App revenue: 2018 launches
Revenue and download estimates for the 891 App Store apps in the database that launched in 2018, with revenue shown after Apple takes its cut. 72 of them (8%) keep $100K or more a month; the median app keeps $850. Top earners: Total Battle: War Strategy ($7.7M/mo), The Zeus Network ($6.0M/mo) and Age of Origins:Tower Defense ($4.3M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Apps launched in 2018
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Games | $34K | 1K | 37,899 | 4.7 | 348 MB | May 2018 |
 | Education | $34K | 8K | 59,746 | 4.3 | 271 MB | Aug 2018 |
 | Photo & Video | $26K | 50K | 48,646 | 4.7 | 68 MB | Apr 2018 |
 | Entertainment | $26K | 1K | 170,709 | 4.8 | 297 MB | Nov 2018 |
 | Developer Tools | $26K | 10K | 994 | 4.1 | 75 MB | Nov 2018 |
 | Business | $26K | 1K | 4,677 | 4.5 | 86 MB | Sep 2018 |
 | Navigation | $26K | 1K | 21,552 | 4.3 | 181 MB | Dec 2018 |
 | Social Networking | $26K | 50K | 91,692 | 4.6 | 188 MB | Oct 2018 |
 | Education | $26K | 1K | 7,389 | 4.9 | 91 MB | Oct 2018 |
 | Games | $26K | 300K | 196,258 | 4.5 | 486 MB | May 2018 |
 | Sports | $26K | 1K | 379 | 4.3 | 66 MB | Nov 2018 |
 | Photo & Video | $26K | 1K | 11,588 | 4.4 | 92 MB | Aug 2018 |
 | Music | $26K | 20K | 20,067 | 4.4 | 80 MB | Oct 2018 |
 | Entertainment | $26K | 20K | 4,703 | 4.3 | 70 MB | Sep 2018 |
 | Weather | $26K | 6K | 9,414 | 4.8 | 306 MB | Jul 2018 |
 | Medical | $26K | 1K | 1,084 | 4.9 | 47 MB | Mar 2018 |
 | Entertainment | $26K | 10K | 389 | 3.4 | 240 MB | May 2018 |
 | Weather | $26K | 10K | 3,391 | 4.8 | 63 MB | Aug 2018 |
 | Education | $26K | 20K | 13,346 | 4.3 | 256 MB | Mar 2018 |
 | Lifestyle | $26K | 1K | 1,705 | 4.1 | 62 MB | Sep 2018 |
 | Education | $26K | 8K | 25,684 | 4.7 | 146 MB | Feb 2018 |
 | Education | $26K | 1K | 11,058 | 4.9 | 10 MB | Feb 2018 |
 | Social Networking | $26K | 1K | 315 | 3.8 | 127 MB | Aug 2018 |
 | Games | $26K | 1K | 19,774 | 4.7 | 189 MB | Dec 2018 |
 | Games | $26K | 7K | 18,704 | 4.6 | 234 MB | May 2018 |
 | Photo & Video | $26K | 10K | 5,006 | 4.5 | 474 MB | Feb 2018 |
 | Games | $26K | 1K | 7,964 | 4.7 | 167 MB | Sep 2018 |
 | Health & Fitness | $26K | 50K | 29,830 | 4.9 | 353 MB | Jan 2018 |
 | Photo & Video | $26K | 1K | 11,525 | 4.8 | 258 MB | Apr 2018 |
 | Utilities | $26K | 1K | 25,135 | 4.4 | 140 MB | Apr 2018 |
 | Lifestyle | $26K | 1K | 14,548 | 4.9 | 91 MB | Apr 2018 |
 | Books | $26K | 30K | 4,631 | 4.5 | 103 MB | Jul 2018 |
 | Food & Drink | $17K | 1K | 11,952 | 4.7 | 121 MB | Nov 2018 |
 | Entertainment | $17K | 100K | 3,778 | 4.3 | 51 MB | Jul 2018 |
 | Travel | $17K | 5K | 903 | 4.8 | 57 MB | Jul 2018 |
 | Entertainment | $17K | 10K | 48,333 | 4.5 | 189 MB | Aug 2018 |
 | Health & Fitness | $17K | 1K | 115,567 | 4.8 | 290 MB | Jul 2018 |
 | Lifestyle | $17K | 20K | 5,457 | 4.3 | 115 MB | Aug 2018 |
 | Entertainment | $17K | 40K | 81,404 | 4.7 | 82 MB | Mar 2018 |
 | Navigation | $17K | 1K | 4 | 4.0 | 51 MB | Jul 2018 |
 | Medical | $17K | 1K | 471 | 4.8 | 91 MB | Jul 2018 |
 | Navigation | $17K | 1K | 107 | 2.9 | 150 MB | Mar 2018 |
 | Sports | $17K | 1K | 1,773 | 4.3 | 57 MB | Apr 2018 |
 | Weather | $17K | 1K | 13,097 | 4.6 | 12 MB | Aug 2018 |
 | Weather | $17K | 1K | 44,160 | 4.8 | 45 MB | Apr 2018 |
 | Productivity | $17K | 30K | 14,100 | 4.5 | 401 MB | Oct 2018 |
 | Education | $17K | 1K | 702 | 4.5 | 128 MB | Jul 2018 |
 | Navigation | $17K | 20K | 5,257 | 4.7 | 49 MB | Oct 2018 |
 | Medical | $17K | 1K | 33 | 5.0 | 123 MB | Aug 2018 |
 | Games | $17K | 50K | 12,886 | 4.9 | 252 MB | Oct 2018 |
 | Travel | $17K | 1K | 1,310 | 4.8 | 62 MB | Sep 2018 |
 | Travel | $17K | 1K | 5,356 | 4.7 | 243 MB | Aug 2018 |
 | Reference | $17K | 1K | 10,520 | 4.7 | 22 MB | Jun 2018 |
 | Weather | $17K | 8K | 8,965 | 4.6 | 163 MB | Apr 2018 |
 | Games | $17K | 1K | 563 | 4.3 | 250 MB | Oct 2018 |
 | Medical | $17K | 10K | 1,012 | 4.8 | 202 MB | Apr 2018 |
 | Reference | $17K | 90K | 490,864 | 4.9 | 292 MB | Apr 2018 |
 | Games | $17K | 1K | 4,231 | 4.7 | 231 MB | Oct 2018 |
 | Education | $17K | 5K | 847 | 4.7 | 162 MB | Feb 2018 |
 | Graphics & Design | $17K | 1K | 4,287 | 4.8 | 254 MB | Feb 2018 |
 | Lifestyle | $17K | 1K | 2,280 | 4.7 | 152 MB | Apr 2018 |
 | Weather | $17K | 10K | 12,505 | 4.7 | 201 MB | Nov 2018 |
 | Navigation | $17K | 1K | 5,403 | 4.6 | 100 MB | Aug 2018 |
 | Games | $17K | 5K | 7,438 | 4.7 | 159 MB | Aug 2018 |
 | Games | $17K | 1K | 6,032 | 4.6 | 1844 MB | Feb 2018 |
 | Productivity | $17K | 1K | 3,645 | 4.7 | 91 MB | Aug 2018 |
 | Lifestyle | $17K | 1K | 3,337 | 4.6 | 309 MB | Aug 2018 |
 | Sports | $17K | 1K | 9,709 | 4.8 | 79 MB | Aug 2018 |
 | Weather | $17K | 7K | 272,170 | 4.5 | 289 MB | Mar 2018 |
 | Entertainment | $17K | 1K | 4,192 | 4.9 | 68 MB | Jul 2018 |
 | Music | $17K | 1K | 158 | 4.1 | 393 MB | Jun 2018 |
 | Lifestyle | $17K | 1K | 1,731 | 4.9 | 48 MB | Mar 2018 |
 | Productivity | $17K | 10K | 3,040 | 4.2 | 245 MB | Aug 2018 |
 | Games | $17K | 50K | 23,966 | 4.6 | 283 MB | Aug 2018 |
 | Social Networking | $17K | 1K | 887 | 4.0 | 108 MB | Mar 2018 |
 | Games | $17K | 1K | 3,342 | 4.7 | 339 MB | Jan 2018 |
 | Games | $17K | 1K | 10,589 | 4.5 | 359 MB | Aug 2018 |
 | Photo & Video | $17K | 10K | 163,586 | 4.6 | 182 MB | Mar 2018 |
 | Games | $17K | 10K | 9,507 | 4.9 | 322 MB | Feb 2018 |
 | Games | $17K | 10K | 96,616 | 4.8 | 938 MB | Aug 2018 |
 | Games | $17K | 1K | 416 | 3.4 | 138 MB | Sep 2018 |
 | Lifestyle | $17K | 70K | 11,910 | 4.6 | 44 MB | Feb 2018 |
 | Education | $17K | 6K | 29,575 | 4.4 | 203 MB | Dec 2018 |
 | Lifestyle | $17K | 6K | 26,577 | 4.7 | 278 MB | May 2018 |
 | Photo & Video | $17K | 1K | 1,567 | 4.8 | 30 MB | Aug 2018 |
 | Music | $17K | 1K | 11,240 | 4.4 | 354 MB | Oct 2018 |
 | Education | $17K | 1K | 62,354 | 4.7 | 147 MB | Dec 2018 |
 | Food & Drink | $17K | 1K | 9,189 | 4.8 | 80 MB | Jul 2018 |
 | Business | $17K | 1K | 8,197 | 4.4 | 54 MB | Sep 2018 |
 | Navigation | $17K | 6K | 1,456 | 4.3 | 38 MB | Mar 2018 |
 | Graphics & Design | $17K | 9K | 5,547 | 4.7 | 321 MB | Jan 2018 |
 | Reference | $17K | 1K | 252,548 | 4.8 | 152 MB | Sep 2018 |
 | Finance | $17K | 1K | 7,058 | 4.8 | 84 MB | May 2018 |
 | Productivity | $9K | 50K | 1,550 | 4.6 | 96 MB | Sep 2018 |
 | Health & Fitness | $9K | 1K | 5,632 | 4.8 | 118 MB | May 2018 |
 | Finance | $9K | 9K | 20,159 | 4.8 | 82 MB | Jun 2018 |
 | Medical | $9K | 1K | 6 | 5.0 | 17 MB | Feb 2018 |
 | Productivity | $9K | 1K | 2,890 | 4.3 | 22 MB | Mar 2018 |
 | Utilities | $9K | 300K | 187,093 | 4.8 | 41 MB | Sep 2018 |
 | Health & Fitness | $9K | 1K | 2,034 | 4.9 | 48 MB | Aug 2018 |
 | Music | $9K | 80K | 2,258 | 4.6 | 26 MB | Feb 2018 |
 | Games | $9K | 1K | 794 | 4.6 | 124 MB | Feb 2018 |
 | Photo & Video | $9K | 1K | 20,361 | 4.7 | 615 MB | May 2018 |
 | News | $9K | 1K | 380 | 4.1 | 100 MB | Mar 2018 |
 | Medical | $9K | 1K | 29 | 4.7 | 24 MB | Aug 2018 |
 | Weather | $9K | 1K | 4 | 4.0 | 26 MB | Mar 2018 |
 | Travel | $9K | 1K | 86 | 2.7 | 74 MB | Jun 2018 |
 | Finance | $9K | 1K | 11 | 3.8 | 68 MB | Oct 2018 |
 | Music | $9K | 1K | 1,868 | 4.3 | 93 MB | Jul 2018 |
 | Travel | $9K | 1K | 1 | 5.0 | 53 MB | Apr 2018 |
 | Productivity | $9K | 1K | 1,144 | 4.7 | 47 MB | Jun 2018 |
 | Games | $9K | 7K | 8,652 | 4.4 | 51 MB | Feb 2018 |
 | Games | $9K | 1K | 5,532 | 4.5 | 94 MB | Sep 2018 |
 | Business | $9K | 1K | 904 | 4.8 | 71 MB | Jul 2018 |
 | Education | $9K | 1K | 20,544 | 4.3 | 219 MB | Dec 2018 |
 | Navigation | $9K | 20K | 1,887 | 4.7 | 44 MB | Oct 2018 |
 | Social Networking | $9K | 1K | 292 | 4.5 | 49 MB | Nov 2018 |
 | Weather | $9K | 1K | 24 | 4.2 | 15 MB | Jul 2018 |
 | Utilities | $9K | 20K | 10,020 | 4.5 | 31 MB | Apr 2018 |
 | Games | $9K | 20K | 4,202 | 3.2 | 48 MB | Aug 2018 |
 | Entertainment | $9K | 1K | 22 | 4.3 | 223 MB | Oct 2018 |
 | Finance | $9K | 80K | 2,329 | 4.9 | 122 MB | Mar 2018 |
 | Developer Tools | $9K | 20K | 995 | 3.7 | 922 MB | Sep 2018 |
 | Reference | $9K | 1K | 366 | 4.2 | 190 MB | Jun 2018 |
 | Games | $9K | 1K | 554 | 4.8 | 153 MB | Dec 2018 |
 | Books | $9K | 1K | 479 | 4.8 | 94 MB | Aug 2018 |
 | Lifestyle | $9K | 1K | 7,076 | 4.6 | 161 MB | Aug 2018 |
 | Music | $9K | 100K | 28,242 | 4.3 | 112 MB | Dec 2018 |
 | Entertainment | $9K | 1K | 191 | 3.1 | 143 MB | Nov 2018 |
 | Games | $9K | 20K | 19,146 | 4.4 | 159 MB | Sep 2018 |
 | Games | $9K | 10K | 72,789 | 4.2 | 393 MB | Dec 2018 |
 | Social Networking | $9K | 1K | 4,607 | 4.6 | 102 MB | Dec 2018 |
 | Games | $9K | 1K | 6,473 | 4.5 | 833 MB | Jun 2018 |
 | Health & Fitness | $9K | 1K | 38,468 | 4.9 | 104 MB | Apr 2018 |
 | Games | $9K | 10K | 96,011 | 4.8 | 186 MB | Oct 2018 |
 | Navigation | $9K | 1K | - | - | 67 MB | May 2018 |
 | Books | $9K | 1K | 40,387 | 4.8 | 103 MB | Jun 2018 |
 | Education | $9K | 1K | 114,097 | 4.6 | 236 MB | Dec 2018 |
 | Social Networking | $8K | 1K | 22,321 | 4.1 | 150 MB | Nov 2018 |
 | Navigation | $8K | 1K | 30 | 4.3 | 463 MB | Apr 2018 |
 | Navigation | $8K | 30K | 12,028 | 4.7 | 97 MB | Aug 2018 |
 | Business | $8K | 1K | 181 | 4.9 | 92 MB | Mar 2018 |
 | Books | $8K | 1K | 4,093 | 4.7 | 43 MB | Nov 2018 |
 | Games | $8K | 1K | 2,117 | 4.8 | 180 MB | Sep 2018 |
 | Sports | $8K | 1K | 83 | 4.6 | 122 MB | Aug 2018 |
 | Navigation | $8K | 1K | 1,486 | 4.0 | 226 MB | Nov 2018 |
 | Weather | $8K | 1K | 17,777 | 4.7 | 97 MB | Jul 2018 |
 | Photo & Video | $8K | 70K | 67,613 | 4.8 | 157 MB | Nov 2018 |
 | Games | $8K | 7K | 10,020 | 4.2 | 343 MB | Apr 2018 |
 | Finance | $8K | 1K | 3,944 | 4.7 | 39 MB | Sep 2018 |
By launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 92 | 25 | 27% | $77K | StoryReel: Exclusive Drama $6.0M |
| 2025 | 263 | 83 | 32% | $85K | Grok AI $24.7M |
| 2024 | 509 | 103 | 20% | $9K | Claude by Anthropic $57.8M |
| 2023 | 365 | 94 | 26% | $26K | ChatGPT $256.7M |
| 2022 | 714 | 71 | 10% | $850 | zeta: AI Chat, Story, Play $5.1M |
| 2021 | 1,269 | 90 | 7% | $850 | Travel Town - Merge Adventure $8.5M |
| 2020 | 1,254 | 86 | 7% | $850 | CapCut: Photo & Video Editor $43.4M |
| 2019 | 1,074 | 100 | 9% | $850 | Goodnotes: AI Notes, Docs, PDF $11.1M |
| 2018 | 891 | 72 | 8% | $850 | Total Battle: War Strategy $7.7M |
| 2017 | 849 | 69 | 8% | $850 | FaceApp: Perfect Face Editor $10.2M |
| 2016 | 705 | 64 | 9% | $850 | Facetune: Photo & Video Editor $8.5M |
| 2015 | 578 | 66 | 11% | $850 | YouTube Music $32.3M |
| 2014 | 470 | 51 | 11% | $850 | Canva AI Photo & Video Editor $24.7M |
| 2013 | 440 | 62 | 14% | $850 | Paramount+ $38.3M |
| 2012 | 494 | 55 | 11% | $850 | YouTube $165.8M |
| 2011 | 406 | 35 | 9% | $850 | Snapchat $68M |
| 2010 | 244 | 35 | 14% | $4K | Audible: Audiobooks & Podcasts $22.1M |
| 2009 | 164 | 22 | 13% | $850 | Crunchyroll $32.3M |
| 2008 | 17 | 6 | 35% | $17K | Deezer: Music Player, Podcast $6.8M |
Apps launched in 2018 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 19 | 3 | 16% | $8K | Inkitt Galatea: Audio & eBooks $850K |
| Business | 32 | 4 | 13% | $5K | Package Tracker - pkge Mobile $850K |
| Developer Tools | 23 | 0 | 0% | $850 | Surge 5 $26K |
| Education | 101 | 6 | 6% | $850 | Pimsleur | Language Learning $1.7M |
| Entertainment | 37 | 6 | 16% | $850 | The Zeus Network $6.0M |
| Finance | 28 | 0 | 0% | $850 | LifeLock Identity $85K |
| Food & Drink | 36 | 0 | 0% | $850 | America's Test Kitchen $68K |
| Games | 117 | 8 | 7% | $850 | Total Battle: War Strategy $7.7M |
| Graphics & Design | 23 | 0 | 0% | $850 | Invitation Maker: Cards & RSVP $68K |
| Health & Fitness | 48 | 6 | 13% | $6K | Waking Up: Meditation & Wisdom $595K |
| Lifestyle | 33 | 2 | 6% | $850 | Anker eufy $595K |
| Magazines & Newspapers | 1 | 0 | 0% | $850 | Essence Magazine $850 |
| Medical | 40 | 0 | 0% | $850 | Christian Hypnobirthing $26K |
| Music | 38 | 3 | 8% | $850 | Beat Maker Pro: Music drum Pad $340K |
| Navigation | 32 | 1 | 3% | $8K | calimoto motorcycle navigation $425K |
| News | 12 | 3 | 25% | $9K | The Economist: News & Analysis $850K |
| Photo & Video | 45 | 9 | 20% | $8K | Prequel: Photo & Video Editor $1.7M |
| Productivity | 39 | 7 | 18% | $850 | VPN - Super Unlimited Proxy $2.6M |
| Reference | 28 | 3 | 11% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 13 | 0 | 0% | $850 | T-Shirt Design Studio $6K |
| Social Networking | 21 | 2 | 10% | $9K | ZEPETO: Avatar, Connect & Live $425K |
| Sports | 39 | 1 | 3% | $850 | F1 TV $1.7M |
| Travel | 30 | 1 | 3% | $850 | Outdooractive $170K |
| Utilities | 29 | 7 | 24% | $850 | Norton 360 Security & VPN $2.6M |
| Weather | 27 | 0 | 0% | $850 | DeerCast-Prep. Predict. Pursue $85K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps