1K | 1,034 | 4.8 | 80 MB | Sep 2025 |
 | Utilities | $26K | 10K | 2,909 | 4.6 | 173 MB | Apr 2025 |
 | Graphics & Design | $26K | 1K | 947 | 4.3 | 148 MB | Oct 2025 |
 | Entertainment | $26K | 60K | 49,246 | 4.7 | 444 MB | Feb 2025 |
 | Health & Fitness | $26K | 20K | 5,869 | 4.8 | 196 MB | Jul 2025 |
 | Graphics & Design | $17K | 1K | 46 | 4.0 | 29 MB | Oct 2025 |
 | Developer Tools | $17K | 1K | 3,278 | 4.7 | 106 MB | Jun 2025 |
 | Health & Fitness | $17K | 1K | 25 | 4.8 | 71 MB | Jun 2025 |
 | Utilities | $17K | 1K | 915 | 4.4 | 38 MB | Sep 2025 |
 | Health & Fitness | $17K | 10K | 20,380 | 4.8 | 112 MB | Jun 2025 |
 | Education | $17K | 5K | 2,371 | 4.6 | 98 MB | Aug 2025 |
 | Health & Fitness | $9K | 10K | 17,015 | 4.7 | 194 MB | Jun 2025 |
 | Social Networking | $9K | 20K | 7,862 | 4.4 | 179 MB | Jan 2025 |
 | Utilities | $9K | 1K | 154 | 4.6 | 113 MB | Dec 2025 |
 | Health & Fitness | $7K | 1K | 8,193 | 4.5 | 131 MB | Jan 2025 |
 | Health & Fitness | $7K | 1K | 3,180 | 4.8 | 125 MB | Jun 2025 |
 | Utilities | $850 | 1K | 361 | 4.5 | 40 MB | Dec 2025 |
 | Productivity | $850 | 1K | 1,050 | 4.2 | 40 MB | Dec 2025 |
By launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 92 | 25 | 27% | $77K | StoryReel: Exclusive Drama $6.0M |
| 2025 | 263 | 83 | 32% | $85K | Grok AI $24.7M |
| 2024 | 509 | 103 | 20% | $9K | Claude by Anthropic $57.8M |
| 2023 | 365 | 94 | 26% | $26K | ChatGPT $256.7M |
| 2022 | 714 | 71 | 10% | $850 | zeta: AI Chat, Story, Play $5.1M |
| 2021 | 1,269 | 90 | 7% | $850 | Travel Town - Merge Adventure $8.5M |
| 2020 | 1,254 | 86 | 7% | $850 | CapCut: Photo & Video Editor $43.4M |
| 2019 | 1,074 | 100 | 9% | $850 | Goodnotes: AI Notes, Docs, PDF $11.1M |
| 2018 | 891 | 72 | 8% | $850 | Total Battle: War Strategy $7.7M |
| 2017 | 849 | 69 | 8% | $850 | FaceApp: Perfect Face Editor $10.2M |
| 2016 | 705 | 64 | 9% | $850 | Facetune: Photo & Video Editor $8.5M |
| 2015 | 578 | 66 | 11% | $850 | YouTube Music $32.3M |
| 2014 | 470 | 51 | 11% | $850 | Canva AI Photo & Video Editor $24.7M |
| 2013 | 440 | 62 | 14% | $850 | Paramount+ $38.3M |
| 2012 | 494 | 55 | 11% | $850 | YouTube $165.8M |
| 2011 | 406 | 35 | 9% | $850 | Snapchat $68M |
| 2010 | 244 | 35 | 14% | $4K | Audible: Audiobooks & Podcasts $22.1M |
| 2009 | 164 | 22 | 13% | $850 | Crunchyroll $32.3M |
| 2008 | 17 | 6 | 35% | $17K | Deezer: Music Player, Podcast $6.8M |
Apps launched in 2025 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 17 | 4 | 24% | $43K | Scroll The Bible $1.7M |
| Business | 5 | 2 | 40% | $85K | Scanner App: Scan Documents $340K |
| Developer Tools | 1 | 0 | 0% | $17K | Vibecode - AI App Builder $17K |
| Education | 22 | 7 | 32% | $85K | LangLearn: AI English Tutor $680K |
| Entertainment | 15 | 6 | 40% | $85K | FOX One: Live News, Sports, TV $2.6M |
| Finance | 5 | 0 | 0% | $43K | Settlemate: Claim Savings $77K |
| Food & Drink | 2 | 0 | 0% | $85K | Localize - Farmers Market $85K |
| Graphics & Design | 27 | 7 | 26% | $68K | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 31 | 10 | 32% | $85K | MenuFit - Healthy Eating Out $680K |
| Lifestyle | 11 | 2 | 18% | $77K | AI Decor - AI Home Design $255K |
| Magazines & Newspapers | 1 | 0 | 0% | $60K | Christian Mingle - Dating App $60K |
| Medical | 1 | 0 | 0% | $43K | Finger Blood Pressure: BP Mate $43K |
| Music | 7 | 4 | 57% | $170K | Reverse Audio: Sing Challenge $255K |
| Navigation | 5 | 0 | 0% | $43K | Game Maps IRL $85K |
| News | 4 | 1 | 25% | $85K | The Times: UK & World News $425K |
| Photo & Video | 22 | 12 | 55% | $170K | Shots: Photo & Video Generator $850K |
| Productivity | 28 | 12 | 43% | $85K | Grok AI $24.7M |
| Reference | 23 | 11 | 48% | $85K | Live Translator - AI Translate $595K |
| Social Networking | 3 | 0 | 0% | $43K | Valid - Compliment Classmates $51K |
| Sports | 7 | 1 | 14% | $51K | TeamSnap ONE $170K |
| Travel | 5 | 0 | 0% | $68K | Roamy: Save Spot & Plan Trips $85K |
| Utilities | 21 | 4 | 19% | $60K | Pocket - AI Personal Assistant $2.6M |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps