App revenue: 2018 launches

Revenue and download estimates for the 891 App Store apps in the database that launched in 2018, with revenue shown after Apple takes its cut. 72 of them (8%) keep $100K or more a month; the median app keeps $850. Top earners: Total Battle: War Strategy ($7.7M/mo), The Zeus Network ($6.0M/mo) and Age of Origins:Tower Defense ($4.3M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Apps launched in 2018

891 apps, total $67.3M/mo, median $850/mo, 72 over $100K, cohort hit rate 8%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Total Battle: War Strategy by Scorewarrior	Games	$7.7M	400K	57,670	4.6	226 MB	Oct 2018
The Zeus Network by The Zeus Networks	Entertainment	$6.0M	60K	155,882	4.8	50 MB	Jul 2018
Age of Origins:Tower Defense by Hong Kong Ke Mo software Co., Limited	Games	$4.3M	200K	55,609	4.2	1099 MB	Oct 2018
Norton 360 Security & VPN by Gen Digital Inc.	Utilities	$2.6M	100K	182,708	4.7	592 MB	Oct 2018
VPN - Super Unlimited Proxy by Mobile Jump Pte Ltd	Productivity	$2.6M	3M	2,084,051	4.6	172 MB	May 2018
Translate Now - AI Translator by Air Apps Systems	Reference	$2.6M	400K	354,977	4.7	247 MB	Mar 2018
Prequel: Photo & Video Editor by Prequel Inc.	Photo & Video	$1.7M	500K	343,335	4.7	326 MB	Mar 2018
Surfshark VPN: Fast VPN App by SURFSHARK LTD	Productivity	$1.7M	400K	125,916	4.7	423 MB	Aug 2018
Pimsleur \| Language Learning by Simon & Schuster	Education	$1.7M	100K	30,025	4.7	131 MB	Aug 2018
F1 TV by Formula One Digital Media Limited	Sports	$1.7M	70K	130,812	4.8	102 MB	Aug 2018
Skylight App by Skylight Frame	Photo & Video	$1.7M	200K	51,871	4.8	140 MB	Oct 2018
Otter Transcribe Voice Notes by Otter.ai, Inc.	Productivity	$1.7M	200K	72,305	4.8	230 MB	Feb 2018
The Economist: News & Analysis by The Economist	News	$850K	50K	182,191	4.9	129 MB	May 2018
Inkitt Galatea: Audio & eBooks by Inkitt	Books	$850K	100K	286,053	4.6	170 MB	May 2018
Proton VPN: Fast & Secure by Proton AG	Utilities	$850K	2M	112,868	4.6	258 MB	Nov 2018
Tezza: Aesthetic Photo Editor by Tezza App LLC	Photo & Video	$850K	200K	47,190	4.7	817 MB	Jul 2018
Package Tracker - pkge Mobile by DARADDO APPS	Business	$850K	400K	19,599	4.5	83 MB	Jul 2018
Dreame - Read Best Romance by STARY PTE. LTD.	Books	$850K	100K	170,142	4.4	111 MB	Aug 2018
Barbie Dreamhouse Adventures by Budge Studios	Entertainment	$765K	200K	560,452	4.4	534 MB	Aug 2018
Klondike Adventures: Farm Game by VIZOR APPS LTD	Games	$765K	300K	122,943	4.7	275 MB	Apr 2018
Dazz Cam - Vintage Camera by DAZZ PTE. LTD.	Photo & Video	$680K	2M	114,307	4.8	139 MB	Aug 2018
Hallow: Prayer & Meditation by Hallow, Inc.	Reference	$680K	200K	370,086	4.9	180 MB	Dec 2018
Facelab: Face & Body Editor by IRONTECH LIMITED	Photo & Video	$680K	100K	86,905	4.6	570 MB	Apr 2018
Waking Up: Meditation & Wisdom by Waking Up Course, LLC	Health & Fitness	$595K	40K	40,011	4.9	93 MB	Sep 2018
Anker eufy by Power Mobile Life LLC	Lifestyle	$595K	300K	71,504	4.6	832 MB	Oct 2018
DROPOUT By CollegeHumor by Connected Ventures, LLC.	Entertainment	$595K	10K	43,348	5.0	48 MB	Dec 2018
Zutobi: Permit & Driving Prep by Zutobi AB	Education	$510K	80K	237,593	4.7	206 MB	Aug 2018
AT&T ActiveArmor® by AT&T Services, Inc.	Utilities	$510K	100K	82,364	4.5	214 MB	Sep 2018
Standoff 2 by AXLEBOLT LTD	Games	$510K	300K	78,083	4.4	2638 MB	Mar 2018
ZEPETO: Avatar, Connect & Live by NAVER Z Corporation	Social Networking	$425K	200K	531,640	4.7	509 MB	Mar 2018
DC UNIVERSE INFINITE by Warner Bros.	Entertainment	$425K	10K	57,862	4.7	188 MB	Sep 2018
MasterClass: Online Classes by MasterClass	Education	$425K	50K	122,862	4.9	125 MB	Apr 2018
calimoto motorcycle navigation by calimoto GmbH	Navigation	$425K	30K	656	4.6	157 MB	Mar 2018
Scanner to PDF - TapScanner by SMART MEDIA INTERNET MARKETING LTD	Business	$425K	200K	20,682	4.7	163 MB	May 2018
Malwarebytes - Mobile Security by Malwarebytes	Utilities	$425K	50K	103,642	4.5	121 MB	Aug 2018
Scanner App. JPG, Photo to PDF by Municorn Limited	Business	$425K	50K	73,146	4.8	85 MB	Aug 2018
Ling – Learn Languages Easily by SIMYA LABS COMPANY LIMITED	Education	$340K	80K	13,905	4.6	173 MB	Dec 2018
Muscle Booster Workout Tracker by WELLTECH APPS LIMITED	Health & Fitness	$340K	60K	137,822	4.6	574 MB	Dec 2018
Universal TV Remote · by KRAFTWERK 9 LTD	Utilities	$340K	600K	91,879	4.6	91 MB	Nov 2018
Buddy.ai: Kids Learning Games by MyBuddy.ai	Education	$340K	100K	40,419	4.6	371 MB	Mar 2018
Beat Maker Pro: Music drum Pad by MWM	Music	$340K	200K	577,670	4.7	210 MB	Apr 2018
Ground News by Snapwise Inc.	News	$340K	100K	48,019	4.7	102 MB	Apr 2018
Teleprompter゜ by Teleprompter LLC	Productivity	$340K	40K	12,780	4.7	48 MB	Aug 2018
Piano: Keyboard Lessons & Game by MWM	Music	$340K	400K	414,358	4.7	279 MB	Mar 2018
Endel: Focus & Sleep Sounds by Endel	Health & Fitness	$340K	100K	33,808	4.6	310 MB	Jun 2018
VPN Lumos: Open & Connect USA by LUMOS, OOO	Utilities	$340K	1K	35,190	4.5	68 MB	May 2018
Avast Security & Privacy by AVAST Software	Utilities	$340K	50K	82,038	4.7	85 MB	Jul 2018
GOWOD by Mobility First Group	Health & Fitness	$255K	7K	2,969	4.8	117 MB	Mar 2018
Peachy - AI Face & Body Editor by SHANTANU PTE. LTD.	Photo & Video	$255K	400K	175,988	4.9	262 MB	Jun 2018
Lensa AI: Photo Editor by Prisma labs, inc.	Photo & Video	$255K	20K	414,900	4.7	198 MB	Nov 2018
Mojo: AI Video & Reels Editor by Archery Inc.	Photo & Video	$255K	20K	137,292	4.9	313 MB	Nov 2018
Turbo VPN Private Browser by INNOVATIVE CONNECTING PTE.LIMITED	Productivity	$255K	600K	205,049	4.7	207 MB	Apr 2018
Planta: AI Plant & Garden Care by Planta AB	Lifestyle	$255K	30K	107,317	4.8	181 MB	Nov 2018
Tarteel: AI Quran Memorization by Tarteel Inc.	Books	$255K	100K	10,392	4.7	312 MB	Jul 2018
Tuner Pro: Guitar Tuner & Tab by MWM	Music	$255K	100K	44,440	4.5	355 MB	Oct 2018
Dazzly: Color by Number Game by GEODE	Entertainment	$255K	200K	197,942	4.8	374 MB	Dec 2018
Car Parking Multiplayer by Aidana Kengbeiil	Games	$255K	500K	19,623	4.2	1290 MB	Apr 2018
Bingo Journey！Live Bingo Games by Elestorm Game Co., Ltd.	Games	$255K	10K	101,608	4.7	262 MB	Dec 2018
Double Win Slots Casino Game by GAMEHAUS PTE. LTD	Games	$255K	20K	428,554	4.9	267 MB	Oct 2018
Peech: Text to Speech Reader by Dopefin Limited	Productivity	$170K	8K	6,971	4.6	91 MB	Dec 2018
Disney Coloring World by StoryToys Limited	Entertainment	$170K	50K	209,277	4.4	1264 MB	Dec 2018
Yoga-Go: Tai Chi & Pilates by WELLTECH APPS LIMITED	Health & Fitness	$170K	30K	88,418	4.6	190 MB	Apr 2018
VN: Photo & Video Editor by Ubiquiti Labs, LLC	Photo & Video	$170K	1M	316,316	4.8	590 MB	Apr 2018
Dwell: Audio Bible by Dwell App, LLC	Reference	$170K	20K	84,010	4.9	240 MB	Aug 2018
Gibson: Learn to Play Guitar by Zoundio	Education	$170K	7K	10,755	4.8	234 MB	Sep 2018
Invoice Maker & Billing App by Invoice Home Inc.	Business	$170K	1K	244	4.6	52 MB	Nov 2018
Positive Singles®: Herpes Date by PS Support, Inc	Social Networking	$170K	1K	5,177	4.2	310 MB	Aug 2018
Outdooractive by Outdooractive AG	Travel	$170K	30K	305	4.2	118 MB	Aug 2018
The Tapping Solution by The Tapping Solution, LLC	Health & Fitness	$170K	1K	19,632	4.8	143 MB	Oct 2018
Fox Nation by Fox News Network, LLC	News	$170K	7K	51,257	4.7	105 MB	Nov 2018
NIIMBOT by WUHAN JINGCHEN INTELLIGENT IDENTIFICATION TECHNOLOGY CO., LTD	Productivity	$170K	200K	31,620	4.7	273 MB	Apr 2018
Headbands: Charades Party Game by David Kadlcek	Games	$170K	100K	28,194	4.7	49 MB	Sep 2018
Sleepiest: Sleep Meditations by Happiest LTD	Health & Fitness	$85K	20K	28,232	4.7	306 MB	Aug 2018
sendit - get it now by iconic hearts holdings, inc.	Social Networking	$85K	20K	1,534,635	4.8	203 MB	Nov 2018
RP Diet Coach & Meal Planner by RP Strength, LLC	Health & Fitness	$85K	1K	10,307	4.5	404 MB	Nov 2018
BodyFast: Intermittent Fasting by BodyFast GmbH	Health & Fitness	$85K	30K	140,068	4.7	101 MB	Jan 2018
Freedom: Control Screen Time by Eighty Percent Solutions	Productivity	$85K	1K	5,082	4.4	95 MB	Oct 2018
LifeLock Identity by NortonLifeLock, Inc.	Finance	$85K	30K	100,810	4.8	159 MB	Nov 2018
Scoreholio by Scoreholio Inc.	Sports	$85K	10K	4,218	4.8	81 MB	May 2018
The Age by Fairfax Digital Australia & New Zealand Pty Limited	News	$85K	1K	32	4.8	169 MB	Nov 2018
WebComics - Webtoon, Manga by WEBCOMICS HOLDINGS	Books	$85K	50K	66,682	4.8	172 MB	Jan 2018
SHRED: Gym Workout Planner by Shred Labs, LLC	Health & Fitness	$85K	1K	35,884	4.8	235 MB	Nov 2018
The Sydney Morning Herald by Fairfax Digital Australia & New Zealand Pty Limited	News	$85K	1K	67	4.7	172 MB	Nov 2018
RV LIFE - RV GPS & Campgrounds by Social Knowledge, LLC	Travel	$85K	1K	32,894	4.6	232 MB	Sep 2018
Dipsea: Audio Stories by Dipsea	Books	$85K	10K	7,718	4.7	109 MB	Dec 2018
Crayola Create and Play: Kids by Crayola	Education	$85K	20K	29,820	4.3	2123 MB	Nov 2018
FitOn Workouts & Fitness Plans by FitOn Inc.	Health & Fitness	$85K	30K	282,717	4.9	224 MB	Dec 2018
Numero: Second Phone Number by Smarteletec S.L.	Social Networking	$85K	90K	3,199	4.0	282 MB	Jan 2018
Planet Free VPN ™ Super Proxy by FREE VPN PLANET S R L	Utilities	$85K	300K	35,925	4.6	210 MB	Sep 2018
Accountable Self-Employed by Accountable	Finance	$85K	6K	20	4.2	97 MB	Sep 2018
Kyte: POS System and Inventory by Kyte Tecnologia de Software ltda.	Business	$85K	8K	246	4.1	116 MB	Feb 2018
DeerCast-Prep. Predict. Pursue by GSM Outdoors	Weather	$85K	7K	6,616	4.5	149 MB	Aug 2018
Touchpix by Propfun	Photo & Video	$77K	1K	5,928	4.8	641 MB	Dec 2018
Findo: Find my Friends, Phone by BPMobile	Social Networking	$77K	30K	70,076	4.4	86 MB	Apr 2018
IDAGIO Stream Classical Music by idagio GmbH	Music	$77K	1K	14,603	4.8	94 MB	Sep 2018
Regrid Property App by LOVELAND Technologies	Business	$77K	10K	6,569	4.8	49 MB	Mar 2018
NTS RADIO by NTS LIVE LTD	Music	$68K	40K	1,907	4.9	72 MB	Mar 2018
Vooks: Read-Aloud Kids' Books by Vooks Inc	Books	$68K	6K	9,032	4.6	90 MB	Oct 2018
Detecht - Motorcycle App & GPS by Detecht Technologies AB	Navigation	$68K	1K	3,546	4.7	284 MB	Jun 2018
America's Test Kitchen by America's Test Kitchen LP	Food & Drink	$68K	1K	14,832	4.9	119 MB	May 2018
TZ iBoat – Marine Navigation by Nobeltec, Inc.	Navigation	$68K	1K	565	4.6	486 MB	Jan 2018
MangoTV by 快乐阳光(香港)	Entertainment	$68K	20K	620	2.1	86 MB	Mar 2018
MOVES by Madeline by Madeline Moves, Inc.	Health & Fitness	$68K	1K	2,623	4.9	60 MB	Apr 2018
Invitation Maker: Cards & RSVP by Greetings Island	Graphics & Design	$68K	30K	46,320	4.9	99 MB	Jun 2018
kumu - Livestream Community by Kumu Play	Social Networking	$68K	1K	2,821	4.3	309 MB	Jan 2018
Andalusi: Design Photo & Video by AppChief Ltd	Photo & Video	$60K	100K	12,248	4.5	229 MB	Jan 2018
1.1.1.1: Faster Internet by Cloudflare	Utilities	$60K	800K	216,106	4.5	74 MB	Nov 2018
coldRead by Miljan Milosevic	Productivity	$60K	1K	2,614	4.5	14 MB	Apr 2018
Songstats: Music Analytics by 1001Tracklists	Music	$60K	1K	376	4.6	126 MB	Oct 2018
Hungry Caterpillar Play School by StoryToys Limited	Education	$60K	7K	6,322	4.2	430 MB	Apr 2018
Flyer Maker + Poster Maker by Bhavesh Gabani	Graphics & Design	$60K	9K	47,496	4.8	223 MB	Jan 2018
Video Editor · by Luni	Photo & Video	$60K	30K	219,104	4.7	232 MB	Oct 2018
Qibla Finder 100% اتجاه القبلة by CNT INTERAKTIF BILGI TEKNOLOJILERI YAZILIM SANAYI VE TICARET ANONIM SIRKETI	Navigation	$60K	100K	21,056	4.7	66 MB	Dec 2018
TipRanks Stock Market Analysis by TipRanks Ltd.	Finance	$51K	1K	12,625	4.8	216 MB	Feb 2018
JRNY® by JOHNSON HEALTH TECH CO., LTD.	Health & Fitness	$51K	1K	17,227	4.6	245 MB	Nov 2018
Fitness AI Gym Workout Planner by FitnessAI Inc.	Health & Fitness	$51K	1K	48,903	4.7	173 MB	Dec 2018
Hippo - Random Live Video Chat by Azom LLC	Lifestyle	$51K	1K	11,411	4.3	198 MB	Oct 2018
Pixomatic - AI Photo BG Eraser by Easy Tiger Apps, LLC.	Photo & Video	$51K	1K	26,339	4.6	235 MB	Jan 2018
BodyFit Fitness Training Coach by Bodybuilding.com	Health & Fitness	$51K	1K	27,823	4.7	51 MB	Aug 2018
Motionleap by Lightricks by Lightricks Ltd.	Photo & Video	$51K	7K	117,100	4.8	220 MB	Sep 2018
Home Fitness Coach: FitCoach by WELLTECH APPS LIMITED	Health & Fitness	$51K	1K	65,071	4.7	156 MB	Oct 2018
Tripsy: Travel Planner by Tripsy LLC	Travel	$51K	30K	5,547	4.7	136 MB	Oct 2018
Cake - Learn English & Korean by Cake Company Limited	Education	$43K	50K	13,503	4.9	40 MB	Apr 2018
Timeshifter by Timeshifter Inc.	Travel	$43K	10K	1,412	4.7	39 MB	Jun 2018
Lemmings: Strategy & Puzzle by SAD PUPPY	Games	$43K	1K	23,779	4.7	314 MB	Dec 2018
HD Poker: Texas Holdem by Z4	Games	$43K	1K	7,751	4.6	95 MB	Sep 2018
Wolvesville by Wolvesville GmbH & Co. KG	Games	$43K	20K	6,132	4.6	422 MB	Aug 2018
FR Legends by 丰李	Games	$43K	70K	11,345	4.4	396 MB	Sep 2018
BaseMap: Hunting GPS Maps by BaseMap Inc	Navigation	$43K	1K	8,647	4.6	301 MB	Apr 2018
Tap & Print: Smart Air Printer by Smart Mobile Apps FZCO	Business	$43K	9K	2,317	4.0	142 MB	Jan 2018
Fill and Sign e Signature App by Crowded Road	Productivity	$43K	1K	3,558	4.3	95 MB	Nov 2018
Figuritas: Sticker Collector by Matias Jurfest	Sports	$34K	10K	15,249	4.9	139 MB	Mar 2018
VET Tv by Veteran Entertainment Television LLC	Entertainment	$34K	1K	8,256	5.0	53 MB	Oct 2018
Kids Drawing Games 6 year olds by Bini Bambini Academy	Education	$34K	9K	17,024	4.5	294 MB	Dec 2018
Math Learner: Learning Game by Wildlife Studios	Education	$34K	9K	116,240	4.6	258 MB	Sep 2018
Second Phone Number' by EverAppsLLC	Business	$34K	1K	42,008	4.6	75 MB	Apr 2018
Colourtone by Bonnie Curtis	Photo & Video	$34K	1K	5,677	4.2	366 MB	May 2018
Workout for Women: Fit at Home by Leap Health	Health & Fitness	$34K	100K	21,895	4.9	447 MB	Mar 2018
Boop Kids - Smart Parenting by Renxo Europe Limited	Education	$34K	10K	34,458	4.1	378 MB	Nov 2018
Dialog - Translate Speech by Maple Media Apps, LLC	Reference	$34K	1K	31,512	4.6	408 MB	Apr 2018
StayFree: Vanlife Wild Camping by StayFree GmbH	Travel	$34K	10K	68	4.2	81 MB	Oct 2018
Veee+ by AtomX Ltd.	Utilities	$34K	1K	4,787	4.6	37 MB	Jan 2018
EMRA Antibiotic Guide by Emergency Medicine Residents' Association	Reference	$34K	1K	64	3.3	70 MB	Sep 2018
MultiTracks.com ChartBuilder by MultiTracks.com	Music	$34K	1K	3,376	4.8	237 MB	Jun 2018
JusTalk Kids - Safe Messenger by Jus	Social Networking	$34K	60K	4,017	4.2	195 MB	Aug 2018
Poker Championship - Holdem by BBstudio Inc.	Games	$34K	1K	5,392	4.6	626 MB	Aug 2018
Audio Editor - Music Mixer by 妍岳	Music	$34K	80K	8,516	4.6	155 MB	Apr 2018
I Have Never Dirty & Evil by Kristian Markovic	Games	$34K	10K	7,418	4.7	18 MB	Jun 2018
Wallcraft – Wallpapers, live by VOLKRAFT	Graphics & Design	$34K	100K	161,768	4.6	209 MB	Mar 2018
pliability: mobility+recovery by pliability, LLC	Health & Fitness	$34K	1K	7,470	4.8	176 MB	Aug 2018

By launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	92	25	27%	$77K	StoryReel: Exclusive Drama $6.0M
2025	263	83	32%	$85K	Grok AI $24.7M
2024	509	103	20%	$9K	Claude by Anthropic $57.8M
2023	365	94	26%	$26K	ChatGPT $256.7M
2022	714	71	10%	$850	zeta: AI Chat, Story, Play $5.1M
2021	1,269	90	7%	$850	Travel Town - Merge Adventure $8.5M
2020	1,254	86	7%	$850	CapCut: Photo & Video Editor $43.4M
2019	1,074	100	9%	$850	Goodnotes: AI Notes, Docs, PDF $11.1M
2018	891	72	8%	$850	Total Battle: War Strategy $7.7M
2017	849	69	8%	$850	FaceApp: Perfect Face Editor $10.2M
2016	705	64	9%	$850	Facetune: Photo & Video Editor $8.5M
2015	578	66	11%	$850	YouTube Music $32.3M
2014	470	51	11%	$850	Canva AI Photo & Video Editor $24.7M
2013	440	62	14%	$850	Paramount+ $38.3M
2012	494	55	11%	$850	YouTube $165.8M
2011	406	35	9%	$850	Snapchat $68M
2010	244	35	14%	$4K	Audible: Audiobooks & Podcasts $22.1M
2009	164	22	13%	$850	Crunchyroll $32.3M
2008	17	6	35%	$17K	Deezer: Music Player, Podcast $6.8M

Apps launched in 2018 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	19	3	16%	$8K	Inkitt Galatea: Audio & eBooks $850K
Business	32	4	13%	$5K	Package Tracker - pkge Mobile $850K
Developer Tools	23	0	0%	$850	Surge 5 $26K
Education	101	6	6%	$850	Pimsleur \| Language Learning $1.7M
Entertainment	37	6	16%	$850	The Zeus Network $6.0M
Finance	28	0	0%	$850	LifeLock Identity $85K
Food & Drink	36	0	0%	$850	America's Test Kitchen $68K
Games	117	8	7%	$850	Total Battle: War Strategy $7.7M
Graphics & Design	23	0	0%	$850	Invitation Maker: Cards & RSVP $68K
Health & Fitness	48	6	13%	$6K	Waking Up: Meditation & Wisdom $595K
Lifestyle	33	2	6%	$850	Anker eufy $595K
Magazines & Newspapers	1	0	0%	$850	Essence Magazine $850
Medical	40	0	0%	$850	Christian Hypnobirthing $26K
Music	38	3	8%	$850	Beat Maker Pro: Music drum Pad $340K
Navigation	32	1	3%	$8K	calimoto motorcycle navigation $425K
News	12	3	25%	$9K	The Economist: News & Analysis $850K
Photo & Video	45	9	20%	$8K	Prequel: Photo & Video Editor $1.7M
Productivity	39	7	18%	$850	VPN - Super Unlimited Proxy $2.6M
Reference	28	3	11%	$850	Translate Now - AI Translator $2.6M
Shopping	13	0	0%	$850	T-Shirt Design Studio $6K
Social Networking	21	2	10%	$9K	ZEPETO: Avatar, Connect & Live $425K
Sports	39	1	3%	$850	F1 TV $1.7M
Travel	30	1	3%	$850	Outdooractive $170K
Utilities	29	7	24%	$850	Norton 360 Security & VPN $2.6M
Weather	27	0	0%	$850	DeerCast-Prep. Predict. Pursue $85K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps