App revenue: 2012 launches

Revenue and download estimates for the 494 App Store apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 55 of them (11%) keep $100K or more a month; the median app keeps $850. Top earners: YouTube ($165.8M/mo), Duolingo: Language Lessons ($38.3M/mo) and Amazon Prime Video ($32.3M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Apps launched in 2012

494 apps, total $287.0M/mo, median $850/mo, 55 over $100K, cohort hit rate 11%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
YouTube by Google	Photo & Video	$165.8M	6M	49,018,732	4.7	374 MB	Sep 2012
Duolingo: Language Lessons by Duolingo	Education	$38.3M	6M	5,478,254	4.7	491 MB	Nov 2012
Amazon Prime Video by AMZN Mobile LLC	Entertainment	$32.3M	3M	3,004,410	4.8	306 MB	Jul 2012
Amazon Music: Songs & Podcasts by AMZN Mobile LLC	Music	$11.9M	700K	3,285,512	4.7	544 MB	Jun 2012
ClassDojo by ClassDojo, Inc.	Education	$4.3M	800K	4,083,601	4.9	204 MB	Sep 2012
Google Drive by Google	Productivity	$3.4M	4M	7,721,446	4.8	429 MB	Jun 2012
Quizlet: More than Flashcards by Quizlet Inc	Education	$3.4M	800K	1,123,682	4.8	263 MB	Aug 2012
Headspace: Sleep & Meditation by Headspace Inc.	Health & Fitness	$1.7M	80K	973,817	4.8	403 MB	Feb 2012
GuitarTuna: Tune & Play Guitar by Yousician Ltd	Music	$1.7M	700K	144,507	4.8	285 MB	Nov 2012
Text Me - Phone Call + Texting by TextMe, Inc.	Social Networking	$1.7M	300K	668,972	4.7	264 MB	May 2012
GoPro Quik by GoPro, Inc.	Photo & Video	$1.7M	200K	833,184	4.8	291 MB	Oct 2012
Everand: Audiobooks & Ebooks by Scribd	Books	$850K	40K	27,414	4.3	251 MB	Aug 2012
Invoice2go: Easy Invoice Maker by Invoice2go.com	Business	$850K	1K	48,366	4.8	185 MB	Aug 2012
happn: dating app by HAPPN SAS	Lifestyle	$850K	200K	48,535	4.4	190 MB	Mar 2012
Smule: Sing & Duet by Smule	Music	$850K	200K	178,289	4.5	160 MB	Aug 2012
Truecaller: Premium Caller ID by True Software Scandinavia AB	Utilities	$850K	1M	252,295	4.5	195 MB	Mar 2012
djay - DJ App & AI Mixer by Algoriddim GmbH	Music	$850K	300K	70,674	4.7	271 MB	Dec 2012
UFC by UFC® - The Ultimate Fighting Championship®	Sports	$680K	40K	45,940	4.8	109 MB	Jun 2012
Topps® BUNT® MLB Card Trader by The Topps Company, Inc.	Sports	$595K	1K	5,975	4.4	269 MB	Apr 2012
InstaSize: AI Photo Editor by Instasize Inc.	Photo & Video	$510K	60K	325,991	4.7	187 MB	Nov 2012
Sony LIV by Culver Max Entertainment Private Limited (IN)	Entertainment	$425K	200K	509	4.0	247 MB	Dec 2012
Bazaart AI Photo Editor Design by Bazaart Ltd.	Photo & Video	$425K	60K	252,800	4.8	153 MB	Apr 2012
Tapas – Comics and Novels by Radish Media	Books	$425K	20K	44,926	4.6	87 MB	Nov 2012
Udemy Online Video Courses by Udemy	Education	$425K	100K	76,758	4.7	152 MB	Oct 2012
Withings by Withings	Health & Fitness	$425K	60K	336,114	4.6	561 MB	Jul 2012
Pregnancy + \| Tracker App by Philips Digital UK Limited	Medical	$425K	400K	76,486	4.9	195 MB	Apr 2012
PhotoGrid: Video Collage Maker by JUPITER PALACE PTE. LTD.	Photo & Video	$425K	100K	107,146	4.9	323 MB	Aug 2012
Invoice Maker, Estimate Billdu by BILLDU LTD	Business	$340K	1K	20,385	4.8	137 MB	May 2012
SnoreLab : Record Your Snoring by Reviva Softworks Ltd	Medical	$340K	70K	57,424	4.7	201 MB	Oct 2012
The Wonder Weeks - Baby leaps by Domus Technica	Health & Fitness	$340K	50K	118,041	4.9	265 MB	May 2012
Edjing Mix: DJ Music Mixer App by MWM	Music	$340K	300K	202,067	4.6	196 MB	Jan 2012
Todoist: To Do List & Calendar by Doist Inc.	Productivity	$340K	200K	119,554	4.8	230 MB	Nov 2012
NFL Collect by Topps® by The Topps Company, Inc.	Sports	$255K	7K	12	4.6	263 MB	Oct 2012
TunnelBear: Secure VPN & Wifi by TunnelBear, LLC	Productivity	$255K	80K	83,458	4.7	121 MB	Nov 2012
Seeking Alpha: News & Analysis by Seeking Alpha Ltd.	Finance	$255K	1K	115,840	4.8	56 MB	Sep 2012
iWantTFC by ABS-CBN Interactive, Inc.	Entertainment	$255K	40K	252	3.8	19 MB	Aug 2012
SignNow: e-Signature app by airSlate, Inc.	Productivity	$255K	60K	16,631	4.5	304 MB	Jan 2012
Moovit: Bus & Transit Tracker by Moovit App Global LTD	Navigation	$255K	600K	57,912	4.7	254 MB	Feb 2012
Infinite Flight Simulator by Infinite Flight LLC	Games	$255K	200K	20,598	4.2	761 MB	Mar 2012
TheGrint: Golf GPS & Scorecard by GRINT LLC	Sports	$170K	20K	33,632	4.9	331 MB	Aug 2012
Good Food: Recipe Finder by Immediate Media Company Limited	Magazines & Newspapers	$170K	1K	727	4.7	80 MB	Sep 2012
Termius - Modern SSH Client by Termius Corporation	Developer Tools	$170K	70K	18,825	4.7	234 MB	Aug 2012
GoDaddy: Websites & Marketing by GoDaddy Mobile LLC	Business	$170K	100K	107,305	4.8	163 MB	Jul 2012
MAPS.ME: Offline Maps, GPS Nav by Convexity Holdings AG	Travel	$170K	200K	78,197	4.7	314 MB	Apr 2012
PredictWind — Marine Forecasts by PredictWind Limited	Weather	$170K	20K	32,535	4.8	35 MB	Jan 2012
FamilyWall: Family Organizer by Family & Co	Productivity	$170K	100K	8,074	4.8	135 MB	Jan 2012
Flight Tracker + by Impala Studios	Travel	$170K	30K	262,296	4.7	275 MB	Jul 2012
Police Scanner Radio & Fire by GordonEdwards.net LLC	News	$170K	100K	533,336	4.6	77 MB	Feb 2012
MarineTraffic - Ship Tracking by MarineTraffic Applications LTD	Travel	$170K	90K	64,724	4.8	102 MB	Oct 2012
DMV Genie: Permit Test 2026 by Elegant eLearning	Education	$170K	30K	182,706	4.8	204 MB	Apr 2012
KidloLand Kids Toddler Games by KidloLand Kids & Toddler Games	Education	$170K	60K	121,124	4.3	471 MB	Jul 2012
Collage Maker - LiveCollage by VIDEO EDITOR PTE. LTD.	Photo & Video	$170K	200K	176,735	4.8	259 MB	Jun 2012
Carousell: Snap-Sell, Chat-Buy by Carousell Pte. Ltd.	Shopping	$170K	70K	9,410	4.7	204 MB	Dec 2012
iHunter by Inside Outside Studios Inc	Sports	$170K	5K	263	4.8	272 MB	Oct 2012
BBO – Bridge Base Online by Bridge Base On Line, LLC	Games	$170K	1K	223	3.1	93 MB	May 2012
Jaumo Dating App: Flirt & Chat by Joyride GmbH	Lifestyle	$85K	50K	16,388	4.8	112 MB	May 2012
Litres: Audio by LitRes OOO	Books	$85K	1K	1,880	4.7	55 MB	Sep 2012
Paper: Sketch, Draw & Create by Evernote Corporation	Productivity	$85K	100K	69,994	4.6	168 MB	Mar 2012
NASCAR MOBILE by NASCAR Digital Media, LLC	Sports	$85K	8K	191,750	4.7	449 MB	Aug 2012
Couchsurfing Travel App by CouchSurfing International Inc.	Travel	$85K	8K	8,380	4.6	142 MB	Jun 2012
Happy Scale by Front Pocket Software LLC	Health & Fitness	$85K	5K	54,686	4.9	61 MB	Jul 2012
Morpholio Trace - Sketch CAD by Morpholio LLC	Graphics & Design	$85K	20K	9,996	4.7	366 MB	Sep 2012
Dino Fun - Games for kids by Avocado Mobile Inc	Education	$85K	30K	263,033	4.2	907 MB	Aug 2012
USA TODAY: US & Breaking News by USA TODAY	News	$85K	1K	241,613	4.5	189 MB	Mar 2012
Weather & Radar by WetterOnline - Meteorologische Dienstleistungen GmbH	Weather	$85K	200K	303,215	4.7	234 MB	Aug 2012
Concepts by TopHatch, Inc.	Graphics & Design	$85K	50K	23,720	4.7	161 MB	Oct 2012
Daily Yoga: Yoga for Fitness® by PhoeniXcel Limited	Health & Fitness	$85K	1K	2,174	4.7	270 MB	Oct 2012
TimePassages Astrology by AstroGraph Software	Lifestyle	$77K	1K	43,818	4.8	215 MB	Jan 2012
Mathway: Math Problem Solver by Chegg, Inc.	Education	$77K	20K	424,762	4.9	87 MB	Sep 2012
Tinybeans Private Family Album by Tinybeans USA Ltd.	Lifestyle	$77K	1K	104,160	4.9	257 MB	May 2012
Magisto Video Editor & Maker by Vimeo, Inc.	Photo & Video	$77K	1K	122,893	4.6	146 MB	Jan 2012
BrainHQ by Posit Science	Education	$68K	10K	21,927	4.6	171 MB	Dec 2012
The Philadelphia Inquirer by Philadelphia Media Network, Inc.	News	$68K	1K	17,964	4.6	199 MB	Nov 2012
Storm Shield by Mosaic S.r.l.	Weather	$68K	1K	113,067	4.8	91 MB	May 2012
Split Pic Collage Maker Layout by Easy Tiger Apps, LLC.	Graphics & Design	$68K	1K	15,262	4.6	89 MB	Nov 2012
Paperless Post: Invitations by Paperless Post	Lifestyle	$68K	40K	102,138	4.8	75 MB	Feb 2012
PicPlayPost: Video Editor by Mixcord Inc.	Photo & Video	$68K	1K	95,043	4.8	147 MB	Feb 2012
Pinger: Call Plus Texting App by Pinger, Inc.	Utilities	$68K	20K	63,949	4.7	173 MB	Jun 2012
StarMaker Lite-Sing Karaoke by SKYWORK AI PTE LTD	Music	$68K	5K	4,708	4.5	489 MB	Oct 2012
The Straits Times by SPH Media Limited	News	$60K	1K	30	2.1	83 MB	Nov 2012
Blood Pressure Tracker SmartBP by Evolve Medical Systems, LLC	Medical	$60K	30K	60,345	4.5	426 MB	Jun 2012
CoPilot GPS Navigation by Trimble Maps Ltd.	Navigation	$60K	1K	1,825	3.5	62 MB	May 2012
Saxo: Audiobooks & E-books by SAXO.com	Books	$60K	1K	160	4.3	97 MB	Oct 2012
Zangi - Private Messenger by Secret Phone, Inc	Social Networking	$60K	600K	8,770	4.0	177 MB	Aug 2012
Voice Dream - Read Out Aloud by Voice Dream LLC	Education	$60K	1K	9,693	4.6	239 MB	Feb 2012
ABCmouse: Kids Learning Games by Age of Learning, Inc.	Education	$51K	1K	976,169	4.5	615 MB	Dec 2012
Haaretz English Edition by Haaretz Daily Newspaper Ltd	News	$51K	1K	579	4.2	49 MB	Feb 2012
Business Insider by Insider, Inc.	News	$51K	1K	21,737	4.6	103 MB	Sep 2012
Constant Therapy: Brain Rehab by Constant Therapy, Inc.	Medical	$51K	1K	1,196	4.4	88 MB	Dec 2012
Toddler Games For 2 Year Olds. by 22learn, LLC	Education	$51K	20K	109,202	4.6	417 MB	Oct 2012
Astrology Zone Horoscopes by Susan Miller Omni Media Inc.	Lifestyle	$43K	1K	29,915	4.7	44 MB	Nov 2012
Mematic - The Meme Maker by Trilliarden Entertainment GmbH	Graphics & Design	$43K	10K	163,009	4.7	59 MB	Feb 2012
Preschool & Kindergarten Games by RosiMosi LLC	Education	$43K	7K	154,733	4.3	146 MB	Mar 2012
Yokee Karaoke – Start Singing by Yokee Music	Music	$43K	10K	92,007	4.5	118 MB	Oct 2012
Shpock: Buy & Sell Marketplace by finderly GmbH & Co KG	Shopping	$43K	9K	620	4.2	68 MB	Oct 2012
Photo Editоr by VIDEO EDITOR PTE. LTD.	Graphics & Design	$43K	7K	17,139	4.7	169 MB	Jun 2012
AnyList: Grocery Shopping List by Purple Cover, Inc.	Productivity	$43K	20K	70,842	4.9	92 MB	May 2012
PowerMusicNow by Power Music, Inc.	Music	$43K	1K	2,557	4.8	69 MB	Jul 2012
Sortly: Inventory Simplified by Sortly Inc.	Business	$43K	1K	8,288	4.7	54 MB	Jun 2012
Emoji+ by Emoji+	Entertainment	$34K	7K	52,735	4.5	263 MB	Apr 2012
Napster - Top Music & Radio by Rhapsody International Inc.	Music	$34K	1K	15,317	4.5	108 MB	Dec 2012
Splash Reading: Games for Kids by StudyPad, Inc.	Education	$34K	1K	2,348	4.2	429 MB	Mar 2012
The Spectator Magazine by The Spectator (1828) Ltd	News	$34K	1K	1,467	4.8	39 MB	Oct 2012
Astrill VPN Client by Veloxee Corp.	Productivity	$34K	8K	2,392	4.0	14 MB	Dec 2012
Medisafe Medication Management by MediSafe Inc.	Medical	$34K	30K	101,362	4.7	189 MB	Nov 2012
myTuner Radio - Live Stations by Appgeneration Software	Music	$34K	100K	241,309	4.8	217 MB	Apr 2012
Topo GPS - Topographic maps by rdzl	Navigation	$34K	9K	340	4.5	89 MB	Nov 2012
Met Opera on Demand by Metropolitan Opera Association, Inc.	Music	$34K	1K	12	3.6	74 MB	Mar 2012
Kodable by SurfScore, Inc	Education	$34K	1K	17,512	4.7	435 MB	Nov 2012
Any.do: To do list & Planner by Any.DO	Productivity	$34K	1K	48,673	4.6	320 MB	Jun 2012
KeepCalling International by Miron Enterprises, LLC	Social Networking	$26K	1K	18,345	4.6	38 MB	May 2012
TinyTap: Kids' Learning Games by TinyTap Ltd.	Education	$26K	1K	17,050	4.4	219 MB	May 2012
SwitzerlandMobility by Stiftung SchweizMobil	Travel	$26K	6K	10	4.6	68 MB	May 2012
Quit smoking for good - Kwit by KWIT	Health & Fitness	$26K	20K	2,494	4.7	296 MB	May 2012
Arise: Food & Calorie Counter by A.R.I.S.E. Apps resulting in self enhancement Ltd.	Health & Fitness	$26K	30K	2,609	4.6	109 MB	Nov 2012
Splash Jr: Toddler Games 2-4 by StudyPad, Inc.	Education	$26K	1K	1,763	4.5	429 MB	May 2012
iKitesurf: Weather & Waves by WeatherFlow	Weather	$26K	1K	621	4.6	172 MB	Oct 2012
SailFlow: Marine Forecasts by WeatherFlow	Weather	$26K	1K	1,615	4.6	173 MB	Oct 2012
Bible Gateway by HarperCollins Christian Publishing, Inc.	Reference	$26K	20K	10,009	3.7	109 MB	Mar 2012
Tiny Doc: PDF Scanner App by TinyWork Apps	Business	$26K	1K	30,310	4.8	119 MB	Oct 2012
Milwaukee Journal Sentinel by Gannett	News	$26K	1K	5,422	4.4	165 MB	May 2012
Podcast & Radio - iVoox by iVoox	News	$26K	10K	3,136	4.8	184 MB	Jul 2012
Quran Pro · القران الكريم by Quanticapps Ltd	Reference	$26K	10K	106,913	4.8	150 MB	Jun 2012
Splashtop Personal for iPhone by Splashtop Inc.	Business	$26K	1K	3,981	4.7	14 MB	Oct 2012
Vault - Hide photos & videos by NQ Mobile Inc.	Productivity	$26K	10K	7,917	4.2	37 MB	Jul 2012
Racing Post Newspaper by SPOTLIGHT SPORTS GROUP LIMITED	Sports	$26K	1K	-	-	110 MB	Aug 2012
The Boston Globe ePaper by Globe Newspaper Company, Inc.	News	$26K	1K	2	4.0	126 MB	Mar 2012
1Password 7 • Password Manager by AgileBits Inc.	Productivity	$26K	1K	30,250	4.3	179 MB	Dec 2012
FishWeather: Marine Forecasts by WeatherFlow	Weather	$26K	1K	4,797	4.7	134 MB	Oct 2012
iTranslate Voice by Easy Tiger Apps, LLC.	Reference	$26K	1K	11,412	4.8	119 MB	May 2012
DailyArt by Zuzanna Stanska	Education	$17K	50K	36,320	4.8	168 MB	Aug 2012
ChargeHub EV Charge Point Map by Mogile Technologies	Navigation	$17K	10K	11,098	4.7	97 MB	Aug 2012
Rother: Hiking & Bike by Bergverlag Rother GmbH	Travel	$17K	1K	2	2.5	58 MB	May 2012
Collage Maker - Photo Editоr by VIDEO EDITOR PTE. LTD.	Graphics & Design	$17K	1K	4,483	4.6	137 MB	Apr 2012
Cookpad: Find & share recipes by COOKPAD INC. (CA)	Food & Drink	$17K	20K	6,959	4.4	60 MB	Dec 2012
Yoga Studio: Classes and Poses by Fit For Life LLC	Health & Fitness	$17K	1K	17,505	4.5	709 MB	Oct 2012
SongSheet Pro Setlist helper by Ghostdust	Music	$17K	1K	2,142	4.7	17 MB	Nov 2012
The Business Times by SPH Media Limited	News	$17K	1K	3	3.0	93 MB	Sep 2012
Camps Australia Wide by Camps Australia Wide Pty Ltd	Travel	$17K	7K	4	2.8	209 MB	Nov 2012
Diabetes Tracker by MyNetDiary by MyNetDiary Inc.	Medical	$17K	1K	4,305	4.7	283 MB	Jul 2012
Athan: Prayer Times in USA by Islamic Finder	Reference	$17K	30K	47,712	4.8	286 MB	Mar 2012
Tennessean: News & eNewspaper by Gannett	News	$17K	1K	2,784	4.4	162 MB	Jun 2012
The Bible Memory App by Millennial Apps, LLC	Reference	$17K	8K	27,527	4.8	90 MB	Jan 2012
Stocks Tracker:Real-time stock by Dajax LLC	Finance	$17K	1K	55,071	4.6	20 MB	Apr 2012
First Grade Learning Games by RosiMosi LLC	Education	$17K	1K	38,225	4.4	145 MB	Jun 2012
Qello: Watch Concerts & Docs by Stingray Group Inc.	Music	$17K	1K	1,627	4.7	37 MB	Mar 2012
Bankin' - Your money manager by Bankin' SAS	Finance	$17K	40K	135	4.8	81 MB	Mar 2012
FineReader: PDF Scanner & OCR by ABBYY	Business	$17K	1K	19,026	4.8	129 MB	Jul 2012
RockMyRun - Workout Music by Rock My World, Inc.	Health & Fitness	$17K	1K	8,365	4.7	66 MB	Oct 2012
BrainPOP Jr. by BrainPOP®	Education	$17K	1K	20,891	4.6	27 MB	Jun 2012

By launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	92	25	27%	$77K	StoryReel: Exclusive Drama $6.0M
2025	263	83	32%	$85K	Grok AI $24.7M
2024	509	103	20%	$9K	Claude by Anthropic $57.8M
2023	365	94	26%	$26K	ChatGPT $256.7M
2022	714	71	10%	$850	zeta: AI Chat, Story, Play $5.1M
2021	1,269	90	7%	$850	Travel Town - Merge Adventure $8.5M
2020	1,254	86	7%	$850	CapCut: Photo & Video Editor $43.4M
2019	1,074	100	9%	$850	Goodnotes: AI Notes, Docs, PDF $11.1M
2018	891	72	8%	$850	Total Battle: War Strategy $7.7M
2017	849	69	8%	$850	FaceApp: Perfect Face Editor $10.2M
2016	705	64	9%	$850	Facetune: Photo & Video Editor $8.5M
2015	578	66	11%	$850	YouTube Music $32.3M
2014	470	51	11%	$850	Canva AI Photo & Video Editor $24.7M
2013	440	62	14%	$850	Paramount+ $38.3M
2012	494	55	11%	$850	YouTube $165.8M
2011	406	35	9%	$850	Snapchat $68M
2010	244	35	14%	$4K	Audible: Audiobooks & Podcasts $22.1M
2009	164	22	13%	$850	Crunchyroll $32.3M
2008	17	6	35%	$17K	Deezer: Music Player, Podcast $6.8M

Apps launched in 2012 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	9	2	22%	$9K	Everand: Audiobooks & Ebooks $850K
Business	14	3	21%	$17K	Invoice2go: Easy Invoice Maker $850K
Developer Tools	3	1	33%	$9K	Termius - Modern SSH Client $170K
Education	41	6	15%	$9K	Duolingo: Language Lessons $38.3M
Entertainment	11	3	27%	$850	Amazon Prime Video $32.3M
Finance	15	1	7%	$850	Seeking Alpha: News & Analysis $255K
Food & Drink	24	0	0%	$850	Cookpad: Find & share recipes $17K
Games	19	2	11%	$850	Infinite Flight Simulator $255K
Graphics & Design	6	0	0%	$68K	Morpholio Trace - Sketch CAD $85K
Health & Fitness	11	3	27%	$26K	Headspace: Sleep & Meditation $1.7M
Lifestyle	12	1	8%	$43K	happn: dating app $850K
Magazines & Newspapers	4	1	25%	$850	Good Food: Recipe Finder $170K
Medical	17	2	12%	$850	Pregnancy + \| Tracker App $425K
Music	25	5	20%	$17K	Amazon Music: Songs & Podcasts $11.9M
Navigation	18	1	6%	$850	Moovit: Bus & Transit Tracker $255K
News	111	1	1%	$850	Police Scanner Radio & Fire $170K
Photo & Video	12	6	50%	$170K	YouTube $165.8M
Productivity	15	5	33%	$34K	Google Drive $3.4M
Reference	27	0	0%	$850	Bible Gateway $26K
Shopping	14	1	7%	$850	Carousell: Snap-Sell, Chat-Buy $170K
Social Networking	6	1	17%	$26K	Text Me - Phone Call + Texting $1.7M
Sports	25	5	20%	$5K	UFC $680K
Travel	28	3	11%	$850	MAPS.ME: Offline Maps, GPS Nav $170K
Utilities	5	1	20%	$5K	Truecaller: Premium Caller ID $850K
Weather	22	1	5%	$4K	PredictWind — Marine Forecasts $170K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps